Power Athletics

What Power Athletics does

Power Athletics is a single-location, private fitness studio operating in Fort Myers, Florida, founded in early 2024. The company specializes in Olympic weightlifting and strength training, delivered through USAW Level 2 and NASM-certified coaching staff led by founders Tyler (Coach Power T) and Geri (Coach GiGi). Its service mix includes one-on-one private training, semi-private group sessions of up to four participants, single-session day passes, recurring weekly and annual memberships, a USAW specialty technique course, a virtual membership with mobile app access, and travel personal training within selected Southwest Florida areas.

The studio's underlying technology is a conventional training app for workout tracking, habit monitoring, attendance, and nutrition logging, supplemented by a content marketing blog and an e-commerce shop for branded merchandise. The core intellectual property is human expertise and methodology rather than software: Olympic weightlifting technique instruction, strength and conditioning programming, and nutrition coaching certified through USAW, NASM, and ISSA. There is no proprietary AI, no API, and no disclosed third-party model integrations.

The business model is predominantly subscription-recurring across multiple tiers ranging from $34.99/week (virtual) to $195.99/week (VIP private), with annual commitments priced at $299.99/month and a 6-month commitment tier at $74.99/week. Supplementary one-time revenue comes from day passes ($40), private session packages ($390 for 6), USAW specialty courses ($100/hour), branded merchandise, and travel training surcharges. GTM is direct-to-consumer, supported by organic social, blog-driven content marketing, community events, and a tracked referral program. The customer base is exclusively individual consumers and small local SMBs in the Fort Myers-Estero-Cape Coral-Lehigh-Bonita Springs-Naples corridor.

Name

Power Athletics

Legal name

Power Athletics LLC

Website

https://powerathletes.us

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Power Athletics is a single-location Fort Myers, Florida fitness studio specializing in Olympic weightlifting and strength training, offering private, semi-private, virtual, and travel personal training to individual consumers across Southwest Florida.

Ownership category

akta.pro rank

Product category

Fitness Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Small-Group Personal Training (Semi-Private) (HSADAAAN), Online/Remote Personal Training & Programming (HSADAAAM), Strength & Conditioning Personal Training (HSADAAAB)

Keywords

• Olympic weightlifting training
• Strength and conditioning
• Personal fitness training
• Semi-private training
• Mobile fitness app

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Training Services: Revenue from private, semi-private, and day pass training sessions. Pricing varies by session type and commitment level.
2. Membership Subscriptions: Weekly and monthly recurring membership fees for ongoing access to gym facilities, classes, and mobile app
3. Virtual Training: Virtual programming with weekly coaching sessions for remote clients
4. Merchandise Sales: Sale of branded merchandise including fanny packs, backpacks, duffle bags, and windbreakers through the online shop

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Power Athletics operates a fitness studio in Fort Myers, Florida offering Olympic weightlifting, strength, and mobility training through private one-on-one sessions, semi-private small-group classes (up to 4 participants), day passes, and virtual memberships supported by a proprietary mobile app. The studio combines in-person coaching with digital programming, meal planning, and certified USAW Level 2 instruction, while also generating ancillary revenue from branded merchandise sales.

Product overview

Power Athletics is a health and wellness company offering mobility, strength, and Olympic weightlifting training services. The company operates a hybrid model combining in-person training at their Fort Myers, Florida facility with digital services through a proprietary mobile app. Their core offerings center on private and semi-private training sessions (offered at $40 per session, $390 for 6 sessions, or weekly memberships at $74.99-$195.99), supplemented by specialized USAW specialty Olympic lifting training, virtual memberships with app-based programming ($34.99/week), and meal planning services. The company provides personalized fitness experiences through certified trainers and leverages digital tools including a mobile app for workout tracking, progress monitoring, and community engagement. Additional revenue streams include branded merchandise and day passes for visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Training
• Semi-Private Training Small group training sessions with up to 4 participants, combining personalized coaching with group motivation and camaraderie at reduced cost per member.
• Day Pass Single session access to the facility and semi-private training sessions priced at $40 per session for occasional visitors or those trialing the gym.
• Virtual Membership Remote training program with mobile app access, customized workout programs, weekly virtual coaching sessions, and community support for tracking workouts, measurements, habits, attendance, and nutrition, priced at $34.99 per week.
• VIP Private Membership Comprehensive weekly membership providing exclusive private training sessions, personalized attention, and full access to facility amenities, priced at $195.99 per week.
• Yearly Commitment Membership Annual subscription at $299.99/month with unlimited semi-private training sessions, customized workout routines, and measurement tools for tracking body metrics and progress over time.
• 6-Month Commitment Membership Six-month commitment membership at $74.99/week offering semi-private training sessions with certified trainers, mobile app access, and personalized meal planning.
• 6 Private Sessions Package Bundle of six private training sessions priced at $390 with personalized meal planning, nutritional guidance, and booking flexibility.
• USAW Specialty Training Technical Olympic lifting instruction covering the Clean & Jerk and Snatch movements with accessory exercise worksheets, suitable for beginners and advanced athletes, priced at $100/hour for a 2-hour course.
• Travel Personal Training Mobile training service bringing gym equipment and trainer to client location across Fort Myers, Lehigh Acres, and Gateway areas with an additional $50 fee for locations outside these zones.
• Meal Guides Nutrition coaching service providing personalized meal suggestions based on fitness goals and client-provided information, created by certified nutrition coaches.
• Branded Activewear Gym-branded apparel and accessories including Power Fanny Pack, Powerpack backpack, Raised An Athlete Duffle bag, and Women's cropped windbreaker sold through the website shop.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves7 records

Broad incumbents

• F45 Training: Global franchised group fitness concept with short functional training sessions. Comparable in boutique positioning, semi-private model, and tiered membership pricing, but less specialized in Olympic weightlifting.
• Peloton: Large digital fitness platform with strength, cardio, and Olympic lifting classes. A potential substitute for Power Athletics' virtual membership tier, particularly for members who eventually leave the physical gym.
• Orangetheory Fitness: National boutique fitness chain with heart-rate-based group workouts. Competes for the same SW Florida discretionary fitness dollar but with very different modality (cardio-focused) and much larger marketing budget.
• CrossFit (CrossFit HQ-affiliated affiliates): Largest global strength-and-conditioning affiliate network, with hundreds of local gyms comparable in scale to Power Athletics. Overlaps significantly in Olympic lifting, semi-private group training, and certified coach ecosystems.

Direct peers

• Barbell Logic: Online and in-person strength training coaching company focused on barbell training and powerlifting/strength fundamentals. Directly comparable to Power Athletics' semi-private and virtual strength training model, with a similar online-coaching-plus-content approach.
• Strength Camp: Strength and conditioning brand offering in-person training, online coaching, and a strong personal brand around strength methodology. Closely aligned with Power Athletics' brand-driven, certification-backed strength training value proposition.
• Catalyst Athletics: Olympic weightlifting instruction, coaching certifications, and remote programming. A direct peer in the Olympic weightlifting specialty that Power Athletics also targets with its USAW Specialty Training offering.
• Starting Strength: Cult brand built around barbell strength training methodology with certified coaches and an online coaching platform. Closely aligned with Power Athletics' strength and Olympic lifting focus and coach-certification-driven model.

Regional players

• Fort Myers Strength & Conditioning (regional independents): Local independent strength and conditioning gyms serving the SW Florida market. Directly competes for the same geographic member base as Power Athletics with comparable semi-private group models.

Emerging players

• Tonal: Connected home strength training hardware with subscription-based virtual coaching. Comparable to Power Athletics' virtual membership and app-based programming, and a potential substitute for in-person strength training at the high end.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/powerathletics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Athletics