Potter Fire Protection Inc

What Potter Fire Protection Inc does

Potter Fire Protection, Inc. is a privately-held, family-owned fire protection services company headquartered at 22156 Meekland Avenue in Hayward, California. Founded in 1977 by Norman C. Potter, the company has operated continuously for 47+ years and transitioned to 100% woman-owned ownership following the founder's death in 1994. The company's operations are narrowly focused on residential and commercial fire sprinkler systems, delivered as four integrated service lines: new installations, ongoing maintenance, repairs, and California Title 19 compliance inspections and corrections. A 24-hour emergency service line is available to existing customers and new clients within the immediate service area.

The underlying technology is conventional — physical sprinkler system components including sprinkler heads, valves, and head covers — combined with human field-service labor. There is no proprietary software platform, no automated inspection technology, no connected-device offering, and no digital product surface. The core competency is manual, licensed trade work requiring California fire code expertise, which functions as the company's primary technical moat.

The business model is a professional-services engagement model: revenue is generated per-job through installation contracts, recurring maintenance agreements, and on-demand repair and emergency calls. Pricing is quoted per job and is not publicly disclosed. The go-to-market is direct-to-consumer with no intermediaries, resellers, or distribution partners, and all work is delivered on-site. The addressable customer base consists of local residential and commercial property owners and managers in the Hayward, California area; no enterprise customer logos, named accounts, or commercial-segment mix data is disclosed, which limits revenue-visibility analysis.

Name

Potter Fire Protection Inc

Legal name

Potter Fire Protection, Inc.

Website

https://potterfire.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Potter Fire Protection, Inc. is a family-owned, woman-owned fire protection services company in Hayward, California, providing sprinkler system installation, maintenance, repair, and Title 19 compliance inspections to residential and commercial property owners since 1977.

Ownership category

akta.pro rank

Product category

Fire Protection Services

NAICS

Building Inspection Services (541350)

akta.pro primary industry

Fire Pump, Hydrant & Water-Based Fire Protection Testing (Flow/Pressure) (BPABAHAI)

Keywords

• Fire sprinkler installation
• Sprinkler system maintenance
• Fire protection services
• Title 19 inspections
• Emergency sprinkler repair

Headquarters

HQ city

Hayward

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Fire Protection Services: Revenue generated through service-based offerings including installation, maintenance, and repair of fire protection systems. Services are provided on-demand and through recurring maintenance contracts. 24-hour emergency repair services available.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Potter Fire Protection, Inc. is a fire protection service company providing installation, maintenance, and repair of fire sprinkler systems for residential and commercial properties. The company also performs Title 19 fire safety inspections and corrections to ensure regulatory compliance in California, with 24-hour emergency response service available.

Product overview

Potter Fire Protection, Inc is a fire protection service company offering a unified suite of services centered on sprinkler systems. The company provides installation, maintenance, and repair services for sprinkler systems and components (including sprinkler heads, valves, and covers), along with Title 19 inspections and corrections to ensure regulatory compliance. The portfolio represents an integrated fire protection service offering rather than discrete software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Sprinkler Systems Installation Installation of fire sprinkler systems for residential and commercial properties in the Hayward, California service area.
• Sprinkler Systems Maintenance Ongoing maintenance services to ensure fire sprinkler systems remain operational and code-compliant for residential and commercial customers.
• Sprinkler Systems Repairs Repair services for damaged or malfunctioning fire sprinkler systems and components, including 24-hour emergency repair availability.
• Title 19 Inspections and Corrections Inspection and correction services to ensure compliance with California Title 19 fire safety requirements for residential and commercial properties.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Koorsen Fire & Security: Koorsen Fire & Security offers fire protection services including sprinkler system installation, inspection, and maintenance. Family-owned company with similar service focus and operational model.
• VFS Fire & Security Services: VFS Fire & Security Services is a fire protection contractor specializing in sprinkler system installation, inspection, and maintenance. Directly comparable service offerings and target customer base.
• Western States Fire Protection: Western States Fire Protection provides fire sprinkler system installation, maintenance, and inspection services across the western United States. Direct competitor in fire sprinkler services with similar service offerings including Title 19 compliance work.
• Fire & Life Safety America: Fire & Life Safety America provides fire sprinkler, fire alarm, and life safety services to commercial, industrial, and residential customers. Direct competitor in fire protection services with comparable offerings.
• Blaze Fire Protection: Blaze Fire Protection provides fire sprinkler and fire suppression system services. Similar small-to-mid-sized regional operator with comparable service offerings and customer base.

Regional players

• Eagle Fire Inc. Eagle Fire is a regional fire protection services provider operating across the southeastern US. Similar service offerings but operating in a different geographic region.
• High Rise Fire & Security: High Rise Fire & Security provides fire protection and life safety services in the mid-Atlantic region. Similar service offerings with a different geographic focus.

Broad incumbents

• Cintas Fire Protection: Cintas is a large national services company whose Fire Protection division provides sprinkler inspection, maintenance, and installation services. Broader portfolio of services makes it a broad incumbent competitor.
• APi Group: APi Group is a publicly traded global provider of safety, specialty, and industrial services with a major fire protection division. Much larger scale competitor with national footprint.
• Securitas Technology: Securitas Technology provides fire alarm, sprinkler monitoring, and life safety services as part of a broader commercial security portfolio. Large incumbent with overlapping fire protection offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/potter-fire-protection-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Potter Fire Protection Inc