POLE POSITION giornale web gratuito di annunci economici

What POLE POSITION giornale web gratuito di annunci economici does

POLE POSITION is a privately held, family-owned classified advertising platform headquartered in Catanzaro, Calabria, Italy. Founded in 1987 by Giovanni Lo Giudice as a free biweekly print newspaper, it was registered as a publishing house in March 1988, joined USPI in 2004, and pivoted to a full-color digital format in 2010 before abandoning print entirely in September 2019 to become a web-only newspaper (giornale web gratuito di annunci economici). The platform, built on the third-party DJClassifieds CMS and served via poleposition.cz.it, hosts free private listings and paid professional listings across six categories — Casa&Persona, Elettronica, Immobiliare, Lavoro e Servizi, Motori, and Sport&Hobby — plus editorial sub-brands (Pole Position Case real estate monthly, Guida al Natale, La Partita sports supplement).

The business operates a freemium model: free for private individuals (subject to concurrent-listing caps and 7-day listing durations with a one-time free renewal), with paid €1/week listings required for professional/commercial activity plus €1 add-ons for bold text, borders, colored background, top placement, and featured listings. Payments are processed via PayPal. The customer base consists of local private individuals and small businesses in Catanzaro and the Calabria region — including regular advertisers such as Gioielleria Megna (jewelry), Senese Profumerie (perfumery), and a local car dealership (Concessionaria Autofamar / R Motori) — with marketing conducted through organic SEO, Facebook, email reminders, and word-of-mouth leveraging the 33-year local brand heritage.

Today the platform operates with a 7-person team, all key leadership roles (publisher, editor-in-chief, commercial director, editorial director) held by the Lo Giudice family. The platform currently shows 1,692 total listings and 552 active listings, with extremely low daily velocity (0 added today, 1 in last 24 hours, 4 in the current week). The company has no external investors, no funding rounds, no acquisitions, no partnerships, and no disclosed revenue — functioning as a small-scale, family-operated local media business.

Name

POLE POSITION giornale web gratuito di annunci economici

Legal name

Pole Position di Giovanni Lo Giudice

Website

https://poleposition.cz.it

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

POLE POSITION is a family-owned, free online classified ads platform serving Catanzaro and the Calabria region of Italy. Founded in 1987 as a print newspaper, it now operates as a web-only publication using DJClassifieds, monetizing through paid professional listings and premium ad placements.

Ownership category

akta.pro rank

Product category

Online Classified Ads

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

akta.pro secondary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

Keywords

• Online classified ads
• Local marketplace platform
• Free press advertising
• Real estate listings
• Job listings

Headquarters

HQ city

Catanzaro

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Classified Listings: Professional users (businesses, commercial advertisers) pay for classified listings in specified categories. Revenue from per-listing fees for commercial activities, job offers, and professional services.
2. Premium Ad Placement: Paid promotion options including featured listings, highlighted ads, and top placement within categories for increased visibility
3. Extended Duration Listings: Fee-based extensions for listings beyond the free period, with promotional rates for longer durations

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

POLE POSITION operates a free online classified ads platform serving the Catanzaro and Calabria region, where users can post and browse listings across categories including real estate, vehicles, jobs, electronics, home goods, and sports/hobbies. The platform is free for private individuals with limited concurrent ads, and offers paid options for professional users, premium placement, and extended listing durations.

Product overview

POLE POSITION operates a free classified ads web platform (originally a print newspaper founded in 1987, transitioned to web in September 2019) offering listings across six main categories: Casa&Persona (home and personal), Elettronica (electronics), Immobiliare (real estate), Lavoro e Servizi (jobs and services), Motori (vehicles), and Sport&Hobby. The platform supports both free and paid listings, with paid options for professional users and certain categories. Supplementary editorial products include the Guida al Natale (Christmas guide), Pole Position Case (real estate monthly), and La Partita (sports supplement).

Differentiator

Problem solved

Functional benefit

Brands

• Pole Position Case: Monthly magazine of free real estate classifieds with specific pricing and dedicated sector-specific columns.
• Guida al Natale
• La Partita

Products and services

• Pole Position Online Classifieds Platform Online classified ads platform enabling users to post and browse free and paid listings across categories including real estate, vehicles, jobs, electronics, home goods, sports and hobbies. Free for private individuals with limited concurrent ads; paid options for professional users and premium placement.
• Pole Position Case Monthly magazine of free real estate classifieds with specific pricing and dedicated sector-specific columns, serving as a specialized supplement focusing on property listings.
• Guida al Natale Christmas guide supplement with practical advice on gifts, decorations, popular traditions, and tips for handling holiday stress.
• La Partita Sports supplement covering Catanzaro football and beyond, managed by the sports editorial team.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights1 record

Direct peers

• Immobiliare.it: Italy's leading real estate classifieds platform. Comparable to Pole Position's real estate category (105 listings) and the Pole Position Case sub-brand, but specialized at national scale with deep professional realtor relationships.
• AutoScout24 Italia: Italy's leading vehicle classifieds platform. Comparable to Pole Position's Motori category (44 listings) including used cars, vintage vehicles, and motorcycles, but operates at much larger professional dealer scale.
• Bakeca.it: Italian free classified ads platform with multi-category listings similar to Pole Position. Both compete for freelancer and small business advertisers in Italy, though Bakeca operates nationally while Pole Position is Calabria-focused.
• InfoJobs.it: Italy's leading job classifieds platform. Comparable to Pole Position's Lavoro e Servizi category (59 listings) including job offers and services, though InfoJobs operates at national professional scale with structured recruiter tools.
• Idealista: Italy/Spain leading real estate listing platform with 105+ listings comparable to Pole Position's real estate category. Stronger in property verticals but serves overlapping advertisers in the Italian market.

Broad incumbents

• Subito.it: Italy's leading horizontal classifieds platform covering real estate, vehicles, jobs, and general merchandise. Directly comparable to Pole Position in category coverage and freemium ad model, but operates nationally with a much larger advertiser base and brand.
• Vendita Privata / Kijiji (defunct): Kijiji ceased Italian operations and was absorbed by Subito.it, illustrating the consolidation pressure facing small local classifieds platforms. Provides useful benchmark for failure modes in regional Italian classifieds.
• Instagram Marketplace / Facebook Marketplace: Free-to-list horizontal classifieds embedded in the world's largest social networks. Major competitive threat to Pole Position because it offers free local listings with native social sharing and massive user base, including in Calabria.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PolePositionCatanzaro
• LinkedInlinkedin.com/company/pole-position

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POLE POSITION giornale web gratuito di annunci economici