Name

Polite Design

Legal name

POLITE DESIGN S.A.S.

Website

https://politedesign.com.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Luxury Fashion and Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Luxury & Designer Apparel Houses (CRAAAAAC)

akta.pro secondary industry

Luxury Leather Goods & Handbags (CRAKAFAB)

Keywords

• Luxury fashion design
• Hand-painted clothing
• Artisanal accessories
• Designer footwear
• Colombian fashion brand

Headquarters

HQ city

ibague

HQ country

Colombia

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Polite sells its clothing, accessories, and footwear directly to consumers through its Shopify-powered e-commerce platform polite.com.co. The platform ships internationally and accepts payments via Visa, Mastercard, American Express, and Diners. Prices are displayed in Colombian Pesos (COP) for Colombia and USD for international orders.
2. Physical Retail Sales: Polite operates its own concept stores and sells through multi-brand retailers (ST DOM in Bogotá and Cartagena, INA FOUR SEASONS in Bogotá) in Colombia, enabling revenue through physical retail channels.
3. Wholesale Distribution: Products are available for purchase and delivery worldwide through the website, suggesting wholesale/B2B distribution to retailers internationally.
4. Collaborations/Special Collections: The brand releases collaboration products (COLABORACIONES) with 31 products across multiple pages, suggesting limited-edition collaboration pieces as a revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Polite Design is a Colombian luxury fashion brand that designs, hand-paints, and produces ready-to-wear clothing, leather footwear, and statement jewelry and accessories under the artistic direction of Carlos Polite. Products are sold primarily through the brand's own Shopify e-commerce platform (polite.com.co) with worldwide shipping, complemented by owned retail in Ibagué and wholesale distribution through multi-brand concept stores in Colombia. Each collection showcases the brand's signature eye motif, hand-painted fabrics, and artisanal craftsmanship executed at the Polite Atelier in Ibagué.

Product overview

Polite Design S.A.S. is a Colombian fashion luxury brand headquartered in Ibagué, Tolima. The company offers a unified portfolio of fashion products organized into three main categories: ROPA (clothing) including hand-painted garments, embroidered pieces, and prints inspired by artistic director Carlos Polite's artwork; ZAPATOS (shoes) featuring leather footwear with distinctive metal eye-shaped accessories; and ACCESORIOS (accessories) including statement jewelry designed in collaboration with Sara & Flora (bronze with 24k gold plating), hats in various materials, and charms. The brand's atelier practice involves hand-painting fabrics, reinventing pattern-making, and treating each garment as an individual artwork, with intentional imperfection revealing human essence.

Differentiator

Problem solved

Functional benefit

Products and services

• FALDA VERA Maxi skirt featuring hand-painted designs, crafted from a polyester and elastane blend, priced at COP 4,180,000. Targeted at women seeking luxurious, artistic ready-to-wear pieces.
• CROP TOP VALERIA Long sleeve crop top with hand-painted artwork, made from polyester and spandex, priced at COP 2,280,000. Designed for women seeking artistic statement pieces.
• PANTALÓN TELMA Straight leg pants available in multiple colorways including denim indigo, dark denim, black denim, and hand-painted crude denim styles, priced at COP 2,650,000–3,150,000. Targeted at women seeking artistic premium denim.
• CROP TOP MIA Crop top style top from the ready-to-wear collection, priced at COP 2,280,000, designed for women seeking distinctive artistic pieces.
• CROP TOP LUNA Long sleeve hand-painted crop top featuring shoulder pads and feather details, priced at COP 2,280,000. Designed for women seeking statement pieces with artistic embellishment.
• FALDA LIA Women's skirt made from an 85% polyester and 15% spandex blend, priced at COP 3,280,000. Targeted at women seeking artistic ready-to-wear pieces.
• CROP TOP JANA Long sleeve hand-painted crop top with an attached scarf element, priced at COP 2,580,000. Designed as an artistic statement piece.
• BUSO SUDADERA ISABEL Sweatshirt featuring exclusive Polite print inspired by artistic director Carlos Polite's work, priced at COP 2,880,000. Targeted at women seeking distinctive everyday luxury pieces.
• FALDA EVA TWO Mini skirt in A-line silhouette with hand-painted design, priced at COP 2,150,000. Designed for women seeking artistic mini skirts.
• FALDA EVA Mini skirt featuring print from the artistic director Carlos Polite's paintings, priced at COP 2,150,000. Designed for women seeking artistic mini skirts.
• CAMISA EMMA Oversize embroidered and hand-painted shirt, priced at COP 2,380,000. Designed for women seeking artistic statement shirts.
• CAMISA ALBA Oversize shirt with shoulder pads in indigo blue colorway, priced at COP 2,480,000. Designed for women seeking distinctive artistic shirts.
• CHAQUETA ABRIL Hand-painted cargo blazer-style jacket with shoulder pads, made from polyester and elastane, priced at COP 4,180,000. Designed as a top-tier artistic statement piece.
• CAMISA CARMEN Oversize hand-painted cotton shirt, priced at COP 2,580,000. Designed for women seeking artistic statement shirts.
• BLUSA BETY Oversize faux leather blouse with puff sleeves, high collar with tied detail, and shoulder pads, priced at COP 2,280,000. Designed as a statement top.
• BAILARINA ELENA Ballet flats in genuine leather with metallic eye-shaped appliques inspired by Carlos Polite's artwork, priced at COP 1,200,000. Sizes 36-41. Targeted at women seeking artistic footwear.
• BOTIN LIZA Vanguardist design boot in genuine leather featuring metallic eye-shaped accessories and a sculptural turned wooden heel (7.5cm), priced at COP 2,400,000. Targeted at women seeking artistic statement footwear.
• BALETA PALOMA Baleta-style flat with 3.5cm heel height and eyelash-shaped accessories, available in multiple colors, priced at COP 1,400,000. Targeted at women seeking distinctive artistic footwear.
• ANILLO ARO PESTAÑAS Statement ring featuring eyelashes transforming into rays of light, adjustable design, priced at COP 285,000–360,000. Designed for women seeking artistic statement jewelry.
• ANILLO MAXI OJO Statement ring designed by Sara & Flora using bronze with 24k gold plating and ceramic enamels, made by traditional jewelers in Bucaramanga, Colombia. Adjustable fit. Designed as a signature eye-motif piece.
• ANILLO OJO CERRADO Statement ring featuring closed eye design, part of the brand's signature eye motif collection. Crafted as statement jewelry.
• ANILLO OJO CERRADO PETALOS Statement ring designed by Sara & Flora using bronze with 24k gold plating, featuring petals transforming from eyelashes, adjustable and 6cm wide. Designed as a signature eye-motif piece.
• ANILLO PINKY OJO Pinky ring designed by Sara & Flora using bronze with 24k gold plating for the little finger, made by traditional jewelers in Bucaramanga, Colombia. Designed as a signature eye-motif piece.
• ARETES ASIMETRICOS OJOS CERRADOS Asymmetric statement earrings with eyelashes opening in different directions creating a light and shadow play. Lengths 12cm and 6cm, weight 12g and 6g. Designed as artistic statement jewelry.
• ARETES AURORAS OJOS Long earrings featuring a three-act design: blooming flower, observing eye in shadow play, and resting pearl. Length 10cm, weight 13g. Designed as artistic statement jewelry.
• ARETES OJOS PERLAS Delicate earrings with small observing eyes featuring pearls extending from eyelashes. Width 3.5cm, weight 5g. Designed as artistic statement jewelry.
• AURORA CHARM Flower-inspired charm representing light and color in miniature, never wilting. Designed as a wearable accessory.
• BLUE MOON High crown hat in blue maritime straw with binding ribbons. Targeted at women seeking distinctive art-inspired headwear.
• BRAZALETE OJO CERRADO Statement bracelet featuring resting eye design symbolizing beauty in shadow. Designed as wearable art.
• BRAZALETE OJO CERRADO PETALOS Bracelet transforming eyelashes into petals, combining eye symbolism with nature's delicacy. Adjustable fit. Designed as artistic statement jewelry.
• CAMAFEO CHARM Small portrait converted into jewelry representing timeless memory and presence. Length 7cm. Designed as a wearable accessory.
• CANDONGAS PESTAÑAS Statement earrings with hoop featuring eyelashes opening like light flashes. Diameter 3cm, weight 6g. Designed as artistic statement jewelry.
• CANDONGAS PESTAÑAS PERLA Hoop earrings with watching eye and softening pearl, balancing strength and delicacy. Diameter 3cm, length 5.5cm, weight 8g. Designed as artistic statement jewelry.
• CHATELAINE Heart of the collection: a chatelaine deconstructing classic elements into manifesto featuring perfume bottle, comb, and ring as symbols. Available in ring sizes 6-8. Designed as a signature artistic accessory.
• COLLAR CAMAFEO Extended cameo transformed into necklace stylizing the figure and converting memory into gesture. Length 80cm. Designed as artistic statement jewelry.
• COLLAR DESESTRUCTURACIONISMO Necklace manifesto featuring open and closed eyes playing with light and shadows, a perfume bottle preserving memory, and pearls creating flashes on the intimate. Length 50cm. Designed as artistic statement jewelry.
• COLLAR OJOS CERRADOS Necklace featuring resting eyelashes as silence symbols with a pearl hanging as minimal gesture transforming shadow into light. Length 45cm. Designed as artistic statement jewelry.
• DARK STRAW Fedora-style hat in black iraca fiber with binding ribbons. Crown height 14cm, brim 10.5cm. Targeted at women seeking distinctive art-inspired headwear.
• NIGREDO STRAW High crown tea straw hat in black with binding ribbons. Crown height 15cm, brim 15cm. Targeted at women seeking distinctive art-inspired headwear.
• OJO CHARM Eye as amulet charm representing protection, observation, and connection. Length 4cm. Designed as a wearable signature accessory.
• PRENDEDOR CAMAFEO Cameo converted into brooch to carry memory as jewelry, uniting past and present in a single gesture. Designed as artistic wearable accessory.
• SATORI RED Red wool felt hat with high crown and brim falling to one side, featuring eye detail on brim fall. Targeted at women seeking distinctive art-inspired headwear.
• SOMBRA DORADA High crown hat in cabuya fiber in black with jewelry applique on crown. Crown height 17cm, brim 9cm. Targeted at women seeking distinctive art-inspired headwear.
• UMBRA FELT Black wool felt hat with high crown and brim falling to one side, featuring eye detail on brim fall. Targeted at women seeking distinctive art-inspired headwear.
• COLABORACIONES (Collaborations Collection) Limited-edition collaboration collection featuring co-designed pieces with international artists and Sara & Flora jewelry, comprising 31 products across multiple pages. Targeted at fashion-conscious consumers seeking unique, artistically-designed pieces.

Quantifiable outcome

• Presented collections at major international fashion weeks including Paris Fashion Week, New York Fashion Week, and 080 Barcelona Fashion
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Carlos PoliteflagshipStrategic or Co-development PartnerCarlos Polite serves as the Artistic Director of Polite since 2010. He studied Fine Arts at Universidad Complutense de Madrid and holds a Master's in Design and Art. His artistic vision transformed Polite into a brand with independent identity capable of converting technical value into a unique style expression. The iconic eye motif throughout the collection is inspired by his own artwork.
• Sara & FloracoreStrategic or Co-development PartnerSara & Flora are jewelry designers who create statement pieces for Polite using bronze with 24k gold bath and ceramic enamels. The jewelry is crafted by traditional jewelers in Bucaramanga, Colombia. Notable pieces include the Maxi Ojo Ring, Ojo Cerrado Ring, and various earrings and bracelets with the brand's signature eye motif.
• Iraida LombardiaminorStrategic or Co-development PartnerSpanish artist who has collaborated with Polite on creative projects as part of the brand's artistic collaborations.
• Matthew BrookesminorStrategic or Co-development PartnerBritish photographer/artist who has collaborated with Polite on fashion photography and creative campaigns.
• Noir TribeminorStrategic or Co-development PartnerNew York-based fashion film production company specializing in fashion films. Has collaborated with Polite on fashion film projects including award-winning content.
• Comes Cake CollectiveminorStrategic or Co-development PartnerArtistic collective that has collaborated with Polite on creative projects.
• ST DOMcoreChannel Partner/ Reseller/ DistributorST DOM is a concept store carrying Polite products alongside other luxury brands. Located in Bogotá (Cl. 79b #8-4) and Cartagena (Cra. 3 #33 70, El Centro), representing Polite's multi-brand retail distribution in Colombia.
• INA FOUR SEASONScoreChannel Partner/ Reseller/ DistributorINA FOUR SEASONS is a concept store in Bogotá (Ak 7 #69a-2) that carries Polite products as part of its luxury fashion offering.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Esteban Cortázar: Colombian-born luxury designer with Paris and NYFW runway presence and global multi-brand wholesale—closely aligned Colombian-origin, internationally credentialed designer profile.
• Johanna Ortiz: Colombian designer of feminine ready-to-wear and resort wear with NYFW runway presence and Vogue-level editorial—a directly comparable Colombian-origin luxury designer to Polite.
• Daniela Villegas: Colombian-based jewelry and accessories designer known for bold sculptural statement pieces—comparable to Polite's Sara & Flora jewelry collaborations in luxury artisan positioning.
• Silvia Tcherassi: Colombian luxury ready-to-wear and accessories designer with boutique presence in Cartagena and Miami and comparable international runway and editorial positioning to Polite.
• Agua Bendita: Colombian artisanal luxury label built around handcrafted, embroidered ready-to-wear with similar craftsmanship-led positioning and Colombian heritage narrative.

Broad incumbents

• Carolina Herrera: Venezuelan-founded global luxury fashion house with ready-to-wear, fragrance, and accessories across an extensive distribution network—a broader incumbent reference point for Colombian-origin designers scaling internationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/firmapolite
• LinkedInlinkedin.com/company/polite-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polite Design