Prague City Golf

What Prague City Golf does

Prague City Golf (PCG) operates a multi-location golf resort portfolio in the Prague metropolitan area, comprising three venues: Zbraslav (18-hole championship course with driving range and clubhouse), Vinoř (18-hole championship course with 6-hole academy, 300m driving range, and 11 on-site apartments), and Rohan (an urban training facility in central Prague featuring Toptracer ball-tracking technology across all driving bays). The company serves recreational golfers, families, corporate event clients, tourists, and golf beginners through a bundled resort offering that combines golf play, professional instruction (PCG Academy), accommodation, dining (Soul.ad restaurant at Zbraslav and Vinoř), and event hosting for weddings, corporate events, and teambuilding.

The business is structured across two Czech legal entities — Prague City Golf s.r.o. (a private limited company handling commercial operations, e-commerce, and e-shop) and Prague City Golf Club z.s. (a nonprofit club association managing membership and federation activities) — with Natland acting as the project's general financial partner. The technology stack is operational rather than transformational: the GolferIS Market platform powers e-commerce, QR-code ball dispensing runs across all three sites, GP Webpay and Comgate handle payments, and the Czech Golf Federation integration supports official handicap management and tournaments. The Prague Golf Card extends the company's reach beyond its owned courses by aggregating four external partner courses (Black Bridge, Loreta Pyšely, Mstětice, Beřovice) into a single transferable multi-course product.

Revenue is generated through a mix of recurring and transactional streams: annual memberships at 2,300–10,490 CZK, PLATINUM lifetime memberships at 55,000–110,000 CZK, pay-as-you-go green fees of 1,350–2,150 CZK, driving range passes, professional lessons (1,300 CZK per 50-minute session), beginner courses (16,500 CZK including handicap exam), accommodation at Vinoř apartments and Jezero.ooo glamping, restaurant sales, and merchandise. The go-to-market motion is direct-to-consumer with an e-commerce-first purchase path, supplemented by event-driven marketing for corporate and social event bookings. Founded in 2013, the company operates with a disclosed headcount of 8 employees, reflecting a lean organizational structure that outsources course maintenance, food service, and seasonal operations to contracted partners.

Name

Prague City Golf

Legal name

Prague City Golf s.r.o.

Website

https://praguecitygolf.cz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Prague City Golf operates a three-location golf resort portfolio in the Prague metro area, offering championship courses, an urban Toptracer training center, professional instruction, accommodation, dining, and event hosting to recreational golfers, families, corporate clients, and tourists.

Ownership category

akta.pro rank

Product category

Golf Resort & Leisure Hospitality

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYTHAGAAAH

Golf & Leisure Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGACAH

Luxury Golf Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYMPAKABAE

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

Keywords

• Golf resort operations
• Golf course memberships
• Golf instruction services
• Golf academy training
• Golf hospitality packages

Headquarters

HQ city

Prague (Lipence)

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Green Fees: Revenue from 18-hole and 9-hole golf games at Zbraslav and Vinoř courses, with varying prices for weekdays and weekends.
2. Membership Programs: Annual memberships with various tiers (Basic, Practice, Party, Play) plus PLATINUM lifetime memberships with unlimited play and additional benefits.
3. Driving Range: Revenue from driving range balls sold in baskets (1, 10, or 30 baskets) available at all three locations.
4. PCG Academy: Golf instruction services including beginner courses (15 lessons + test for handicap 54), trial lessons, and trainer packages.
5. Restaurant Soul.ad: On-site dining at Zbraslav and Vinoř locations serving international cuisine.
6. Accommodation: Apartments at Vinoř (11 units) and glamping at Jezero.ooo in Lipence.
7. Merchandise: PCG branded merchandise including golf balls, apparel, umbrellas, caps, water bottles sold via e-shop.
8. Prague Golf Card: Multi-course golf card offering 7 rounds at 6 Prague-area courses including Black Bridge, Loreta Pyšely, Zbraslav, Vinoř, Mstětice, and Beřovice.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Prague City Golf operates a multi-location golf resort portfolio with three facilities in the Prague metropolitan area: an 18-hole championship course at Zbraslav, an 18-hole championship course with a 6-hole academy and 300m driving range at Vinoř, and an urban training center with Toptracer technology at Rohan. The company sells green fees, annual and lifetime golf memberships, driving range access, professional golf instruction through PCG Academy, on-site accommodation, and restaurant services.

Product overview

Prague City Golf operates a multi-location golf resort portfolio consisting of three distinct facilities: Zbraslav (18-hole championship course), Vinoř (18-hole championship course with 6-hole academy and 300m driving range), and Rohan (urban training center with Toptracer technology). The core offering centers on golf memberships (annual and lifetime PLATINUM tiers with bundled packages PRACTICE, PARTY, and PLAY), green fee vouchers, and the Prague Golf Card for multi-course access. Adjacent services include PCG Academy (professional golf instruction), Stay & Play accommodation packages at the Vinoř apartments, Soul.ad restaurant, and branded merchandise. The company also offers event hosting for weddings, corporate events, and teambuilding. The e-commerce platform (GolferIS Market) enables online purchasing of memberships, green fees, driving range balls, and academy services.

Differentiator

Problem solved

Functional benefit

Brands

• Soul.ad: Restaurant concept offering international cuisine in Lipence and Vinoř locations.
• PCG Academy
• Prague City Golf Club
• Apartments by Prague City Golf
• Jezero.ooo
• Prague Golf Card

Products and services

• Annual Golf Membership (Roční členství) Annual golf membership providing access to PCG Club benefits including green fees on 18-hole courses (Zbraslav or Vinoř), driving range discounts, golf lessons, and discounts on restaurants and accommodation. Targeted at individual golfers and families.
• PLATINUM Lifetime Membership (PLATINUM Celoživotní členství) Premium lifetime membership offering unlimited play on Zbraslav and Vinoř courses, 50% driving range discount, 25% restaurant discount, complimentary wellness access, and partner resort benefits. Targeted at committed golfers and families.
• Prague Golf Card Multi-course annual golf card offering 7 rounds on 18 holes across 6 Prague-area golf courses (Black Bridge, Loreta Pyšely, Zbraslav, Vinoř, Mstětice, Beřovice). Available in Monday-Friday or unrestricted versions.
• Green Fee Vouchers Vouchers for 9 or 18 holes of golf valid at Vinoř or Zbraslav courses, available in weekday or weekend variants. For individual golfers and visitors.
• Driving Range Access Golf driving range balls available in single baskets (50 pieces) or bulk packages of 10 or 30 baskets, dispensed at automated QR-code stations across Zbraslav, Vinoř, and Rohan locations.
• PCG Academy - Golf Lessons Professional golf instruction including 'Try Golf' packages, 'Start Golf' complete courses (15 lessons + exam for handicap 54), and individual or group lessons with professional coaches at Zbraslav, Vinoř, and Rohan.
• Stay & Play Packages Accommodation and golf packages combining apartment stays at Vinoř with unlimited golf and buggy rental, available for 1-2 persons in weekday or weekend versions.
• Zbraslav Championship Golf Course 18-hole championship golf course with driving range, The MeetPoint clubhouse, and Lipence clubroom. Located at Prague 5 - Lipence. Open to all golfers.
• Vinoř Golf Course & Academy 18-hole championship golf course with 6-hole academy, 300m driving range, and comprehensive training facilities. Home to PCG Academy training center.
• Rohan Training Center
• Soul.ad Restaurant
• Apartments by Prague City Golf
• Event Hosting Services
• PCG Brand Merchandise

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Česká golfová federace (ČGF)coreStrategic or Co-development PartnerCzech Golf Federation partnership for player registration, handicap management, and tournament integration.
• Soul.ad RestaurantcoreStrategic or Co-development PartnerRestaurant concept operating at Zbraslav and Vinoř locations, offering international cuisine for resort visitors.
• Jezero.ooo (Glamping)minorStrategic or Co-development PartnerGlamping accommodation partner at Lipence, offering lodging with access to PCG resort facilities.
• BMW Auto WallisminorOthersAutomotive partner providing vehicle sponsorship or related services.
• Black Bridge Golf ResortminorChannel Partner/ Reseller/ DistributorPartner in Prague Golf Card multi-course program, allowing cardholders to play at their 18-hole course.
• Loreta PyšelyminorChannel Partner/ Reseller/ DistributorPartner in Prague Golf Card multi-course program, allowing cardholders to play at their golf course.
• Golf MstěticeminorChannel Partner/ Reseller/ DistributorPartner in Prague Golf Card multi-course program, allowing cardholders to play at their golf course.
• Golf BeřoviceminorChannel Partner/ Reseller/ DistributorPartner in Prague Golf Card multi-course program, allowing cardholders to play at their golf course.
• Ministerstvo školství, mládeže a tělovýchovy (MŠMT)minorOthersMinistry of Education, Youth and Sports - institutional partner.
• Hlavní město PrahaminorOthersCity of Prague - municipal support and partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Troon Golf: Global golf course management and hospitality company operating premium resort courses. Comparable because PCG is effectively a multi-course resort operator with hospitality, the same bundle that Troon manages at scale.
• Topgolf: Global urban golf entertainment operator with technology-driven driving ranges. Comparable through the Rohan Toptracer concept: tech-enabled, urban-location golf entertainment targeting casual and non-traditional players.

Direct peers

• Karlštejn Golf Resort: Czech championship golf resort offering course, accommodation, and academy. Comparable as a Czech resort-course competitor with a similar full-service value proposition targeting Prague golfers and tourists.
• Loreta Pyšely: Prague-area golf course participating in the Prague Golf Card alongside PCG. Directly comparable as a same-card partner competing for the same regional player pool.
• Black Bridge Golf Resort: Prague-area 18-hole golf course and partner in the Prague Golf Card multi-course program. Directly comparable because it competes for the same Prague metro golfer base and pools demand with PCG through the same card product.
• Golf Mstětice: Prague-area course participating in the Prague Golf Card. Comparable regional competitor sharing the same multi-course access product and targeting the same Prague golfer base.
• Albatross Golf Resort: Large full-service golf resort in the Czech Republic offering championship course, hotel, restaurant, and academy services. Closely comparable multi-venue resort model with bundled hospitality offerings similar to PCG's Zbraslav/Vinoř/Rohan portfolio.
• Konopiště Golf Course: Well-known Czech championship golf course near Prague with on-site hotel and academy. Comparable because it is a destination resort course competing for the same Prague-area premium golfer and tourist segment.

Regional players

• Royal Golf Club Mariánské Lázně: Historic Czech golf club in the Karlovy Vary region. Comparable as a premium Czech club offering memberships and championship play, though it primarily serves a different geographic catchment than Prague.
• Golf Resort Monachus: Czech multi-course golf resort outside Prague. Comparable resort model with bundled accommodation and academy, but operating in a different regional catchment than PCG's Prague-centric locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/praguecitygolf
• LinkedInlinkedin.com/company/prague-city-golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prague City Golf