Porter Hills Home Health Care

What Porter Hills Home Health Care does

Porter Hills Home Health Care operates as Porter Hills Village, a not-for-profit Continuing Care Retirement Community (CCRC) headquartered at 3600 Fulton St E in Grand Rapids, Michigan. The community delivers a full continuum of senior living and healthcare services on a single campus, comprising four core care levels: Independent Living for active seniors, Assisted Living for residents needing personal-care support, Memory Care for individuals with Alzheimer's and other dementias, and Skilled Nursing for 24/7 medical and rehabilitation needs. Differentiated as West Michigan's premier not-for-profit CCRC, the model is built around aging-in-place continuity, with priority internal transitions between care levels designed to eliminate the disruptive relocations common in fragmented senior care markets.

The business operates on a subscription/recurring monthly residency fee model, with quote-based pricing that varies by care level. Pricing is not publicly disclosed and is determined through consultation and campus tours. Residents and their families are acquired through a direct-to-consumer go-to-market motion: website content, phone inquiries, and personalized campus tours. The organization is part of the Brio Living Services network of Michigan-based nonprofit senior living communities, with shared branding, a foundation arm (foundation.mybrio.org), and a unified career portal.

Operationally, the community is actively expanding its independent living capacity with five new residential projects — The Evergreen, The Wisteria, The Hawthorn, The Ravines, and The Flats — alongside an existing service portfolio that includes dining, health and wellness programming, and clubs and activities. Core technology is not disclosed; no AI, software, or proprietary technology stack is identified in the source material. The combination of nonprofit mission orientation, single-campus integration, and an active physical expansion pipeline positions Porter Hills as a regionally concentrated, capacity-led senior care operator.

Name

Porter Hills Home Health Care

Legal name

Porter Hills Village

Website

https://porterhills.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Porter Hills Home Health Care (operating as Porter Hills Village) is a not-for-profit Continuing Care Retirement Community in Grand Rapids, MI, providing independent living, assisted living, memory care, and skilled nursing on a single campus under the Brio Living Services nonprofit network.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industry

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Senior living services
• Continuing care retirement
• Assisted living care
• Memory care services
• Skilled nursing care

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Senior Living Residency Fees: Monthly fees for independent living, assisted living, memory care, and skilled nursing services. Residents pay recurring fees for housing, care services, and amenities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Porter Hills Village is a not-for-profit Continuing Care Retirement Community offering a full continuum of senior living and healthcare services on a single campus in Grand Rapids, MI. Residents subscribe to monthly residency fees that cover housing, dining, wellness programs, activities, and care services across four escalating levels of care: Independent Living, Assisted Living, Memory Care, and Skilled Nursing. The CCRC model provides priority access to higher levels of care on the same campus, eliminating the need for residents to relocate when their care needs change.

Product overview

Porter Hills Village is a not-for-profit Continuing Care Retirement Community (CCRC) offering a full continuum of senior living and healthcare services on a single campus in Grand Rapids, MI. The community provides four main levels of care: Independent Living for active seniors, Assisted Living for those needing personal assistance, Memory Care for residents with cognitive conditions, and Skilled Nursing for 24/7 medical care. Residents have priority access to higher levels of care if needs change, eliminating unexpected moves. The community also offers dining services, wellness programs, and social activities. Recent expansions include new living units called The Evergreen, The Wisteria, The Hawthorn, The Ravines, and The Flats, representing significant growth to the campus.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Residential living option for seniors who can live independently but desire community amenities, dining, social activities, and a maintenance-free lifestyle at the Grand Rapids campus.
• Assisted Living Personalized assistance with daily activities including bathing, dressing, medication management, and mobility support within a residential setting for seniors needing help with activities of daily living.
• Memory Care Specialized care services designed for residents with Alzheimer's disease, dementia, and other memory-related conditions, featuring secure environments and tailored cognitive programming.
• Skilled Nursing 24/7 licensed nursing care and rehabilitation services including post-surgical care, wound care, physical therapy, and medical monitoring for individuals requiring skilled medical care.
• Dining Services On-site dining options ranging from elegant dinners to casual cafes and sweet treats, with fresh, flavorful meals prepared for residents to enjoy together at the Grand Rapids campus.
• Health & Wellness Programs Programs and activities designed around multiple dimensions of wellness to help residents stay active, balanced, and feeling their best at the Porter Hills Village community.
• Clubs & Activities Social engagement opportunities including book clubs, hobby groups, and community activities designed to foster connection and belonging among residents.
• The Evergreen New expansion living unit at Porter Hills Village featuring modern residential design as part of the independent living housing options.
• The Wisteria New expansion living unit at Porter Hills Village featuring modern residential design as part of the independent living housing options.
• The Hawthorn New expansion living unit at Porter Hills Village featuring modern residential design as part of the independent living housing options.
• The Ravines Expansion project at Porter Hills Village featuring ravines-inspired residential design for the independent living housing options.
• The Flats Expansion project at Porter Hills Village offering flat-style residential units as part of the independent living housing options.

Quantifiable outcome

• No unexpected moves required when care needs change - residents have priority access to all care levels on campus

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Life Care Services: Leading CCRC management and operating company managing more than 140 life plan communities nationwide. Directly comparable CCRC operating expertise and full-continuum model, though it manages third-party communities rather than operating its own single site.
• Brookdale Senior Living: Largest U.S. senior living operator with independent living, assisted living, memory care, and skilled nursing across hundreds of communities. Comparable on continuum of care and customer segment, with much broader geographic and capital scale.
• Five Star Senior Living: National senior living operator with independent living, assisted living, and memory care communities. Comparable on customer segments and care levels though broader geographic footprint and for-profit ownership.
• Sunrise Senior Living: Large national senior living operator with assisted living and memory care communities across the U.S. Comparable on assisted living and memory care offerings though primarily for-profit and not a single-site CCRC.
• Trinity Health Senior Communities: Faith-based not-for-profit senior living and CCRC operator affiliated with Trinity Health. Comparable on not-for-profit, mission-driven CCRC model and continuum of care, though operating across multiple geographies.
• Atria Senior Living: National senior living operator with independent living, assisted living, and memory care communities. Comparable on senior living service lines and target demographic, though broader portfolio rather than single CCRC campus.
• Erickson Senior Living: Large national CCRC operator with multiple large continuing care retirement communities. Comparable on CCRC business model, full continuum of care, and entrance-fee structure, though at much larger scale than Porter Hills.

Direct peers

• Clark Retirement Community: Grand Rapids-area not-for-profit CCRC with independent living, assisted living, memory care, and skilled nursing services. Competes for the same West Michigan seniors and families with a similar mission-driven, full-continuum model.
• Holland Home: Grand Rapids, MI-based not-for-profit CCRC offering independent living, assisted living, memory care, and skilled nursing on multiple campuses. Closest direct peer given shared Grand Rapids market, similar continuum-of-care model, and not-for-profit structure.
• Beacon Hill at Eastgate: Grand Rapids-area not-for-profit CCRC offering the full continuum of care on a single campus. Direct competitor for the same regional senior living demand and similar mission-based positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/porter-hills-home-health-care

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Porter Hills Home Health Care