AMERICAN LEGION POST 129

What AMERICAN LEGION POST 129 does

American Legion Post 129, operating as Ocean Beaches American Legion Post 129, is a congressionally chartered nonprofit veterans service organization located at 1151 Fourth St South in Jacksonville Beach, Florida. The post operates a single physical facility containing two canteens, a kitchen, and two event halls (Freedom Hall for smokers and Liberty Hall for non-smokers), and runs four affiliated membership organizations: the Legion, Auxiliary, Sons of the American Legion (SAL), and Legion Riders. It serves veterans, their families, and the surrounding Jacksonville Beach community through social programming, charitable initiatives such as Helping Hands and Boys/Girls State, and recreational leagues including darts and golf.

The post's core product is a hospitality and community space rather than a technology or merchandise offering. Operational components include on-site food and beverage service (dinners priced $7-$12), event ticket sales ($10-$25), the annual Sterling Memorial Golf Classic ($140 per player with sponsorships from $150 to $2,000), a recurring Queen of Diamonds raffle (6 tickets for $5), rotating food truck events, and special-event hall rentals. No proprietary technology, digital platform, or automation stack is disclosed; member engagement is supported by a basic website (post129.org), a weekly email newsletter, and in-person activity.

The business model is a typical local American Legion post funding mix: membership dues across four sub-orgs, canteen food and beverage sales, fundraising events, and sponsorships. Pricing is uniformly low-ticket and consumer-facing, with the largest single sponsor tier capped at $2,000 and no enterprise or commercial contracts in evidence. The facility opens daily at 10am, and officer records dating back to 2013 indicate continuous, multi-year operation under annually rotating leadership.

Name

AMERICAN LEGION POST 129

Legal name

American Legion Post 129

Website

https://post129.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

American Legion Post 129 is a congressionally chartered nonprofit veterans post in Jacksonville Beach, Florida, operating a single facility with two canteens, two event halls, and four affiliated membership organizations, funded through dues, food and beverage sales, and community fundraising events.

Ownership category

akta.pro rank

Product category

Veterans Community Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

Keywords

• Veterans services
• Community club services
• Food and beverage
• Live entertainment venue
• Nonprofit organization

Headquarters

HQ city

Jacksonville Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Food and Beverage Sales: The Post operates two canteens (bars) and a full kitchen serving lunch and dinner. Revenue generated from food and beverage sales to members and guests. Friday nights feature special dinner menus prepared by Legion Family organizations in rotation.
2. Membership Dues: Revenue from annual membership dues for American Legion, Auxiliary, and SAL (Sons of the American Legion) members. Members must hold valid current cards to participate in activities like the Queen of Diamonds raffle.
3. Golf Tournament Fees: Annual Sterling Memorial Golf Classic generates revenue through player registration fees ($140 per person) and tournament sponsorship packages ranging from $150 to $2,000.
4. Queen of Diamonds Raffle: Electronic ticket machine-based raffle system where members purchase tickets for chance to win diamonds. 6 tickets for $5 deal available per machine. Proceeds support Post operations.
5. Food Truck Events: Rotating local food trucks serve dinner one Saturday evening each month. Post benefits from increased foot traffic and venue usage fees.
6. Special Event Rentals and Tickets: Post hosts various ticketed events including holiday parties, commander's dinners, and entertainment nights. Events range from $8-25 per person for dinners and tickets.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

American Legion Post 129 is a chartered nonprofit veterans organization operating a physical Post facility at 1151 Fourth St South, Jacksonville Beach, FL. It provides two canteens (bars) and a full kitchen serving lunch and dinner, live entertainment across two halls (Freedom Hall and Liberty Hall), organized recreational leagues (dart and golf), an annual Sterling Memorial Golf Classic, the Queen of Diamonds raffle, rotating food truck events, special event dinners, and a Helping Hands volunteer support program for veterans.

Product overview

American Legion Post 129 is a veterans' organization offering a variety of community services and entertainment facilities. The core offerings include canteen/bar services with two venues, regular food service, live entertainment in two halls, organized recreational leagues (dart and golf), and the annual Sterling Memorial Golf Classic. Additional programs include the Queen of Diamonds raffle, Helping Hands volunteer support for veterans, and rotating food truck events. The organization operates multiple weekly activities including bingo, karaoke, trivia, and live music performances throughout the year.

Differentiator

Problem solved

Functional benefit

Products and services

• Canteen Bar Services Two canteens (bars) operating at the Post facility, serving beverages to members and walk-in guests. Open every day at 10am.
• Food Service (Lunch and Dinner) Regular lunch service Monday-Friday and dinner service Monday-Thursday, plus Friday night dinners and Sunday breakfast. Friday nights feature special dinner menus prepared by Legion Family organizations in rotation.
• Live Entertainment Live music and performances in Freedom Hall (smoking permitted) and Liberty Hall (non-smoking), featuring local musicians and entertainers as part of weekly programming.
• Dart League Organized dart league with team standings, individual standings, sub lists, and league winners maintained since 1998.
• Golf League Saturday morning golf league with over 40 players, played at Windy Harbor Golf Course on Mayport Naval Station, open to Post members.
• Sterling Memorial Golf Classic Annual golf tournament held at Jax Beach Golf Club benefiting Boys and Girls State programs, including 18 holes with cart, range balls, arrival gifts, dinner, and awards banquet. Player registration is $140 per person.
• Golf Tournament Sponsorships Multiple sponsorship levels for the annual Sterling Memorial Golf Classic including Logo ($2,000), Eagle ($1,500), Freedom ($1,000), Liberty ($500), Patriot ($250), and Hole ($150) sponsorships.
• Queen of Diamonds Raffle Electronic ticket machine-based raffle program where members purchase tickets (6 tickets for $5 deal) for a chance to win diamonds. Valid American Legion membership required to participate.
• Helping Hands Program Volunteer support program connecting veterans with assistance including transportation to medical appointments, meals, friendly visits, and errand running.
• Food Truck Events Monthly rotating local food truck events on Saturday evenings featuring vendors such as Chunky Tomato and other local operators. Post provides venue access.
• American Legion Membership Annual membership in the American Legion, Auxiliary (female family members), Sons of the American Legion (male descendants of veterans), and Legion Riders chapters. Members receive access to Post facilities, events, leagues, raffles, and programs.

Quantifiable outcome

• Serving the Jacksonville Beach community for decades with consistent weekly programs and events

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• American Legion (National Organization)coreOthersPost 129 is a local chapter of the national American Legion organization. The Post operates under the Legion's charter and programs including Boys State/Girls State, American Legion Riders, and other national initiatives.
• Jax Beach Golf ClubminorOthersThe annual Sterling Memorial Golf Tournament is held at the Jax Beach Golf Club venue in Jacksonville Beach, FL.
• Windy Harbor Golf Course (Mayport Naval Station)minorOthersThe Saturday morning golf league plays at Windy Harbor on Mayport Naval Station, a military facility open to Post members.
• Various Local Food TrucksminorOthersPost hosts rotating local food trucks including Chunky Tomato, Mike's Yum Yum, Chef Griffin, and many others for monthly dinner events. Post provides venue, trucks provide food service.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Disabled American Veterans (DAV): DAV chapters focus more heavily on veterans benefits advocacy and less on hospitality-oriented club facilities, but they share the veterans service organization charter and many local chapters operate smaller meeting and event spaces. They represent a more mission-focused variant of the veterans fraternal model.
• AMVETS (American Veterans): AMVETS posts operate similar canteen and event programming to American Legion posts but with a smaller national footprint and somewhat younger member demographic. They are a structurally analogous veterans fraternal club operator with comparable revenue model.

Direct peers

• Veterans of Foreign Wars (VFW): VFW operates local posts with virtually identical structure to American Legion posts—including canteens, event halls, member dues, and affiliated Auxiliary organizations. VFW posts are the closest direct peer in the veterans fraternal club category, serving the same member base with similar facilities and programming.
• Fraternal Order of Eagles: Eagles Aeries operate as fraternal club facilities with bars, kitchens, live entertainment, bingo, and member events. The business model, facility footprint, and programming mix closely mirror an American Legion post's canteen-and-events structure.
• Knights of Columbus: Knights of Columbus councils operate club facilities with food and beverage service, event programming, and member dues funding. They share the fraternal membership-club-with-hospitality model and rely on volunteer officer structures similar to American Legion posts.
• Moose Lodge ( Loyal Order of Moose): Moose Lodges run private fraternal clubs with bar service, dining, entertainment, and community events under a membership model. They are directly comparable in facility operations, programming cadence, and revenue model to American Legion posts, though without the veterans-specific mission.
• Elks Lodge: Elks Lodges operate as fraternal clubs with bar and food service, event halls, recreational leagues, and community programming on a membership dues model. They are structurally analogous to American Legion posts in business model (membership + food/beverage + events) though serving a broader civic member base rather than veterans specifically.

Regional players

• VFW Post 3270 - Jacksonville Beach: A nearby VFW post in the same Jacksonville Beach market serves the overlapping veteran population with similar bar, food, and event programming. As a hyper-local peer operating in the same geography, it directly competes for the same veteran member base and discretionary spending in the immediate market area.
• American Legion Post 233 - Jacksonville: Another American Legion post in the broader Jacksonville, FL market serving the same regional veteran community with analogous canteen, food service, and event programming. As a same-brand peer in adjacent geography, it represents competition for members and benchmarking for programming within the same metropolitan area.

Broad incumbents

• American Legion National Organization: The American Legion national headquarters is the parent/chartering body of Post 129 and oversees all ~12,000 local posts. While not a direct operational peer, the national organization sets programming standards, membership requirements, and benefits frameworks that define Post 129's operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/american-legion-post-129

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMERICAN LEGION POST 129