UNISA Universidade de Santo Amaro

What UNISA Universidade de Santo Amaro does

Universidade São Judas Tadeu (USJT), commonly known as São Judas, is a private higher education institution based in the Mooca district of São Paulo, Brazil, founded in 1972 and operated as a subsidiary of the Ânima Educação educational group (indicated by the 2026 Ânima copyright on its website). The institution's postgraduate division, surfaced via pos.usjt.br, lists 165 courses spanning MBAs and specializations across eight knowledge areas including Architecture, Health, Humanities, Law, Engineering, Management, IT, and Tourism, with reported maximum MEC ("Nota Máxima") accreditation and a brand legacy of more than 50 years. The primary audience is working professionals across Brazil seeking flexible, accredited credentials; the listed company name in the source ("UNISA Universidade de Santo Amaro") refers to a sibling institution under the same Ânima Educação group, while the underlying operational data describes USJT. Delivery occurs through three modalities — EAD (self-paced distance learning), Live (synchronous online classes), and Presencial (in-person) — supported by a self-serve enrollment portal and a separate Ulife virtual learning environment for course access.

The technology stack centers on the Ulife virtual learning environment, which centralizes access to classes, study materials, and library resources for enrolled students, and the IA.RA AI-powered learning assistant, which generates summaries, transcriptions, and video translations as study support. Academic delivery is structured around a Nanodegrees Digitais methodology that combines 30-hour modular digital credentials with 120 hours of experiential learning, allowing students to customize their postgraduate journey. Approximately 80% of faculty hold master's or doctoral degrees, and Live-modality students gain access to monthly webinars with industry leaders from partner companies. Strategic content supply comes primarily from a partnership with HSM University (HSMu), which provides executive education programs across people management, project management, strategic business management, digital marketing, digital innovation, and exponential management; secondary partnerships exist with EBRADI, IBRA, and IBTC.

USJT operates a direct-to-consumer B2C revenue model: students enroll individually through the institutional website without intermediation, paying monthly tuition installments (up to 24x) priced roughly between R$142 and R$207 per month depending on modality and program, with EAD priced lower than Live. The pricing model is structured as recurring subscription-like monthly billing across multi-month programs (durations ranging from 6 to 34 months). Additional monetization comes from optional 40-hour certification add-ons covering topics such as data-driven decision making, ESG, AI, and innovation, sold at incremental cost on top of base tuition. Reported alumni outcomes — 93% post-graduation employment and a 67% average salary increase — are central to the marketing narrative. Strategic communications rely on the institutional website, email newsletters, monthly partner webinars, and program-specific landing pages; the customer base is highly distributed across individual Brazilian learners with no disclosed enterprise accounts.

Name

UNISA Universidade de Santo Amaro

Legal name

Universidade São Judas Tadeu

Website

https://pos.usjt.br

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Universidade São Judas Tadeu (USJT), a São Paulo-based private higher education institution owned by Ânima Educação, delivers 165 postgraduate programs in management, healthcare, technology, and humanities across EAD, Live, and in-person modalities to working professionals across Brazil.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHALAD

Online Graduate Schools (Master’s & Doctoral Programs)

Education/Higher Education (Colleges & Universities)/Distance & Online Universities

SECONDARYEDAHALAB

Online Divisions of Traditional Universities (Hybrid/Extension)

Education/Higher Education (Colleges & Universities)/Distance & Online Universities

Keywords

• Higher education services
• Postgraduate programs
• Online distance learning
• MBA specializations
• Corporate executive training

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Postgraduate Tuition Fees: Revenue from MBA and specialization courses offered in EAD, Live, and in-person modalities. Students pay tuition in monthly installments (up to 24x) for course enrollment.
2. Optional Extra Certification: Additional 40-hour certificate components available at extra cost covering topics such as data-driven decision making, ESG, AI and innovation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

UNISA delivers 165 postgraduate courses covering MBAs and specializations across management, healthcare, technology, engineering, law, education, and humanities. Programs are offered in three modalities — EAD (distance learning), Live (synchronous online), and Presencial (in-person) — accessed through the proprietary Ulife platform. Executive education content is delivered via a partnership with HSM University.

Product overview

USJT (Universidade São Judas) offers a portfolio of postgraduate programs including MBA and specialization courses in partnership with HSM University. The core platform includes the Ulife virtual learning environment and IA.RA AI-powered learning assistant. Course offerings span Management and Business, IT and Computing, Health Sciences, and Humanities, with programs like MBA in Strategic People Management, MBA in Commercial Management and Sales, MBA in Project Management, MBA in Supply Chain Management, MBA in AI and Data Science, and specialized programs in areas like Neuropsychology and Emergency Nursing. The platform operates in EAD (distance learning), Live, and in-person modalities.

Differentiator

Problem solved

Functional benefit

Brands

• HSMu: Partnership with HSM University for executive and management postgraduate programs, including areas such as Strategic Management of People, Project Management, Strategic Business Management, Digital Marketing Communication, Management and Innovation for the Digital Market, and Exponential Management and Future Business. HSM University is described as a major corporate education ecosystem in Brazil.
• Ulife
• IA.RA

Products and services

• Postgraduate MBA Programs

Quantifiable outcome

• 93% of alumni are employed after graduation
• +1 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HSM UniversitycoreStrategic or Co-development PartnerHSM University is one of Brazil's largest corporate education ecosystems, connected to global management and leadership trends. The partnership provides postgraduate programs in management areas including People Management, Project Management, Strategic Business Management, Digital Marketing, Digital Innovation, and Exponential Management. 80% of faculty hold master's or doctoral degrees.
• EBRADIminorStrategic or Co-development PartnerPartner institution for specialized postgraduate programs, contributing to the diverse course offerings available through the platform.
• IBRAminorStrategic or Co-development PartnerPartner institution contributing to postgraduate program offerings across various knowledge areas.
• IBTCminorStrategic or Co-development PartnerPartner institution for postgraduate course delivery and academic program development.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Estácio: Large Brazilian private university with nationwide footprint and significant online (EAD) postgraduate and MBA portfolio, competing head-on with USJT in the working-professional segment.
• Anhanguera: Major private higher-education network with broad postgraduate and online offerings across Brazil, directly overlapping USJT's target working-professional and management learner segments.
• Uninter: Brazilian distance-learning university focused on EAD undergraduate and postgraduate programs with a similar modality mix and price-point positioning to USJT's online catalog.
• FMU / FIAP: São Paulo-based private higher-education group offering postgraduate and MBA programs with multiple modalities, overlapping USJT's home market and management/technology portfolio.

Broad incumbents

• Cogna Educação (Kroton): Largest Brazilian education group operating multiple higher-education brands; competes at scale with USJT through extensive EAD postgraduate distribution and aggressive pricing.
• Ânima Educação: Parent educational group of USJT, operating multiple universities (including UNISA) with overlapping postgraduate portfolios; group-level competition and cannibalization dynamics directly affect USJT's positioning.
• Insper: Premium Brazilian business school offering online MBAs and executive programs; competes with USJT for high-end postgraduate demand with a stronger brand premium.
• FGV (Fundação Getúlio Vargas): Brazil's leading business school with a strong online MBA and executive education portfolio (FGV Online), competing for the same postgraduate professional cohort at a premium price tier.
• PUC (Pontifícia Universidade Católica) Online: Established Brazilian private university with strong EAD postgraduate programs and MEC recognition, competing for the same national online working-professional learner base.

Regional players

• HSM University: Brazilian corporate-education ecosystem and USJT's content partner; operates adjacent executive-education programs and co-branded HSMu MBAs that directly overlap USJT's postgraduate catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/unisa-universidade-de-santo-amaro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNISA Universidade de Santo Amaro