POS Media Czech Republic

What POS Media Czech Republic does

POS Media Czech Republic, s.r.o. is a Prague-headquartered retail media and below-the-line (BTL) marketing agency that operates as the central hub of the broader POS Media Group, a privately held network spanning six European countries (Czech Republic, Slovakia, Poland, Hungary, Ukraine, and Romania). Founded in 1998 as IMIGe Česká republika and later rebranded, the company has built its business around full-service in-store activation for fast-moving consumer goods (FMCG) brands, delivering more than 12,000 campaigns annually that span shop-in-shop installations, point-of-sale materials, event activations, influencer marketing, merchandising, and an Online-to-Offline (O2O) integrated campaign methodology now in its third iteration. Its proprietary technology footprint includes an exclusive Digital Out-of-Home (DOOH) advertising network inside Albert hypermarkets in the Czech Republic, operated through the wholly-owned subsidiary POS Digital (originally acquired as MTBC), consisting of over 100 LED screens across 20 stores reaching approximately 80,000 daily shoppers.

Name

POS Media Czech Republic

Legal name

POS Media Czech Republic, s.r.o.

Website

https://posmedia.cz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. In-store Retail Media Campaigns: End-to-end BTL campaign services spanning concept, production, installation, merchandising, and reporting for brand owners in retail environments. Services include shop-in-shop design, POS materials, DOOH, event activations, influencer marketing, and social media management.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

POS Media Czech Republic is a full-service retail media and BTL marketing agency that designs, produces, and executes in-store campaigns for FMCG brands. Core services include Strategy & Creative, in-store media (POS materials, shop-in-shop installations, displays), Production, and Digital Out-of-Home (DOOH) advertising through its POS Digital sub-brand operating LED screens in Albert hypermarkets, complemented by event, influencer, O2O, hostess, and merchandising services.

Product overview

POS Media Czech Republic is a retail media advertising agency offering a comprehensive suite of marketing services. The core offerings include Strategy & Creative for campaign conceptualization, In-store media for POS materials and displays, Production for manufacturing, and Digital Out-of-Home (DOOH) through their POS Digital sub-brand featuring LED screens in Albert hypermarkets. Additional services encompass Shop-in-Shop installations, Event services, Influencer marketing, Online to Offline (O2O) campaigns, Hostess services, and Merchandising. The company operates as a full-service agency handling the complete campaign lifecycle from concept through execution.

Differentiator

Problem solved

Functional benefit

Brands

• POS Digital: Digital Out-of-Home (DOOH) advertising solutions with LED screens in Albert hypermarkets across the Czech Republic.

Products and services

• Strategy & Creative Creative concept development, strategic planning, and campaign design services tailored to retail environments for FMCG brand owners.
• In-store media Point-of-sale materials, displays, shelf stoppers, signage, and in-store advertising solutions placed in major retail chains for FMCG brand campaigns.
• Production Manufacturing and production of POS materials, shop-in-shop installations, and promotional displays for in-store retail campaigns.
• Digital Out-of-Home (DOOH) Programmatic digital advertising on an exclusive LED screen network in Albert hypermarkets across the Czech Republic, reaching 80,000 daily shoppers through 100+ screens in 20 stores.
• POS Digital (sub-brand DOOH network) Digital signage and digital out-of-home advertising sub-brand operating the LED screen network in Albert hypermarkets.
• Shop-in-Shop installations Custom-designed retail display installations for brands, including complete concept, production, and installation within retail chain environments.
• Event services Corporate events, team building activities, product launches, and experiential marketing campaigns for clients.
• Influencer marketing Social media campaigns leveraging influencers across Instagram, Facebook, and other platforms integrated with retail activations.
• Online to Offline (O2O) integrated campaigns Integrated marketing solution combining online digital campaigns with offline retail activations, linking digital/social media with the physical retail environment.
• Hostess services Promotional staff for in-store sampling, product demonstrations, and brand activations at retail and event locations.
• Merchandising Retail merchandising services ensuring product availability and proper display in stores during and after campaign execution.

Quantifiable outcome

• More than 75% of purchasing decisions are made in-store
• +3 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• OMG! (Omni Media Group)coreStrategic or Co-development PartnerStrategic partnership enabling POS Media to reach up to 200 million shoppers through implementation teams in 23 countries worldwide.
• Albert (Hypermarkety)coreStrategic or Co-development PartnerExclusive partnership for DOOH digital advertising screens in Albert hypermarkets. POS Media is the only provider with digital screens in the Albert network — 100+ LED screens in 20 stores, reaching 80,000 daily shoppers.
• POPAI (CZ)minorGTM or Marketing PartnerIndustry association for point-of-purchase advertising. POS Media is a member and active participant, regularly winning POPAI Awards.
• Mistoprodeje.czminorGTM or Marketing PartnerIndustry portal for point-of-sale marketing, co-organizer of POP STAR competition with ppm factum. POS Media regularly participates and wins awards through this platform.
• InsightLabminorStrategic or Co-development PartnerResearch agency partnered with POPAI Central Europe for digital communication research in retail. POS Media participated as a partner in this qualitative research initiative.
• Albert (Hypermarkety) — Retail Chain PartnershipscoreStrategic or Co-development PartnerLong-term partnerships with leading local and international retail chains for in-store media placement. Albert is the primary partner for DOOH and shop-in-shop activations.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Catalina Marketing: Long-standing retail media network operating digital in-store and shopper-marketing platforms for major grocers and CPG brands; comparable to POS Media's DOOH-led retail-media proposition at greater scale.
• McCurrach: UK-headquartered outsourced sales, marketing and retail services group covering in-store activations, merchandising and shopper marketing for FMCG clients across Europe.
• CPM International: Field marketing and retail merchandising specialist operating across Europe; comparable to POS Media on in-store execution, merchandising, and multi-country delivery for FMCG clients.
• The Marketing Store: Global retail experience and shopper marketing agency delivering end-to-end in-store activations, POS programs, and events for major brands. Closely comparable to POS Media's full-service BTL model across strategy, creative, production, and execution.
• Quotient / Neptune Retail Solutions: Retail media technology and in-store activation platform serving CPG brands and grocers; relevant peer given POS Media's DOOH + O2O programmatic ambitions.
• Advantage Smollan: Joint venture combining Advantage Solutions' retail activation services with Smollan's field marketing, providing sales, merchandising and in-store media across multiple European markets — a like-for-like retail media services peer.
• Geometry Global (VMLY&R / WPP): WPP-owned retail activation agency formerly Ogilvy Action; offers shopper marketing, in-store experience design and commerce activation for global brands, directly competing for the same FMCG trade-marketing budgets POS Media serves.
• Inmar: Retail media, promotions and shopper-marketing solutions provider working with grocers and CPG brands; comparable on retail-media-network services adjacent to POS Media's DOOH and POS materials business.

Broad incumbents

• Dentsu: Global advertising and marketing services group with established retail media and shopper practice; competes for the same premium FMCG clients but as a multi-discipline network rather than an in-store specialist.
• Publicis Commerce (Publicis Groupe): Commerce and shopper-marketing arm of Publicis Groupe; competes for the same global FMCG mandates POS Media serves, but as part of a much broader holding-company portfolio rather than as a retail-media specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pos-media-czech-republic

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POS Media Czech Republic