What Performance Plus Marketing Inc. does

Performance Plus Marketing Inc., operating under the trade name BluePoint Distribution, is a U.S.-based wholesale B2B distributor of alternative and tobacco products founded in 2013. The company curates and distributes premium vape devices, nicotine pouches, caffeine pouches, tobacco leaves, and accessories from exclusive brand partners including Stiiizy, Flum, HYPPE, PIXI, and 2ONE to a nationwide network of national retailers, independent retailers, jobbers, wholesalers, retail chains, and distributors. Products reach more than 10,000 stores across the United States, with key retail channel anchors including Circle K (6,000+ locations) and 5,000+ chain locations carrying 2ONE nicotine pouches. The company claims 20,000+ customer relationships and a catalog of more than 12,000 product options.

The business runs on a lean operational model with only six employees, leveraging the Odoo open-source e-commerce platform, Google Analytics for traffic measurement, and Google OAuth for customer authentication. Revenue is generated through wholesale product distribution on a transaction-based pricing model, with quote-based wholesale pricing accessible only after account approval via an online application portal. The company does not sell directly to consumers, restricts buyers to verified businesses engaged in tobacco-related manufacturing, distribution, wholesale, export, import, testing, investigation, or research, and ships nationwide via USPS.

BluePoint differentiates through meticulous brand curation, pre-analyzed market trends, and premium point-of-sale marketing materials designed to help retailers reduce guesswork in product selection. Value-added services include 24/7 customer support, a 30-day return policy on unopened products, and a curated portfolio positioning strategy aimed at delivering "in-demand" SKUs to retail partners. The company's strategic posture emphasizes expansion into adjacent product categories (caffeine pouches, tobacco-leaf crossover from cannabis brands) and deeper penetration of convenience and chain retail channels.

Name

Performance Plus Marketing Inc.

Legal name

Performance Plus Marketing Inc.

Website

https://pplusmarketing.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Performance Plus Marketing Inc., dba BluePoint Distribution, is a U.S. wholesale B2B distributor founded in 2013 that curates and distributes exclusive vape, nicotine pouch, caffeine pouch, and tobacco brands to 10,000+ retail stores nationwide, anchored by partnerships with Circle K, Stiiizy, Flum, HYPPE, PIXI, and 2ONE.

Ownership category

akta.pro rank

Product category

Wholesale Tobacco & Alternative Product Distribution

NAICS

Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)

akta.pro primary industry

Vape, E-cigarette & Nicotine Alternative Wholesale Distribution (CRAOAIAE)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Wholesale tobacco distribution
• Alternative product distribution
• Nicotine pouch wholesale
• Vape wholesale supplier
• Convenience store distribution

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Wholesale Product Distribution: Revenue generated through wholesale distribution of alternative and tobacco products including vapes, nicotine pouches, caffeine products, and accessories to retailers nationwide. Products are sold in bulk quantities to verified business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Performance Plus Marketing Inc. (d/b/a BluePoint Distribution) operates a B2B wholesale distribution business for alternative and tobacco products, including vaping devices, nicotine pouches, caffeine-based pouches, roll-your-own tobacco, and accessories. Sales are conducted exclusively through an application-approved wholesale account process to verified retailers, distributors, and jobbers nationwide, supported by an Odoo-based e-commerce storefront and USPS shipping.

Product overview

BluePoint Distribution is a wholesale distribution company offering a curated portfolio of alternative retail products across multiple categories including vaping devices, nicotine pouches, tobacco products, and caffeine-based performance pouches. The company positions itself as a selective distributor, carefully curating brands like Stiiizy, PIXI, Hyppe, Flum, and 2ONE to offer retailers premium, in-demand products. Their offering combines the core distribution service with POS marketing materials, serving over 10,000+ stores nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Distribution Services

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered core, minor and major.

• StiiizycoreChannel Partner/ Reseller/ DistributorBluePoint serves as a distribution partner for STIIIZY, the largest brand in the marijuana industry, as they expand into the tobacco sector. BluePoint distributes their roll-your-own tobacco leaves in popular flavors, benefiting from STIIIZY's unmatched shelf presence across the USA.
• FlumcoreChannel Partner/ Reseller/ DistributorFlum is one of the largest vape brands in the country, offering diverse range of flavored and non-flavored disposable devices. BluePoint distributes Flum products, supporting their ongoing innovation and new vapor product launches in various sizes.
• HYPPEcoreChannel Partner/ Reseller/ DistributorHYPPE has stood the test of time as one of the original disposable brands, currently available in 6,000+ Circle K stores nationwide. BluePoint distributes HYPPE vape products and their new Hyppe Fine Pouch caffeine line, supporting their expansion into new product categories.
• PIXIcoreChannel Partner/ Reseller/ DistributorPixi is one of the newest and fastest-growing brands in BluePoint's portfolio, offering vapor products and smokeless category items including nicotine pouches. BluePoint distributes PIXI products which feature clean, stylish branding designed to perform exceptionally well wherever placed.
• 2ONEcoreChannel Partner/ Reseller/ Distributor2ONE is the leader in nicotine pouches for BluePoint, resonating with blue-collar communities including police officers, firefighters, construction workers, and military members. Products are available in 5,000+ chain locations across the U.S. and are the highest-reviewed nicotine pouches on the market.
• Feine / Hyppe Fine PouchminorChannel Partner/ Reseller/ DistributorBluePoint distributes Hyppe Fine Pouch, a new category breakthrough in smoke-free performance featuring caffeine-based energy pouches with zero mess, zero burn, and no crash. Products use micro-fine blend technology for instant uptake.
• Circle KmajorChannel Partner/ Reseller/ DistributorCircle K is a major retail partner where HYPPE products are available in 6,000+ locations nationwide, representing one of BluePoint's key retail channel partnerships.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• McLane Company: A Berkshire Hathaway-owned broadline wholesale distributor serving over 100,000 convenience stores, drug stores, and restaurants with grocery, foodservice, and tobacco products. Broad incumbent in the same wholesale-to-retail space that BluePoint operates in, but with a much wider product portfolio.
• Philip Morris International: Global tobacco leader whose smoke-free portfolio (Zyn via Swedish Match, Velo) competes head-to-head with BluePoint's nicotine pouch brands (2ONE) for c-store shelf space. Comparable in product category (modern oral nicotine) and end-retailer focus.
• Altria Group: One of the largest U.S. tobacco manufacturers (parent of Philip Morris USA, owner of NJOY, On! nicotine pouches). Operates in BluePoint's same downstream channels via its own wholesale/distribution arm and competes indirectly for vape and pouch retail shelf space.
• Turning Point Brands: Public company (TPB) that markets and distributes alternative smoking accessories, vaping, and smokeless tobacco products through c-stores. Comparable focus on alternative tobacco and nicotine categories and the same retail channels BluePoint serves, though TPB also owns brands whereas BluePoint distributes third-party brands.

Regional players

• S. Abraham & Associates: Regional wholesale distributor serving convenience stores and retailers primarily across the Midwest. Directly comparable wholesale-to-c-store model with similar tobacco and alternative-product focus, but smaller geographic footprint than BluePoint's nationwide reach.

Direct peers

• Eby-Brown Company: One of the largest privately-held wholesale distributors to convenience stores in the U.S., supplying tobacco, candy, foodservice, and alternative products to thousands of retailers. Directly comparable to BluePoint's wholesale-distribution-plus-retail-services model in the same c-store channel.
• H.T. Hackney Co. Wholesale distributor supplying convenience stores, drug stores, and tobacco retailers across the Eastern U.S. Highly comparable in target customer (c-store and tobacco retailers), product categories (tobacco, foodservice, candy), and wholesale distribution model.
• Farner-Bocken Company: Midwest-based wholesale distributor to convenience stores and retailers, with tobacco, candy, and foodservice product lines. Comparable target customers (independent and chain c-stores) and similar wholesale-distribution-plus-retail-services GTM motion.
• Core-Mark International: Major wholesale distributor to convenience stores across North America, with deep tobacco category exposure; now part of Performance Food Group. Directly comparable in terms of customer base (c-store retailers), product mix (tobacco and alternative), and GTM motion (route-based wholesale).

Emerging players

• Vape Wholesale Supply: Specialty wholesale distributor focused exclusively on vape, e-cigarette, and alternative nicotine products serving smoke-shop and c-store buyers. Directly comparable in vape category focus, but smaller-scale and less brand-portfolio breadth than BluePoint.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/performance-plus-marketing-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Plus Marketing Inc.