POP Airport

What POP Airport does

POP Airport, operated by POP retail s.r.o., is a 32,000+ m2 mixed-use outlet and entertainment complex located 5 minutes from Prague's Václav Havel Airport in Tuchoměřice, Czechia, founded in 2018. The destination combines a year-round fashion outlet (80+ stores, 200+ global brands with 30–80% discounts) with four owned/operated attractions: Mayaland Prague (Czechia's largest indoor amusement park at 9,000 m2 plus a 4,000 m2 outdoor section), Dinosauria Museum Prague (a 4,000 m2 dinosaur museum featuring 154 million-year-old skeletons, a 6,000-piece Geoworld mineral collection, and HTC Focus 3-based VR experiences), Engine Classic Cars Gallery (≈200 iconic vehicles), and Hopsaland (a children's jumping playroom). Supporting infrastructure includes 2,400 parking spaces, 48 ČEZ-operated EV charging stations for 93 EVs, 1,771-panel (805.805 kWp) rooftop solar, observation terrace for plane spotting, and 6+ dining outlets including Starbucks and Coffee Fellows.

The business operates an asset-heavy, multi-vertical model. Revenue is generated from eight streams: (1) retail tenant rent and turnover commissions, (2) attraction admission tickets, (3) F&B operations, (4) parking and EV charging, (5) gift voucher sales (200/500/1,000 CZK denominations), (6) advertising and sponsorship on digital LED screens and observation-terrace signage, (7) corporate event and venue rental (demonstrated at scale by the Škoda Auto World Dealer Conference), and (8) affiliate referral fees paid to hotels, travel agencies, and tour operators. Pricing is transaction-based for most offerings, with subscription-style mechanics via the POP Family loyalty program (10% first-purchase discount, exclusive weekly offers, 100 CZK off attraction tickets for 500 CZK shopping).

Go-to-market is hybrid: event-driven (POP Night Shopping four times annually, Summer Sales, Big Summer Giveaway) combined with direct-to-consumer walk-in traffic, geographic-proximity marketing toward airport tourists, and B2B event sales. Average footfall is reported at 30,000 visitors per week, with 400+ daily plane-spotting opportunities from the observation terrace and 6,000+ visitors during Night Shopping events. The company has 13 disclosed employees and is part of the broader Prague Airport City development alongside Letiště Praha.

Name

POP Airport

Legal name

POP retail s.r.o.

Website

https://pop.cz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

POP Airport, operated by POP retail s.r.o., is a 32,000 m2 outlet and entertainment complex near Prague's Václav Havel Airport combining 80+ outlet stores offering 30–80% discounts on 200+ brands with Mayaland amusement park, Dinosauria Museum, Engine Classic Cars Gallery, and dining. It serves tourists, Czech families, value-driven shoppers, and corporate event clients.

Ownership category

akta.pro rank

Product category

Outlet Shopping and Entertainment Complex

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Attractions & Experiences Reservations (Museums, Tours, Theme Parks) (HSACALAE)

akta.pro secondary industry

Venue Parking, Transportation & On-Site Mobility Operations (MPAGALAO)

Keywords

• Outlet shopping center
• Family entertainment complex
• Indoor amusement park
• Dinosaur museum exhibition
• Classic car gallery

Headquarters

HQ city

Tuchoměřice

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Retail Tenant Rent and Commission: POP Airport generates revenue by leasing space to over 80 retail tenants including global brands (Nike, Adidas, GANT, Guess, Diesel, Karl Lagerfeld, etc.). Tenants operate outlet stores offering 30-80% discounts year-round. Revenue model is rent-based with potential turnover rent components.
2. Attraction Admission Fees: Revenue from admission tickets to entertainment attractions including Mayaland Prague (indoor amusement park), Dinosauria Museum Prague, Engine Classic Cars Gallery (free admission), Hopsaland jumping playroom, VR experiences, Double Decker rides, and Multigolf. Season passes and bundled tickets available.
3. Food and Beverage Operations: Revenue from on-site restaurants and cafes including Starbucks, Coffee Fellows, Nel Forno, Maya's Restaurant, and additional dining options. Take-away service available.
4. Parking Services: Revenue from 2,400 parking spaces including covered parking, though parking is primarily free for customers. Engine Classic Cars Gallery offers premium VIP covered parking space rental. Electric vehicle charging stations generate additional revenue through ČEZ partnership.
5. Gift Vouchers and Gift Card Sales: Sale of POP gift vouchers in denominations of 200 CZK, 500 CZK, and 1,000 CZK accepted at participating stores including Adidas, Nike, GANT, Guess, Mayaland, Dinosauria, and others. Available at Infocenter and online via epop.pop.cz.
6. Advertising and Sponsorship: Revenue from advertising spaces including LED screens on observation terrace, digital screens throughout the center, outdoor bus stop wraps, indoor advertising stands and clip frames in corridors and restrooms, in-store radio, unoccupied storefronts for wraps and installations, and event sponsorships during POP Night Shopping.
7. Corporate Events and Venue Rental: Revenue from renting event spaces to corporate clients for conferences, product launches, and team events. The center hosted Škoda Auto's World Dealer Conference with 4,000 amp capacity power distribution for 120 EV charging demonstration vehicles. Spaces available include indoor areas, observation terrace, and parking areas.
8. Affiliate and Partnership Fees: Revenue from affiliate program where travel agencies, hotels, and tour operators earn commission for referrals. Partners receive discount vouchers to distribute to their clients, driving foot traffic from airport tourists and visitors.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

POP Airport operates a 32,000 m2 outlet shopping and entertainment complex located 5 minutes from Prague's Václav Havel Airport, featuring 80+ tenant stores with 200+ global fashion, sports, footwear, and lifestyle brands at 30-80% year-round discounts. The site also houses self-operated entertainment attractions including Mayaland Prague (Czechia's largest indoor amusement park at 9,000 m2 indoor plus 4,000 m2 outdoor), Dinosauria Museum Prague (a world-unique dinosaur museum with VR experiences and Geoworld mineral collection), and Engine Classic Cars Gallery displaying approximately 200 iconic vehicles. Supporting offerings include restaurants/cafés, free parking for 2,400 vehicles, EV charging, observation terrace for plane spotting, gift voucher sales, and corporate event hosting.

Product overview

POP Airport is a unified outlet and entertainment center located 5 minutes from Prague's Václav Havel Airport, combining shopping and entertainment in a single destination. The portfolio consists of three core pillars: (1) POP Outlet - the main outlet shopping center with 200+ global brands offering 30-80% discounts; (2) Entertainment venues including Mayaland Prague (largest indoor amusement park in Czechia with 9,000 m2), Dinosauria Museum Prague (world-unique dinosaur museum with VR experiences), Engine Classic Cars Gallery (200 iconic cars), and various attractions like the Observation Terrace, Double Decker bus ride, Multigolf, Magic Wings photopoint, and Hopsaland children's playroom; and (3) Supporting services including restaurants/cafés, POP Family loyalty program, and membership benefits. The center spans 32,000+ m2 with 2,100+ parking spaces.

Differentiator

Problem solved

Functional benefit

Brands

• Mayaland Prague: Czechia's largest indoor amusement park with rides and attractions for children and families
• Dinosauria Museum Prague
• Engine Classic Cars Gallery
• Hopsaland

Products and services

• POP Outlet The main outlet shopping center offering 30-80% year-round discounts on fashion, sports, footwear, accessories, homeware, cosmetics, and other goods from over 200 global brands across 80+ tenant stores. Designed in award-winning Old Prague style with 57 unique facades, located at Ke Kopanině 421, Tuchoměřice.
• Mayaland Prague Czechia's largest indoor amusement park covering 9,000 m2 indoors plus 4,000 m2 outdoors (open April-October weather permitting). Features 20+ attractions including a 220-meter roller coaster with 9m elevation, 30m slide, tilting carousel, free-fall simulator, plus birthday party services at Maya's Restaurant and Maya Shop on-site. Annual Pass 365 available.
• Dinosauria Museum Prague World-unique dinosaur museum on 4,000 m2 featuring authentic dinosaur skeletons up to 154 million years old, life-size models, Geoworld mineral collection with 6,000 exhibits from 25 expeditions to 20 countries, and VR dinosaur experiences with 5D sensory effects. Educational programs available for schools. Children 8+ for VR Dinosaurs, 10+ for Lost Lab.
• Engine Classic Cars Gallery Free admission gallery showcasing approximately 200 iconic cars and motorcycles from brands including Porsche, Aston Martin, Lamborghini, Ferrari, BMW, Mercedes-Benz, Lancia Stratos, and rare limited editions. Includes a classic car restoration workshop, motoring art exhibition, and VIP covered parking space rental.
• Hopsaland Indoor jumping playroom for children aged 2-8 featuring attractions in the kingdom of Ája the frog, located opposite the Esprit store within POP Airport. Season tickets offer 6 admissions for the price of 5 (children under 3: 745 CZK; children 3+: 1,245 CZK), pass valid 6 months and transferable.
• Observation Terrace (Vyhlídková terasa) Covered observation terrace positioned as one of Prague's best plane spotting locations, with a large screen displaying real-time flight information and refreshment options. Provides 400+ daily plane spotting opportunities for aviation enthusiasts and tourists.
• Double Decker Sightseeing Ride Approximately 15-minute London-style double-decker bus sightseeing ride through POP Airport streets. Single ride 50 CZK, discounted package of 4 rides 150 CZK, with a 20 CZK bonus discount ticket to Mayaland or Dinosauria included.
• Multigolf Outdoor activity combining three golf forms: disc golf, soccer golf, and golf with floorball sticks, located on grassy area opposite main entrance A. Targets families and casual groups seeking active entertainment.
• POP Gift Vouchers Gift vouchers available in 200 CZK, 500 CZK, and 1,000 CZK denominations, sold at POP Infocenter and online via epop.pop.cz. Accepted at 40+ participating stores and attractions including Adidas, Nike, GANT, Guess, Mayaland, Dinosauria, Karl Lagerfeld, Starbucks, and others.

Quantifiable outcome

• 30,000 weekly visitors on average
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Letiště Praha (Prague Airport)coreStrategic or Co-development PartnerPOP Airport is newly part of the Prague Airport City project alongside Prague Airport. The partnership enables Pick-up Parking service for visitors waiting for arriving flights, leveraging the airport's flight information systems. The collaboration positions POP Airport as the preferred destination for airport visitors and transit travelers, with coordinated marketing and infrastructure development.
• ČEZ (FUTUR/E/GO)coreTechnology or IntegrationPOP Airport partnered with ČEZ, operator of Czech Republic's largest public charging network, to install 48 charging stations (40x22kW indoor, 3x50kW and 5x22kW outdoor) supporting up to 93 electric vehicles simultaneously. The charging hub makes POP Airport a destination for EV drivers and supports the center's sustainability initiatives.
• Hilton Hotel PragueminorGTM or Marketing PartnerHilton Hotel Prague (4-star plus) is listed as a recommended hotel for tourists visiting POP Airport. The partnership provides visibility to international travelers staying at the hotel and promotes POP Airport as a nearby shopping and entertainment destination.
• Courtyard by Marriott Prague AirportminorGTM or Marketing PartnerCourtyard by Marriott (4-star plus) at Aviatická 1092/8 near the airport is recommended for tourists visiting POP Airport. The partnership targets airport-adjacent business and leisure travelers.

Scale indicators18 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Madame Tussauds: Madame Tussauds is a globally recognized wax-museum and visitor-attraction brand operating in major tourist destinations. Comparable to Dinosauria Museum Prague on the dimensions of paid-admission museum-style attractions, gift shop upsell, and tourism-driven footfall at iconic urban destinations.
• Freeport Lifestyle Outlet: Freeport is the largest outlet shopping center in the Czech Republic, located near Hatě on the Austrian border. It is the most direct outlet-shopping competitor to POP Airport's POP Outlet component, offering 200+ premium brands at discounted prices in a destination format, and is the most comparable in terms of business model and customer base (value-conscious shoppers and tourists).
• Fidenza Village / Fidenza Shopping Experience: Fidenza Village is one of Value Retail's Italian outlet destinations, mixing premium-brand discount retail with hospitality and leisure positioning. Comparable to POP Outlet on the outlet-retail-plus-tourism-destination model serving both domestic and inbound visitors.
• AutoWorld / Cité de l'Automobile: AutoWorld and Cité de l'Automobile are paid-admission classic-car museums in Europe. Comparable to Engine Classic Cars Gallery at POP Airport on the model of paid/free exhibitions of iconic automotive collections used to drive tourist footfall and event hosting.

Broad incumbents

• Value Retail (The Bicester Collection): Value Retail operates The Bicester Collection of luxury outlet villages across Europe and China, combining discounted premium fashion with tourism-oriented destination design. It is comparable to POP Airport in combining outlet retail with tourism-driven location strategy and experiential hospitality, though Value Retail skews more luxury and operates a multi-asset portfolio.
• McArthurGlen Group: McArthurGlen operates 22+ designer outlet villages across Europe, making it the dominant incumbent in the European outlet center category that POP Outlet competes within. While POP is single-asset versus McArthurGlen's portfolio, both share the outlet-shopping-plus-destination-leisure model (dining, events, tourism capture) targeting value-driven shoppers and tourists.
• Westfield (URW): Unibail-Rodamco-Westfield operates flagship retail and entertainment destinations across Europe. Comparable to POP Airport on the large-format, mixed-use retail/entertainment/dining destination model — though Westfield skews to urban flagship malls versus POP's airport-adjacent outlet model.
• LEGOLAND Billund / Merlin Entertainments: Merlin Entertainments operates LEGOLAND parks, Madame Tussauds, and SEA LIFE aquariums — directly comparable to Dinosauria Museum Prague as a branded, ticketed, family-educational attraction with proprietary IP and consistent footfall. Both compete for family tourist spend across Central European destinations.
• Mirabilandia / Gardaland (Parks Italia): Mayaland Prague is described as Czechia's largest indoor amusement park, and Gardaland/Mirabilandia are Italy's leading amusement park operators. Comparable on the family-amusement-park and ticketed-rides component of POP's mix, though these are pure-play parks without POP's retail and museum adjacencies.

Others

• National Geographic Museum / Field Museum: Major natural-history museums such as the Field Museum in Chicago are comparable to Dinosauria Museum Prague for their authentic fossil collections and educational-entertainment positioning, though they typically operate as non-profits rather than commercial destinations. Useful as a benchmark for museum IP quality and family-tourist appeal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/popairport
• Facebookfacebook.com/POPAirport
• LinkedInlinkedin.com/company/popairport
• Instagraminstagram.com/popairport.cz

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POP Airport