Poliklinika Ribnjak

What Poliklinika Ribnjak does

Poliklinika Ribnjak is a private orthopedic and rehabilitation clinic headquartered in Zagreb, Croatia, founded in 2003 by Prim. Dr. Milan Milošević. The clinic delivers a full-spectrum musculoskeletal care platform covering orthopedic consultation and diagnostics (ultrasound and Shimadzu MX8 digital X-ray), minimally invasive surgical treatment (arthroscopy, one-day procedures, and small-joint implants), orthobiological pain management (stem cell therapy, PRP, PRF via Vivostat, hyaluronic acid), physical therapy and rehabilitation (TECAR, NormaTec compression, Deep Oscillation), sports medicine, and pediatric orthopedics. Its core technology base comprises advanced surgical equipment and exclusive rights in Croatia to the BRM Extremities Digitalis finger-joint and Silktoe toe-joint silicone implants, making it the only domestic provider of these procedures.

The clinic serves three primary customer segments: the general adult population seeking treatment for joint pain, arthritis, sports injuries, and degenerative musculoskeletal conditions; professional and amateur athletes (including multiple sports organizations and clubs) requiring sports medicine and rehabilitation; and pediatric patients with congenital or growth-related orthopedic issues. Two named sub-segments are insurance beneficiaries of Croatia osiguranje and UNIQA, for whom services are covered or subsidized.

The business model is direct-to-patient professional services delivered from a single primary site (Ulica grada Mainza 17, Zagreb) plus a partner location at Poliklinika EO2 (Radnička cesta 1A). Pricing is pay-as-you-go based on a published price list (cjenik), with insurance reimbursement for covered services and revenue diversification across consultations, surgical procedures, rehabilitation packages, and diagnostic imaging. Marketing combines a content-rich medical website, social media, periodic free-consultation campaigns, HRT television appearances, and referral/sports-club partnerships. The clinic has 11–50 employees and is founder-owned under Prim. Milošević, with no external investors or holding-company structure disclosed.

Name

Poliklinika Ribnjak

Legal name

Poliklinika Ribnjak

Website

https://poliklinikaribnjak.hr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Poliklinika Ribnjak is a private orthopedic and rehabilitation clinic in Zagreb, Croatia, founded in 2003, offering minimally invasive surgery, orthobiological treatments, sports medicine, and pediatric orthopedics, and serving general patients, athletes, and insurance beneficiaries with two exclusive small-joint implants.

Ownership category

akta.pro rank

Product category

Orthopedic Healthcare Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAKALAC

Orthopedic Surgery (Operative Orthopedics)

Healthcare & Life Sciences/Specialist Medical Practice/Orthopedics & Sports Medicine

SECONDARYHLAKALAM

Pain Management (Spine & Musculoskeletal)

Healthcare & Life Sciences/Specialist Medical Practice/Orthopedics & Sports Medicine

Keywords

• Orthopedic surgery
• Sports medicine
• Physical rehabilitation
• Orthobiological therapy
• Diagnostic imaging

Headquarters

HQ city

Zagreb, Grad Zagreb

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Medical Consultation and Treatment Services: Revenue generated from specialist orthopedic consultations, diagnostic examinations, and medical treatments provided to patients. Services include initial examinations, follow-up consultations, and specialized assessments.
2. Surgical Procedures: One-day surgical procedures including minimally invasive orthopedic operations, arthroscopy, and implant procedures (Digitalis, Silktoe). Patients receive treatment and are discharged for home care shortly after surgery.
3. Physical Therapy and Rehabilitation: Comprehensive rehabilitation services including physical therapy, functional rehabilitation, and specialized recovery programs. Services offered as individual sessions or packaged programs (e.g., seasonal promo packages, rehabilitation packages for specific conditions).
4. Diagnostic Imaging Services: Revenue from ultrasound diagnostics and X-ray imaging services using advanced Shimadzu MX8 equipment.
5. Insurance-Covered Services: Services covered or subsidized through insurance partnerships with Croatia osiguranje and UNIQA, including specialist examinations, diagnostic imaging, arthroscopy, and physical therapy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Poliklinika Ribnjak is a private orthopedic clinic that provides diagnostic, surgical, and rehabilitative musculoskeletal care to patients. Core offerings include same-day minimally invasive orthopedic surgery covering all major joints, orthobiological pain treatments (stem cells, PRP, PRF, hyaluronic acid), physical therapy and rehabilitation, sports medicine, pediatric orthopedics, and orthopedic imaging (ultrasound and digital X-ray). The clinic is the exclusive Croatian provider of Digitalis and Silktoe silicone small-joint implants and operates two locations in Zagreb.

Product overview

Poliklinika Ribnjak is a private orthopedic and rehabilitation clinic based in Zagreb, Croatia, operating since 2003. Its core offering is a unified multi-disciplinary medical platform combining orthopedics, orthopedic diagnostics, orthobiological pain treatment, physical therapy and rehabilitation, sports medicine, and pediatric orthopedics. The clinic's flagship specialized products include the Silktoe (BRM Extremities) silicone implant for toe joints and the Digitalis (BRM Extremities) silicone implant for finger joints – both pioneering offerings in Croatia. Supporting diagnostic infrastructure includes the Shimadzu MX8 digital X-ray system. The rehabilitation portfolio encompasses Vivostat (autologous fibrin glue/PRF), NormaTec compression therapy, Deep Oscillation, TECAR therapy, and stem cell/PRP treatments. A strategic partnership with Poliklinika EO2 extends access to oxygen therapy, cryotherapy, and red light therapy. Services are coordinated through a multidisciplinary team of orthopedic surgeons, physiotherapists, and sports medicine specialists, all delivered on a same-day outpatient basis with no waiting lists.

Differentiator

Problem solved

Functional benefit

Products and services

• Orthopedic Surgery (Ortopedija)

Quantifiable outcome

• Minimally invasive procedures enable same-day discharge and faster recovery compared to traditional open surgery

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Poliklinika EO2minorStrategic or Co-development Partner · 29 August 2024Poliklinika Ribnjak partnered with Poliklinika EO2 to expand services at their Radnička cesta 1A location. The partnership offers complementary therapies including oxygen therapy, cryotherapy, and red light therapy, providing patients with access to a broader spectrum of health services at one location.
• Croatia osiguranjecoreChannel Partner/ Reseller/ DistributorInsurance partnership providing covered and subsidized services including specialist examinations, diagnostic imaging (ultrasound of joints and musculoskeletal system), arthroscopy, minor surgeries, and physical therapy cycles. Insurance covers or partially subsidizes various orthopedic and rehabilitation services.
• UNIQA osiguranjecoreChannel Partner/ Reseller/ DistributorInsurance partnership providing covered and subsidized services including specialist orthopedic examinations, consultations, expert evaluations, ultrasound diagnostics (pediatric hips, musculoskeletal), intra-articular injections, arthroscopy, carpal tunnel surgery, hallux valgus operations, Achilles tendon surgery, and physical therapy cycles.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Ortopedska bolnica Valdoltra: Slovenian orthopedic specialty hospital with a long-standing reputation in joint replacement and sports orthopedics. Comparable in clinical focus (orthopedics-first specialty institution) and acts as a regional competitor for cross-border patients in the Adriatic region.
• Terme Olimia: Slovenian thermal spa and medical rehabilitation center offering orthopedic rehabilitation programs. Comparable in the rehab/post-acute segment and in the medical-tourism positioning around musculoskeletal recovery.
• Medicinski center Rogaška (Rogaška Medical Center): Slovenian specialty medical center offering orthopedics, rehabilitation, and sports medicine within a medical-spa setting. Comparable in orthopedic and rehab service mix and in competing for regional patients in the former-Yugoslav markets.
• Atlas General Hospital: Serbian private general hospital offering orthopedics and surgical specialties. Comparable as a regional private specialty provider competing for cross-border patients in the Western Balkans.

Direct peers

• Akromion - Special Hospital for Orthopedics and Traumatology: Croatian specialty hospital focused on orthopedic surgery, sports medicine, and rehabilitation. Most direct peer in scope — competes for the same Croatian patient pool across orthopedic surgery and post-operative rehab.
• St. Catherine Specialty Hospital: Croatian private specialty hospital spanning orthopedics, sports medicine, and rehabilitation. Comparable as a private specialty-care provider competing for insured and self-pay patients in Croatia and medical tourism inflows.
• Poliklinika Bagatin: Leading Croatian private polyclinic offering surgical and non-surgical specialty services with an integrated, premium private-clinic model. Comparable in private outpatient positioning, multi-specialty offering, and brand-driven patient acquisition in Zagreb.
• SB Krapinske Toplice - Specijalna bolnica za medicinsku rehabilitaciju: Croatian specialty hospital with strong rehabilitation and orthopedic rehabilitation focus. Comparable in musculoskeletal rehab services and in attracting post-surgical and chronic orthopedic patients.

Broad incumbents

• Acibadem Healthcare Group: Large regional healthcare group with hospitals across Turkey and the Balkans, including a presence in Croatia. Comparable as a scaled, multi-specialty private provider that competes for medical tourism and high-end specialty cases in the broader region.
• Poliklinika Svjetlost: Leading Croatian private specialty clinic (ophthalmology and adjacent specialties) with multi-city presence. Comparable as an established private specialty-care operator in Croatia with brand-led patient acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/poliklinikaribnjak

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poliklinika Ribnjak