PortalMorski.pl | PolandatSea.com | Polska na Morzu

What PortalMorski.pl | PolandatSea.com | Polska na Morzu does

PortalMorski.pl Sp. z o.o., headquartered in Gdańsk, Poland, is a vertically focused digital media company operating the longest-established Polish maritime news portal, founded in 2004 and registered as a press title under ISSN 2545-0735. The company operates an integrated multi-platform ecosystem that includes the core PortalMorski.pl daily news portal covering shipbuilding, offshore energy, ports, logistics, shipping, fishing, yachting, maritime security, and policy; the Polska na Morzu monthly magazine in print and digital subscription formats with iOS and Android mobile applications; the Portal Morski TV video streaming platform; the Crewing recruitment portal for seafarers; the English-language Poland at Sea edition; a maritime company directory (Katalog Firm); and a classifieds marketplace (Ogłoszenia) with over 757 listings. The technology stack is a conventional web-based content management system combined with classifieds functionality, video streaming, newsletter distribution, and mobile application delivery, with no disclosed AI or machine learning capabilities.

The company monetizes through five revenue streams: display advertising and brand sponsorships (anchored by enterprise clients such as PGE Baltica as Portal Partner and Unity Line under the POLSCA Baltic Ferries initiative), digital magazine subscriptions with auto-renewal and multi-device access (up to 5 devices), one-time print magazine sales at 12.60 PLN per issue, classified listing fees in the maritime equipment and services marketplace, and subscription-based job postings plus candidate database access for crewing agencies and maritime employers. Go-to-market combines B2B direct sales to maritime industry advertisers with self-serve product-led acquisition through free news content driving traffic and engagement. The customer base spans Polish maritime industry professionals (shipyard workers, port operators, shipping executives, offshore energy sector personnel), seafarers and maritime job seekers, maritime businesses and service providers advertising on the platform, and crewing agencies recruiting through the dedicated portal. With 7 employees, share capital of 1,820,000 PLN, and no recorded external funding rounds, the company operates as a privately held, founder-controlled niche media business serving the Polish and Baltic maritime economy.

Name

PortalMorski.pl | PolandatSea.com | Polska na Morzu

Legal name

PortalMorski.pl Sp. z o.o.

Website

https://portalmorski.pl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

PortalMorski.pl is a Gdańsk-based, privately held Polish maritime digital media company operating an integrated ecosystem — news portal, print and digital magazine, video platform, recruitment portal, classifieds, and company directory — serving Polish maritime professionals, seafarers, crewing agencies, and maritime industry advertisers since 2004.

Ownership category

akta.pro rank

Product category

Maritime Media & Information Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Directory and Mailing List Publishers (513140)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

akta.pro secondary industry

News Agencies & Wire Services (General & Specialized) (MPAJADAE)

Keywords

• Maritime news portal
• Maritime industry media
• Seafarer recruitment platform
• Maritime classified ads
• Digital maritime publishing

Headquarters

HQ city

Gdańsk

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Advertising and Sponsorships: Display advertising on portal pages, sponsored content, and brand sponsorships from maritime industry companies. Major sponsors include PGE Baltica as portal partner.
2. Digital Magazine Subscriptions: Monthly digital magazine Prenumerata Cyfrowa miesięcznika POLSKA NA MORZU with subscription tiers, auto-renewal options, and device access limits (up to 5 devices)
3. Classified Ads Marketplace: 757+ listings across categories including fishing equipment, maritime supplies, vessels, and professional services. Users can post ads for selling equipment, job offers, and maritime services
4. Crewing Recruitment Platform: Job posting services for crewing agencies and maritime recruitment; candidate database access for employers
5. Print Magazine Sales: Physical magazine issues sold through the Polska na Morzu shop at 12.60 PLN per issue

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PortalMorski.pl operates Poland's largest maritime news portal and media platform, providing daily news coverage of shipyards, ports, offshore energy, shipping, fishing, yachting, and maritime policy since 2004. The platform extends beyond news into a monthly magazine (Polska na Morzu), a seafarer recruitment portal (Crewing), a video platform (Portal Morski TV), an English-language edition (Poland at Sea), a maritime company directory, and a 757+ listing classified ads marketplace. Revenue is generated through B2B advertising/sponsorships, digital magazine subscriptions, classified ads, and recruitment services.

Product overview

PortalMorski.pl is a unified maritime news platform operated by Portalmorski.pl Sp. z o.o. based in Gdańsk, Poland. The platform consists of the core PortalMorski.pl news portal (ISSN 2545-0735) providing comprehensive daily coverage of shipbuilding, offshore energy, ports, logistics, and fishing industries, supplemented by the Polska na Morzu monthly magazine available in both digital subscription and print formats, the Crewing employment portal for seafarers, Portal Morski TV video platform, the English-language Poland at Sea edition, a Company Directory (Katalog Firm), and a Classifieds marketplace (Ogłoszenia). The platform operates its own mobile application and leverages the Baltic-Adriatic Corridor tagging system for content organization.

Differentiator

Problem solved

Functional benefit

Brands

• POLSCA: Joint brand of Unity Line, Polferries and Euroafrica for Baltic ferry services

Products and services

• PortalMorski.pl Maritime News Portal The primary maritime news portal providing daily news coverage of shipbuilding, ports, logistics, offshore energy, fishing, sailing, and maritime policy. Targeted at maritime industry professionals, shipping companies, port operators, and policy makers interested in the Polish maritime economy.
• Polska na Morzu Magazine (Digital & Print) Monthly magazine covering the Polish maritime industry, available in both digital subscription (with iOS and Android apps, auto-renewal, up to 5 devices) and print formats (12.60 PLN per issue). Published by PortalMorski.pl Sp. z o.o.
• Crewing Job Portal Job board platform for seafarers and maritime industry professionals, offering job listings for work at sea and onshore positions including shipyard roles. Connects seafarers with maritime employers and crewing agencies.
• Portal Morski TV Video streaming platform featuring maritime news films, documentaries, and event coverage including ship christenings, offshore installations, and maritime safety content.
• Poland at Sea (English-language Portal) English-language version of PortalMorski.pl providing maritime news coverage for international audiences interested in the Polish maritime industry.
• Ogłoszenia (Classified Ads Marketplace) Classified advertising platform for maritime equipment, vessels, fishing gear, and marine services with over 750 active listings connecting maritime buyers and sellers.
• Katalog Firm (Maritime Company Directory) Directory of maritime companies organized by category including shipyards, ports, shipping companies, fishing industry, and marine equipment suppliers. B2B directory for the maritime sector.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• PGE BalticacoreGTM or Marketing PartnerPGE Baltica serves as Portal Partner, providing strategic sponsorship and advertising presence on the maritime news portal. PGE Baltica is the offshore wind energy subsidiary of Polish energy company PGE, involved in Baltic offshore wind farm developments including MFW Baltica projects.
• POLSCA Baltic FerriescoreGTM or Marketing PartnerJoint brand initiative with Unity Line, Polferries and Euroafrica creating the unified POLSCA Baltic Ferries brand for Poland-Sweden ferry routes. Unity Line advertises extensively on PortalMorski.pl platforms and participates in joint promotions.
• Unity LinecoreGTM or Marketing PartnerUnity Line is part of Polska Żegluga Morska (PŻM) group and operates ferry services between Poland and Sweden. Advertises on PortalMorski.pl platforms and co-markets with sister brand POLSCA.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maritime Executive: Maritime Executive is a long-running online maritime news portal providing daily news, analysis, and commentary on shipping, naval, and offshore topics. Directly comparable as a digital news portal serving maritime professionals with an advertising-supported model and similar editorial verticals (shipping, ports, offshore, policy).
• Splash247: Splash247 is a digital-first maritime news outlet covering shipping, ports, and maritime technology with a heavy advertising-supported business model. Directly comparable as a daily online maritime news portal monetizing display ads, sponsored content, and newsletters to a professional maritime audience.
• Ship & Bunker: Ship & Bunker is a specialized maritime news and pricing portal focused on bunker fuel, shipping, and marine energy markets. Comparable as a niche digital-first maritime news platform with advertising subscriptions and B2B marketplace elements targeting maritime professionals.
• Safety4Sea: Safety4Sea is a maritime safety, sustainability, and regulatory news portal serving shipowners, managers, and seafarers globally. Comparable as a digital maritime news and information platform monetizing display ads, sponsored content, and industry partnerships for a professional maritime audience.

Regional players

• Baird Maritime: Baird Maritime operates Australian-based maritime news sites (Ausmarine, FishingBoat, WorkBoat) covering commercial shipping, fishing, and naval topics. Comparable as a multi-brand regional maritime B2B media company with similar category structure (fishing, ports, ships, offshore) and advertising-supported model.

Broad incumbents

• TradeWinds: TradeWinds is the leading global shipping news subscription service covering shipowners, shipyards, and maritime finance. Comparable as a B2B maritime news and intelligence platform monetizing industry-specific content via subscriptions, advertising, and events, though at a far larger international scale than PortalMorski.
• Riviera Maritime Media: Riviera operates multiple maritime B2B publications (Maritime Reporter, Marine Technology Reporter, WorkBoat) covering commercial shipping, offshore, and workboat sectors. Comparable as a multi-brand maritime B2B media company combining news, magazines, and industry directories, though serving a global audience rather than a single national market.

Emerging players

• Offshorewind.biz: Offshorewind.biz is a dedicated offshore wind industry news and intelligence platform covering European and global offshore wind developments. Comparable as a specialized B2B media platform monetizing a high-growth maritime-adjacent vertical (offshore wind) that is also one of PortalMorski's strongest content categories.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJ3JQv7BnEB3ckPvST68bFQ
• Facebookfacebook.com/PortalMorski
• LinkedInlinkedin.com/company/portal-morski

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PortalMorski.pl | PolandatSea.com | Polska na Morzu