Agropecuaria Popoyán, S.A.

What Agropecuaria Popoyán, S.A. does

Agropecuaria Popoyán, S.A. is a 100% Guatemalan, privately held agribusiness founded in 1988/1989 and headquartered in Guatemala City. The company is vertically integrated across the agricultural value chain, operating through specialized subsidiaries: Soluciones Biológicas (MICSA) for biological pest control, Pegón Piloncito for produce, CCIPPP for protected-agriculture innovation, and CAMPO for producer training and outreach. It produces and distributes seedlings, seeds, fresh fruits and vegetables, and biological pest control agents, and provides agricultural engineering services. Its core technical differentiation is in biological control, anchored by dedicated Tamarixia radiata and Trichogramma insectaries (operating since 2014) and the CENEM microbiology center (since 2017), positioning it as one of the few Central American agribusinesses with in-house rearing and microbial production capacity.

The company serves primarily small and medium Guatemalan agricultural producers, distributing through four regional sales rooms and a producer-facing network that reaches approximately 36,500 families through the CAMPO program. Revenue mechanics combine direct commercial sales of inputs and produce with service delivery under donor-funded programs. Strategic public-private partnerships with USAID Guatemala, Feed the Future / FtF-GUA/PRO-INNOVA, and Netherlands-based Priva shape both product development (climate-controlled protected agriculture, IPM protocols) and go-to-market reach. In 2021, the company inaugurated the CAMPO center (with USAID) and expanded MICSA's biological solutions into El Salvador, marking its first documented cross-border move. The 251–500 employee base reflects an established but still-expanding regional operator with no disclosed revenue, funding, or M&A activity in the source material.

Name

Agropecuaria Popoyán, S.A.

Legal name

AGROPECUARIA POPOYAN S.A.

Website

https://popoyan.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Agropecuaria Popoyán is a Guatemalan agribusiness founded in 1988 that produces and distributes seeds, seedlings, fresh produce, and biological pest control solutions for small and medium agricultural producers across Central America, operating through subsidiaries MICSA, CCIPPP, and CAMPO.

Ownership category

akta.pro rank

Product category

Agricultural Production & Inputs

NAICS

Food Crops Grown Under Cover (11141), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100), Food And Kindred Products (2000)

akta.pro primary industry

Agriculture, Greenhouse & Nursery Commercial Pest Services (HSAMAKAO)

akta.pro secondary industries

Hydroponic / Controlled-Environment Produce Wholesale (AFAIACAM), Organic Floriculture & Nursery Crop Production (Ornamentals, Seedlings) (AFAGAKAJ)

Keywords

• Biological pest control
• Greenhouse seedling production
• Integrated pest management
• Agricultural engineering solutions
• Horticultural seed varieties

Headquarters

HQ city

Guatemala

HQ country

Guatemala

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Biological Input Products: Production and import of biological inputs for integrated pest management, including beneficial insects, parasitoids, and microbial solutions.
2. Seedling Production: Production and sale of healthy, disease-free seedlings for agriculture through Pegón Piloncito division.
3. Fruit and Vegetable Sales: National and international commercialization of fruits and vegetables differentiated by taste, freshness, and nutritional value.
4. Seed Sales: Sale of agricultural seeds including vegetable varieties such as tomatoes, peas, and other horticultural crops.
5. Training Services: Agricultural training and capacity building services through CCIPPP center for horticulture and agricultural techniques.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Agropecuaria Popoyán is a Guatemalan agricultural enterprise that produces and sells greenhouse-grown seedlings, biological pest-control inputs (beneficial insects and microbial solutions), commercial vegetable seeds, branded fruits and vegetables, and agricultural engineering installations (greenhouse structures, covers, irrigation). Its activities integrate biological crop protection, seedling supply, agricultural training, and produce commercialization across Guatemala and the Latin American region.

Product overview

Agropecuaria Popoyán S.A. is a 100% Guatemalan agricultural company with over 35 years of experience in the fruit and vegetable sector and more than 100 years of agricultural tradition. The company operates as a multi-brand agricultural enterprise comprising: (1) Soluciones Biológicas, a biological pest management solutions division producing beneficial insects and integrated pest management inputs; (2) Pegón Piloncito, a seedling production company operating greenhouses for healthy plant production; (3) CCIPPP, a training and innovation center for sustainable horticulture; (4) Semillas, a seed portfolio with varieties including Nathalie, Paquimé, Krystell, Sweet sunrise, Serengeti, Diomede, Acclaim, Marlie, Arveja, and Tomate; (5) Frutas y verduras, a commercial marketing operation for fruits and vegetables including the Riquísima brand; and (6) Ingeniería Agrícola, providing agricultural structures, coverings, and irrigation systems. The company also operates multiple sales room locations across Guatemala.

Differentiator

Problem solved

Functional benefit

Brands

• Soluciones Biológicas (MICSA): Producer and importer of inputs for integrated pest and disease management in crops
• Pegón Piloncito
• CCIPPP
• CAMPO

Products and services

• Soluciones Biológicas (MICSA) - Biological Pest Management Inputs Producer and importer of biological inputs for integrated pest and disease management, including beneficial insects such as Phytoseiulus persimilis (spider mite control), Tamarixia radiata (Diaphorina citri), and Trichogramma spp. (Diatraea saccharalis in sugarcane). Sold to agricultural producers in Guatemala and El Salvador.
• Pegón Piloncito - Greenhouse Seedling Production Production of healthy, vigorous, disease-free agricultural seedlings in greenhouses at El Jocotillo, Villa Canales, serving as a regional leader in seedling supply for horticultural producers.
• Semillas - Commercial Seed Varieties
• Frutas y Verduras - Branded Produce (Riquísima) National and international commercialization of fruits and vegetables, including the Riquísima brand, differentiated by flavor, freshness, and nutritional value, focused on increasing client profitability through high-quality product.
• Ingeniería Agrícola - Agricultural Engineering Solutions Design and supply of protected-cultivation agricultural engineering solutions, including greenhouse structures, covers/coatings, and irrigation systems for farming operations.
• CCIPPP - Agricultural Training and Innovation Services Training, innovation validation, and capacity-building services for sustainable horticulture, delivered through the Centro de Capacitación, Innovación y Producción Popoyán-Priva in partnership with Priva. CCIPPP projects training of 2,000 agricultural workers and producers over a two-year horizon.

Quantifiable outcome

• Training 2,000 agricultural workers and producers projected over two years through CCIPPP center
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and major.

• USAID GuatemalacoreStrategic or Co-development Partner · 24 February 2021Public-private alliance through FtF-GUA/PRO-INNOVA program. The CAMPO (Centro de Agricultura Moderna para la Prosperidad y Oportunidades) project aims to work with 36,500 agricultural producers and their families to increase crop productivity and income.
• FtF-GUA/PRO-INNOVAcoreStrategic or Co-development PartnerUSAID-funded innovation program in Guatemala that partners with Agropecuaria Popoyán for the CAMPO center, providing technical assistance and resources for agricultural development.
• PrivacoreTechnology or IntegrationPartner in CCIPPP (Centro de Capacitación, Innovación y Producción Popoyán-Priva), focused on sustainable innovation with positive impact on horticultural development in Guatemala and the region. Validates and localizes new agricultural technologies.
• FEED THE FUTURE Partner for InnovationmajorStrategic or Co-development PartnerProgram through which 1,500 small producers in western Guatemala were trained and introduced to IPM (Integrated Pest Management) programs in 2016.

Scale indicators5 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Syngenta Group: Global crop protection and seed company with extensive Latin America presence. Overlaps with Popoyán's seed and crop protection portfolios as a broad incumbent in the same customer base.
• Bayer Crop Science: Global ag-input giant offering seeds, crop protection chemicals, and digital agriculture. Broad incumbent competing for the same growers with conventional pesticides, though it has also expanded into biologicals.
• BASF Agricultural Solutions: Major global supplier of agricultural inputs including crop protection chemicals and seeds. Competes with Popoyán for the same agricultural producer customers in Guatemala and Central America.

Direct peers

• Koppert: Global market leader in biological crop protection and natural pest control using beneficial insects and microbials. Most directly comparable to MICSA's parasitoid and predator-based pest management programs serving horticulture and greenhouse producers.
• Certis Biologicals: US-based manufacturer of biological crop protection products including microbial and botanical pesticides. Comparable as a biologicals-focused alternative to chemical pest control in specialty crops.
• Biobest Group: Belgian biological pest control and pollination specialist serving greenhouse horticulture with beneficial insects, bumblebees, and IPM services. Closely comparable to Popoyán's greenhouse IPM focus and Trichogramma/Phytoseiulus programs.
• BioBee Sde Eliyahu: Israeli biological pest control company with operations in Latin America producing beneficial insects and bumblebees for greenhouse and open-field crops. Comparable in product, geography expansion profile, and IPM approach.
• Andermatt Biocontrol: Swiss-based producer of beneficial insects, microbial products, and biopesticides for agricultural IPM. Directly comparable to MICSA's portfolio of beneficial arthropods and microbials.

Emerging players

• AgBiome: US agricultural biologicals company developing microbial crop protection products from its proprietary microbial collection. Comparable as an emerging biologicals-focused player in the same IPM/crop protection category.
• Marrone Bio Innovations: US-based developer of bio-based crop protection and plant health products. Comparable as a focused biologicals player targeting specialty and high-value crops similar to Popoyán's portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/popoyanGT
• LinkedInlinkedin.com/company/agropecuariaria-popoyan-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agropecuaria Popoyán, S.A.