Potteries Educational Trust
Potteries Educational Trust is a not-for-profit Multi-Academy Trust operating four academies in Stoke-on-Trent and North Staffordshire, serving approximately 4,000 students aged 3-19 through state-funded primary, secondary, and sixth form education, plus teacher training and digital computing outreach.
- Company typePrivate
- Founded2017
- HeadquartersStoke-on-Trent, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Potteries Educational Trust does
Potteries Educational Trust (PET) is a private, not-for-profit Multi-Academy Trust founded in 2017 and headquartered in Stoke-on-Trent, United Kingdom. The trust operates four academies serving approximately 4,000 students aged 3-19 across Stoke-on-Trent and North Staffordshire, with a workforce of around 450 staff. Its portfolio comprises Werrington Primary School (ages 3-11), Moorside High School (ages 11-16), Biddulph High School (ages 14-19), and the City of Stoke-on-Trent Sixth Form College (ages 16-19) — the first purpose-built sixth form college in the country, operational for nearly 50 years. All academies are rated Good by Ofsted.
The trust's core service is state-funded education delivered across the full age range, supplemented by initial teacher training through PET SCITT, Teacher Apprenticeships in partnership with Staffordshire University, and a Digital Schoolhouse regional hub that delivers free computing workshops to primary schools using Micro:bit physical computing technology. The trust's technical offerings are rooted in pedagogical innovation rather than software development, with the Digital Schoolhouse programme representing the most technology-forward component. Its proprietary associate membership model allows schools to trial membership for 18 months before full integration, functioning as a unique go-to-market mechanism for trust expansion.
Revenue is generated entirely through government education funding via the Education and Skills Funding Agency (ESFA), with tuition free at the point of use. The trust operates as a charitable organization under company number 10647453, governed by a board of trustees and approximately 60+ volunteer governors. Strategic growth is pursued through academy acquisition (Associate Membership → Full Membership pathway), partnership deepening with three regional universities (Keele, Staffordshire, Derby), and the proposed 2025 launch of a Digital Technology and Creative Design Free School.
Potteries Educational Trust firmographics
Firmographics- Name
- Potteries Educational Trust
- Legal name
- Potteries Educational Trust
- Website
- https://potteries.ac.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Potteries Educational Trust is a not-for-profit Multi-Academy Trust operating four academies in Stoke-on-Trent and North Staffordshire, serving approximately 4,000 students aged 3-19 through state-funded primary, secondary, and sixth form education, plus teacher training and digital computing outreach.
- Ownership category
- akta.pro rank
Potteries Educational Trust industry classification
Industry- Product category
- Multi-Academy Trust (K-12 and Post-16 Education Services)
- NAICS
- Elementary and Secondary Schools (611110), Elementary and Secondary Schools (6111), Educational Support Services (611710), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Nonsectarian Independent Day Schools (EDAJABAA)
- akta.pro secondary industry
- Faith-Based (Religious) K–12 Schools (EDAJABAC)
Keywords
Where Potteries Educational Trust is headquartered
LocationHeadquarters
- HQ city
- Stoke-on-Trent
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Potteries Educational Trust business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Government Education Funding: As a Multi Academy Trust, Potteries Educational Trust receives government funding for educating students aged 3-19 across its four academies. Funding is received through the Education and Skills Funding Agency (ESFA) for each academy within the trust.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Potteries Educational Trust product offering
Product offeringCore offering
Potteries Educational Trust is a Multi-Academy Trust operating four academies in Stoke-on-Trent and North Staffordshire that deliver free state-funded education to approximately 4,000 students aged 3-19. The portfolio includes Werrington Primary School (ages 3-11), Moorside High School (ages 11-16), Biddulph High School (ages 14-19), and the City of Stoke-on-Trent Sixth Form College (ages 16-19), supplemented by PET SCITT teacher training and a Digital Schoolhouse regional computing hub.
Product overview
Potteries Educational Trust operates as a Multi Academy Trust offering educational services across four academies spanning ages 3-19. The portfolio includes Werrington Primary School (ages 3-11), Moorside High School (ages 11-16), Biddulph High School (ages 14-19), and City of Stoke-on-Trent Sixth Form College (ages 16-19). Supporting the core educational offerings are teacher training programs through PET SCITT and Teacher Apprenticeships, plus the Digital Schoolhouse regional hub providing computing workshops to primary schools.
Differentiator
Problem solved
Functional benefit
Products and services
- Werrington Primary School Primary school with almost 470 pupils and a Governor-run Nursery, delivering state-funded education to children aged 3-11 in Stoke-on-Trent.
- Moorside High School
- Biddulph High School
- City of Stoke-on-Trent Sixth Form College
- PET SCITT (School Centred Initial Teacher Training)
- Teacher Apprenticeships
- Digital Schoolhouse Regional Hub
Quantifiable outcome
- 97% pass rate across A Level subjects with 50% high grades (A*-B)
- +4 more outcomes
Companies that use Potteries Educational Trust
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Potteries Educational Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Potteries Educational Trust partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Keele UniversitycoreKeele University is a key university partner of the trust. Professor Trevor McMillan serves as Vice-Chancellor of Keele University and is a Member of the trust. Kristyan Spelman Miller, Pro Vice Chancellor for Education at Keele University, serves as a Trustee. The trust works with Keele on student progression, curriculum development, and shared programmes including the Student Led Consultancy Programme.
- Staffordshire UniversitycoreStaffordshire University is a key university partner. The trust's headquarters is located in the University Quarter adjacent to Staffordshire University. Martin Jones, Chair of Trust Board, was appointed Vice Chancellor of Staffordshire University. The university hosts trust development days and collaborates on Foundation Degree programmes.
- TeachFirstminorTeachFirst provides teacher training in partnership with the trust's SCITT programme. Trainees receive training and classroom experience through the programme, with support from the trust's experienced practitioners.
- Alpha Academies TrustminorCollaboration on Digital Schoolhouse workshops. The trust delivered computing workshops to Sneyd Academy, part of Alpha Academies Trust, using Micro:bit technology to program robots.
- University of DerbyminorPartnered with the trust for the proposed free school development focusing on digital technology and creative design for 16-19 year olds.
- Three Spires TrustminorEducational partnership with another local trust for collaboration and shared best practices in the region.
- Stoke City Football Club Community TrustminorPartnership supporting community engagement and youth development initiatives across the trust's academies.
- Thrive at FiveminorEarly years education partnership focused on development and support for young children.
- RISE West MidlandsminorRegional education partnership initiative supporting educational development across the West Midlands.
- SASCALminorSouth Staffordshire and Stoke-on-Trent Academy Leaders network for collaboration between local educational institutions.
- City Futures ForumminorStrategic forum for future planning and development of education in Stoke-on-Trent.
- Synectics SolutionsminorData firm whose Chair Carol Shanahan OBE supports the trust and is involved in the proposed free school initiative for digital technology and creative design.
Scale indicators6 records
Recent moves12 records
Expansion highlights5 records
Potteries Educational Trust competitors and assessment
Company assessmentBroad incumbents
- United Learning: One of the largest UK Multi-Academy Trusts operating primary, secondary, and sixth-form provision nationally. Comparable as a multi-phase MAT model, though materially larger and operating across a much wider geographic footprint.
- Cognita Schools: International K-12 education group operating schools across multiple geographies. Comparable as a multi-academy/portfolio education operator with integrated curriculum and governance oversight.
- Nord Anglia Education: Large international K-12 education group operating premium schools globally. Comparable as a multi-phase education provider with strong university partnerships, though serving a different (private/international) market segment.
Direct peers
- Lift Schools: Mid-size UK MAT operating primary and secondary academies. Comparable operating model and target demographic, with similar focus on academy improvement and progression outcomes.
- Academy Transformation Trust: UK MAT with a comparable cross-phase academy portfolio and a regional Midlands presence. Similar model of supporting schools through shared services and development pathways.
- Greenwood Academies Trust: Mid-size UK MAT operating academies across primary, secondary, and post-16 phases. Comparable peer for the multi-academy-trust operating model and academy onboarding approach.
- Ormiston Academies Trust: National UK MAT running a portfolio of primary, secondary, and post-16 academies with strong cross-phase educational pathways. Similar governance and mission structure to PET, with shared emphasis on student outcomes and university progression.
Regional players
- Orchard Community Trust: Staffordshire-based MAT referenced in PET trustee experience. Comparable as a regional multi-academy trust serving similar demographics in the West Midlands.
- Three Spires Trust: Local Staffordshire MAT and PET partner for shared best-practice collaboration. Comparable regional education trust with a similar academy portfolio model.
- Alpha Academies Trust: Stoke-on-Trent-area MAT and existing PET partner (Digital Schoolhouse collaboration). Directly comparable as a regional multi-academy trust operating in the same city and demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Potteries Educational Trust social profiles
Digital presencePotteries Educational Trust compliance and trust
Trust signalCompliance2 records
Potteries Educational Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Potteries Educational Trust leadership team
Management profileNumber of profiles
Profiles20 records
Potteries Educational Trust subsidiaries and ownership
Company hierarchySubsidiaries4 records
Potteries Educational Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Potteries Educational Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Potteries Educational Trust
What does Potteries Educational Trust do?
Potteries Educational Trust is a Multi-Academy Trust operating four academies in Stoke-on-Trent and North Staffordshire that deliver free state-funded education to approximately 4,000 students aged 3-19. The portfolio includes Werrington Primary School (ages 3-11), Moorside High School (ages 11-16), Biddulph High School (ages 14-19), and the City of Stoke-on-Trent Sixth Form College (ages 16-19), supplemented by PET SCITT teacher training and a Digital Schoolhouse regional computing hub.
Is Potteries Educational Trust a public or private company?
Potteries Educational Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Potteries Educational Trust founded?
Potteries Educational Trust was founded in 2017. It employs 1 to 10 people.
Where is Potteries Educational Trust based?
Potteries Educational Trust is headquartered in Stoke-on-Trent, United Kingdom, in the Europe region.
How does Potteries Educational Trust make money?
One revenue line is on record: government Education Funding.
Who are Potteries Educational Trust's main competitors?
Broad incumbents on record are United Learning, Cognita Schools and Nord Anglia Education. Direct peers are Lift Schools, Academy Transformation Trust, Greenwood Academies Trust and Ormiston Academies Trust. Regional players are Orchard Community Trust, Three Spires Trust and Alpha Academies Trust.
Does Potteries Educational Trust have an API?
No public API is recorded for Potteries Educational Trust.
What industry is Potteries Educational Trust in?
Potteries Educational Trust's product category is Multi-Academy Trust (K-12 and Post-16 Education Services). Its primary akta.pro industry code is EDAJABAA, Nonsectarian Independent Day Schools, with a secondary code of EDAJABAC, Faith-Based (Religious) K–12 Schools. Its NAICS code is 611110 and its SIC code is 8200.