What Power Electronics NZ Ltd does

Power Electronics NZ Ltd is the New Zealand sales, marketing, and technical support branch of Spanish specialist inverter electronics manufacturer Power Electronics International S.L. The company markets and supports a comprehensive portfolio of power electronics equipment across five categories: variable speed drives (LV and MV, 0.37kW to 6300kW including SD150, SD300, SD750, SD750K, SD750FR, XMV660, and XMV670K series), heavy-duty digital soft starters (V6 LV and VS70 MV, 7.5kW to 10,000kW), power quality products (Sinexcel SVG, ASVG, AHF, SPC, and Freemaq FQP filters with Silicon Carbide Mosfet Ultra Series architecture at 99% efficiency), solar and battery energy storage inverters (FREESUN 1525kVA to 4390kVA at 1500VDC plus FREEMAQ DC/DC converters and medium voltage skids), and EV chargers (NB series AC and DC plus NBi industrial variants from 22kW AC to 150kW DC, with OCPP-compliant back-office integration). Differentiated technical features include multi-step quasi-sinusoidal output voltage architecture with automatic power module bypass, EMC compliance tested to 300m output cable length (versus competitors at 5m), and IP55 outdoor-rated MV drives with C5-M corrosion coating for harsh environments.

The company serves industrial motor control users (food processing customers Fonterra and ANZCO Foods, meat processor Silver Fern Farms, retail chain Countdown), water utilities (Watercare), renewable energy operators (Kea Energy operating 14 solar farms producing 2.2GWh annually), electricity distribution businesses (one of NZ's largest EDBs using STATCOM for voltage stability), civil engineering firms (Brian Perry Civil), and local government (New Plymouth District Council). Documented customer outcomes include measurable savings such as Beacon Print eliminating $10,132/year in power factor penalties via Sinexcel SVG installation with sub-two-year payback.

The business model is project-based hardware sales of capital equipment, sold directly from the Christchurch headquarters with quote-based pricing tied to specifications, voltage class, power rating, and protection rating. The company employs approximately 8 people, operates with no disclosed distribution partners or reseller channel, and supplements sales with technical content marketing (webinars, whitepapers, customer stories). Founded in 2003 and headquartered at 14B Opawa Road, Christchurch, with the current purpose-built facility occupied from June 2016, the business operates entirely within New Zealand as a territorial representative of its Spanish parent.

Name

Power Electronics NZ Ltd

Legal name

Power Electronics NZ Ltd

Website

https://power-electronics.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Power Electronics NZ Ltd is the New Zealand sales and support branch of Spanish inverter specialist Power Electronics International S.L, marketing variable speed drives, soft starters, power quality equipment, utility-scale solar and storage inverters, and EV chargers to industrial, utility, and renewable energy customers across New Zealand.

Ownership category

akta.pro rank

Product category

Industrial Power Electronics Equipment

NAICS

Power, Distribution, and Specialty Transformer Manufacturing (335311), Switchgear and Switchboard Apparatus Manufacturing (335313), Solar Electric Power Generation (221114), Electric Power Transmission, Control, and Distribution (22112)

SIC

Switchgear & Switchboard Apparatus (3613), Motors & Generators (3621), Power, Distribution & Specialty Transformers (3612), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Power Electronics for Renewable & Grid-Tied Applications (Solar inverters, wind converters, grid-tie interfaces) (IMAGADAJ)

akta.pro secondary industries

Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters) (EUAMABAE), Solid-State Transformers (SST) & Power Electronic Transformers (EUAFAIAF), Power Electronics Manufacturing (Inverters/DC-DC/Onboard Chargers) (IMACACAD), DC/DC Converters & Battery Interface Power Electronics (EUAFAIAD), Medium/Low-Voltage Power Distribution (MCCs, Panels, UPS, Grounding) (EUAEAFAB)

Keywords

• Variable speed drives
• Soft starters
• Solar inverters
• Power quality equipment
• EV chargers

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Power Electronics Equipment Sales: Sale of variable speed drives, soft starters, solar inverters, battery storage inverters, power quality equipment (SVG, ASVG, AHF), and EV charging stations. Products range from small industrial drives to utility-scale solar/storage systems and DC fast chargers. Sales are typically project-based for industrial installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Power Electronics NZ Ltd is the local New Zealand branch of Power Electronics International S.L., specializing in marketing, sales, and support of inverter-based power electronics equipment including variable speed drives (0.37kW to 6300kW), soft starters (7.5kW to 10,000kW), utility-scale solar inverters, battery energy storage systems, STATCOM, and EV chargers. The company also represents Sinexcel Electric Co. Ltd's power quality and energy storage product range including static VAR generators, active harmonic filters, and smart power correction equipment.

Product overview

Power Electronics NZ Ltd is a specialist inverter electronics distributor and service provider representing international manufacturers for the New Zealand market. The company offers a comprehensive portfolio of power electronics products organized into five main categories: Variable Speed Drives (including SD150, SD300, SD750, SD750K, SD750FR, XMV670K, and XMV660 series for LV and MV applications ranging 0.37kW to 6300kW); Soft Starters (V6 for LV and VS70 for MV applications ranging 7.5kW to 10,000kW); Power Quality products from Sinexcel (SVG and ASVG Ultra Series static VAR generators, AHF active harmonic filters, SPC smart power correction, and Freemaq FQP passive filters); Solar + Energy Storage solutions (Freesun solar inverters, battery storage inverters, Freemaq DC/DC converters, and medium voltage skids); and EV Chargers (NB series for commercial AC and DC charging including NB Wall, NB City, NB 50, NB 100, NB POD, NB Dispenser, NB Station, and NBi industrial variants). The company serves industrial motor control, renewable energy, electricity distribution, power quality, and EV charging sectors.

Differentiator

Problem solved

Functional benefit

Brands

• NB Series EV Chargers: AC and DC electric vehicle chargers including NB Station for commercial charging infrastructure.
• SD Series VSD
• FREESUN Solar Inverters
• FREEMAQ Battery Storage
• Sinexcel SVG/ASVG/AHF

Products and services

• SD750 - LV High Performance Variable Speed Drive

Quantifiable outcome

• Beacon Print eliminated $640/month ($7,680/year) in power factor penalty charges plus saved $2,555/year by dropping one electricity tariff band, total annual savings of $10,132 with 200kVAr SVG system payback under 2 years
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Sinexcel Electric Co. LtdcoreTechnology or Integration · 10 October 2014Power Electronics NZ represents Sinexcel Electric Co. Ltd's power quality and energy storage range of products including Static VAR Generators (SVG), Advanced SVG (ASVG), Active Harmonic Filters (AHF), and power quality correction equipment. The partnership covers the full Sinexcel Ultra Series with Silicon Carbide Mosfet design technology.
• Power Electronics International S.L.coreStrategic or Co-development PartnerPower Electronics NZ Ltd is the local New Zealand branch of world leading specialist inverter electronics manufacturer Power Electronics International S.L. This is a flagship representation relationship where the parent company provides manufacturing, product development, and brand backing while the NZ branch handles local marketing, sales, support, and customer relationships.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Ingeteam: Spanish-headquartered power electronics manufacturer with similar heritage to Power Electronics International, offering solar inverters, STATCOM, and BESS converters. Regional peer with overlapping technology and customer segments.

Broad incumbents

• Schneider Electric: Major competitor in variable speed drives (Altivar), power quality, solar inverters, and EV charging infrastructure. Comparable product breadth and overlapping customer base in industrial and utility segments.
• Rockwell Automation: Industrial automation incumbent with PowerFlex VSD family serving discrete and process manufacturing. Overlaps with Power Electronics NZ's industrial motor control business, particularly in food processing and water utility verticals.
• ABB: Global industrial power electronics leader offering VSDs, soft starters, solar inverters, and power quality products across all voltage classes. Directly comparable across Power Electronics NZ's entire portfolio, with much broader scale and channel reach.
• Vertiv: Provider of critical power infrastructure including UPS, power conditioning, and monitoring. Comparable to Power Electronics NZ's power quality offering and overlaps in industrial and utility customer segments.
• Siemens: Major player across industrial drives (SINAMICS), solar inverters, STATCOM, and EV charging. Directly competes in NZ and Australian industrial and utility markets.
• Eaton: Competes in power quality (harmonic filters, VAR compensation), industrial drives, and solar/storage inverters, with established presence in NZ through electrical distribution channels.

Direct peers

• Yaskawa: Specialist AC drive manufacturer (GA700, MV1000 series) focused on industrial motor control. Closely comparable to Power Electronics NZ's VSD/soft starter line and a frequent direct competitor in mid-voltage industrial applications.
• Danfoss Drives: Specialist in variable speed drives (VLT and VACON series) and power electronics for industrial motor control. Closest direct competitor to Power Electronics NZ's core VSD/soft starter business with similar product positioning and channel model.
• Sungrow: Leading global manufacturer of solar inverters and energy storage systems including modular utility-scale products. Directly comparable to Power Electronics NZ's Freesun and FREEMAQ lines in the solar + storage segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/power-electronics-nz-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Electronics NZ Ltd