WIRED Middle East
WIRED Middle East is a Dubai-based digital media publication and licensed regional edition of WIRED, covering technology, business, science, and culture for MENA audiences through its website, newsletter, social channels, and a new print issue, monetized via advertising and affiliate partnerships within the Condé Nast Middle East portfolio.
- Company typePrivate
- Founded2019
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What WIRED Middle East does
WIRED Middle East is a Dubai-based digital media publication that operates as the regional Middle East edition of the globally recognized WIRED brand, licensed and operated under Condé Nast Middle East. Founded in 2019 and headquartered in Dubai, the publication covers technology, business, science, culture, and gear for Middle East and North Africa audiences, with editorial sections spanning Security, Business (AI, Big Tech, Web3, Fintech, Startups), Science (Biotech, Environment, Health, Space), Culture, and Gear. The platform is built around a digital media publishing CMS at wired.me, supplemented by an email newsletter, video journalism, and a recently launched inaugural print issue.
The go-to-market is direct-to-consumer and free-access: content is distributed through the wired.me website, RSS feed, and owned social channels on Facebook, Instagram, LinkedIn, and X, with cross-promotion across Condé Nast Middle East's sister titles (Vogue Arabia, GQ Middle East, AD Middle East, Condé Nast Traveller Middle East). WIRED Middle East generates revenue primarily through digital advertising (display, sponsored content, partnership placements) and affiliate referral partnerships with retailers; no subscription or paywall is in place.
The publication serves technology and business professionals, science and innovation enthusiasts, and culture-oriented readers across the six Gulf Cooperation Council markets (UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Oman) and the broader MENA region. Its editorial team of 51–100 staff is led by Head of Editorial Content Carla Sertin (formerly Group Editor at ITP Media Group). Operating geographies extend across all GCC countries, with strategic coverage of how regional developments intersect with global tech, business, and policy trends.
WIRED Middle East firmographics
Firmographics- Name
- WIRED Middle East
- Legal name
- WIRED Middle East (brand of Condé Nast)
- Website
- https://wired.me
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WIRED Middle East is a Dubai-based digital media publication and licensed regional edition of WIRED, covering technology, business, science, and culture for MENA audiences through its website, newsletter, social channels, and a new print issue, monetized via advertising and affiliate partnerships within the Condé Nast Middle East portfolio.
- Ownership category
- akta.pro rank
WIRED Middle East industry classification
Industry- Product category
- Digital Media Publishing
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)
- akta.pro secondary industries
- Publishing Networks & Multi-Author Publications (MPACAIAG), News, Politics & Current Affairs Magazines (MPAJAEAO), Newsletter Publishing Platforms (MPACAIAA)
Keywords
Where WIRED Middle East is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
WIRED Middle East business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital advertising: WIRED Middle East generates revenue through digital advertising on its website, including display ads, sponsored content, and partnership advertisements. The site contains standard media advertising placements throughout articles and pages.
- Affiliate partnerships: WIRED Middle East participates in affiliate partnerships with retailers. The material on the site may not be reproduced, distributed, transmitted, cached or otherwise used, except with prior written permission of Condé Nast. The publication may earn a portion of sales from products purchased through their site as part of Affiliate Partnerships with retailers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
WIRED Middle East product offering
Product offeringCore offering
WIRED Middle East operates a free digital media publication at wired.me that delivers journalism on technology, business, science, culture, and gear topics with a Middle East regional lens. Content is organized into thematic sections (Security, Business, Science, Culture, Gear) and distributed via the website, email newsletters, RSS feeds, and social media platforms.
Product overview
WIRED Middle East operates as a digital media publication covering technology, business, science, culture, and gear news for the Middle East region. The publication offers its content through its primary website platform (wired.me), supplemented by email newsletter subscriptions and video content. The platform organizes coverage across multiple thematic sections including Security (encompassing Cyberattacks and Hacks, Privacy, Security Advice, and Security News), Business (covering Artificial Intelligence, Big Tech, Web 3, Fintech, Computers and Software, Energy, Retail and Ecommerce, Logistics and Transportation, Startups, and Tourism and Entertainment), Science (including Biotech, Environment, Health, Psychology and Neuroscience, and Space), Culture (Books and Music, Digital Culture, Movies and TV, Video Games), and Gear (Buying Guides, Gear News, How To and Advice, Products, Reviews). The publication is part of Condé Nast Middle East and covers regional stories with global impact.
Differentiator
Problem solved
Functional benefit
Products and services
- WIRED Middle East Website (wired.me) Primary digital publication platform delivering technology, business, science, culture, and gear journalism to Middle East readers through articles, multimedia content, and topic-specific sections including Security, Artificial Intelligence, Business, Science, Culture, Gear, and Video.
- WIRED Middle East Newsletter Email newsletter providing subscribers with curated news updates and latest coverage from WIRED Middle East on technology, business, science, and culture topics.
- WIRED Middle East Print Issue (THE LAUNCH ISSUE) WIRED Middle East's first print magazine issue, with editorial coverage focused on the future and AI-era themes, targeted at Middle East readers.
Companies that use WIRED Middle East
Customer profileSegments3 records
Ideal customer profiles2 records
WIRED Middle East technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WIRED Middle East partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Condé Nast Middle EastcoreWIRED Middle East is operated under Condé Nast Middle East, which manages a portfolio of prestigious publications including AD Middle East, Condé Nast Traveller Middle East, GQ Middle East, and Vogue Arabia. The partnership provides shared resources, advertising infrastructure, and cross-promotional opportunities across the Condé Nast network in the region.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
WIRED Middle East competitors and assessment
Company assessmentDirect peers
- Gulf Business: Gulf Business is a major regional business magazine covering GCC business news, technology, and finance. It is a direct peer competing for overlapping advertising dollars from regional B2B advertisers and reaching a similar business professional audience in the same geography.
- Forbes Middle East: Forbes Middle East is a regional edition of Forbes covering business, technology, and entrepreneurship in the MENA region. It is a direct peer as both publications serve the same audience (business and tech professionals) in the same geography with comparable advertising-driven digital media models.
- Entrepreneur Middle East: Entrepreneur Middle East is a regional edition covering startups, technology, and entrepreneurship in MENA. It is a direct peer targeting similar technology and business professional audiences with overlapping coverage of startups, AI, and digital transformation in the region.
- GQ Middle East: GQ Middle East is a sister publication also operated by Condé Nast Middle East from Dubai. It is a direct peer as both share the same parent company, operating geographies (UAE/GCC), digital publishing infrastructure, advertising sales team, and similar digital-first media model.
- Vogue Arabia: Vogue Arabia is a sister publication under Condé Nast Middle East operating from the same Dubai office. It is a direct peer sharing the same parent, regional HQ, advertising infrastructure, and digital publishing approach, though focused on fashion/lifestyle rather than technology.
- Arabian Business: Arabian Business is a long-established regional business publication covering MENA business, finance, and technology news. It is a direct peer competing for the same business/tech professional audience and advertiser budgets in the GCC region through digital publishing.
- Fast Company Arabia: Fast Company Arabia is a regional edition of Fast Company covering technology, business innovation, and leadership in the Middle East. It is a direct peer with highly overlapping editorial coverage of technology, business, and innovation aimed at similar professional audiences.
Broad incumbents
- Condé Nast (Parent): Condé Nast is the US-based parent media conglomerate owning the WIRED brand and operating WIRED Middle East through its regional office. It is a broad incumbent contextually relevant as the parent organization providing brand, infrastructure, and strategic direction to WIRED Middle East.
- MIT Technology Review: MIT Technology Review is a globally established technology publication covering emerging technology, AI, and innovation. It is a broad incumbent comparable to WIRED's technology and science coverage focus, though it operates primarily from the US rather than as a dedicated MENA regional edition.
- WIRED (US/Global): WIRED's global/US edition is the original flagship publication whose brand WIRED Middle East licenses. It is a broad incumbent comparable because WIRED Middle East's editorial standards, brand identity, and content positioning directly mirror the global edition's technology, business, science, and culture coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
WIRED Middle East social profiles
Digital presenceWIRED Middle East financial estimates
Financial estimateRevenue estimate
Valuation estimate
WIRED Middle East leadership team
Management profileNumber of profiles
Profiles1 record
WIRED Middle East funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WIRED Middle East M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WIRED Middle East
What does WIRED Middle East do?
WIRED Middle East operates a free digital media publication at wired.me that delivers journalism on technology, business, science, culture, and gear topics with a Middle East regional lens. Content is organized into thematic sections (Security, Business, Science, Culture, Gear) and distributed via the website, email newsletters, RSS feeds, and social media platforms.
Is WIRED Middle East a public or private company?
WIRED Middle East is a private company. It is classified as corporate owned and is currently operating.
When was WIRED Middle East founded?
WIRED Middle East was founded in 2019. It employs 51 to 100 people.
Where is WIRED Middle East based?
WIRED Middle East is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does WIRED Middle East make money?
Two revenue lines are on record. Digital advertising is the primary driver. The others are affiliate partnerships.
Who are WIRED Middle East's main competitors?
Direct peers on record are Gulf Business, Forbes Middle East, Entrepreneur Middle East, GQ Middle East, Vogue Arabia, Arabian Business and Fast Company Arabia. Broad incumbents are Condé Nast (Parent), MIT Technology Review and WIRED (US/Global).
Does WIRED Middle East have an API?
No public API is recorded for WIRED Middle East.
What industry is WIRED Middle East in?
WIRED Middle East's product category is Digital Media Publishing. Its primary akta.pro industry code is MPAJADAD, Consumer News & Digital Newsrooms (Web/App-First), with a secondary code of MPACAIAG, Publishing Networks & Multi-Author Publications. Its NAICS code is 513120 and its SIC code is 2721.