Pràctica
Pràctica was a small Barcelona-based design studio (founded c. 2018, ~8 staff) with a New York office, offering creative design services until 2024, when it split into two successor studios: SMLXL and Principi.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pràctica does
Pràctica was a small design studio founded around 2018 and based in Barcelona, Spain, with an additional office footprint in New York. It operated for approximately six years as a unified boutique design practice before being dissolved in 2024, when it was split into two successor companies: SMLXL, led by Anna Berbiela and Javier Arizu and continuing operations in New York and Barcelona, and Principi, led by Albert Porta and Carlos Bermúdez and continuing the Barcelona practice. The studio had roughly 8 employees and no disclosed technology platform, AI features, or proprietary product offering; its value was delivered through the creative services of its founders and small team.
The business model was that of a services-oriented design firm, generating revenue through project-based client engagements. No pricing model, customer list, contract values, or revenue figures are disclosed in the available data, and no venture or institutional funding is recorded. Pràctica carried no patents, certifications, partnerships, awards, or marketing channel footprint in the source material, and its operating geographies were limited to New York and Barcelona. Following the 2024 split, the original Pràctica entity no longer exists as an operating company; its clients and collaborators are directed to SMLXL and Principi.
Pràctica firmographics
Firmographics- Name
- Pràctica
- Website
- https://practica.design
- Company type
- Private
- Founded year
- 2018
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- Pràctica was a small Barcelona-based design studio (founded c. 2018, ~8 staff) with a New York office, offering creative design services until 2024, when it split into two successor studios: SMLXL and Principi.
- Ownership category
- akta.pro rank
Where Pràctica is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Pràctica business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Pràctica product offering
Product offeringCore offering
Pràctica was a design studio that offered design services to clients. As of 2024, the studio has been split into two separate successor companies — SMLXL (New York and Barcelona) and Principi (Barcelona) — each continuing to deliver design work under their respective founding teams.
Product overview
Pràctica operated as a unified design studio until 2024, when it divided into two separate companies: SMLXL and Principi. Both entities continue design work from Pràctica's former offices in New York and Barcelona. The original Pràctica entity no longer exists as a standalone company following this split.
Differentiator
Problem solved
Functional benefit
Products and services
- SMLXL design services Design studio services offered by SMLXL, the successor entity to Pràctica's New York and Barcelona operations, led by co-founders Anna Berbiela and Javier Arizu.
- Principi design services Design studio services offered by Principi, the successor entity to Pràctica's Barcelona operations, led by co-founders Albert Porta and Carlos Bermúdez.
Companies that use Pràctica
Customer profileIdeal customer profiles1 record
Pràctica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pràctica partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Pràctica competitors and assessment
Company assessmentDirect peers
- Sagmeister (Sagmeister Inc.): Independent founder-led design studio working across branding, environmental, and cultural projects; directly comparable boutique, founder-led design-services business model.
- Folch: Independent Barcelona design studio working across branding, editorial, and cultural projects; highly comparable given shared city, founder-led boutique model, and design-services offering.
- Foreign Policy Design: New York-based independent design studio specializing in branding, identity, and editorial work; directly comparable in city, scale, and creative-services positioning to SMLXL's NYC office.
- Pentagram: Largest independent brand and design firm globally with multi-partner, multi-city structure; directly comparable design-services business model that Pràctica's successor studios operate within, albeit at vastly greater scale.
- Mother Design: Design arm of the Mother agency network working across brand identity and design systems; directly comparable in creative-services category, with similar origin as a founder-/partner-led boutique.
- Collins: Independent brand and design consultancy with offices in New York and San Francisco; directly comparable in brand, identity, and design-strategy services at boutique scale.
- Mucho Studio: Barcelona-based design studio focused on brand, editorial, and cultural-sector work; most directly comparable peer given overlapping geography, scale, and design-services positioning.
- Koto Studio: Independent brand and design studio with offices in London and beyond, focused on identity and branding work; directly comparable in services, scale, and founder-led model.
Regional players
- Studio Dumbar: Rotterdam-based independent design studio with deep brand and identity practice; highly comparable in services and boutique scale though primarily serving European clients rather than the NYC-Barcelona corridor.
Broad incumbents
- IDEO: Established design and innovation consultancy with broad service offerings across product, brand, and systems design; broader incumbent in the same creative-services category Pràctica competed in.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Pràctica social profiles
Digital presencePràctica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pràctica leadership team
Management profileNumber of profiles
Profiles4 records
Pràctica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pràctica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pràctica
What does Pràctica do?
Pràctica was a design studio that offered design services to clients. As of 2024, the studio has been split into two separate successor companies — SMLXL (New York and Barcelona) and Principi (Barcelona) — each continuing to deliver design work under their respective founding teams.
Is Pràctica a public or private company?
Pràctica is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was Pràctica founded?
Pràctica was founded in 2018. It employs 1 to 10 people.
Where is Pràctica based?
Pràctica is headquartered in New York, United States, in the North America region.
Who are Pràctica's main competitors?
Direct peers on record are Sagmeister (Sagmeister Inc.), Folch, Foreign Policy Design, Pentagram, Mother Design, Collins, Mucho Studio and Koto Studio. Studio Dumbar is listed as a regional player. IDEO is listed as a broad incumbent.
Does Pràctica have an API?
No public API is recorded for Pràctica.