Associação Beneficente Grupo da Caridade

What Associação Beneficente Grupo da Caridade does

Associação Beneficente Grupo da Caridade, operating under the trade name Associação Ponto de Luz, is a Brazilian nonprofit charitable association founded in May 1956 by Arthur and Alzira de Souza Reis in São Paulo. The organization delivers free social assistance services to vulnerable populations in the Capão Redondo neighborhood of São Paulo's southern zone, operating through three core programs: four Centro de Educação Infantil (CEI) units serving 316 children aged 0-4 years with five daily meals and developmental activities; one Centro para Criança e Adolescente (CCA) serving 180 children and adolescents aged 6-14 with after-school programming and four daily meals; and one Núcleo de Convivência de Idosos (NCI) serving adults aged 60+ with healthy aging activities. Total daily attendance reaches approximately 607 individuals across all programs.

The organization operates from a 10,000 m² property received in 1960, staffed by 80+ employees, and partners with São Paulo's Municipal Secretaries (Secretarias Municipais) to deliver publicly-funded social assistance. No proprietary technology systems are disclosed; communications run through a standard website, WhatsApp, email, and an Instagram account. The donation platform accepts anonymous contributions via PagSeguro, telephone, or email.

The revenue model consists of two streams: charitable donations from individual volunteers, collaborators, and conscious companies, and government funding through long-standing partnerships with Municipal Secretaries. Services are provided free of charge to beneficiaries, and the organization publishes activity reports and balance sheets for accountability. There is no equity funding, no parent company, and no public listing; the entity operates as an independent nonprofit association.

Name

Associação Beneficente Grupo da Caridade

Legal name

Associação Beneficente Grupo da Caridade

Website

https://pontodeluz.ong.br

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Associação Beneficente Grupo da Caridade (Associação Ponto de Luz) is a Brazilian nonprofit that provides free early childhood education, after-school programs, and elderly care services to vulnerable residents of Capão Redondo, São Paulo, serving approximately 607 individuals daily through partnerships with Municipal Secretaries and charitable donations.

Ownership category

akta.pro rank

Product category

Social Assistance and Nonprofit Services

NAICS

Child Care Services (62441), Child and Youth Services (624110), Individual and Family Services (6241)

SIC

Services-Child Day Care Services (8351), Services-Social Services (8300)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

• Social assistance services
• Early childhood education
• After-school youth programs
• Senior citizen care
• Charitable nonprofit services

Headquarters

HQ city

Capão Redondo, São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Charitable donations: Individual donations from volunteers, collaborators, and conscious companies who support the association's mission through financial contributions.
2. Government partnerships: Partnership with Municipal Secretaries for social assistance programs, serving children, adolescents, and elderly through publicly-funded initiatives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Associação Beneficente Grupo da Caridade (operating as Associação Ponto de Luz) is a nonprofit social welfare organization that provides free early childhood education, after-school youth programs, and elderly care services to vulnerable populations in the Capão Redondo neighborhood of São Paulo. It operates four childcare units (CEIs) for children aged 0-4, a youth center (CCA) for children aged 6-14, and a senior center (NCI) for adults aged 60+, delivering daily meals, developmental activities, and social assistance funded through donations and municipal government partnerships.

Product overview

Associação Ponto de Luz (Associação Beneficente Grupo da Caridade) is a nonprofit social services organization offering three interconnected programs: the Centro de Educação Infantil (CEI) for children aged 0–4 years, the Centro para Criança e Adolescente (CCA) for children and adolescents aged 6–14, and the Núcleo de Convivência de Idosos (NCI) for seniors aged 60+. A supplementary donation channel enables public financial contributions. The organization serves approximately 600+ individuals daily through these programs, operates four CEI units, and partners with municipal secretariats to deliver meals, educational activities, and social assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Centro de Educação Infantil (CEI) Operates 4 childcare units (Creches/CEIs) serving 316 children aged 0-4 years, providing 5 daily meals and developmental activities focused on listening, speech, thinking, and imagination. Operates from 7:00 to 17:00, offering full-day care free of charge to vulnerable families in Capão Redondo, São Paulo.
• Centro para Criança e Adolescente (CCA) Serves 180 children and adolescents aged 6-14 years and 11 months with outdoor sports, arts, computer literacy, and civic education programming. Operates from 7:30 to 16:30 in two shifts with 4 daily meals provided free of charge.
• Núcleo de Convivência de Idosos (NCI) Provides social assistance and activities for adults aged 60+, including physical exercise, crafts, music, dance, and conversation circles to promote healthy aging and strengthen family bonds. Operates from 8:00 to 12:00 with breakfast provided, free of charge to participants.
• Como Ajudar (Donation Platform) Online donation facility enabling anonymous contributions to support the association's operations, with options for PagSeguro-based online giving, email inquiry, or telephone contact. Enables individuals and companies to financially support the charitable mission.

Quantifiable outcome

• 607 children served daily
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Secretarias MunicipaiscoreStrategic or Co-development PartnerLong-standing partnership with Municipal Secretaries for the operation of social assistance programs. The association has worked for 63 years in partnership with government bodies to provide education, care, and social services to vulnerable populations in São Paulo's southern zone.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Pastoral da Criança: Brazilian Catholic nonprofit focused on child development, nutrition, and family support in low-income communities. Directly comparable as a community-based nonprofit serving children aged 0-6 and families through volunteer-driven programs across Brazil.
• Childhood Brasil: Brazilian NGO (part of World Childhood Foundation) focused on child protection and welfare. Comparable as a Brazilian nonprofit dedicated to children's wellbeing with corporate partnerships and donation-based funding.
• Aldeias Infantis SOS Brasil: Brazilian nonprofit operating SOS Children's Villages programs supporting vulnerable children and families across Brazil. Directly comparable as a long-standing charitable organization providing residential and community-based child welfare services with similar funding models (donations and government partnerships).
• Lar Sírio Pró-Infância: Brazilian nonprofit supporting children's hospitals and child welfare causes. Comparable as a charitable organization focused on child wellbeing in São Paulo with donation-based funding and healthcare-adjacent social services.
• Fundação Abrinq: Brazilian foundation focused on children's rights, welfare, and development. Comparable as a nonprofit organization serving children and adolescents in vulnerable situations through social programs and advocacy, with similar donation-based funding and Brazilian geographic focus.

Broad incumbents

• Fundação Itaú Social: Major Brazilian corporate foundation supporting education and social welfare programs. Comparable as a large-scale Brazilian social assistance organization with corporate funding, government partnerships, and programs targeting children and vulnerable populations.
• Fundação Bradesco: Major Brazilian corporate foundation with extensive social programs including education for vulnerable children. Comparable as a large established nonprofit serving children and families across Brazil with corporate funding and institutional infrastructure.
• AACD: Large established Brazilian nonprofit (Associação de Assistência à Criança Deficiente) serving children with disabilities. Comparable as a major Brazilian charitable institution with government partnerships, donations, and large-scale service operations serving children and families.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/assocpontodeluz
• LinkedInlinkedin.com/company/associa%C3%A7%C3%A3o-beneficente-grupo-da-caridade

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associação Beneficente Grupo da Caridade