Pop Up Products
Pop Up Displays is a Cape Town-based custom large-format printer and manufacturer of banners, flags, gazebos, parasols, and event/sports branding, serving SMB, corporate, and individual buyers across South Africa and the African continent.
- Company typePrivate
- Founded2000
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pop Up Products does
Pop Up Displays is a South African custom large-format printer and light manufacturer based in Cape Town (Parow Industrial) that produces display banners, flags, gazebos, parasols, and event/sports branding products. The business traces its lineage to a predecessor operation, Le Shades, founded in 1993, and was reorganized under the Pop Up Displays identity in 2000. The company operates a small team of approximately 11 employees and runs its own in-house production facility that handles printing, finishing, and assembly. Customer mix spans SMB, corporate, and individual buyers, with named enterprise activity including work for Isuzu alongside a long tail of generic business clients.
The product line is anchored in custom-printed visual merchandising and event branding, including the proprietary Flipper Banners™ range. Production is factory-based rather than outsourced, enabling short lead times and direct collaboration on bespoke specifications, with a walk-in service center in Parow Industrial supporting local pickup, walk-in orders, and last-minute requirements. Distribution extends nationally and into the broader African continent, with stated intent to continuously grow continental footprint. The company is privately held and took on financial/investment partners in 2018 to support growth.
Pop Up Displays operates a consultative, sales-led go-to-market model with quote-based pricing and small-ticket project work rather than recurring contracts. There is no evidence of AI/ML, software platform, or recurring-subscription mechanics; the value proposition rests on custom manufacturing, brand heritage dating to 1993, and direct customer service. The business is best characterized as a niche South African custom-display manufacturer with continental ambitions and limited disclosed financial or operational metrics.
Pop Up Products firmographics
Firmographics- Name
- Pop Up Products
- Legal name
- Pop Up Displays
- Website
- https://popups.co.za
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pop Up Displays is a Cape Town-based custom large-format printer and manufacturer of banners, flags, gazebos, parasols, and event/sports branding, serving SMB, corporate, and individual buyers across South Africa and the African continent.
- Ownership category
- akta.pro rank
Pop Up Products industry classification
Industry- Product category
- Custom Display Banners and Event Branding
- NAICS
- Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)
- akta.pro secondary industries
- Corporate Event Decor, Branding & Signage (HSACADAJ), Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)
Keywords
Where Pop Up Products is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Pop Up Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Banners and Flags Manufacturing and Printing: Manufactures and prints a variety of display banners including pop-up banners, pull up banners, feather banners, curve banners, gazebos, and parasols. Products are customized to customer specifications with design consultation and delivered to customers. Revenue is generated through product sales with pricing based on quotes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing tailored to customer requirements and budget |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Pop Up Products product offering
Product offeringCore offering
Pop Up Products manufactures and prints custom display banners and event branding merchandise — including pop-up banners, pull-up banners, feather/curve/teardrop/X-bow/lollipop banners, banner walls, gazebos, parasols, display kiosks, director chairs, branded car windscreen shades, shopping bags, bunting, Flipper Banners™, and Chromadek signs — at its Cape Town factory, with large format printing services for sports and event venues. Sales are quote-based with design consultation, and the company offers a walk-in repair service for damaged products.
Product overview
Pop Up Products operates as a single unified product offering focused on manufacturing and printing a comprehensive range of display banners, flags, and event branding solutions. The portfolio centers on pop-up banners, pull up banners, feather banners, curve banners, and gazebos/parasols as the core product categories, supplemented by specialized items such as teardrop banners, X-bow banners, lollipop banners, banner walls, display kiosks, director chairs, branded car windscreen shades, shopping bags, bunting, Flipper Banners™, and Chromadek signs. The company also offers large format sports and events branding services. All products are manufactured at their South African factory and are supported by a walk-in repair service for broken products.
Differentiator
Problem solved
Functional benefit
Products and services
- Pop-up Banners
Quantifiable outcome
- Customer satisfaction evidenced by many customers remaining since company inception
- +1 more outcomes
Companies that use Pop Up Products
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Pop Up Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pop Up Products partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Pop Up Products competitors and assessment
Company assessmentDirect peers
- SpeedPro Imaging: Network of large-format printing studios producing banners, event graphics, and displays. Directly comparable in core capability — large-format printed displays — and target customer (events, sports, corporate branding).
- Signarama: International signage franchise producing custom signs, banners, vehicle wraps, and promotional displays for SMBs and enterprises. Closely comparable on product mix (banners, displays) and consultative B2B sales motion.
- Pixartprinting: European online large-format printer offering custom banners, posters, signage, and event displays. Comparable product set and target market, differentiated by online/e-commerce delivery model versus PopUp's consultative model.
- BannerBuzz: Online-focused custom banner and sign manufacturer serving events, retail, and corporate customers. Comparable on product category (vinyl banners, mesh, retractables) though differentiated by digital-first sales motion.
- FASTSIGNS: Large franchised sign and graphics manufacturer with a global network producing banners, displays, and event signage. Directly comparable to PopUp Displays as a custom-display/banner manufacturer serving businesses and event organizers.
- Cimpress (Vistaprint): Global mass-customization printing platform including large-format signage, banners, and promotional displays under Vistaprint and related brands. Comparable as a large-format printed-display manufacturer, though at vastly greater scale and primarily self-service.
Broad incumbents
- HP Large Format Printing: Major OEM of large-format printing equipment and supplies used by print-service providers globally. Comparable as the technology backbone for the large-format display production industry PopUp operates in.
- Roland DG: Global manufacturer of large-format printers and printer/cutters used to produce banners, signs, vehicle wraps, and displays. Comparable as the upstream technology enabler for PopUp's print production, though not a direct competitor in finished products.
- 3M Commercial Solutions: Diversified manufacturer of graphic films, sign substrates, and reflective materials used to produce branded signage and event graphics. Comparable as a supplier/enabler of the display and signage category.
Regional players
- Spandex: Distributor of sign-making materials, digital printing media, and signage hardware across multiple continents including Africa. Comparable as a regional channel partner for the same display/signage value chain PopUp serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pop Up Products social profiles
Digital presencePop Up Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pop Up Products leadership team
Management profileNumber of profiles
Profiles1 record
Pop Up Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pop Up Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pop Up Products
What does Pop Up Products do?
Pop Up Products manufactures and prints custom display banners and event branding merchandise — including pop-up banners, pull-up banners, feather/curve/teardrop/X-bow/lollipop banners, banner walls, gazebos, parasols, display kiosks, director chairs, branded car windscreen shades, shopping bags, bunting, Flipper Banners™, and Chromadek signs — at its Cape Town factory, with large format printing services for sports and event venues. Sales are quote-based with design consultation, and the company offers a walk-in repair service for damaged products.
Is Pop Up Products a public or private company?
Pop Up Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pop Up Products founded?
Pop Up Products was founded in 2000. It employs 11 to 50 people.
Where is Pop Up Products based?
Pop Up Products is headquartered in Cape Town, South Africa, in the Africa region.
How does Pop Up Products make money?
One revenue line is on record: banners and Flags Manufacturing and Printing.
Who are Pop Up Products's main competitors?
Direct peers on record are SpeedPro Imaging, Signarama, Pixartprinting, BannerBuzz, FASTSIGNS and Cimpress (Vistaprint). Broad incumbents are HP Large Format Printing, Roland DG and 3M Commercial Solutions. Spandex is listed as a regional player.
Does Pop Up Products have an API?
No public API is recorded for Pop Up Products.
What industry is Pop Up Products in?
Pop Up Products's product category is Custom Display Banners and Event Branding. Its primary akta.pro industry code is MPAJALAD, Large-Format & Specialty Printing (Signage, Posters, Displays), with a secondary code of HSACADAJ, Corporate Event Decor, Branding & Signage. Its NAICS code is 339950 and its SIC code is 7330.