prado

What prado does

Prado is a Belgian-founded designer and manufacturer of "invisible home technology" — minimalist electrical outlets, architectural lighting fixtures, and ventilation valves engineered to disappear into walls and ceilings. Founded in 2017 in Belgium by Thibault Renson, the company operates as Prado Europe bv with a US subsidiary, Prado America LLC (Delaware), and an additional European atelier relationship in Brussels. Core products are organized in three lines: the Unifit series of single and duplex outlets (with a patent-pending self-contained cap that eliminates the need for a back box and supports daisy chaining); a trimless and recessed architectural lighting portfolio including trimless spot, trim spot, acrobat, acrojack, and acrotrack 48V track fixtures built from precision-milled anodized aluminum with deep-recessed glass lenses; and Pradovent, a Coanda-effect trimless ventilation valve designed to be mudded into ceilings. The products are ETL-listed to UL-498/CSA-42 for the US and Canada, NYC Department of Buildings approved for hardwired installations, and UL listed across multiple lighting file numbers, with California Title 24 JA8 compliance on key SKUs.

The business model is direct-to-consumer hardware sales through the prado.com e-commerce storefront (with online configurator, secure checkout, and shipping to US and Canada), supplemented by a trade partner program for architects, interior designers, electricians, kitchen builders, and dealers, and a bespoke lighting design service for project-based customers. Pricing is unit-based, ranging from $9 cover plates and $19 power cords to $79–$99 outlets, $69 keystone holders, and $289–$689 lighting fixtures, with a $10 flat shipping under $250 and free shipping above. Marketing relies on Instagram (prado_usa), influencer collaborations with installer accounts in the 180K–850K follower range, curated architect project galleries, SEO, and email. Customer segments span architects and interior designers (primary), design-conscious high-end homeowners (primary), furniture makers and millwork shops, electricians and contractors, and hospitality/commercial developers. The company holds two Red Dot Design Awards (2021 Best of the Best for light + ventilation; 2023 Product Design for Unifit) and showcases partner brands Vervloet (Belgian Royal Warrant Holder, architectural hardware since 1905) and Atelier Luxus (bespoke brass switches since 1995, US collection expected end of 2026). No institutional funding rounds are disclosed, and the company appears bootstrapped and founder-controlled.

Name

prado

Legal name

Prado America LLC

Website

https://prado.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Prado designs and sells minimalist electrical outlets, architectural lighting, and ventilation products through direct e-commerce and trade channels across the US, Canada, and Europe, targeting architects, interior designers, and high-end residential customers.

Ownership category

akta.pro rank

Product category

Architectural Electrical and Lighting Fixtures

NAICS

Residential Electric Lighting Fixture Manufacturing (335131), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)

Keywords

• Minimalist electrical outlets
• Architectural lighting fixtures
• Recessed lighting
• Trimless home technology
• Invisible ventilation valves

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hardware sales - electrical outlets: One-time sale of Unifit electrical outlets including single ($79), duplex ($99), keystone holders ($69), cover plates ($9-$19), and accessories. Revenue generated through direct e-commerce sales to consumers and trade professionals in US and Canada.
2. Hardware sales - lighting fixtures: One-time sale of architectural lighting including trimless spots ($289-$589), acrobat fixtures ($469-$689), trim spots ($369-$549), and acrojack fixtures. Products are UL listed, designed in Belgium, and sold directly through e-commerce.
3. Accessories and installation hardware: Sale of installation accessories including back box cover plates ($9-$19), mud rings ($29-$49), CLT rings ($39-$49), bar hanger kits, power cords ($19-$29), plaster frames ($49-$109), and installation tools like Forstner bits ($19) and rabbeting router bits ($19).
4. Ventilation products: Sale of Pradovent trimless ventilation valves ($89) and compatible mud rings ($39) featuring Coanda effect technology for invisible ceiling ventilation.
5. Professional services - lighting design: Bespoke lighting design services offered to customers with specific projects. Website includes 'Request a lighting design' functionality for tailored project consultations.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

Prado designs, manufactures, and sells "invisible home technology" — minimalist electrical outlets (Unifit series), architectural recessed and track lighting fixtures, and invisible ventilation valves (Pradovent). Products are designed in Belgium and sold directly to consumers and trade professionals (architects, interior designers, electricians, kitchen builders) via e-commerce and trade partner programs in the US and Canada.

Product overview

Prado is an 'invisible home technology' company offering three integrated product lines: the Unifit Series (minimalist electrical outlets and accessories), Lighting (architectural recessed and track fixtures), and Pradovent (invisible ventilation valves). The Unifit Series, launched in 2017, includes single and duplex outlets with innovative self-contained cap technology that eliminates the need for back boxes, plus accessories like cover plates, trim rings, and keystone holders. The Lighting portfolio features recessed fixtures (trimless spot, trim spot, acrobat, acrojack, acrotrack) in multiple sizes and configurations with high lumen output, adjustable optics, and brass finish options. Pradovent provides invisible ceiling ventilation using Coanda effect technology. All products emphasize minimalist design, easy installation, and architectural integration into walls and ceilings.

Differentiator

Problem solved

Functional benefit

Products and services

• Unifit outlet | single Minimalist single electrical outlet with adjustable lugs for drywall, wood, and stone installation. Features optional self-contained cap eliminating need for back box, available in hardwired, self-contained, or corded configurations. ETL listed, tamper-resistant, and NYC DOB approved.
• Unifit outlet | duplex Dual-outlet version of the Unifit minimalist outlet with two outlets on a single connection point, optional self-contained cap, supports daisy chaining. Compatible with standard back boxes or self-contained installation.
• Unifit keystone holder Empty keystone holder that integrates into drywall, wood, and stone. Compatible with universal keystones including RJ45, HDMI, USB-A, USB-C. Requires cover plate (sold separately).
• Outlet cover plate Cover plates for Unifit outlets available in seven colors (white, black, sand, clay, stone, espresso, graphite) for single/duplex and 15A/20A configurations. Paintable and removable without tools.
• Trimless spot Best-selling recessed downlighter made from precision milled anodized aluminum with deep recessed glass lens for glare-free light. Available in long and short versions with multiple optic angles and color temperatures. IP44/IP65 rated.
• Trim spot Recessed ceiling light made from precision milled anodized aluminum with deep recessed glass lens for glare-free lighting. Available in short and long versions.
• Trim spot adjustable Adjustable fixture that tilts up to 40° and delivers up to 800 lumens. Can serve as both downlight and accent lighting for artwork.
• Trimless spot adjustable Adjustable fixture for modular 2-1/4" system. Tilts up to 40°, delivers up to 800 lumens. Functions as downlight or accent lighting for clean ceiling appearance.
• Trimless spot mini Compact luminaire delivering up to 800 lumens through 1-1/2" hole. Made from precision milled anodized aluminum with retractable design and deep recessed lens. IP44/IP65 rated.
• Acrobat mini | short Fully adjustable fixture (vertical 60°, horizontal 360°). Delivers up to 700 lumens with recessed lens for glare-free experience. Features invisible hinge and trimless ceiling disc.
• Acrobat mini | long Fully adjustable fixture (v 60°, h 360°) with up to 925 lumens. Features recessed lens for glare-free lighting, invisible hinge, and trimless ceiling disc.
• Acrobat surface mini | short Fully adjustable surface-mount fixture (v 90°, h 360°) delivering up to 700 lumens. Features invisible hinge and surface mounting kit. IP20 dry-location rated.
• Acrojack mini | long Fully adjustable fixture (v 90°, h 360°) delivering up to 925 lumens. Features invisible hinge design and deep recessed lens for glare-free lighting.
• Acrotrack mini | short Classic track fixture for 48V tracks. Features recessed lens for glare-free experience and invisible hinge design. UL (E545856) certified.
• Pradovent First ventilation valve (ø108) with Coanda effect designed to be mudded in for almost invisible effect. Fits into ø5" ventilation ducts. Adjustable in 32 positions with max 30 cfm air flow and <25dB(A) noise level.
• Lighting design consultation Bespoke lighting design service offered to customers with specific projects, with project consultations delivered by Prado's lighting designers.

Quantifiable outcome

• 10,000+ customers trust Prado products
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• VervloetcoreStrategic or Co-development PartnerVervloet is showcased on Prado's US website as a partner brand representing over 150 years of Belgian excellence. Vervloet has manufactured architectural hardware since 1905, with an in-house atelier in Brussels. They are a Belgian Royal Warrant Holder with an archive of over 60,000 unique pieces. The partnership brings artisanal hardware craftsmanship to Prado's invisible home technology ecosystem.
• Atelier LuxuscoreStrategic or Co-development PartnerAtelier Luxus is featured on Prado's US website as a partner brand crafting bespoke switches since 1995. With over 30 years of experience, Atelier Luxus creates bespoke switches and architectural solutions from hand-finished brass, contributing to Europe's finest projects. Their first US collection is expected by end of 2026.
• IntertekcoreTechnology or IntegrationIntertek provides ETL certification services for Prado's Unifit outlets. Products are tested and certified to UL-498/CSA 42 standards for US and Canada. Control Number: 5029983. Intertek's ETL mark indicates independent testing and certification meeting rigorous safety requirements.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Flos: Flos is a premium architectural and decorative lighting brand known for minimalist designer fixtures. Both compete for the same architect-led, high-end residential and hospitality specifications with strong design DNA.
• Gira: Gira produces premium switches, outlets, and building technology with a minimalist aesthetic for architectural projects. Both brands serve the same design-conscious architect and developer segments with high-finish electrical installations.
• Buster + Punch: Buster + Punch is a London-based design brand offering luxury switches, outlets, and lighting fixtures with an industrial-luxury aesthetic. They share Prado's DTC-first, design-led, architect-and-designer-targeted GTM and product mix.
• Forbes & Lomax: Forbes & Lomax is a UK maker of minimalist 'invisible' switches and outlets that disappear into walls. They are the closest direct peer to Prado's Unifit line in product philosophy, target customer, and design language.
• iGuzzini: iGuzzini is an Italian architectural lighting brand specializing in minimalist recessed fixtures for high-end commercial and residential projects. Their trimless and adjustable spotlight families compete directly with Prado's lighting line for the same specifications.
• Delta Light: Delta Light specializes in architectural recessed and trimless downlighting favored by architects and interior designers. Their trimless spotlight portfolio directly competes with Prado's Acrobat, Acrojack, and Trimless Spot lines on aesthetics and specification channels.
• Meljac: Meljac is a French luxury maker of bespoke brass switches and outlets for high-end residences, hotels, and yachts. They share Prado's design-led, architect-targeted positioning and premium price points, particularly with Atelier Luxus as a partner brand.
• Jung: Jung is a German manufacturer of premium minimalist switches and outlets widely specified in high-end architecture. Like Prado, Jung competes in the design-forward electrical installation category targeting architects and designers.

Broad incumbents

• Legrand: Legrand is a global leader in wiring devices, outlets, switches, and building systems. They offer premium design-led sub-brands (e.g., Adorne, Arteor) that overlap with Prado's positioning but operate across much broader commercial and residential channels.
• Lutron: Lutron is the dominant North American lighting controls and dimmer brand. As a broad incumbent, they span residential and commercial with a wider portfolio but lack Prado's minimalist architectural-integration design language.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/prado_usa
• LinkedInlinkedin.com/company/prado-official

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about prado