PR Academy

What PR Academy does

PR Academy is a privately held Dutch training services company headquartered in Ede, Netherlands, founded in 2013. It delivers short, intensive PR and communication skills courses to communication professionals, executive leadership, government officials and politicians, marketing and sales staff, and general office professionals in the Netherlands. The company operates through two primary formats: open enrollment courses attended by participants from multiple organizations, and customized incompany training delivered exclusively to a single organization's team. Pricing for public courses is €395 per person for half-day sessions and €795 per person for full-day sessions (excluding VAT), with one-on-one training priced separately and incompany training priced on inquiry.

The company's product catalog comprises at least 11 distinct training courses organized into four areas: Media (mediatraining, presentation technique, interview technique), Reputation (reputation management, identity and image), Crisis (crisis communication, environmental analysis, press contact), and Writing (error-free writing in Dutch, audience-focused writing, speechwriting). Additional courses cover authority building, social media content, press campaigns, and handling confrontations. The instructional methodology emphasizes practical, immediately applicable skills, including video recording and analysis, role-play, and camera-based practice. Training is delivered by three named practitioners — Peter Pors (trainer), Korstiaan van Vliet (communication advisor), and Wilhelm Doeleman (strategic advisor with crisis communication expertise) — and is available at the company's offices, on client premises, or at external venues.

PR Academy operates a sales-led, direct-contact go-to-market model with no proprietary technology platform, no external funding, and no disclosed partnerships or M&A activity. Marketing and lead generation rely on the company's website (SEO-structured around training categories), a LinkedIn company page, and direct phone and email contact. The firm is independently owned and run by its trainers in a founder-led, bootstrapped structure typical of small professional training businesses.

Name

PR Academy

Legal name

PR Academy

Website

https://pracademy.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PR Academy is a privately held Dutch training company founded in 2013 that delivers short, intensive PR and communication skills courses — including media training, crisis communication, reputation management, and writing — to communication professionals, executives, and government officials across the Netherlands via open enrollment and customized incompany formats.

Ownership category

akta.pro rank

Product category

Professional Communication Training

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industries

Corporate/Professional Public Speaking Training (Presentation Skills) (EDAMAOAJ), Event PR & Communications Support (BPAFADAO)

Keywords

• PR training services
• Media training courses
• Crisis communication training
• Reputation management training
• Professional writing courses

Headquarters

HQ city

Ede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Training Programs: Open enrollment training courses where participants from various organizations attend together. Priced per person with different courses ranging from half-day to full-day formats.
2. Incompany Training: Customized training delivered exclusively to a single organization's team, with content tailored to the organization's specific needs and current developments.
3. One-on-One Training: Individual training sessions with different pricing than group courses. Mentioned as having separate rates for Reputation Management training.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

PR Academy is a Dutch training services provider that delivers short, intensive PR and communication training programs for professionals and organizations. It sells public courses (half-day and full-day formats), customized incompany training, and individual one-on-one coaching across media training, crisis communication, reputation management, authority building, speechwriting, professional writing, social media content creation, press campaign development, and handling confrontations. Courses are led by trainers who are active practicing communication professionals.

Product overview

PR Academy is a PR and communication training company offering short, intensive training programs delivered by practicing communication professionals. The company provides a portfolio of individual training courses including Mediatraining (media interview skills), Crisiscommunicatie (crisis communication), Reputatiemanagement (reputation management), Autoriteit verwerven (authority building), Speechschrijven (speech writing), Foutloos schrijven (error-free writing), Doelgroepgericht schrijven (audience-focused writing), Content voor social media (social media content), Succesvolle perscampagne (PR campaign), and Omgaan met confrontaties (handling confrontations). Additionally, PR Academy offers Maatwerk (custom training) services that can be tailored to specific organizational needs, either as open enrollment or in-company programs. Training formats include half-day sessions (€395 per person) and full-day sessions (€795 per person), with one-on-one options available at different pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Mediatraining (Media Training) A media training program that teaches participants how to effectively communicate with media and journalists, formulate powerful messages, and conduct confident interviews, including practical exercises with video recording and analysis.
• Crisiscommunicatie (Crisis Communication) A training program that prepares organizations to handle crisis situations effectively, covering crisis communication planning, internal and external communication strategies, media management, and post-crisis evaluation.
• Reputatiemanagement (Reputation Management) A training course focused on building and protecting organizational reputation, covering identity and image management, trust building with stakeholders, and continuous monitoring of reputation metrics.
• Autoriteit verwerven (Authority Acquisition) A training program that teaches professionals how to position themselves and their organizations as authoritative experts in their field, building media reputation and establishing thought leadership.
• Speechschrijven (Speechwriting) A full-day training course teaching participants how to create impactful, well-structured, and persuasive speeches, covering speech structure, audience interaction, and delivery techniques, priced at €795 per person excluding VAT.
• Foutloos schrijven (Error-Free Writing) A writing skills course focused on Dutch grammar and spelling rules, covering verb conjugation, compound words, hyphen usage, capitalization, and abbreviations to ensure error-free professional communication.
• Doelgroepgericht schrijven (Audience-Focused Writing) A writing course teaching participants how to identify their target audience and craft effective texts that resonate with specific groups, applicable across websites, brochures, and job postings.
• Content voor social media (Social Media Content) A practical training program on developing effective social media content strategies, covering content creation, influencer partnerships, social media policy development, and performance measurement.
• Succesvolle perscampagne (Successful Press Campaign) A full-day training program teaching participants how to create newsworthy PR campaigns, write compelling press releases, build media contact lists, and effectively approach editors and journalists, priced at €795 per person excluding VAT.
• Omgaan met confrontaties (Dealing with Confrontations) A full-day training course focused on handling difficult questions and confrontational situations, teaching participants how to respond effectively to angry citizens, prepare for challenging questions, and maintain composure under pressure, priced at €795 per person excluding VAT.
• Maatwerk training (Customized Training) Customized training solutions tailored to specific organizational needs, available as incompany sessions exclusively for a single organization's team with content fully tailored to the organization's current developments and specific needs, with pricing upon inquiry.
• One-on-One Training Individual training sessions available for programs such as Reputation Management, with separate pricing from group courses, providing personalized coaching for individual professionals.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Ragan Communications: Communications media and training company offering PR, social media, and crisis communication training courses and webinars. Comparable in product category (PR/comms training) and in serving corporate communications professionals.
• Coolspeaker: Netherlands-based public speaking and presentation training provider. Comparable as a domestic Dutch-market specialist offering presentation and speaking training to professionals and executives.
• TJ Walker International: US-based media and presentation training specialist offering courses similar to PR Academy's mediatraining and presentation training. Comparable as a practitioner-led training business targeting executives and communications professionals.

Broad incumbents

• Edelman: Global public relations firm that also offers executive media and communications training as part of its broader service portfolio. Overlaps with PR Academy's media and crisis training offerings at much greater scale.
• FleishmanHillard: Major global PR agency that provides corporate communications and media training services. Comparable as a provider of PR/communications training but as part of a much broader agency offering.
• CIPR (Chartered Institute of Public Relations): UK professional body for PR that runs training, qualifications, and continuous professional development. Overlaps with PR Academy's professional development training mission but operates at much larger scale across the UK.
• PRCA (Public Relations and Communications Association): UK-based PR trade association offering training programs and CPD for PR professionals. Comparable as a training provider for communications professionals but with broader industry-body remit and UK focus.

Regional players

• Het PR Bureau: Dutch PR agency offering PR strategy and training services to organizations in the Netherlands. Comparable as a Netherlands-based PR services/training provider competing in the same domestic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pr_academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PR Academy