Poliman Móveis
Poliman Móveis is a privately-held Brazilian residential furniture manufacturer founded in 1998 and based in Arapongas, Paraná, producing modular kitchens, kitchen kits, dining tables, and wardrobes from MDP panels with proprietary Perffect Touch and Bacterban finishes, sold via a nationwide Brazilian representative network.
- Company typePrivate
- Founded1998
- HeadquartersArapongas, Paraná, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Poliman Móveis does
Poliman Móveis is a privately-held Brazilian residential furniture manufacturer founded on July 2, 1998, and headquartered in Arapongas, Paraná. The company designs, manufactures, and distributes a broad portfolio of modular kitchens, compact kitchens, kitchen kits, wardrobes, and dining tables under multiple product lines (Etna, Ravena, Murano, Pilar, Sicília, NÚRIA, Malta, Manu, New Livia, New Izis, Ester, Helo, Bellagio, Liz, Kate, and others), alongside a smaller office furniture line and complementary products. Manufacturing is vertically integrated at a 40,000 m² facility — comprising a 30,000 m² factory and a 10,000 m² distribution center inaugurated in 2020 — running two shifts with approximately 250 direct employees. Core technology centers on MDP (Medium Density Particleboard) panels finished with UV coating and a proprietary Perffect Touch surface that incorporates Bacterban antibacterial protection, combined with telescopic drawer slides, reinforced hinges, and adjustable PVC feet.
The company reaches end consumers almost exclusively through a B2B2C model: a nationwide network of regional sales representatives covers all 27 Brazilian states, and these representatives resell to retail dealers and final consumers. A state-by-state representative locator and a restricted dealer portal (poliman.criterius.com.br) operationalize this channel, while the corporate website (poliman.ind.br) supports pre-purchase engagement through a 3D room planning partnership with Mooble, downloadable catalogs, newsletter signup, and post-sale technical assistance. Revenue derives from one-time product sales; pricing is not publicly disclosed on the company's own website, with consumers redirected to Google Shopping or encouraged to contact representatives directly. Poliman states it operates both throughout Brazil and internationally, and the website is available in Portuguese, English, and Spanish, though no specific export markets, revenue splits, or customer logos are disclosed in available data.
Poliman Móveis firmographics
Firmographics- Name
- Poliman Móveis
- Legal name
- Poliman Móveis
- Website
- https://poliman.ind.br
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Poliman Móveis is a privately-held Brazilian residential furniture manufacturer founded in 1998 and based in Arapongas, Paraná, producing modular kitchens, kitchen kits, dining tables, and wardrobes from MDP panels with proprietary Perffect Touch and Bacterban finishes, sold via a nationwide Brazilian representative network.
- Ownership category
- akta.pro rank
Poliman Móveis industry classification
Industry- Product category
- Residential Furniture Manufacturing
- NAICS
- Nonupholstered Wood Household Furniture Manufacturing (337122), Office Furniture (including Fixtures) Manufacturing (33721), Furniture Retailers (449110)
- SIC
- Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511), Wholesale-Furniture & Home Furnishings (5020), Office Furniture (2520)
- akta.pro primary industry
- Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)
Keywords
Where Poliman Móveis is headquartered
LocationHeadquarters
- HQ city
- Arapongas, Paraná
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Poliman Móveis business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Furniture Product Sales: Poliman Móveis generates revenue through the manufacture and sale of residential furniture products, including modular kitchens, compact kitchens, bedroom furniture, wardrobes, tables, and chairs. Products are sold through a network of regional representatives and dealers across Brazil and internationally. Revenue is derived from one-time product transactions at varied price points depending on product line and configuration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Product sales through representative/dealer network with no publicly disclosed pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Poliman Móveis product offering
Product offeringCore offering
Poliman Móveis manufactures and sells residential furniture, with a current catalog that includes modular, compact, and suspended kitchen products, bedroom wardrobes, dining tables, multi-use counters, and complementary kitchen furniture. The offering is based on named furniture models and configurations rather than third-party marketplace sales.
Product overview
Poliman Móveis is a Brazilian furniture manufacturer offering a diversified portfolio of residential furniture organized into three main categories: Kitchens (Cozinhas), Dining Tables (Mesas e Cadeiras), and Bedroom/Dormitories (Dormitórios), along with a line of Complement products. The kitchen category includes modular systems (Etna and Ravena lines with individual cabinet components), compact kitchens, and various kitchen kits in multiple sizes (Murano, Pilar, Sicília LARGO/MÉDIO/PICCOLO, Ester, NEW LIVIA, NEW IZIS, NÚRIA, MALTA, SICÍLIA, MANU). Dining tables include the HELO line (90cm/120cm/160cm variants), LIZ, BELLAGIO (108cm/150cm variants), and KATE models. The bedroom line features wardrobes (Roupeiros). The complements category includes multi-use counters (ALECRIM for cooktops) and shelving units (SOLLYS). The Etna and Ravena modular systems are sold as complete kitchen solutions with individual cabinet components (wall cabinets, base cabinets, pantry cabinets, refrigerator cabinets, microwave niches, countertops). Products are primarily manufactured from MDP (Medium Density Particleboard) with UV finish, MDP Perffect Touch, or MDP with Bacterban protection technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Cozinha Modulada Etna Modular kitchen furniture offering for residential kitchen furnishing.
- Kit Cozinha NÚRIA Kitchen furniture kit for residential kitchen furnishing.
- Cozinha Compacta MALTA Compact kitchen furniture offering for residential kitchens.
- Kit Cozinha MURANO Kitchen furniture kit for residential kitchen furnishing.
- Kit Cozinha PILAR Kitchen furniture kit for residential kitchen furnishing.
- Kit Cozinha Sicília LARGO Largo configuration of the Sicília kitchen kit for residential kitchen furnishing.
- Kit Cozinha Sicília MÉDIO Médio configuration of the Sicília kitchen kit for residential kitchen furnishing.
- Kit Cozinha Sicília PICCOLO Piccolo configuration of the Sicília kitchen kit for residential kitchen furnishing.
- Kit Cozinha ESTER Kitchen furniture kit for residential kitchen furnishing.
- Cozinha Modulada RAVENA Modular kitchen furniture offering for residential kitchen furnishing.
- Cozinha Compacta SICÍLIA Compact Sicília kitchen furniture offering for residential kitchens.
- Cozinha Suspensa MANU Suspended kitchen furniture offering for residential kitchen furnishing.
- Kit Cozinha NEW LIVIA Kitchen furniture kit for residential kitchen furnishing.
- Kit Cozinha NEW IZIS Kitchen furniture kit for residential kitchen furnishing.
- HELO Mesa de Jantar Dining table offering for residential dining-area furnishing.
- LIZ Mesa de Jantar Dining table offering for residential dining-area furnishing.
- BELLAGIO Mesa de Jantar Dining table offering for residential dining-area furnishing.
- KATE Mesa de Jantar Dining table offering for residential dining-area furnishing.
- ALECRIM multi-use counters Multi-use counter furniture for residential use.
- Fruteira SOLLYS Fruit-stand furniture for residential kitchen or dining use.
Quantifiable outcome
- 26 years of continuous operation and market presence across Brazil and international markets
- +1 more outcomes
Companies that use Poliman Móveis
Customer profileSegments3 records
Ideal customer profiles1 record
Poliman Móveis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Poliman Móveis partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mooble (planner.mooble.com)corePoliman Móveis partners with Mooble to provide an online 3D room planning and simulation tool. Consumers can access the planner through Poliman's website and create draft room designs using Poliman furniture products. The partnership enables Poliman to offer an interactive pre-purchase visualization experience to its customers, enhancing the digital sales journey and driving conversion. The tool is branded with Poliman's partnership identifier and is accessible directly from Poliman's website and product pages.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Poliman Móveis competitors and assessment
Company assessmentDirect peers
- Dell Anno: Brazilian modular kitchen manufacturer with a national franchise showroom model; directly comparable on product category, dealer-led distribution, and premium positioning.
- Madeira Madeira: Brazilian furniture and home goods e-commerce marketplace with vertically-integrated private-label products; directly comparable as a competitor in the same residential furniture category, though differentiated by DTC channel ownership.
- Florense: Brazilian premium kitchen and custom furniture manufacturer operating through franchise and representative networks; comparable to Poliman in modular kitchen category and dealer-led distribution.
- Italínea: Brazilian manufacturer of modular kitchens and home furniture with nationwide dealer representation, directly comparable to Poliman's kitchen-focused manufacturing and B2B2C distribution model.
- Bartira: Traditional Brazilian furniture manufacturer with a broad residential product range, comparable to Poliman in category breadth and long operating history in the Brazilian market.
- Demóbile: Brazilian furniture manufacturer specializing in modular kitchens, bedroom furniture, and home offices; comparable to Poliman across kitchen and bedroom product lines with similar dealer-led distribution.
Broad incumbents
- IKEA: Global flat-pack furniture manufacturer and retailer serving the Brazilian market; comparable on MDP-based furniture manufacturing technology and modular product platforms, though a much larger established incumbent.
- Tok&Stok: Established Brazilian furniture retailer with physical stores and e-commerce; competes with Poliman in residential furniture but operates primarily via owned retail rather than the representative-led distribution model.
Market position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Poliman Móveis social profiles
Digital presencePoliman Móveis compliance and trust
Trust signalCompliance1 record
Poliman Móveis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poliman Móveis leadership team
Management profileNumber of profiles
Poliman Móveis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poliman Móveis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poliman Móveis
What does Poliman Móveis do?
Poliman Móveis manufactures and sells residential furniture, with a current catalog that includes modular, compact, and suspended kitchen products, bedroom wardrobes, dining tables, multi-use counters, and complementary kitchen furniture. The offering is based on named furniture models and configurations rather than third-party marketplace sales.
Is Poliman Móveis a public or private company?
Poliman Móveis is a private company. It is classified as unknown and is currently operating.
When was Poliman Móveis founded?
Poliman Móveis was founded in 1998. It employs 51 to 100 people.
Where is Poliman Móveis based?
Poliman Móveis is headquartered in Arapongas, Paraná, Brazil, in the Latin America region.
How does Poliman Móveis make money?
One revenue line is on record: furniture Product Sales.
Who are Poliman Móveis's main competitors?
Direct peers on record are Dell Anno, Madeira Madeira, Florense, Italínea, Bartira and Demóbile. Broad incumbents are IKEA and Tok&Stok.
Does Poliman Móveis have an API?
No public API is recorded for Poliman Móveis.
What industry is Poliman Móveis in?
Poliman Móveis's product category is Residential Furniture Manufacturing. Its primary akta.pro industry code is CRAOAFAA, Furniture (Residential & Commercial) Wholesale Distribution. Its NAICS code is 337122 and its SIC code is 2510.