Pool Hayes Academy

What Pool Hayes Academy does

Pool Hayes Academy is a UK state-funded secondary school with a sixth form, located in Willenhall, West Midlands, and operated by the Academy Transformation Trust (ATT), a multi-academy trust. The school serves students aged 11-18, delivering GCSEs, A Levels, and BTEC qualifications, with a Year 7 intake capacity of 200 students planned to expand to 250 by September 2027. No tuition is charged; the school is funded via per-pupil grants from the UK Department for Education channeled through ATT.

The school's academic profile is mixed: an Attainment 8 score of 37.64, a Progress 8 score of -0.42 (below the national average), and 51.9% of students achieving grade 4-9 in English and Maths. Despite below-average progress measures, 96.2% of students progressed to education, training, or employment in 2025, and Ofsted rated the school 'Good' in April 2022, providing a regulatory floor under continued operation. The school employs approximately 40 staff and operates under a community brand identity referred to as 'PHAmily.'

The technology stack is built on Microsoft Office 365 and Teams, supplemented by a suite of third-party EdTech platforms including Sparx Learning, Unifrog, ClassCharts, Reading Cloud, Seneca, and Languagenut. A new Head of Academy, Mrs L Macey, was appointed for September 2025. The business model is publicly funded: revenue is set by per-pupil formula, costs are governed by ATT central procurement, and customer acquisition is bounded by catchment geography rather than commercial marketing.

Name

Pool Hayes Academy

Legal name

Pool Hayes Academy

Website

https://poolhayes.attrust.org.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

UK state-funded secondary school and sixth form in Willenhall, West Midlands, operated by Academy Transformation Trust, serving approximately 1,000+ students aged 11-18 with GCSEs, A Levels, and BTEC qualifications, funded by UK government per-pupil grants.

Ownership category

akta.pro rank

Headquarters

HQ city

Willenhall

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. State-Funded Education: Government-funded secondary and sixth form education provided free at point of delivery to students aged 11-18. Funding comes from the Department for Education via Academy Transformation Trust MAT funding formula based on student numbers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Pool Hayes Academy is a state-funded secondary school and sixth form delivering full-time education to students aged 11-18. It offers a Key Stage 3 broad curriculum for Years 7-9, a Key Stage 4 programme of GCSEs, BTECs and OCR National Qualifications for Years 10-11, and a Key Stage 5/Sixth Form offering A Levels, BTEC Level 3 and OCR National Level 3 qualifications for Years 12-13. The school supplements classroom learning with extra-curricular activities, the Duke of Edinburgh's Award programme, careers guidance, SEND support, and inclusive attendance systems, all delivered free at point of delivery within the Academy Transformation Trust multi-academy trust.

Product overview

Pool Hayes Academy is a secondary school operated by the Academy Transformation Trust, providing a three-tier curriculum structure: Key Stage 3 (Years 7–9) offering a broad and balanced range of subjects; Key Stage 4 (Years 10–11) offering GCSEs, BTECs, and OCR National Qualifications; and Key Stage 5/Sixth Form offering A Level, BTEC Level 3, and OCR National Level 3 qualifications. The school's educational offering is supplemented by the #PHAmily culture and values programme, the Duke of Edinburgh's Award (Bronze and Silver), and a wide extra-curricular activities programme spanning sports, performance arts, academic clubs, and field trips. Technology-enabled learning is supported through third-party platforms including the Sparx homework platform (covering Maths, Reader, and Science), the Unifrog career guidance platform, Sparx Reader for KS3 e-books, and the My Child at School (ClassCharts) parent portal. The school also provides a library service with digital resources and reading support.

Differentiator

Problem solved

Functional benefit

Products and services

• Key Stage 3 Curriculum (Years 7-9)

Quantifiable outcome

• 96.2% of Year 11 students progressed to education, training or employment (2025 destinations data)
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Academy Transformation Trust (ATT)coreOthersPool Hayes Academy is part of Academy Transformation Trust, a multi-academy trust. ATT provides governance, central services, policies, and funding management. Trust CEO Mark McCourt, Director of Secondary Education Garry Trott, and Chair of Trustees Pat Beanland oversee the academy. Trust board is the accountable and ultimate decision-making body.
• ChartwellsminorOthersCatering provider supplying school meals. Provides three-week rotating lunch menus for students.
• UnifrogcoreTechnology or IntegrationCareer guidance platform used by students to compare university courses, apprenticeships, and FE courses. Enables students to record achievements, find opportunities, and draft applications. Parents receive updates on student career interests and skills development.
• ConnextionscoreStrategic or Co-development PartnerCareers advisory service providing 1:1 careers advice to all Sixth Form students. Careers Leader Mr Michael Lewis coordinates careers program.
• Universities and CollegescoreStrategic or Co-development PartnerPartnerships with universities and Further Education colleges for career guidance, university fairs, guest speakers, UCAS support, and student progression pathways.
• EmployerscoreStrategic or Co-development PartnerLocal employers work with students through work experience placements, careers events, employer encounters, and mentoring to raise aspirations and provide understanding of career pathways.
• Sparx LearningcoreTechnology or IntegrationTechnology platform provider for Sparx Maths, Sparx Reader (eBooks), and Sparx Science homework systems. Weekly homework set and tracked through platform.
• CEOP (Child Exploitation and Online Protection Centre)coreStrategic or Co-development PartnerPolice service providing online safety guidance and support resources for students and families.
• NSPCCcoreStrategic or Co-development PartnerChild protection charity providing safeguarding advice line (0808 800 5000 for adults, 0800 1111 for children) and resources for parents on difficult topics.
• Walsall Local AuthoritycoreOthersLocal education authority managing school admissions, attendance support, and SEND services. School links to Walsall LA SEND Offer and attendance guidance.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aldridge School: A larger secondary school in Aldridge, Walsall, drawing from the broader Walsall catchment. Comparable in delivering a full secondary curriculum with sixth form and serves as a benchmark for capacity and outcomes in the local market.
• Queen Mary's Grammar School: A selective grammar school in Walsall offering a contrasting academic pathway but competing for the same high-attaining pupils from the Walsall catchment. Useful benchmark for the upper end of local academic outcomes.
• Great Heath Academy: A secondary school within the Academy Transformation Trust (same MAT as Pool Hayes), serving a comparable 11-18 comprehensive cohort in Coventry. Sister-MAT school with shared governance, central services, and funding formula, making it the closest direct peer.
• Bloxwich Academy: A secondary school in Bloxwich, Walsall, drawing from the same West Midlands pupil catchment and competing with Pool Hayes for students. Comparable in scale, demographic context, and curriculum breadth (KS3-KS4 offer).
• Grace Academy Darlaston: A secondary school in nearby Darlaston within the same Walsall borough catchment. Serves a similar demographic profile, with overlapping secondary admissions geography and feeder primary schools.
• Shire Oak Academy: A local Walsall secondary school serving a similar 11-16 age cohort in the same Walsall LA catchment. Competes with Pool Hayes for in-year admissions and feeder primary school pupils, making catchment and demographic comparison highly relevant.
• The North School: An 11-18 secondary school within Academy Transformation Trust, sharing the same MAT governance, ATT funding formula, central services, and policies as Pool Hayes. Directly comparable in terms of operating model and oversight structure.
• St Thomas More Catholic School, Willenhall: A local Willenhall secondary school sharing the same immediate catchment and feeder primary schools as Pool Hayes. Direct competitor for in-year admissions and parental choice within the local area.
• Coppice Performing Arts School: A secondary school in Walsall offering a specialist Performing Arts specialism alongside the standard secondary curriculum. Direct local competitor for Year 7 admissions within the Walsall LA.
• Northolt High School: A secondary school within Academy Transformation Trust, sharing the same MAT-level funding, governance, and central HR/curriculum support. Operates an equivalent 11-18 model in a comparable urban context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/poolhayesacad
• Instagraminstagram.com/poolhayesacad
• LinkedInlinkedin.com/company/pool-hayes-academy

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pool Hayes Academy