Pousses Ô Abris

What Pousses Ô Abris does

Pousses Ô Abris is a French nonprofit association (loi 1901), founded in October 2020 in Toulouse and headquartered at 216 route de Launaguet within the EDENN cooperative space. It operates a 2000m² participatory nursery-garden in the Izards-Trois Cocus priority neighborhood, on a degraded urban plot restored by the association in collaboration with Ver de Terre Production under a convention with the Mairie de Toulouse. The association produces more than 100 varieties of locally-adapted plants (plus 200+ varieties held in an on-site conservatory garden) for sale and for use in neighborhood greening projects, with reported cumulative output of 3,400+ plants and 120+ trees planted.

Its offerings are organized around four integrated activity lines: participatory plant production (with weekly volunteer workdays open to the public on Tuesdays and Wednesdays), seasonal and rolling plant sales, environmental education and sustainable development (EEDD) programming for schools and socio-educational structures (including the 'Classe au fil des saisons' monthly cycle and the 2025-launched Club des Jeunes Pousses for families), and commissioned neighborhood greening projects across Lalande Nord, Borderouge, Square Niboul, Parc de la Violette, and the Bellefontaine temporary occupation site. Delivered outputs include 60+ annual EEDD workshops, three concurrent greening projects, and reported water savings of 8,000+ liters.

The association runs on a hybrid nonprofit revenue model combining: (i) membership dues and individual donations processed via HelloAsso, (ii) tax-deductible corporate mécénat (potentially under the '1% pour la Planète' framework), (iii) seasonal plant sales, and (iv) public subsidies and project commissions from the Ville de Toulouse, Haute-Garonne department, Préfecture, and historically the Mouvement Associatif Occitanie. It is staffed by 2 permanent employees (a coordinator and a garden/biodiversity animator) supported by an annual rotation of Service Civique volunteers and a 230-person volunteer base, and is governed by a 10-member board co-chaired by 4 co-presidents since May 2025.

Name

Pousses Ô Abris

Legal name

Pousses Ô Abris

Website

https://poussesoabris.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Pousses Ô Abris is a French nonprofit association operating a participatory nursery-garden in Toulouse's Izards-Trois Cocus priority neighborhood, producing locally-adapted plants and delivering environmental education (EEDD), community workshops, and neighborhood greening projects for residents, schools, and municipal partners.

Ownership category

akta.pro rank

Product category

Community Environmental Services / Urban Greening

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142), Nursery, Garden Center, and Farm Supply Retailers (444240), Landscaping Services (56173)

SIC

Agricultural Production-Crops (100), Agricultural Services (700), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

akta.pro secondary industries

Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL), Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE), Horticulture, Nursery & Greenhouse Operations (EDAOAOAB)

Keywords

• Participatory urban nursery
• Environmental education programs
• Neighborhood greening projects
• Community plant production
• Locally adapted plants

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Plant Sales: The association produces and sells plants (primarily in 9cm and 15cm pots) directly at the nursery during spring and autumn sales events and on a rolling basis during Tuesday and Wednesday workdays. This is a key revenue stream and primary mechanism for engaging the public.
2. Membership Dues (Adhésions): Individuals become paying members (adhérent·es) of the association, contributing an annual fee that supports the association's operations and grants them voting rights at the General Assembly.
3. Individual Donations: The association solicits donations from sympathizers and the general public via its HelloAsso platform. Donations are tax-deductible as Pousses Ô Abris is a general-interest association (association d'intérêt général).
4. Corporate Sponsorship / Mécénat: Companies can support the association through tax-deductible patronage donations (mécénat), potentially under the '1% for the Planet' framework. Corporate sponsors contribute to employment of the animator, maintenance of the site, and EEDD programs.
5. Public Grants and Subsidies: The association receives funding from the City of Toulouse, the Haute-Garonne Department, and the Prefecture (for missions such as creating gardens in public spaces). It was also historically accompanied by EnSSemble under the Parcours Adress program of the Mouvement Associatif Occitanie.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pousses Ô Abris runs a participatory nursery-garden producing locally adapted plants and trees, sells plants via seasonal and on-site sales, and delivers free Environmental Education and Sustainable Development (EEDD) workshops, school programs ("Classe au fil des saisons"), family nature clubs (Club des Jeunes Pousses), and participatory urban greening projects across northern Toulouse neighborhoods. Activities are delivered through volunteer-driven workshops at a restored 2,000 m² urban plot in the Izards-Trois Cocus priority neighborhood.

Product overview

Pousses Ô Abris is a non-profit association (loi 1901) operating a participatory nursery-jardin in Toulouse's Izards-Trois Cocus neighborhood. The organization functions as a unified community platform rather than a modular product suite, combining plant production, environmental education, and neighborhood greening into a single integrated mission. Core offerings include the participatory nursery producing over 100 plant varieties, a plant catalog available during seasonal sales, participatory workshops, the 'Classe au fil des saisons' school program, the 'Club des Jeunes Pousses' family nature club, and neighborhood greening projects across Toulouse's northern districts. All activities are coordinated by the core team and supported through volunteer participation, memberships, and donations via the HelloAsso platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Participatory Nursery (Pépinière-jardin) A community-based participatory nursery in the Izards-Trois Cocus neighborhood of Toulouse producing 100+ locally adapted plant varieties for urban greening through volunteer collective work. Aimed at individual residents, associations, and public greening projects.
• Plant Catalog (Catalogue de plantes) Catalog of over 100 varieties of plants produced at the nursery, including trees, shrubs, climbers, flowers, edible plants, aromatics, and ground covers. Sold during seasonal spring and autumn sales events at the nursery.
• Participatory Workshops (Chantiers participatifs) Weekly volunteer work sessions at the nursery, open to all, where participants engage in gardening, seeding, planting, pruning, and learning activities. Free of charge, held every Tuesday and Wednesday.
• Classe au fil des saisons Monthly educational program for primary school classes (CM1-CM2), where students maintain their own dedicated garden plot at the nursery and learn about plant life cycles, biodiversity, and environmental stewardship.
• Club des Jeunes Pousses Wednesday afternoon nature club for children from 6 years old and their parents, featuring play areas and cultivated plots within the nursery. Operates outside school hours as part of family programming.
• Neighborhood Greening Projects (Projets de végétalisation) Collaborative urban greening initiatives in Toulouse's northern neighborhoods (Lalande Nord, Borderouge, Bellefontaine) and the metropolitan area, working with residents to create community gardens and green spaces.
• Plant Sales (Ventes de plantes) Seasonal plant sales events held at the nursery in spring and autumn, featuring plants produced during volunteer work sessions, sold in 9cm and 15cm pots. Sales also continue on a rolling basis during Tuesday and Wednesday open sessions.
• Environmental Education Activities (EEDD) Environmental Education and Sustainable Development workshops developed with schools and socio-educational organizations, covering plant life cycles, biodiversity, ecological production, and urban greening.

Quantifiable outcome

• 3400+ plants sold or given away per year, contributing to urban greening across Toulouse
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, minor and historic.

• EDENN (Espace de Coopération et d'Expérimentation dédié à la Nature en Ville)coreStrategic or Co-development PartnerEDENN is a cooperative space for urban agriculture, responsible food, and circular economy in northern Toulouse. Pousses Ô Abris is a member of EDENN and has been housed at its premises at 216 route de Launaguet since late 2021. EDENN coordinates the Bellefontaine temporary occupation project, within which Pousses Ô Abris conducts public workshops and school programs.
• Collectif Chemin FaisantcoreStrategic or Co-development PartnerCollectif Chemin Faisant brings together Toulouse-based associations focused on environmental education and ecology. Pousses Ô Abris participates in the collective's shared activity program, contributing to and benefiting from a joint calendar of events and educational programming.
• La MilpaminorStrategic or Co-development PartnerPartner in the Bellefontaine temporary occupation project. While EDENN coordinates the project and Pousses Ô Abris runs the plant-related activities, La Milpa cultivates vegetables that local residents can harvest for free, creating a complementary urban agriculture ecosystem on the same site.
• EnSSemble / Parcours Adress (Mouvement Associatif Occitanie)historicOthersPousses Ô Abris was accompanied by EnSSemble from April 2020 to October 2021 under the Parcours Adress program of the Mouvement Associatif Occitanie. This accompaniment was instrumental in structuring the association's project and model. An exhibition celebrating the 10th anniversary of the ADRESS program featured the association's journey.
• Les Petits DébrouillardscoreStrategic or Co-development PartnerPartners in the Bellefontaine school education project (13 classes across 2 schools). Les Petits Débrouillards deliver the first classroom session, Pousses Ô Abris leads the on-site practical session at the Bellefontaine friche, and the third session takes place in schoolyards. Also a partner in the La Vache residential greening project.
• Club de prévention des quartiers nordminorStrategic or Co-development PartnerPartner in the La Vache residential greening project (Résidence sociale ADOMA Le Fronton), bringing youth from priority neighborhoods together with Pousses Ô Abris for participatory planting workshops.
• Ville de Toulouse / Mairie de ToulousecoreOthersThe municipality provided the degraded 2000m² plot in the Izards-Trois Cocus priority neighborhood for the nursery-garden, handled site servicing, and commissioned Pousses Ô Abris for multiple greening and animation projects (Parc de la Violette, Square Niboul, Bellefontaine). A key public-sector partner providing both land and project contracts.
• Préfecture de Haute-GaronneminorOthersJoint commissioner with the municipality for the Parc de la Violette garden creation project in Lalande Nord priority neighborhood.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Les Incroyables Comestibles: French national movement of free, shared community vegetable gardens. Overlaps with Pousses Ô Abris on the participatory urban-greening and free-distribution model, but focuses on edible plants and informal guerrilla-gardening rather than formal nursery production.

Direct peers

• Collectif EDENN: Toulouse-based cooperative space dedicated to urban agriculture, responsible food, and circular economy. Pousses Ô Abris is a member of EDENN and is hosted at its premises; EDENN coordinates the Bellefontaine project where Pousses Ô Abris runs its school programs.
• Collectif Chemin Faisant: Toulouse collective of associations focused on environmental education and ecology, with which Pousses Ô Abris shares a joint event calendar and educational programming. Operates in the same geographic and thematic niche of participatory environmental pedagogy.
• Pépin Production: Paris-based community nursery and participatory urban agriculture network that served as the explicit inspiration for Pousses Ô Abris. Operates the same model — collective production of locally adapted plants, environmental education, and neighborhood greening — making it the most direct functional comparable.
• La Milpa: Toulouse-based urban agriculture initiative and direct partner in the Bellefontaine temporary occupation project, where it cultivates free-harvest vegetables for residents. Comparable as a small local urban-agriculture association working in the same metropolitan ecosystem.

Broad incumbents

• Fermes d'Avenir: National French association promoting agroecology and supporting the development of agroecological farms across France. Comparable in advocating for ecological production methods and locally adapted plant varieties, but operates at a policy and network level rather than running individual nurseries.
• Réseau Cocagne: National network of over 100 'Jardins de Cocagne' in France that combine organic market gardening with social insertion through employment. Comparable in combining urban agriculture with social impact in priority neighborhoods, but operates at national scale with paid insertion staff.
• Les Petits Débrouillards: Major French national association for popular science and environmental education, with which Pousses Ô Abris partners on the Bellefontaine school program (13 classes). Overlaps on the EEDD mission but operates at a much larger national scale and broader educational scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/poussesoabris31
• LinkedInlinkedin.com/company/pousses-%C3%B4-abris
• Instagraminstagram.com/pousses.o.abris

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pousses Ô Abris