Polaris Travel & Tours

Name

Polaris Travel & Tours

Legal name

Polaris Travel & Tours

Website

https://polaristravel.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Travel Agencies (56151)

SIC

Transportation Services (4700)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

Keywords

• Package tour services
• Guided group tours
• Escorted travel tours
• Destination travel packages
• Custom travel itineraries

Headquarters

HQ city

Toronto, Ontario

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Package Tours: Sale of pre-packaged group tours to Korea, Philippines, and Canada with inclusive pricing covering accommodation, meals, transportation, and guided experiences. Revenue generated through upfront tour package payments from travelers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Polaris Travel & Tours is a travel agency that sells pre-packaged group tours and customized travel experiences primarily to Korea, the Philippines, and Canada. Its core offerings include the K-Shuttle fixed-route shuttle bus tours across Western, Eastern, and Circuit courses, all-inclusive escorted Korea tours (Jeju, Western Korea, Round Korea), Philippines group and FIT tours, Seoul stop-over/transit tours (24/48/72 hours), Canada partner-resold tours, and Custom Trips tailored to customer specifications. Revenue is generated through upfront package payments covering accommodation, meals, transportation, and guided experiences.

Product overview

Polaris Travel & Tours operates as a travel agency offering package tours to Korea, Philippines, and Canada. The core product portfolio consists of K-Shuttle Tours (shared shuttle bus tours with fixed schedules covering various Korean routes including Western, Eastern, and Circuit courses), Korea Package Tours (all-inclusive escorted tours to destinations like Jeju, Western Korea, and comprehensive Round Korea experiences), and Philippines tour products including Group Tours (GIT - organized group travel with set itineraries) and FIT Tours (flexible independent travel packages). The company also resells Canadian travel through partner tour operators including Rocky Mountaineer, Trafalgar, and Globus. Additional services include Seoul Stop Over/Transit Tours for short visits and Custom Trips built to specification. The company maintains offices in Toronto, Canada and Seoul, South Korea.

Differentiator

Problem solved

Functional benefit

Products and services

• K-Shuttle Tours Shared shuttle bus tours of Korea operating on fixed schedules with multiple routes (Western Course, Eastern Course, Circuit Course with Seoul), bilingual guides, fixed weekly departures and guaranteed departure minimums.
• Korea Package Tours Escorted all-inclusive tour packages covering major Korean destinations including Jeju Island (Jeju in 3 Days), Western Korea (Western Korea 4 Days), and comprehensive Round Korea experiences with 4–5 star hotel accommodation, full meals, and guided visits.
• Seoul Stop Over & Transit Tours Short-duration tours (24, 48, and 72 hours) for travelers transiting through Seoul with curated city experiences, marketed under the Discover Seoul Pass concept.
• Philippines Group Tours (GIT) Organized group travel with pre-defined itineraries covering Philippines destinations including Coron, El Nido, Boracay, Bohol, Cebu, Puerto Princesa, Davao, Baguio, Ilocos, Siargao, and multi-city packages (Manila+Boracay, Manila+Cebu, Manila+Puerto Prinsesa+Coron+El Nido).
• Philippines FIT Tours Flexible independent travel packages for solo travelers or small groups to Philippines destinations including El Nido, Coron, Cebu, Boracay, Bohol, and Baguio with optional single supplements.
• Canada Partner Tours Canadian travel packages offered through partner tour operators including Rocky Mountaineer, Trafalgar, Globus, Cosmos, Insight Vacations, Air Canada Vacations, G Adventures, and Contiki covering destinations like Banff, Niagara Falls, Vancouver, Toronto, Whistler, Quebec City, Vancouver Island, Maritimes, and the Rockies.
• MICE (Meetings, Incentives, Conferences, Exhibitions) for Korea Corporate group travel services for organizations holding meetings, incentive trips, conferences, or exhibitions in Korea, leveraging Polaris's Korean destination expertise and on-the-ground Seoul office.
• Custom Trips Tailored travel arrangements created to individual customer specifications across Korea, the Philippines, and Canada, initiated via a custom request Google Form on the Polaris Travel website.

Quantifiable outcome

• Guaranteed departure with minimum 1-4 passengers depending on tour
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• Korean AirminorGTM or Marketing PartnerAirline partner featured on website with logo display, providing flight services for Korean travel routes.
• Philippine AirlinesminorGTM or Marketing PartnerAirline partner featured on website with logo display, providing flight services for Philippines travel routes.
• Air CanadaminorGTM or Marketing PartnerAirline partner featured on website with logo display, providing flight services for Canadian routes.
• K-ShuttlecoreTechnology or IntegrationExclusive K-Shuttle tour program operator providing fixed-day shuttle tours across Korea with bilingual guides, including Western Course, Eastern Course, and Circuit courses.
• Korea Tourism Organization (KTO)minorGTM or Marketing PartnerOfficial Korean tourism body providing destination information and promotional support.
• Visit KoreaminorGTM or Marketing PartnerOfficial Korean tourism website partnership providing travel planning resources.
• Destination CanadaminorGTM or Marketing PartnerOfficial Canadian tourism organization providing destination marketing resources.
• Department of Tourism PhilippinesminorGTM or Marketing PartnerOfficial Philippines tourism body providing destination promotion.
• Rocky MountaineerminorChannel Partner/ Reseller/ DistributorResells luxury train tours through British Columbia and Alberta showcasing Rocky Mountains. Popular routes include First Passage to the West and Journey Through the Clouds.
• Trafalgar ToursminorChannel Partner/ Reseller/ DistributorResells guided tours to major Canadian attractions such as Banff, Quebec City, and Niagara Falls with local expert insights.
• GlobusminorChannel Partner/ Reseller/ DistributorResells comfortable comprehensive tours of key Canadian destinations including Rockies, Vancouver Island, and Maritimes.
• CosmosminorChannel Partner/ Reseller/ DistributorResells affordable guided tours to iconic Canadian destinations like Rockies, Niagara Falls, and major cities for budget-conscious travelers.
• Insight VacationsminorChannel Partner/ Reseller/ DistributorResells luxury escorted tours in Canada with premium experiences in cities and natural landscapes, known for upscale accommodations.
• Air Canada VacationsminorChannel Partner/ Reseller/ DistributorResells all-inclusive vacation packages across Canada including luxury stays and city getaways.
• G AdventuresminorChannel Partner/ Reseller/ DistributorResells small-group adventure tours including wildlife exploration and Northern Lights experiences with emphasis on sustainable travel.
• ContikiminorChannel Partner/ Reseller/ DistributorResells tours designed for ages 18-35 with vibrant itineraries to Whistler, Vancouver, and Toronto.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Contiki: Youth-focused (18–35) guided tour operator that Polaris resells in Canada. Comparable because both target experiential, social group travel; Contiki is much larger but overlaps on demographic and tour-mechanics.
• G Adventures: Small-group tour operator with comparable small-group and FIT-style itineraries; Polaris is a reseller of G Adventures. Comparable because both target independent-minded travelers seeking curated group experiences across multiple destinations.
• Tour East Holidays: Canada-based Asian tour specialist with deep Southeast Asia and Korea programs. Closest direct peer to Polaris — small, specialized tour operator targeting Canadian outbound travelers to Asia with packaged and FIT options.

Emerging players

• Klook: Asia-headquartered OTA offering bookable tours, attractions, and activities across Korea, Philippines, and beyond. Competes with Polaris on Korea/Philippines FIT discovery and booking, but with technology scale Polaris lacks.

Broad incumbents

• H.I.S. Travel: Japanese-headquartered global travel agency with strong Korea/Asia tour offerings and Canadian presence. Comparable to Polaris because it sells packaged Asia tours to Western consumers with multilingual support, but operates at materially greater scale.
• Trip.com Group: Global OTA with deep Korea and Philippines inventory and aggressive North American marketing. Competes with Polaris for online FIT bookings to the same destinations, but at vastly greater scale and with proprietary technology.
• Air Canada Vacations: Airline-affiliated package vacation arm of Air Canada — a Polaris partner. Directly comparable because it bundles flights + hotels + tours for Canadian travelers, including Asia destinations, competing head-to-head with Polaris's Korea and Philippines offerings.
• Globus / Cosmos: Family of packaged tour brands (premium Globus, value Cosmos) that Polaris resells in Canada. Comparable as multi-destination escorted-tour operators; broader portfolio and longer operating history than Polaris.
• Trafalgar / Costsaver: Global guided-holiday brand under The Travel Corporation that Polaris resells for Canada. Comparable as a packaged escorted-tour operator serving similar demographic, but with substantially larger global tour portfolio and brand recognition.
• HanaTour: South Korea's largest outbound/inbound tour operator and Polaris's named K-Shuttle/HanaTour ITC partner. Directly comparable because it operates packaged Korea tours through a global agency network; broader scale than Polaris with corporate backing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/polaristravel.eng
• Instagraminstagram.com/polaristravelandtours
• LinkedInlinkedin.com/company/polaris-travel-&-tours

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polaris Travel & Tours