The Wine Cellar

What The Wine Cellar does

The Wine Cellar (operating as Bouchon: A Wine Shop) is a single-location neighborhood wine shop and bar in Portland, Oregon, founded in 2003. The business operates from a retail storefront at 419 NW Saltzman Rd and offers over 400 bottles for retail purchase, a by-the-glass pour program with a weekly rotating menu of international selections, and small food bites including charcuterie and pretzels, with cross-references to neighboring restaurants (Sun Grill Teriyaki, Poke Bowl) for fuller meal options.

Revenue is generated across five streams: bottle sales, by-the-glass pours, a two-tier wine club subscription ($65/month for 2 bottles and $130/month for 4 bottles, both including reds and whites), Friday Flight Nights ($25 per flight or waived with a 2-bottle purchase), and private event rentals at $300/hour. The wine club is structured around monthly geographic rotations covering regions such as Italy, Georgia, Greece, Australia, and South Africa, with pickup parties held on the second Wednesday and Thursday of each month; non-members can attend for a $30 fee.

The business is privately held, owner-operated (Owner Mandy is the principal), with a small in-house team that includes a Wine Club Lead (Tara), a Bottle Shop Guru (Kevin, formerly a buyer and manager at Rocket Market), and a Hospitality Hero (Brennen). Distribution is exclusively physical; there is no e-commerce site, no mobile app, and no shipping capability, so all sales and wine club fulfillment occur in-store. Marketing is driven by community channels — primarily Instagram (@bouchonpdx) and an email newsletter — supplemented by recurring in-person events (Friday Flight Nights, wine club pickup parties).

Name

The Wine Cellar

Legal name

Bouchon: A Wine Shop

Website

https://portlandwinecellar.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bouchon: A Wine Shop is a single-storefront Portland, Oregon neighborhood wine shop and bar retailing 400+ bottles, offering a rotating by-the-glass program, a two-tier monthly wine club, Friday tasting flights, and private event rentals to local wine enthusiasts and social/event-seeking customers.

Ownership category

akta.pro rank

Product category

Specialty Wine Retail / Wine Bar

NAICS

Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Wine Bars (THAFAEAF), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Alcohol Subscription Clubs & Membership Retail (CRANAAAI)

Keywords

• Wine retail
• Wine club
• Wine bar
• Bottle shop
• Wine tastings

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Bottle Sales: Retail sale of wine bottles from a selection of over 400 bottles. Customers browse shelves and purchase at their discretion.
2. Glass Pours: By-the-glass wine service with a menu that rotates weekly. Provides incremental revenue while customers socialize in the shop.
3. Wine Club Subscription: Monthly recurring subscription with 2-bottle ($65) or 4-bottle ($130) options. Includes both reds and whites, with pickup parties held monthly.
4. Events and Private Rentals: Friday Flight Nights at $25 per flight (waived with 2-bottle purchase), plus private event rentals at $300/hour.
5. Food Sales: Sale of charcuterie, sardines, pretzels, and other small bites alongside wine purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Wine Cellar (Bouchon: A Wine Shop) operates a neighborhood wine bar and bottle shop in Portland, OR, retailing over 400 wines, serving by-the-glass pours from a weekly-rotating menu, running monthly wine club subscriptions (2-bottle at $65 or 4-bottle at $130), hosting Friday Flight Nights tastings, renting the space for private events at $300/hour, and selling small bites including charcuterie and pretzels.

Product overview

Bouchon: A Wine Shop operates as a neighborhood wine bar and bottle shop offering a curated selection of over 400 wines. The core offerings include a rotating by-the-glass program with weekly menu changes, and two Wine Club tiers (2-bottle and 4-bottle monthly subscriptions). Additional services include Friday Flight Nights tasting events, private event space rental, and a small bites food menu featuring charcuterie and local restaurant partnerships. The business emphasizes discovering wines from diverse global regions through educational tasting experiences and club selections.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Bottle Shop Retail wine shop offering over 400 bottle selections for purchase, with knowledgeable staff assistance in choosing wines. Customers browse shelves in-store at the Portland location.
• By-the-Glass Wine Program
• 4 Bottle Wine Club
• 2 Bottle Wine Club
• Friday Flight Nights
• Private Event Rental
• Small Bites Menu

Quantifiable outcome

• Weekly rotating wine menu keeps content fresh and encourages repeat visits

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Total Wine & More: National multi-category alcohol retail chain offering massive selection at competitive pricing; the dominant broad incumbent in the wine retail space against which neighborhood independents like Bouchon compete on curation and experience.
• K&L Wine Merchants: Established specialty wine retailer with a much larger footprint and online channel; relevant as a broader incumbent in the same curated wine retail category though with significantly different scale.
• Astor Wines & Spirits: Long-established independent wine retailer with a deep curated selection and education events — broader incumbent that overlaps with Bouchon's curated-retail + experiential positioning, though with online and city-scale reach.

Direct peers

• Pasanella & Son Vintners: Independent NYC wine shop with a curated global selection, in-store tastings, and a small food program — directly comparable to Bouchon's neighborhood wine shop + small bites + events model.
• Ruby Wines & Spirits: Neighborhood wine shop with a curated by-the-glass program and tasting events, comparable to Bouchon's combination of retail bottle selection and on-premise glass pours.
• Garagiste Wine Bar & Shop: Wine bar and bottle shop hybrid with flights, retail, and events in a neighborhood setting — same integrated format as Bouchon including by-the-glass pours and curated retail.
• DCanter Wine Bar: Specialty wine bar and retail shop featuring flights, by-the-glass pours, and a curated bottle selection — directly comparable to Bouchon's wine bar + bottle shop hybrid with experiential tastings.
• Corkbuzz Wine Bar: Wine bar concept combining by-the-glass pours, retail bottle sales, wine education classes, and events. Highly comparable hybrid model to Bouchon's wine bar + bottle shop + events format.
• Chambers Street Wines: Independent wine retail shop specializing in small-production and under-the-radar producers from regions like Georgia and Greece, mirroring Bouchon's exploratory global curation approach.

Emerging players

• Wine.com: Large online direct-to-consumer wine retailer with a subscription club; provides a relevant contrast point given Bouchon's in-store-only wine club — illustrates the digital channel Bouchon does not currently address.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bouchonpdx
• LinkedInlinkedin.com/company/the-wine-cellar

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wine Cellar