Porritt School
Porritt School is a New Zealand state primary school in Tamatea, Napier, serving approximately 312–340 students aged 5–11 via a Ministry of Education-funded programme structured around four learning phases and PRIDE values, with a complementary Oscar-approved before/after school care service (PorrittCare).
- Company typePrivate
- Founded-
- HeadquartersTamatea, Napier, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Porritt School does
Porritt School (Porritt School-Te Tai Whanake) is a New Zealand state primary school located at 36 Lyttelton Crescent, Tamatea, Napier, in the rohe of Ngāti Kahungunu. It is part of the Ahuriri Kāhui Ako community of learning and serves approximately 312–340 students from New Entrant to Year 6 (ages 5–11), with class sizes averaging 23 students. The school is funded primarily through the Ministry of Education with no fees or donations required, and is governed by a 10-member School Board chaired by Ken Marshall, with Principal Maaka Papuni (Tumuaki) and Deputy Principal Marsha Keesom leading operations.
The school's core educational offering is a single differentiated programme structured across four phases — Kāuru (New Entrant–Year 1), Mātāwai (Years 2–3), Ākau (Years 4–5), and Moana (Year 6) — underpinned by the school's PRIDE values (Positivity, Respect, Individuality, Determination, Excellence) and a te ao Māori cultural framework with explicit commitment to Te Tiriti o Waitangi. A complementary service, PorrittCare, is an Oscar-approved before/after school care and holiday programme priced at $6 per hour, available exclusively to enrolled families and managed through the AIMY PLUS platform. The school employs 19 teachers plus learning support, office, finance, IT, care, and caretaker staff (30+ total).
The business model is non-commercial: revenue is derived from Ministry of Education per-pupil grants plus a small usage-based income stream from PorrittCare. Go-to-market is community-led, relying on Principal-led school tours, Smore-distributed newsletters, Facebook engagement, and online enrollment via the LINC-ED system. Technology is entirely off-the-shelf administrative tooling — Sporty.co.nz CMS, LINC-ED, SchoolDocs, AIMY PLUS, Smore — with no proprietary technology assets, patents, or AI capabilities.
Porritt School firmographics
Firmographics- Name
- Porritt School
- Legal name
- Porritt School
- Website
- https://porritt.school.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Porritt School is a New Zealand state primary school in Tamatea, Napier, serving approximately 312–340 students aged 5–11 via a Ministry of Education-funded programme structured around four learning phases and PRIDE values, with a complementary Oscar-approved before/after school care service (PorrittCare).
- Ownership category
- akta.pro rank
Porritt School industry classification
Industry- Product category
- Primary Education
- NAICS
- Elementary and Secondary Schools (611110), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public Elementary Schools (EDAJAAAB)
Keywords
Where Porritt School is headquartered
LocationHeadquarters
- HQ city
- Tamatea, Napier
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Porritt School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Government Funding: As a New Zealand state primary school, Porritt School operates primarily through Ministry of Education funding. There are no school fees or donations required.
- PorrittCare After School Care: Oscar-approved before/after school care and holiday programme generating revenue at $6 per hour. Available exclusively to Porritt School families.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Before School Care |
| Usage-based | Pay-as-you-go | After School Care |
| Usage-based | Pay-as-you-go | Holiday Programme |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Porritt School product offering
Product offeringCore offering
Porritt School is a state primary school in Tamatea, Napier, delivering curriculum-aligned education to learners from New Entrant to Year 6 (approximately ages 5-11) through four differentiated learning phases, alongside the Oscar-approved PorrittCare before school, after school, and holiday care programme priced at $6 per hour. The school operates with no compulsory fees or donations, and provides sports, cultural, and learning support programmes underpinned by its PRIDE values.
Product overview
Porritt School is a primary school offering a single unified educational programme for students from New Entrant to Year 6, structured across four differentiated learning phases (Kāuru, Mātāwai, Ākau, Moana). The core educational programme is complemented by PorrittCare, an Oscar-approved before/after school and holiday care programme. The school also provides sports programmes, cultural activities, and community engagement through Home & School group, all built on PRIDE values.
Differentiator
Problem solved
Functional benefit
Brands
- PorrittCare: Oscar-approved After School Care and Holiday Programme providing Porritt School tamariki with a friendly, safe, supportive and relaxed environment. Operates Before School Care (7:30am-8:30am), After School Care (3:00pm-5:30pm), and Holiday Programme (7:30am-5:30pm).
Products and services
- Porritt School Primary Education Programme Primary educational services for students from New Entrant to Year 6, delivered through differentiated learning phases (Kāuru for New Entrant-Year 1, Mātāwai for Years 2-3, Ākau for Years 4-5, Moana for Year 6), with a focus on PRIDE values and te ao Māori. Delivered to local Tamatea/Napier families with no compulsory school fees or donations.
- PorrittCare Before/After School and Holiday Programme Oscar-approved Before School Care (7:30am-8:30am), After School Care (3:00pm-5:30pm), and Holiday Programme (7:30am-5:30pm) at $6 per hour, available exclusively to Porritt School families and bookable through the AIMY PLUS app.
Quantifiable outcome
- Class sizes averaging 23 students with dedicated learning support
- +1 more outcomes
Companies that use Porritt School
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Porritt School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Porritt School partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Porritt School competitors and assessment
Company assessmentOthers
- New Zealand Ministry of Education: Primary funding source and regulatory body governing Porritt School operations. Not a competitor but central to the school's revenue model and operating framework.
Broad incumbents
- BestStart (PorrittCare competitor network): Largest NZ private provider of early childhood education and OSCAR-approved before/after school care. Comparable on the PorrittCare programme side given direct overlap in Oscar-approved after-school care services.
- sKids (PorrittCare competitor network): New Zealand-wide before/after school care and holiday programme provider. Directly comparable to PorrittCare service offering and pricing model.
- Kura Kaupapa Māori: The broader network of NZ Māori-medium schools under the same Te Tiriti o Waitangi cultural framework and government funding model. Comparable peer category operating at scale across New Zealand.
Regional players
- Napier Intermediate: Local Napier state school at intermediate (middle school) level serving the same Hawke's Bay community. Functions as a key feeder/destination for Porritt School Year 6 graduates.
- Active Explorers: Hawke's Bay-based childcare and out-of-school care provider that competes with PorrittCare in the same regional market.
- Tamatea High School: Local Tamatea secondary school serving the same geographic community, functioning as a primary feeder school destination for Porritt Year 6 graduates.
Direct peers
- Auckland Grammar School: Another New Zealand state secondary school operating under government funding with similar governance structure (Board of Trustees) and Ministry of Education oversight. Comparable as a state-funded NZ school though at secondary level.
- Wellington College: New Zealand state secondary school with comparable governance, government funding model, and educational mission. Shares the same regulatory and funding environment as Porritt School.
- Te Kura Kaupapa Māori o Te Whānau Tahi: Te Kura Kaupapa Māori (Māori-medium school) operating under New Zealand Ministry of Education with similar cultural identity focus and Te Tiriti o Waitangi commitment. Most directly comparable peer given cultural pedagogical alignment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Porritt School social profiles
Digital presencePorritt School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Porritt School leadership team
Management profileNumber of profiles
Profiles13 records
Porritt School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Porritt School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Porritt School
What does Porritt School do?
Porritt School is a state primary school in Tamatea, Napier, delivering curriculum-aligned education to learners from New Entrant to Year 6 (approximately ages 5-11) through four differentiated learning phases, alongside the Oscar-approved PorrittCare before school, after school, and holiday care programme priced at $6 per hour. The school operates with no compulsory fees or donations, and provides sports, cultural, and learning support programmes underpinned by its PRIDE values.
Is Porritt School a public or private company?
Porritt School is a private company. It is classified as state government owned and is currently operating.
When was Porritt School founded?
Porritt School was founded in -1. It employs 11 to 50 people.
Where is Porritt School based?
Porritt School is headquartered in Tamatea, Napier, New Zealand, in the Oceania region.
How does Porritt School make money?
Two revenue lines are on record. Government Funding is the primary driver. The others are porrittCare After School Care.
Who are Porritt School's main competitors?
New Zealand Ministry of Education is listed as an others. Broad incumbents are BestStart (PorrittCare competitor network), sKids (PorrittCare competitor network) and Kura Kaupapa Māori. Regional players are Napier Intermediate, Active Explorers and Tamatea High School. Direct peers are Auckland Grammar School, Wellington College and Te Kura Kaupapa Māori o Te Whānau Tahi.
Does Porritt School have an API?
No public API is recorded for Porritt School.
What industry is Porritt School in?
Porritt School's product category is Primary Education. Its primary akta.pro industry code is EDAJAAAB, Public Elementary Schools. Its NAICS code is 611110 and its SIC code is 8200.