Ponto Abastec / Ponto Uniformes

What Ponto Abastec / Ponto Uniformes does

Ponto Abastec / Ponto Uniformes is a privately held Brazilian specialty retailer founded in September 1972 (originally as Ponto Escolar Modas Ltda, derived from Barttoleta) and headquartered at Rua São Francisco Xavier, 212 in the Tijuca neighborhood of Rio de Janeiro. The company operates a single physical retail store plus an e-commerce storefront (pontoabastec.com.br) and a WhatsApp sales line (21 3549-6868), serving the Rio de Janeiro metropolitan area. Its catalog spans four categories: school uniforms (including school-specific branded lines for Colégio Pedro II across all its Rio units, CEFET/RJ, Normalista schools, ETE Ferreira Viana, and Colégio 1º de Maio); professional uniforms (kitchen/condominium/security/social wear); a basic line of lab coats and general workwear; and cleaning materials and janitorial supplies distributed from multiple third-party brands.

The underlying technology stack is minimal: a standard e-commerce website, WhatsApp for customer interaction, and an Instagram/Facebook presence. There are no proprietary software systems, no APIs, no third-party integrations, and no AI or data-driven capabilities referenced in any source. Product expertise — particularly the SKU patterns, emblems, and fabric/color specifications required by each named Rio institution — sits with the proprietor rather than with any documented technical platform, and most product prices are quoted "Sob consulta" (upon inquiry) rather than listed online.

The business model is direct-to-consumer retail with a B2C and SMB overlay: families and individual parents purchase school uniforms; condominiums, restaurants, schools, and small businesses purchase professional uniforms and cleaning supplies. Delivery is free within Rio de Janeiro city for orders above R$300, with paid freight outside; credit card installments are offered on purchases above R$300. The company is founder-owned (CNPJ 42121921000152), employs approximately 7 people, has not raised external capital, has no parent company or subsidiaries, and reports no M&A, restructuring, or leadership changes in the available data.

Name

Ponto Abastec / Ponto Uniformes

Legal name

Ponto Abastec / Ponto Uniformes

Website

https://pontoabastec.com.br

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Ponto Abastec / Ponto Uniformes is a Rio de Janeiro-based retail and e-commerce business, founded in 1972, that supplies school, professional, and basic uniforms plus cleaning materials to families, schools, condominiums, and small businesses in Brazil.

Ownership category

akta.pro rank

Product category

Uniform Retail

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAAAHAE

School Uniforms (Children)

Consumer Products & Retail/Apparel, Footwear & Accessories/Children’s & Baby Apparel

SECONDARYCRAAALAB

Corporate Uniforms (Office, Hospitality, Retail Staff)

Consumer Products & Retail/Apparel, Footwear & Accessories/Workwear, Uniforms & Safety Apparel

SECONDARYCRADAKAG

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Home & Fabric Care Products

Keywords

• School uniforms retail
• Professional uniforms
• Cleaning supplies
• Janitorial products
• Workwear apparel

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Uniforms: Sale of school and professional uniforms through physical retail store and e-commerce website. Products include school uniforms for Colégios Pedro II, Normalista schools, CEFET, public schools, and professional uniforms for condominiums, restaurants, healthcare, and construction. Sales are primarily one-time transactions with some credit card installment revenue.
2. Retail Sales - Cleaning Products: Sale of cleaning materials and products to condominiums, buildings, and businesses. Includes cleaning chemicals, hygiene products, pool care, and general janitorial supplies. Products sourced from third-party manufacturers and distributed at competitive prices.
3. Freight and Delivery: Delivery revenue from orders outside Rio de Janeiro city and for orders below R$300 within Rio de Janeiro. Free shipping offered within Rio de Janeiro for orders above R$300.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ponto Abastec / Ponto Uniformes is a specialty retailer that sells school uniforms (for specific institutions such as Colégio Pedro II, CEFET, Normalista schools, ETE Ferreira Viana, Colégio 1º de Maio, and the public school network), professional uniforms (for kitchens, condominiums, social/business settings), and cleaning materials (waxes, detergents, chlorines, hygiene accessories, pool care, brooms/mops, and trash bags). Products are sold via a physical store in Tijuca, Rio de Janeiro, and an e-commerce website with delivery within Rio de Janeiro and to other Brazilian locations.

Product overview

Ponto Abastec / Ponto Uniformes is a traditional retail business operating as a physical and online store specializing in school uniforms, professional uniforms, and cleaning materials. The company was founded in September 1972 as Ponto Escolar Modas Ltda, derived from Barttoleta. The product portfolio consists of four main categories: (1) School uniforms (Uniforme Escolar) serving institutions like Colégio Pedro II, CEFET, normalista schools, and public school networks with specific branded uniforms; (2) Professional uniforms (Uniforme Profissional) covering kitchen/hospitality, building management/security, and general business attire; (3) Basic line (Linha Básica) featuring general-purpose workwear and lab coats; and (4) Cleaning materials (Material de Limpeza) including cleaning chemicals, hygiene products, pool care, and cleaning equipment. The company operates from a physical store location in Tijuca, Rio de Janeiro, with e-commerce capabilities.

Differentiator

Problem solved

Functional benefit

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BarttoletaminorOthersBarttoleta is described as the origin/parent company from which Ponto Abastec / Ponto Uniformes was derived. Founded in September 1972 as 'Ponto Escolar Modas Ltda', derived from Barttoleta. This is a legacy/corporate lineage relationship rather than an active commercial partnership.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Lojas Renner: Brazil's largest apparel retailer by market value with broad geographic coverage. Comparable as an established omnichannel apparel retailer in Brazil, although Ponto operates in a more specialized uniform niche.
• C&A Brasil: One of Brazil's largest apparel retailers with hundreds of physical stores and a strong e-commerce presence. Comparable as a mass-market apparel retailer serving Brazilian consumers across multiple categories, including uniform-adjacent basics.
• Riachuelo: Major Brazilian apparel and accessories retailer with extensive physical and digital presence. Comparable as a mass-market apparel retailer serving Brazilian consumers across income segments, including basic and workwear-adjacent product lines.
• Malwee: Large Brazilian apparel manufacturer and brand owner with B2B and B2C distribution. Comparable as a vertically integrated apparel company whose professional and basic apparel lines overlap with Ponto's professional uniform segment.

Direct peers

• Barttoleta: The corporate lineage from which Ponto Abastec / Ponto Uniformes was derived in 1972. As the originating entity in the uniform business, it is the most directly comparable peer in terms of customer base, product focus, and operational model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/pontouniformes
• LinkedInlinkedin.com/company/ponto-abastec-ponto-uniformes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ponto Abastec / Ponto Uniformes