Pop Up Products

What Pop Up Products does

Pop Up Displays is a South African custom large-format printer and light manufacturer based in Cape Town (Parow Industrial) that produces display banners, flags, gazebos, parasols, and event/sports branding products. The business traces its lineage to a predecessor operation, Le Shades, founded in 1993, and was reorganized under the Pop Up Displays identity in 2000. The company operates a small team of approximately 11 employees and runs its own in-house production facility that handles printing, finishing, and assembly. Customer mix spans SMB, corporate, and individual buyers, with named enterprise activity including work for Isuzu alongside a long tail of generic business clients.

The product line is anchored in custom-printed visual merchandising and event branding, including the proprietary Flipper Banners™ range. Production is factory-based rather than outsourced, enabling short lead times and direct collaboration on bespoke specifications, with a walk-in service center in Parow Industrial supporting local pickup, walk-in orders, and last-minute requirements. Distribution extends nationally and into the broader African continent, with stated intent to continuously grow continental footprint. The company is privately held and took on financial/investment partners in 2018 to support growth.

Pop Up Displays operates a consultative, sales-led go-to-market model with quote-based pricing and small-ticket project work rather than recurring contracts. There is no evidence of AI/ML, software platform, or recurring-subscription mechanics; the value proposition rests on custom manufacturing, brand heritage dating to 1993, and direct customer service. The business is best characterized as a niche South African custom-display manufacturer with continental ambitions and limited disclosed financial or operational metrics.

Name

Pop Up Products

Legal name

Pop Up Displays

Website

https://popups.co.za

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Pop Up Displays is a Cape Town-based custom large-format printer and manufacturer of banners, flags, gazebos, parasols, and event/sports branding, serving SMB, corporate, and individual buyers across South Africa and the African continent.

Ownership category

akta.pro rank

Product category

Custom Display Banners and Event Branding

NAICS

Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

akta.pro secondary industries

Corporate Event Decor, Branding & Signage (HSACADAJ), Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)

Keywords

• Display banner manufacturing
• Pull up banners
• Event branding products
• Large format printing
• Custom promotional displays

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Banners and Flags Manufacturing and Printing: Manufactures and prints a variety of display banners including pop-up banners, pull up banners, feather banners, curve banners, gazebos, and parasols. Products are customized to customer specifications with design consultation and delivered to customers. Revenue is generated through product sales with pricing based on quotes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pop Up Products manufactures and prints custom display banners and event branding merchandise — including pop-up banners, pull-up banners, feather/curve/teardrop/X-bow/lollipop banners, banner walls, gazebos, parasols, display kiosks, director chairs, branded car windscreen shades, shopping bags, bunting, Flipper Banners™, and Chromadek signs — at its Cape Town factory, with large format printing services for sports and event venues. Sales are quote-based with design consultation, and the company offers a walk-in repair service for damaged products.

Product overview

Pop Up Products operates as a single unified product offering focused on manufacturing and printing a comprehensive range of display banners, flags, and event branding solutions. The portfolio centers on pop-up banners, pull up banners, feather banners, curve banners, and gazebos/parasols as the core product categories, supplemented by specialized items such as teardrop banners, X-bow banners, lollipop banners, banner walls, display kiosks, director chairs, branded car windscreen shades, shopping bags, bunting, Flipper Banners™, and Chromadek signs. The company also offers large format sports and events branding services. All products are manufactured at their South African factory and are supported by a walk-in repair service for broken products.

Differentiator

Problem solved

Functional benefit

Products and services

• Pop-up Banners

Quantifiable outcome

• Customer satisfaction evidenced by many customers remaining since company inception
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SpeedPro Imaging: Network of large-format printing studios producing banners, event graphics, and displays. Directly comparable in core capability — large-format printed displays — and target customer (events, sports, corporate branding).
• Signarama: International signage franchise producing custom signs, banners, vehicle wraps, and promotional displays for SMBs and enterprises. Closely comparable on product mix (banners, displays) and consultative B2B sales motion.
• Pixartprinting: European online large-format printer offering custom banners, posters, signage, and event displays. Comparable product set and target market, differentiated by online/e-commerce delivery model versus PopUp's consultative model.
• BannerBuzz: Online-focused custom banner and sign manufacturer serving events, retail, and corporate customers. Comparable on product category (vinyl banners, mesh, retractables) though differentiated by digital-first sales motion.
• FASTSIGNS: Large franchised sign and graphics manufacturer with a global network producing banners, displays, and event signage. Directly comparable to PopUp Displays as a custom-display/banner manufacturer serving businesses and event organizers.
• Cimpress (Vistaprint): Global mass-customization printing platform including large-format signage, banners, and promotional displays under Vistaprint and related brands. Comparable as a large-format printed-display manufacturer, though at vastly greater scale and primarily self-service.

Broad incumbents

• HP Large Format Printing: Major OEM of large-format printing equipment and supplies used by print-service providers globally. Comparable as the technology backbone for the large-format display production industry PopUp operates in.
• Roland DG: Global manufacturer of large-format printers and printer/cutters used to produce banners, signs, vehicle wraps, and displays. Comparable as the upstream technology enabler for PopUp's print production, though not a direct competitor in finished products.
• 3M Commercial Solutions: Diversified manufacturer of graphic films, sign substrates, and reflective materials used to produce branded signage and event graphics. Comparable as a supplier/enabler of the display and signage category.

Regional players

• Spandex: Distributor of sign-making materials, digital printing media, and signage hardware across multiple continents including Africa. Comparable as a regional channel partner for the same display/signage value chain PopUp serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pop-up-products

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pop Up Products