Power Health by DuoLife

What Power Health by DuoLife does

Power Health by DuoLife, trading as DUOLIFE, is a Poland-based public joint-stock company (DUOLIFE S.A., Warsaw Stock Exchange ticker DLSA) that develops, manufactures, and markets natural food supplements and cosmetics. Its product portfolio spans capsule supplements (the ProSeries including BorelissPro®, ProSelect®, ProStik®, ProCardiol®, ProCholterol®, ProDeAcid®, ProImmuno®, ProMigren®, ProRelaxin®, ProSlimer®, and ProSugar®), liquid supplements (DUOLIFE Day, Night, Chlorofil, and My Blood), the FIZZY EASY® effervescent Boost Formula line, and cosmetics including a Collagen line and a Vita C line. Core technology rests on synergistic botanical formulations, proprietary reserved blends combining 20+ fruit, vegetable, and herb extracts, phytosomal delivery (Quercetin Phytosome®) for up to 20× higher bioavailability, HPMC vegan delayed-release capsules, and a patented M.E.D.® multi-dynamic propolis extraction method.

DUOLIFE commercialises its products primarily through a proprietary SoftMarketing™ business model that combines classic trade, franchising, and multi-level marketing, supported by a direct-to-consumer e-commerce storefront at myduolife.com with international shipping. The company operates wholly-owned subsidiaries in the United Kingdom (DUOLIFE Ltd.), Italy (DUOLIFE Italia Srl.), and Ukraine (DUOLIFE Ukr.), plus a regional customer-service hub in Warsaw serving multiple European countries. The SoftMarketing™ structure encompasses hundreds of thousands of club members across more than 22 countries spanning Central and Eastern Europe, Western and Southern Europe, Northern Europe, North America, the Middle East, East Africa, and East Asia. Several products are listed on the Cologne List® for anti-doping compliance, supporting a clean-sport positioning for athletes.

Ownership is concentrated: four individuals — Bartosz Królikowski (President of the Board), Łukasz Godyń (Vice-President of the Board), Norbert Janeczek (Chairman of the Supervisory Board), and Piotr Pacyga (Vice-Chairman of the Supervisory Board) — each hold above 20% of share capital, with no single majority shareholder disclosed. DUOLIFE publishes annual audited financial reports (2019-2024), holds Ordinary General Meetings of Shareholders annually, and has received Polish business recognition including Forbes Diamonds 2024 and Business Gazelles 2023. Recent strategic activity includes expansion into Cyprus and Malta (effective 1 July 2026), a refreshed flagship Day and Night Set launch (25 July 2026), and an EU co-financed Research & Development Centre investment totalling PLN 5,862,107.89 for innovative cosmetic formulas.

Name

Power Health by DuoLife

Legal name

DUOLIFE S.A.

Website

https://powerhealth.myduolife.com

Company type

Public

Operating status

Operating

Headcount range

1–10 employees

Short description

DUOLIFE is a Poland-based public company (WSE: DLSA) selling natural food supplements and cosmetics through its SoftMarketing™ network-marketing model and direct e-commerce, serving hundreds of thousands of club members across 22+ countries.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Dietary supplements
• Natural cosmetics
• Vegan capsules
• Network marketing wellness
• Botanical extracts

Headquarters

HQ city

Więckowice

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Direct-to-Consumer Supplement Sales: Primary revenue stream through the company's e-commerce platform (myduolife.com). Products include food supplements in various forms (liquids, capsules, sachets), cosmetics, and sets. Customers purchase directly through the online store.
2. Network Marketing / SoftMarketing™: Business model where independent partners/distributors earn commissions through product sales and building sales networks. The company describes it as combining classic trade, franchising, and multi-level marketing with international online sales structures.
3. Event Tickets and Conferences: DUOLIFE organizes conferences and incentive trips for leaders, with event tickets sold through the platform. The company holds regular events for club members.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

DUOLIFE develops, manufactures, and sells natural-ingredient food supplements in capsule, liquid, and effervescent tablet forms, alongside a luxury skincare cosmetics line (Collagen and Vita C series). Products are sold directly to consumers via the company's own myduolife.com e-commerce platform and through an international SoftMarketing™ network-marketing structure, targeting health-conscious consumers seeking daily wellness, immune, cardiovascular, cognitive, and skin support from plant-based, vegan-friendly formulations.

Product overview

DUOLIFE (Power Health) is a health and wellness company offering a diverse portfolio of food supplements and luxury care cosmetics. The supplement line includes: (1) Capsule supplements (ProSeries) - BorelissPro®, ProSelect®, ProStik®, ProCardiol®, ProCholterol®, ProDeAcid®, ProImmuno®, ProMigren®, ProRelaxin®, ProSlimer®, ProSugar®; (2) Liquid supplements (Day/Night/Chlorofil/My Blood/My Mind/My Gastrin/Fiber/RegenOil) - DUOLIFE Day, DUOLIFE Night, DUOLIFE Chlorofil, DUOLIFE My Blood, DUOLIFE My Mind, DUOLIFE My Gastrin, DUOLIFE Fiber, DUOLIFE RegenOil Liquid Gold®; (3) Sets - DUOLIFE Day and Night Set (flagship); (4) Boost Formula (FIZZY EASY®) - Electrolyte COMPLEX, Energy COMPLEX, L-arginine COMPLEX, Mg+K+B COMPLEX, Ca+D3 COMPLEX, Q10 COMPLEX (effervescent tablets); (5) Single herb supplements - SunVital®, Ashwagandha, Ginseng, Melatonin, Spirulina, D3 in nigella oil; (6) Cosmetics - Collagen line (Body Butter, Day/Night Cream, Face Serum, Face Mask, Hand Lotion) and Vita C line. Products combine traditional plant knowledge with modern science, featuring proprietary formulas (BorelissPro®, ProSelect®, ProStik®, ProCardiol®, ProImmuno®, ProRelaxin®, ProSlimer®, ProSugar®, BioSlimer®, ProDeAcid®, ProMigren®, ProCholterol®).

Differentiator

Problem solved

Functional benefit

Brands

• BorelissPro®: Capsule food supplement combining cistus leaf extract, reserved BorelissPro® antioxidant formula, wild teasel root, garlic, oregano, and Japanese knotweed extracts; supports immune system and upper respiratory tract function.
• ProSelect®
• ProStik®
• ProCardiol®
• ProCholterol®
• ProDeacid®
• ProImmuno®
• ProMigren®
• ProRelaxin®
• ProSlimer®
• ProSugar®
• DUOLIFE Chlorofil
• DUOLIFE My Blood
• FIZZY EASY® Electrolyte COMPLEX
• DUOLIFE Day and Night Set
• Collagen Line (Cosmetics)
• Vita C Line (Cosmetics)

Products and services

• ProImmuno® Capsule food supplement supporting proper immune system function and protecting cells from oxidative stress. Contains reserved ProImmuno® formula (quercetin with phospholipids and luteolin), zinc from Saccharomyces cerevisiae yeast, green propolis standardised for artepillin C, propolis standardised for galangin, and red sage root extract. Targeted at adult consumers seeking daily immune defence support.
• BorelissPro® Capsule dietary supplement supporting immune system function, upper respiratory tract health, and antibacterial activity. Contains cistus leaf extract, the reserved BorelissPro® antioxidant formula, wild teasel root, garlic, oregano, and Japanese knotweed extracts in HPMC vegan delayed-release capsules.
• ProSelect® Capsule food supplement supporting natural immunological defence, antioxidant protection, and liver function. Contains vilcacora, reishi mushroom, shiitake mushroom, graviola fruit, and ProSelect® reserved formula. Listed on the Cologne List® for athletes.
• ProStik® Capsule food supplement supporting bones, joints, wound healing, and the body's physiological defence. Contains marine fish collagen, ProStik® mangosteen formula, salajeet, willow bark, grapple plant, Asiatic pennywort, and garden angelica extracts. Listed on the Cologne List®.
• ProCardiol® Capsule food supplement supporting cardiovascular system function, heart health, healthy blood lipid levels, and microvessel blood circulation. Contains hawthorn, hibiscus, red grape, pomegranate, chokeberry, motherwort, and Baikal skullcap extracts.
• ProCholterol® Capsule food supplement helping maintain normal blood cholesterol and lipid levels, blood vessel health, blood glucose control, and liver function. Contains red yeast rice, Indian gooseberry, prickly pear (ProCholterol® formula), garlic, Gynostemma pentaphyllum, phytosterols, and Bacopa monnieri.
• ProDeAcid® Capsule food supplement with antioxidant properties supporting liver function, weight loss, and venous circulation. Contains beetroot, aubergine, mango, kiwi, grape extracts (ProDeAcid® formula), grapefruit, and millet.
• ProMigren® Capsule food supplement supporting nervous system function, mental and cognitive activity, mental clarity, relaxation, and menopausal symptom relief. Contains mangosteen (ProMigren® formula), roseroot, evening primrose, feverfew, and vitamin B2.
• ProRelaxin® Capsule food supplement supporting positive mood, relaxation, better sleep, menopause comfort, and menstrual cycle comfort. Contains sweet orange (ProRelaxin® formula), hop, lemon balm, lavender, saffron, L-tryptophan, maca root, and spirulina.
• ProSlimer® Capsule food supplement supporting body weight management, lipid metabolism, and gastrointestinal tract function. Contains mangosteen, citrus fruits and guarana (BioSlimer® formula), acai, goji, barley grass, green coffee, and Asiatic pennywort extracts.
• ProSugar® Capsule food supplement supporting normal blood glucose levels, carbohydrate metabolism balance, digestion, weight loss, and normal blood lipid levels. Contains fenugreek (ProSugar® formula), chicory, white mulberry, cinnamon, bean, goat's-rue, and Maqui berry extracts.
• DUOLIFE Day Liquid food supplement supporting physical well-being, body defence functions, energy metabolism, focus, concentration, memory, and digestive system function. Contains acai berry, alfalfa, ginseng, aloe, grape juice, rosehip, elderberry, hawthorn, cranberry, pomegranate, noni, goji berry, artichoke, white mulberry, and milk thistle extracts. Designed for morning use.
• DUOLIFE Night Liquid food supplement supporting better sleep, reducing tension and irritability, healthy heart function, liver protection, digestion, and body detox mechanisms. Contains ginseng, cranberry, pomegranate, noni, goji, artichoke, white mulberry, milk thistle, nettle, and vilcacora. Designed for evening use.
• DUOLIFE Day and Night Set Flagship combined supplement set including DUOLIFE Day (750ml morning formula) and DUOLIFE Night (750ml evening formula), designed according to the body's circadian rhythm. Day formula supports energy, immunity, focus; Night formula supports sleep, recovery, and detoxification. The brand's defining product, created by Piotr Kardasz, Ph.D. (Hon.).
• DUOLIFE Chlorofil Liquid food supplement (750ml) supporting intestinal function, body detoxification from toxins and heavy metals, liver function, digestive system, and body vitality. Contains sodium-copper chlorophyllin, chlorella, peppermint oil, barley juice, and alfalfa extracts. Listed on the Cologne List®.
• DUOLIFE My Blood Liquid food supplement (750ml) supporting the condition of red blood cells, normal red blood cell and haemoglobin production, and normal iron metabolism. Contains a complex of vitamins (A, D, E, C, B1, B2, B3, B6, B12, biotin, pantothenic acid, folic acid), minerals (iron, zinc, copper, manganese, selenium, molybdenum, iodine), plus acerola, spinach, beetroot, blackcurrant, and red grape juices. Listed on the Cologne List®.
• FIZZY EASY® Electrolyte COMPLEX Effervescent tablet supplement supporting proper muscle function, immune system during physical exercise, reduced tiredness, and normal energy metabolism. Contains sodium, glucose, potassium, vitamin C, and BioPerine® black pepper extract standardised to 95% piperine. Orange and peach flavour. Listed on the Cologne List®.
• FIZZY EASY® Energy COMPLEX Effervescent tablet supplement from the Boost Formula line developed for dynamic lifestyles, providing immediate energy-support ingredients.
• FIZZY EASY® L-arginine COMPLEX Effervescent tablet supplement from the Boost Formula line containing L-arginine for support during physical activity.
• FIZZY EASY® Mg + K + B COMPLEX Effervescent tablet supplement from the Boost Formula line containing magnesium, potassium, and B vitamins for mineral and energy metabolism support.
• FIZZY EASY® Ca + D3 COMPLEX Effervescent tablet supplement from the Boost Formula line containing calcium and vitamin D3 for bone health support.
• FIZZY EASY® Q10 COMPLEX Effervescent tablet supplement from the Boost Formula line containing Coenzyme Q10 for cellular energy support.
• Collagen Body Butter Luxury body-care cosmetic from the Collagen line combining natural ingredients with innovative technologies to support healthy, radiant skin. Priced at 38.40 USD / 40 P.
• Moisturising Day Cream with Collagen Day cream from the Collagen line for moisturising facial skin, 50ml. Priced at 82.90 USD / 75 P.
• Moisturizing Night Cream with Collagen Night cream from the Collagen line for facial skin moisturisation during sleep, 50ml.
• Moisturizing Face Serum with Collagen Facial serum from the Collagen line for intensive skin treatment, 30ml. Priced at 78.30 USD / 90 P.
• Moisturizing Face Mask with Collagen Facial mask from the Collagen line for intensive skin treatment, 50ml.
• Face And Neck Moisturizing Mist Toner Facial mist toner for moisturising face and neck area, from the Vita C line, 100ml.
• Hand Lotion Moisturizing Moisturising hand lotion from the Vita C line for hand skin care.

Quantifiable outcome

• Up to 20x higher quercetin bioavailability with Quercetin Phytosome® technology compared to unformulated raw material
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Sabinsa CorporationcoreTechnology or IntegrationLicensing partnership for BioPerine® black pepper extract (standardized to 95% piperine) used in FIZZY EASY® product line. Sabinsa's proprietary ingredient enhances nutrient bioavailability and is protected by intellectual property law.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mannatech: MLM distributor of glyconutrient and botanical dietary supplements with global footprint. Comparable to DUOLIFE in network-marketing distribution of condition-specific botanical formulations.
• Nature's Sunshine Products: Herbal and nutritional supplement company combining direct-selling and MLM distribution with broad condition-specific product range (immune, cardiovascular, digestive). Comparable to DUOLIFE in botanical formulation depth and multi-channel distribution.
• USANA Health Sciences: MLM-based nutritional supplement company with athlete-grade positioning, third-party certifications (Informed Sport, BSCG), and condition-specific formulations. Comparable to DUOLIFE in Cologne List®-style athlete certification strategy and premium pricing architecture.
• Nu Skin Enterprises: Multi-level marketing company combining dietary supplements with anti-aging cosmetics. Directly comparable to DUOLIFE's SoftMarketing™ model and dual-product strategy (ProSeries supplements + Collagen/Vita C cosmetics).
• Herbalife: Global nutrition company selling dietary supplements, meal replacements, and sports nutrition via a multi-level marketing distributor network. Closely comparable to DUOLIFE in business model (MLM-anchored supplement distribution), product format (capsules, powders, functional beverages), and broad condition-specific positioning (weight management, energy, cardiovascular).
• Forever Living Products: MLM-distributed aloe-vera and bee-derived supplements across dozens of markets. Directly comparable to DUOLIFE in botanical-ingredient positioning, MLM distribution, and proprietary formula branding.

Emerging players

• Pharmanex / Nu Skin (subsidiary) and other European botanical supplement brands: Included as a category-level reference for botanical supplement brands with direct-selling and international European distribution profiles similar to DUOLIFE's positioning.

Broad incumbents

• Amway: Global direct-selling incumbent operating Nutrilite™ supplements plus Artistry™ cosmetics across 100+ markets via MLM. Comparable to DUOLIFE in MLM-anchored supplement + cosmetics dual structure and international footprint, but vastly larger scale and broader product breadth.
• Coty (Priorin / consumer health portfolio): Global beauty conglomerate that has operated consumer-health supplement brands (e.g., Priorin hair-growth) alongside cosmetics. Broadly comparable as a larger incumbent in the botanically-anchored supplement + cosmetics retail space, though Coty's core is mass-market beauty rather than MLM distribution.

Regional players

• Oriflame Holding: Swiss-based direct-selling cosmetics and wellness brand with strong European footprint, distributing via consultant networks. Comparable to DUOLIFE in European MLM/consultant structure and cosmetics line, though Oriflame is cosmetics-led rather than supplement-led.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/power-health-by-duolife

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Health by DuoLife