Pop up Parties

What Pop up Parties does

Pop up Parties is a UK-based inflatable venue and event equipment hire company operating under the legal entity POP UP PARTIES GROUP LIMITED (company number 12296168), with a registered office in Brentwood and operational warehouse in Roydon, Essex. Its core offering is a fleet of 13 purpose-built inflatable venues — including bubble tents, square venues, rave caves, and domes ranging from 4.5m to a 15m flagship holding up to 230 guests — constructed from PVC and Oxford-cloth with integrated LED lighting, Bluetooth audio, and weatherproofing rated to 24mph winds. A catalogue of 24 individual extras (speakers, laser lights, smoke machines, LED furniture, dancefloors, photo booths, heaters, flooring) can be hired à la carte or bundled into three fixed packages (Essential Vibes from £595+, VIP Experience from £895+, Headliner from £1,540+, all +VAT), with bespoke combinations quoted on request.

The company runs a direct-to-consumer, sales-led model with no intermediary or retail channels. Customers interact through a website fit-finder wizard that returns real price bands without requiring an email, then convert via WhatsApp (under-10-minute response promise), phone, or email with the inside sales team. Delivery, setup, and next-day collection are included free within a 45-mile radius of the Roydon warehouse, with extended UK delivery quoted separately. Target segments are UK private celebrations (birthdays, anniversaries, hen/stag dos) as the primary base, with weddings and corporate events (Christmas parties, brand activations, team celebrations) as growing secondary segments. Distribution is reinforced by a Promoter Pass programme offering up to 20% off in exchange for guest content and reviews, an educational Party Playbook content hub, paid acquisition on Google and Meta, and a 4.9★ Trustpilot rating built on 412 documented parties since 2022. The business is family-run with no external funding disclosed and operates with a 10-person team.

Name

Pop up Parties

Legal name

POP UP PARTIES GROUP LIMITED

Website

https://popupparties.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Inflatable Venue and Event Equipment Hire

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)

akta.pro secondary industry

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Inflatable dome hire
• Event equipment rental
• Party venue hire
• Mobile nightclub venues
• Inflatable event structures

Headquarters

HQ city

Brentwood

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Venue Hire: One-time rental of inflatable venues (domes, squares, rave caves, bubble tents) on 24-hour hire basis. Prices range from £393 (bubble tent) to £1,189 (15m flagship dome) plus VAT. Revenue is per-event, non-recurring.
2. Package Add-ons: Tiered packages (Essential, VIP, Headliner) bundle venue with sound, lighting, furniture. Prices from £595 to £3,000+ for fully loaded setups. À la carte extras (speakers, lasers, LED bars, dancefloors, photo booths, heaters) priced individually from £17.50 to £494.
3. Delivery and Access Services: Free delivery within 45 miles of Roydon warehouse. Additional charges for extended radius, tight access, stairs, crane/hoist requirements. Passed through at quoted rates.
4. Security Deposits: Refundable security deposit of £350 (up to £1,500 for festivals or events with pets). Held to cover potential damage, returned within 7 working days after collection. Not revenue but cash flow benefit.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Popup Parties rents inflatable venue structures and event equipment for private and corporate events across the UK. Its hire fleet includes 13 inflatable venues (dome, square, rave cave, bubble tent, and party-in-a-box formats) accommodating 2 to 230 guests, plus 24 individually bookable extras covering sound, lighting, LED furniture, dancefloors, and photo booths. All bookings include delivery, setup, and next-day collection within a 45-mile radius of the Roydon, Essex warehouse, with extended UK-wide delivery by quotation.

Product overview

Popup Parties operates as a rental service offering inflatable venue hire for events across the UK. The core offering consists of 13 inflatable venue products (VIP Domes, Rave Caves, and Bubble Tents) ranging from 2-guest bubble tents to 230-guest festival-grade domes. These venues can be booked standalone or bundled with three packaged tiers (Essential Vibes, VIP Experience, Headliner) that include sound, lighting, and LED equipment. Additionally, 24 individual extras are available for hire à la carte, including speakers, laser lights, smoke machines, LED furniture, dancefloors, and photo booths. The company also offers a Party Playbook (educational content resource) and a Promoter Pass marketing program. All venues and equipment are delivered, set up, and collected by certified crew within 45 miles of their Roydon warehouse.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Setup in 60-180 minutes vs days for marquees
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationPayment processing for card deposits and balances. Handles PCI-compliant card transactions. Popup Parties does not store full card numbers. Standard payment processor relationship for booking transactions.
• G Logistical LimitedminorOthersDelivery partner for Monday to Friday venue deliveries. Handles transportation logistics from Roydon warehouse to event sites.
• Microsoft 365coreTechnology or IntegrationBusiness email and correspondence platform. Customer communications stored on Microsoft infrastructure.
• TwiliocoreTechnology or IntegrationHandles calls to business phone line and stores voice-call recordings. Spoken disclosure played at call start.
• CloudflarecoreTechnology or IntegrationWebsite hosting, security, bot mitigation, and content delivery network. Sets bot-management cookie (__cf_bm) for security.
• VercelcoreTechnology or IntegrationApplication hosting. Stores some media and recording copies.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• Hire Space: UK venue sourcing marketplace connecting event organisers with venues for corporate and private events. Adjacent rather than competing — serves the same event-planning customer but as a venue discovery platform rather than an equipment operator.
• Eventbrite: Global event ticketing and discovery platform used by event organisers across the UK. Thematically related (consumer events) but operates as an event-management software layer rather than a physical venue or equipment provider.

Direct peers

• PapaKåta: UK stretch tent hire specialist serving weddings, private parties and corporate events with delivered-and-built outdoor structures. Comparable upscale event-structure hire model targeting the same high-AOV occasion spend.
• Air Space Events: UK-based inflatable nightclub and dome hire operator offering similar inflatable venues, lighting and DJ setups for private parties and weddings. Directly comparable product, target customer, and pricing structure to Popup Parties.
• Sami Tipi: UK leader in tipi/tent hire for weddings and private events, delivering and erecting premium outdoor structures with similar turnkey delivery and setup. Same customer occasion (weddings, milestone parties) and comparable premium pricing model.
• The Inflatable Nightclub: UK inflatable nightclub hire service offering mobile DJ-ready domes and rave setups for private parties. Closely aligned product offering and target customer to Popup Parties' Rave Cave and Party in a Box formats.
• Wigwam Events: UK teepee and tent hire company providing outdoor event structures with full delivery and setup service. Targets the same wedding and celebration customer base with comparable turnkey event-structure rental.

Broad incumbents

• Boutique Marquees: UK marquee hire company serving weddings, corporate events and private parties with a broad range of traditional marquee structures. Competes for the same wedding and outdoor-party occasion but with conventional (non-inflatable) structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pop-up-parties-uk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pop up Parties