PORTLAND FAMILY COUNSELING

What PORTLAND FAMILY COUNSELING does

Portland Family Counseling is a privately held, owner-operated counseling practice based in Portland, Oregon, co-founded and run by married licensed therapists Yshai Boussi, LPC and Mariah Boussi, who bring over 35 years of combined clinical experience, personal parenting experience (parents of a 13- and 9-year-old), and former foster-parent background to their work. The firm delivers fee-for-service psychotherapy to a primarily Portland-area clientele, with a specialization in family therapy and teen counseling, alongside individual, couples, and adoptive-family counseling. Beyond 1:1 clinical sessions, the practice has built educational and community offerings — live online parenting classes (e.g., a 6-week course), evening workshops such as 'Teens and Screens,' a parent community program, an active parenting blog, a YouTube channel, and recurring appearances on the AM Northwest TV show — that function as both a brand-building engine and a soft funnel into clinical services. The business operates on a pay-as-you-go model at $125 per session; it is out-of-network with insurance carriers (Pacific Source is the only exception), meaning clients self-pay and seek reimbursement independently, and telehealth is offered alongside in-person sessions. No external investors, parent entity, or institutional ownership structures are evidenced, and the practice functions as a bootstrapped lifestyle/professional services firm rather than a venture-scale company.

Name

PORTLAND FAMILY COUNSELING

Legal name

Portland Family Counseling

Website

https://portlandfamilycounseling.com

Company type

Private

Operating status

Operating

Short description

Portland Family Counseling is a privately held, two-clinician therapy practice in Portland, Oregon, offering individual, teen, family, couples, and adoptive-family counseling, supplemented by parenting workshops, a blog, video content, and a parent community program.

Ownership category

akta.pro rank

Product category

Family Therapy and Mental Health Counseling Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industry

Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

Keywords

• Family counseling services
• Teen counseling therapy
• Marriage counseling services
• Parent coaching services
• Mental health therapy

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual and Family Counseling Sessions: Fee-for-service counseling sessions at $125 per session. Does not accept insurance (except Pacific Source) but operates as an out-of-network provider, allowing clients to seek reimbursement from their insurance companies.
2. Parent Coaching and Workshops: Empowering workshops for parents offered as live online parenting classes (e.g., 6-week online course, evening workshops on Teens and Screens)

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Portland Family Counseling is a fee-for-service private counseling practice offering individual, teen, family, couples, parent coaching, and adoptive-family counseling sessions in Portland, Oregon. The practice complements its therapy services with parenting workshops, a parent community program, and educational video and blog content, delivered in-person at its Portland office and via telehealth.

Product overview

Portland Family Counseling is a service-based practice offering a unified suite of counseling and educational services for families. The core offerings include individual counseling, teen counseling, family therapy, parent coaching, couples counseling, and support for adoptive families. These services are complemented by workshops, a parent community, video content, and a parenting blog—all delivered by licensed therapists with over 35 years of combined experience. The practice specializes in supporting parents with teenagers, providing practical tools and strategies for connection and communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one counseling sessions for adults struggling with anxiety, depression, stress, major loss, trauma, or feeling stuck in life.
• Teen Counseling Specialized counseling for teenagers experiencing behavioral issues, disrespect, or family conflict, providing tools for better communication.
• Family Therapy Family therapy focused on strengthening communication, particularly effective for kids and teens, and identified as the practice's primary area of specialization.
• Parent Coaching Coaching services to help parents develop better strategies for connecting with and guiding their children and teenagers.
• Couples Counseling Marriage and couples counseling to help partners improve communication, resolve conflicts, and strengthen their relationship.
• Adoptive Families Support Specialized counseling and support services for adoptive families, addressing unique challenges in the adoption journey.
• Empowering Workshops for Parents Educational workshops providing parents with practical strategies for connecting with teens and building stronger family relationships, including live online 6-week parenting classes and evening workshops such as 'Teens and Screens.'
• Parent Community A supportive online community program for parents with teenagers to share experiences, access resources, and receive guidance from the practice's therapists.

Quantifiable outcome

• Family Therapy works particularly well with kids and teens and is the primary area of specialization

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Portland Psychotherapy Clinic: Portland-based outpatient psychotherapy practice offering individual, couples, and family therapy with licensed clinicians. Directly comparable as a local fee-for-service therapy practice competing for the same Portland families and adult clients.
• BetterHelp: Leading online therapy platform connecting individuals and couples with licensed therapists via subscription. Directly competes for the same parent-and-teen and adult therapy use cases through a fully virtual, lower-friction delivery model that undercuts PFC's $125 cash-pay sessions.
• Talkspace: Online therapy platform offering individual, couples, and teen therapy via messaging and live sessions, often covered by insurance. Directly competes for PFC's teen and family counseling demand through a digital, insurance-friendly model.
• Teen Counseling (by BetterHelp): Specialized BetterHelp service providing therapy to teenagers ages 13-19. Directly comparable as it targets PFC's exact primary customer segment (parents of teens) with a fully online, lower-cost alternative that competes for the same therapy dollars.

Broad incumbents

• LifeStance Health: Large national outpatient mental health platform offering in-person and virtual therapy, including family and adolescent counseling, across many U.S. markets including Oregon. Comparable because it provides the same family and individual therapy services PFC offers, but at much greater scale and with insurance participation.

Emerging players

• Charlie Health: Virtual intensive outpatient program (IOP) provider focused on teens and young adults struggling with anxiety, depression, and behavioral health issues. Comparable because it targets PFC's adolescent mental health clientele with a higher-acuity, virtual-first treatment model.
• Empowering Parents: Online parent-coaching and resource platform offering content, courses, and 1:1 coaching for parents of struggling children and teens. Comparable as an alternative to PFC's parent coaching and workshops, serving the same affluent-parenting audience with scalable digital content.
• Positive Parenting Solutions: Online parenting program offering Amy McCready's parenting courses and coaching for parents of toddlers through teens. Comparable because it competes for the same parent-coaching and education spend, offering a more scalable group/coaching model than PFC's workshops.

Regional players

• Austin Family Counseling: Family and couples counseling practice serving the Austin, Texas metro with a similar teen and family therapy specialization. Comparable as a like-for-like private therapy practice in a different regional market, useful for benchmarking clinical positioning and pricing.

Others

• Psychology Today Therapist Directory: Largest U.S. therapist and psychiatrist directory, where many of PFC's competitor clinicians advertise and acquire clients. Comparable as the dominant marketplace through which PFC's potential clients discover local therapy alternatives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCszh6vfkE6QQ5oXoeINaihA
• Facebookfacebook.com/portlandfamilycounseling
• Instagraminstagram.com/yourteentherapist

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PORTLAND FAMILY COUNSELING