The Poverty Alliance
The Poverty Alliance is Scotland's national anti-poverty charity network, coordinating advocacy, research, and campaigns across member organisations to end poverty and amplify the voices of people with lived experience.
- Company typePrivate
- Founded1993
- HeadquartersGlasgow, Scotland, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Poverty Alliance does
The Poverty Alliance is a Scottish registered charity (SC019926) established in 1993 and headquartered at Standard Buildings, 94 Hope Street, Glasgow. It functions as Scotland's national network of anti-poverty organisations and individuals, convening member organisations that span food banks, advice charities, housing charities, and social welfare groups to coordinate collective advocacy, research, and campaigns aimed at ending poverty.
The organisation's portfolio comprises campaigns and initiatives rather than technology products. Flagship activities include Challenge Poverty Week, Scrap the Cap (with 45+ partner organisations), Scotland Demands Better, Rights in Action, End Poverty Edinburgh, Taking Action on Rural Poverty, and the Scottish Campaign on Rights to Social Security. It also operates the Living Wage Scotland programme, which accredits employers paying the Real Living Wage, and community participation mechanisms including Get Heard Scotland and the Community Activists Advisory Group that embed lived experience of poverty into policy processes. Leadership includes Chief Executive Peter Kelly alongside a Convener and policy/community participation staff within an 11–50 employee team.
The revenue model is donation- and membership-funded; the organisation does not sell products or services and has no commercial pricing tiers. Funding derives from individual donations, organisational membership fees, and grants, supplemented by engagement through the website, email newsletter, and social media channels. Its core constituency comprises Scottish anti-poverty organisations, people experiencing poverty, and Scottish/UK policymakers.
The Poverty Alliance firmographics
Firmographics- Name
- The Poverty Alliance
- Legal name
- The Poverty Alliance
- Website
- https://povertyalliance.org
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Poverty Alliance is Scotland's national anti-poverty charity network, coordinating advocacy, research, and campaigns across member organisations to end poverty and amplify the voices of people with lived experience.
- Ownership category
- akta.pro rank
The Poverty Alliance industry classification
Industry- Product category
- Anti-poverty advocacy and policy services
- NAICS
- Social Advocacy Organizations (8133), Community Food and Housing, and Emergency and Other Relief Services (6242)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Rural Livelihoods & Economic Empowerment (BPAGABAA)
- akta.pro secondary industries
- Food Assistance & Food Banks (BPAGAEAA), Housing Assistance & Homeless Services (BPAGAEAB), Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)
Keywords
Where The Poverty Alliance is headquartered
LocationHeadquarters
- HQ city
- Glasgow, Scotland
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Poverty Alliance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Donations and membership: The organisation collects donations from individuals and membership fees from organisations as part of its funding model. Members and supporters contribute financially to support the network's anti-poverty campaigns and research activities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Poverty Alliance product offering
Product offeringCore offering
The Poverty Alliance is Scotland's national anti-poverty network, coordinating member organisations and individuals around advocacy, policy work, research, and public campaigns to end poverty. It runs programmes such as Living Wage Scotland, Challenge Poverty Week, Scrap the Cap, Get Heard Scotland, End Poverty Edinburgh, and the Community Activists Advisory Group, and produces briefings, consultation responses, and joint statements influencing the Scottish and UK Governments.
Product overview
The Poverty Alliance is a Scottish anti-poverty charity and network organization, not a technology product company. It operates various campaigns, projects, and initiatives focused on ending poverty in Scotland rather than offering technology products or services. Its work includes advocacy campaigns (Challenge Poverty Week, Scrap the Cap, Scotland Demands Better), research and policy work, community engagement (Get Heard Scotland, Community Activists Advisory Group), and partnership initiatives (Living Wage Scotland, End Poverty Edinburgh, Taking Action on Rural Poverty, The Minimum Income Guarantee, Rights in Action).
Differentiator
Problem solved
Functional benefit
Brands
- Living Wage Scotland: A campaign initiative promoting the Real Living Wage across Scotland, recognizing employers who pay the Living Wage to their staff.
Products and services
- Living Wage Scotland
Quantifiable outcome
- Over 45 leading organisations in Scotland joined the Scrap the Cap campaign as official partners.
- +2 more outcomes
Companies that use The Poverty Alliance
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
The Poverty Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Poverty Alliance partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered member, core and campaign partner.
- Aberdeenshire North FoodbankmemberMember organisation within The Poverty Alliance's Scotland-wide anti-poverty network.
- Citizens Advice ScotlandmemberMember organisation within The Poverty Alliance's Scotland-wide anti-poverty network.
- Child Poverty Action Group (CPAG)memberMember organisation and joint statement partner with The Poverty Alliance on child poverty policy.
- Shelter ScotlandmemberMember organisation within The Poverty Alliance's Scotland-wide anti-poverty network.
- Fathers Network ScotlandmemberMember organisation within The Poverty Alliance's Scotland-wide anti-poverty network.
- AberlourcorePartner in joint statements with The Poverty Alliance, Joseph Rowntree Foundation, CPAG, One Parent Families Scotland, Save the Children, and Trussell Trust regarding Scottish Government child poverty targets.
- Joseph Rowntree FoundationcorePartner in joint statements with The Poverty Alliance, Aberlour, CPAG, One Parent Families Scotland, Save the Children, and Trussell Trust regarding Scottish Government child poverty targets.
- One Parent Families ScotlandcorePartner in joint statements with The Poverty Alliance on Scottish child poverty commitments.
- Save the ChildrencorePartner in joint statements with The Poverty Alliance on Scottish child poverty commitments.
- Trussell TrustcorePartner in joint statements with The Poverty Alliance on Scottish child poverty commitments.
- Living Wage Scotlandcampaign partnerThe Poverty Alliance manages the Living Wage Scotland initiative, which accredits employers who pay the Real Living Wage.
Scale indicators5 records
Expansion highlights5 records
The Poverty Alliance competitors and assessment
Company assessmentDirect peers
- Trussell Trust: UK anti-hunger charity coordinating a national network of food banks. Direct peer: joint-statement partner with The Poverty Alliance and operates a similar network/coalition model focused on food poverty in the UK.
- Citizens Advice Scotland: Scotland-wide independent advice network. Direct peer: member of The Poverty Alliance network and works on overlapping social security, benefits, and cost-of-living policy issues affecting low-income households in Scotland.
- One Parent Families Scotland: Scotland-specific single-parent family charity. Direct peer: joint-statement partner with The Poverty Alliance and works on overlapping child poverty and social security policy in Scotland.
- Aberlour: Scotland-wide children's charity tackling family poverty and adversity. Direct peer: joint-statement partner with The Poverty Alliance on child poverty targets, working with overlapping beneficiary populations in Scotland.
- Shelter Scotland: Scotland-focused housing and homelessness charity. Direct peer: member of The Poverty Alliance network, operating in the same Scotland-only anti-poverty policy space with an overlapping beneficiary population.
- Child Poverty Action Group (CPAG): UK charity focused on child poverty policy and welfare rights. Direct peer: member of The Poverty Alliance network and a joint-statement partner, operating the same advocacy-plus-research model for a closely overlapping cause area.
- Joseph Rowntree Foundation: UK-wide poverty research and policy charity. Direct peer: also a joint-statement partner with The Poverty Alliance on Scottish child poverty targets, and operates in the same UK anti-poverty advocacy and evidence space.
- Living Wage Foundation: UK-wide organisation that accredits Living Wage employers. Direct peer: closely analogous employer-accreditation model to The Poverty Alliance's Living Wage Scotland programme and operates on the same Real Living Wage standard.
Emerging players
- Scottish Council for Voluntary Organisations (SCVO): Scotland's umbrella body for the voluntary sector. Comparable adjacent network: not directly an anti-poverty coalition, but operates as a membership-based Scottish charity network with similar infrastructure to The Poverty Alliance.
Broad incumbents
- Save the Children UK: Large UK children's rights and poverty charity. Broad incumbent: joint-statement partner with The Poverty Alliance on child poverty targets, with a much larger scale but a narrower child-focused remit.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Poverty Alliance social profiles
Digital presenceThe Poverty Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Poverty Alliance leadership team
Management profileNumber of profiles
Profiles4 records
The Poverty Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Poverty Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Poverty Alliance
What does The Poverty Alliance do?
The Poverty Alliance is Scotland's national anti-poverty network, coordinating member organisations and individuals around advocacy, policy work, research, and public campaigns to end poverty. It runs programmes such as Living Wage Scotland, Challenge Poverty Week, Scrap the Cap, Get Heard Scotland, End Poverty Edinburgh, and the Community Activists Advisory Group, and produces briefings, consultation responses, and joint statements influencing the Scottish and UK Governments.
Is The Poverty Alliance a public or private company?
The Poverty Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Poverty Alliance founded?
The Poverty Alliance was founded in 1993. It employs 11 to 50 people.
Where is The Poverty Alliance based?
The Poverty Alliance is headquartered in Glasgow, Scotland, United Kingdom, in the Europe region.
How does The Poverty Alliance make money?
One revenue line is on record: donations and membership.
Who are The Poverty Alliance's main competitors?
Direct peers on record are Trussell Trust, Citizens Advice Scotland, One Parent Families Scotland, Aberlour, Shelter Scotland, Child Poverty Action Group (CPAG), Joseph Rowntree Foundation and Living Wage Foundation. Scottish Council for Voluntary Organisations (SCVO) is listed as an emerging player. Save the Children UK is listed as a broad incumbent.
Does The Poverty Alliance have an API?
No public API is recorded for The Poverty Alliance.
What industry is The Poverty Alliance in?
The Poverty Alliance's product category is Anti-poverty advocacy and policy services. Its primary akta.pro industry code is BPAGABAA, Rural Livelihoods & Economic Empowerment, with a secondary code of BPAGAEAA, Food Assistance & Food Banks. Its NAICS code is 8133 and its SIC code is 8300.