Polymanga
- Company typePrivate
- Founded2006
- HeadquartersLausanne, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Polymanga does
Polymanga is Switzerland's largest annual pop culture convention, held every Easter weekend at the Beaulieu Convention and Exhibition Center in Lausanne since its founding in 2006. Organized by the privately-held Swiss entity 1st Communication sarl with a team of approximately 15 employees, the event attracts between 47,000 and 51,000 attendees per year to a venue spanning over 25,000 square meters. The festival combines video game tournaments, an Artist Village with 100+ illustrators, the Swiss Cosplay Championship (PSCL) and international PGEC cosplay competition, two daily concerts in a 1,500-seat theater, an exhibitor showroom, and signing sessions with 30+ guests.
The business operates a B2C ticketing model with two primary price points: single-day admission at 35 CHF and a 4-day Gold Pass at 55 CHF, with children under 9 admitted free. Tickets are distributed online through the Infomaniak Events platform and physically through the Payot bookstore chain across Switzerland. Revenue is supplemented by exhibitor booth rentals in the Expo XXL hall under a no-counterfeits policy, and by sponsorship partnerships including Nintendo (with a 500+ m² stand and 25+ Switch 2 demo stations for 2026) and BE WTR (sustainability partner providing free water refill stations). Marketing is conducted entirely through organic social channels (TikTok, Facebook, Instagram) and the multilingual website, with no paid acquisition or enterprise sales motion.
The 2026 edition marks the event's 20th anniversary and runs April 3-6. Following an ~8% attendance decline from 2024 (51,000) to 2025 (47,000), the organization is reinvesting in expanded programming and partner activations to drive recovery. The business carries no external funding, no M&A activity, and is structurally a single annual event concentrated over four days, making it operationally lean but highly leveraged to event execution and partner continuity.
Polymanga firmographics
Firmographics- Name
- Polymanga
- Legal name
- 1st Communication sarl
- Website
- https://polymanga.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Polymanga industry classification
Industry- Product category
- Pop Culture Convention / Live Entertainment Events
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Collectibles & Hobby Shows (MPAGAFAN)
- akta.pro secondary industry
- Local Community & Multi-Category Fairs (MPAGAFAO)
Keywords
Where Polymanga is headquartered
LocationHeadquarters
- HQ city
- Lausanne
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Polymanga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Primary revenue stream from entrance tickets sold as single-day (35 CHF) or 4-day Gold Pass (55 CHF). Tickets sold online via Infomaniak Events platform and through Payot bookstore chain in physical format.
- Exhibitor Showroom: Revenue from exhibitor booths in the large shopping gallery/expo hall. Features quality vendors with no counterfeits policy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single Day Pass - 35 CHF per day |
| One time/ perpetual license | Pay-as-you-go | 4-Day Gold Pass - 55 CHF |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Polymanga product offering
Product offeringCore offering
Polymanga is an annual four-day pop culture festival held during Easter weekend at Beaulieu Convention Center in Lausanne, Switzerland. The event features cosplay championships (Swiss Cosplay Championship PSCL and worldwide PGEC), video game tournaments, an Artist Village with over 100 illustrators, daily concerts, and a large exhibitor showroom spanning more than 25,000 m². Access is sold via single-day (35 CHF) or 4-day Gold Pass (55 CHF) tickets, with revenue generated from ticket sales and exhibitor booth rentals.
Product overview
Polymanga is Switzerland's largest pop culture, video games, and manga festival (51,000 attendees in 2024). The event features a comprehensive program including a main theater stage with conferences and shows, an artist village with over 100 illustrators, cosplay activities including the Swiss Championship (PSCL) and worldwide PGEC, video game tournaments, concert programming (2 per day), an exhibition hall with quality exhibitors, and signing sessions with VIP guests. The 2026 20th anniversary edition runs April 3-6 at Beaulieu Lausanne on over 25,000 m2. Entry is via single-day (35 CHF) or 4-day Gold Pass (55 CHF).
Differentiator
Problem solved
Functional benefit
Products and services
- Polymanga Festival The main Polymanga pop culture, video games, and manga festival held annually at Easter in Lausanne, Switzerland. The event features guests/VIPs, artist village, activities, exhibitors, cosplay events, concerts, and video game tournaments on over 25,000 m² of venue space.
- Festival Tickets (Single-Day and 4-Day Gold Pass) Single-day tickets at 35 CHF or 4-day Gold Pass at 55 CHF. Free entry for children under 9. Available online via Infomaniak Events and at PAYOT bookstores across Switzerland. Print-at-home tickets and bracelet exchange at Payot locations.
- Artist Village (Village des Artistes) Artist exhibition area featuring over 100 illustrators at each event, described as one of the most beautiful artist villages in the world. Artists showcase and sell work directly to attendees.
- Cosplay Championship Program Cosplay programming featuring daily cosplay stages, the Swiss Cosplay Championship (PSCL), and the worldwide cosplay event PGEC, plus 4 cosplay parades per edition.
- Video Game Tournaments Video game tournaments across multiple titles including Mario Kart World, Super Smash Bros. Ultimate, FC25, Rivals of Aether II, Guilty Gear Strive, 2XKO, Quiz Manga et Jeux Vidéo, and Fallout 4 Anniversary Edition.
- Concert Program Two concerts per day held in the 1,500-seat Beaulieu Theater venue. Major events are also broadcast on the Foodcourt stage.
- Exhibition Hall (Expo XXL) Large showroom with quality exhibitors (no counterfeits policy) offering shopping opportunities across anime, manga, gaming, and merchandise. Rented booth space generates revenue from brands such as Nintendo and BE WTR.
Quantifiable outcome
- 51,000 attendees in 2024, 47,000 in 2025
- +2 more outcomes
Companies that use Polymanga
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Polymanga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Polymanga partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- NintendocoreNintendo returns with a giant stand exceeding 500 m² featuring 25+ Switch 2 game demo stations, photo space celebrating Super Mario's 40th anniversary, 4 mascots for photos, Just Dance area, Pokémon space, Mario Kart World and Super Smash Bros. Ultimate tournaments. Represents Nintendo's largest presence at the event.
- BE WTRminorBE WTR provides free still and sparkling water systems for visitors. All Polymanga beverages produced on-site, available flat or sparkling. Four free water refill points. Zero waste from beverages with filtered water and CO2 production reduced by 6x. Visitors with reusable bottles get 50% discount.
- PAYOT BookstorescorePAYOT bookstore chain serves as physical ticket distribution partner for Polymanga. Pre-sale tickets available in all PAYOT locations with complimentary plastic sleeve. Bracelet exchange service available at PAYOT stores until April 4, reducing entrance wait times.
- Infomaniak EventscoreInfomaniak Events provides the official online ticketing platform for Polymanga 2026. Handles online ticket sales, print-at-home functionality, and event management.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Polymanga competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Polymanga social profiles
Digital presencePolymanga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Polymanga leadership team
Management profileNumber of profiles
Polymanga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Polymanga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Polymanga
What does Polymanga do?
Polymanga is an annual four-day pop culture festival held during Easter weekend at Beaulieu Convention Center in Lausanne, Switzerland. The event features cosplay championships (Swiss Cosplay Championship PSCL and worldwide PGEC), video game tournaments, an Artist Village with over 100 illustrators, daily concerts, and a large exhibitor showroom spanning more than 25,000 m². Access is sold via single-day (35 CHF) or 4-day Gold Pass (55 CHF) tickets, with revenue generated from ticket sales and exhibitor booth rentals.
Is Polymanga a public or private company?
Polymanga is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Polymanga founded?
Polymanga was founded in 2006. It employs 11 to 50 people.
Where is Polymanga based?
Polymanga is headquartered in Lausanne, Switzerland, in the Europe region.
How does Polymanga make money?
Two revenue lines are on record. Ticket Sales are the primary driver. The others are exhibitor Showroom.
Does Polymanga have an API?
No public API is recorded for Polymanga.
What industry is Polymanga in?
Polymanga's product category is Pop Culture Convention / Live Entertainment Events. Its primary akta.pro industry code is MPAGAFAN, Collectibles & Hobby Shows, with a secondary code of MPAGAFAO, Local Community & Multi-Category Fairs. Its NAICS code is 711310 and its SIC code is 7990.