Ponto Solar

What Ponto Solar does

Ponto Solar is a Brazilian solar PV installer founded in 2000 in civil construction and operating as an independent solar-focused entity since 2015. It engineers, sells, and installs grid-tied (on-grid) photovoltaic solar systems for residential, commercial, rural, and industrial customers across two Brazilian states — Paraná (headquartered in São José dos Pinhais) and Santa Catarina (regional office in Joinville). The company is CREA-PR registered (Reg. 64,232) and a Portal Solar Certified Supplier, and reports 104 officially homologated projects totaling 948 kW of installed capacity and 820 MWh of cumulative generation.

The core offering is the design, supply, installation, and utility homologation of complete photovoltaic solar energy systems, including a kit of solar panels, grid-tie inverters, electrical protections, bidirectional meters, and internet-based monitoring. Each project is custom-engineered based on a site solar radiation study considering roof orientation, shading, and climate conditions, with no public tier pricing — customers receive a free detailed budget after a qualified engineer conducts an on-site assessment. The company also operates an online savings simulator and a content-driven blog as top-of-funnel lead generation.

The business model is project-based, one-time installation revenue, with the principals — Ricardo Bertoldi (Paraná) and Hugo Nagano (Santa Catarina), both UFPR electrical engineering graduates with 20+ years of experience — personally driving design, sales, and project management. Go-to-market is exclusively direct sales via phone, WhatsApp, website contact forms, and field engineer consultations, with no resellers, dealers, or marketplace channels used to distribute the service. The company has six employees and no disclosed outside funding or institutional ownership.

Name

Ponto Solar

Legal name

Ponto Solar

Website

https://pontosolar.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Ponto Solar is a Brazilian solar PV installer headquartered in São José dos Pinhais, Paraná, with a regional unit in Joinville, Santa Catarina, designing and installing grid-tied photovoltaic systems for residential, commercial, rural, and industrial customers across both states.

Ownership category

akta.pro rank

Product category

Photovoltaic Solar Energy Installation Services

NAICS

Solar Electric Power Generation (221114)

akta.pro industry

PRIMARYEUAMABAB

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System)

Energy, Utilities & Environment/Renewable Energy (Solar, Wind, Hydro & Geothermal)/Solar Energy (PV, CSP, Rooftop & Utility-Scale)

SECONDARYEUAMABAA

Solar Project Development & IPP (Utility-Scale & Rooftop)

Energy, Utilities & Environment/Renewable Energy (Solar, Wind, Hydro & Geothermal)/Solar Energy (PV, CSP, Rooftop & Utility-Scale)

SECONDARYEUACAGAC

PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations)

Energy, Utilities & Environment/Electric Power Generation/Solar Power Generation (Utility-Scale PV & CSP)

Keywords

• Photovoltaic solar systems
• Solar energy installation
• Grid-tie solar systems
• Solar project design
• Solar energy homologation

Headquarters

HQ city

São José dos Pinhais

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Solar PV System Design, Installation & Homologation: Ponto Solar generates revenue through the sale, design, installation, and official homologation of photovoltaic solar energy systems for residential, commercial, rural, and industrial customers. Revenue is primarily driven by project-based one-time fees for system installation, with ongoing service support for maintenance and homologation. The company serves customers in Paraná and Santa Catarina.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ponto Solar sells, designs, installs, and homologates grid-tied photovoltaic solar energy systems for residential, commercial, rural, and industrial customers in the Brazilian states of Paraná and Santa Catarina. Each project includes on-site property evaluation, solar radiation and shadow analysis, equipment supply, professional installation, and full utility-distributor homologation enabling net metering. The company also offers a free online savings simulator for prospective customers to estimate investment and monthly savings.

Product overview

Ponto Solar offers a unified solar energy service focused exclusively on photovoltaic solar energy systems. The core offering is the complete Sistema de Energia Solar Fotovoltaica, which encompasses project design, equipment supply, professional installation, and utility homologation services. The company also provides a Kit Solar Fotovoltaico containing all necessary components (panels, grid-tie inverters, electrical protections, bidirectional meters, internet monitoring), and a Simulador de Economia de Energia Solar for customers to estimate costs and savings before committing to installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Sistema de Energia Solar Fotovoltaica (Grid-tie Photovoltaic Solar Energy System) Complete end-to-end grid-tied photovoltaic solar energy systems for residential, commercial, rural, and industrial customers, encompassing case-by-case project design with solar radiation and shadow analysis, equipment supply (panels, on-grid inverters, protections, bidirectional meters, internet monitoring), professional installation, and full utility-distributor homologation enabling net metering. Customers are homeowners, businesses, and rural producers in Paraná and Santa Catarina.

Quantifiable outcome

• Up to 95% reduction in electricity bill
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Portal SolarcoreTechnology or IntegrationPonto Solar is listed as a Certified Supplier (Fornecedor Certificado) on Portal Solar, one of Brazil's leading solar energy marketplace and information platforms. This partnership provides credibility and customer discovery through the Portal Solar platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights8 records

Broad incumbents

• Sunrun: Sunrun is the largest US residential solar installer offering grid-tie PV systems with net metering economics. It is comparable to Ponto Solar in business model (residential PV EPC with net metering) but operates at much greater scale and in a different geography.

Direct peers

• WDC Solar: WDC Solar is a Brazilian distributed solar EPC focused on residential and commercial PV system installation across multiple states. Comparable to Ponto Solar in customer segment, project economics, and grid-tie net-metering model.
• Sices Solar: Sices Solar is a Brazilian solar EPC company delivering grid-tie photovoltaic systems for residential, commercial, and industrial clients. Directly comparable to Ponto Solar in offering, technology, and customer economics.
• Sunne Energia Solar: Sunne is a Brazilian solar EPC serving residential, commercial, and industrial customers with end-to-end PV system design and installation. It is a direct competitor to Ponto Solar in distributed generation solar across Brazilian states.
• Aldo Solar: Aldo Solar is a major Brazilian solar component distributor and installer network that sells PV kits and connects customers to installation partners nationwide. It is directly comparable to Ponto Solar as a residential/commercial solar EPC in Brazil with a multi-state footprint.
• Blue Sol Energia Solar: Blue Sol is a long-standing Brazilian solar EPC and training company focused on photovoltaic systems for residential, commercial, and industrial customers. Comparable to Ponto Solar in customer segments, technology stack (grid-tie PV), and southern Brazil presence.
• SolarBR Distribuidora: SolarBR is a Brazilian solar components distributor and EPC that supplies PV kits and installation services to end customers. Comparable to Ponto Solar in technology offering and target customer base within Brazil's distributed solar market.

Others

• Portal Solar: Portal Solar is Brazil's leading solar energy marketplace and information platform, where Ponto Solar is itself a certified supplier. It is thematically comparable as a customer acquisition and lead-generation channel for solar installers in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pontosolar.com.br
• LinkedInlinkedin.com/company/pontosolar

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ponto Solar