Práh jižní Morava

What Práh jižní Morava does

Práh jižní Morava, z.ú. is a non-profit social services organization (public benefit institution under Czech law) headquartered in Brno that delivers free community mental health and psychosocial support across the South Moravian Region. Founded in 2002, the organization operates 15 multidisciplinary teams — including regional field teams, community teams, an Early Support Team, a Family Support Team, a Children's and Youth Team, and the Centrum duševního zdraví (jointly with Psychiatrická nemocnice Brno) — that work in clients' natural environments (homes, schools, workplaces) across ORP areas of Brno, Znojmo, Blansko, Hodonín, Břeclav, and surrounding districts. In school year 2025/2026 it delivered 108 prevention programs reaching over 2,100 students and parents, and is launching a new crisis team for children and adolescents in the Olomouc Region in January 2027.

The business model is grant-funded and non-commercial at the point of service. Core social services are provided free of charge; revenue is drawn from grants and subsidies from the South Moravian Region, municipalities (Brno, Břeclav, Hodonín, Znojmo, Blansko, etc.), the Ministry of Labour and Social Affairs, the Ministry of Health, and EU/EEA programs (European Social Fund, Norwegian Funds, EEA grants), supplemented by individual and corporate donations and minor income from social enterprises (Café Práh at Galerie Vaňkovka plus Kafinet a Bistro, Café na Prahu, a gastro production facility, sewing and handcraft workshops, and product sales) and fee-bearing accredited training (e.g., DBT training at 3,800 CZK). Customer acquisition is community-led, driven by referrals from schools, healthcare providers, and social services, plus destigmatization campaigns (Měsíc bláznovství, Dny duševního zdraví), Práh Fest, and the Škola zotavení peer-led Recovery School.

The organization employs approximately 40 people and is led by Director Blanka Veškrnová, with Professional Directors Marie Zimmermannová and Jiří Šupa, and team leaders across all operational units. Technology is not a core component; digital presence is limited to informational websites, social media, and standard communication channels. The model is differentiated by integrating peer specialists with lived experience, applying evidence-based approaches (Open Dialogue, DBT, Motivational Interviewing), and operating a hybrid service-plus-social-enterprise structure that combines grant-funded community mental health delivery with sheltered employment through its café and workshop network.

Name

Práh jižní Morava

Legal name

Práh jižní Morava, z.ú.

Website

https://prahjm.cz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Práh jižní Morava is a non-profit (z.ú.) community mental health organization in Brno, Czech Republic, providing free multidisciplinary psychosocial support, crisis intervention, school prevention, and social enterprises across the South Moravian Region, with planned expansion to Olomouc in 2027.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industry

Disability Services & Independent Living Support (BPAGACAG)

Keywords

• Community mental health
• Psychosocial rehabilitation
• Crisis intervention services
• Supported employment
• Destigmatization campaigns

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Social Enterprise Revenue (Café Práh and workshops): Café Práh generates revenue through food and beverage sales. The café also serves as a social enterprise providing sheltered employment for people with mental health difficulties, creating a hybrid model where commercial activity supports social mission.
2. Government Grants and Subsidies: The organization receives ongoing funding from the South Moravian Region (Jihomoravský kraj), municipalities (Brno, Břeclav, Hodonín, Znojmo, Blansko, etc.), the Ministry of Labour and Social Affairs (MPSV), and the Ministry of Health (MZČR). Projects are co-financed by EU funds including European Social Fund (ESF), Norwegian Funds, and European Economic Area grants.
3. Donations and Charitable Contributions: Individual and corporate donors contribute through one-time and regular financial gifts. Fundraising campaigns support specific initiatives such as the crisis team vehicle campaign for Olomouc region. Corporate donors include Safina and community groups such as KytarovkaBrno.
4. Education and Training Fees: Accredited training programs such as the Dialectical Behavioural Therapy training are offered for a fee (3,800 CZK introductory price), generating minor revenue from professional development courses.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Práh jižní Morava provides free, community-based psychosocial rehabilitation, crisis intervention, early support, family support, and housing support services to people with mental health difficulties across the South Moravian Region of the Czech Republic, delivered through 15 multidisciplinary field and office teams. Alongside direct services, the organization operates social enterprises — Café Práh, Kafinet a Bistro, Café na Prahu, gastro production, sewing and craft workshops — that create sheltered employment opportunities for people with mental illness.

Product overview

Práh jižní Morava is a registered social services non-profit organization (z.ú.) operating a multi-faceted portfolio of mental health support services and social enterprises. The organization offers two main categories of products and services: (1) Social enterprises providing sheltered employment including Café Práh, Kafinet a Bistro, Café na Prahu, gastro production facility, sewing workshop, handcraft workshop, and product sales; and (2) Professional social services including the Recovery School (Škola zotavení), school-based prevention programs, crisis intervention teams (Tým včasné podpory, Krizová pomoc, Terénní tým pro děti a mladistvé), regional field teams covering East/South/North regions, a Community Team, Family Support Team, and the Mental Health Center (CDZ) in partnership with Psychiatric Hospital Brno. These services work together to provide comprehensive support from crisis intervention to employment support and community integration for people with mental health difficulties.

Differentiator

Problem solved

Functional benefit

Brands

• Café Práh: Social enterprise café operating since 2005 in Vaňkovka Gallery Brno, providing protected employment for people with mental health difficulties.
• Škola zotavení (Recovery School)
• Centrum zotavení (Recovery Center)
• Ne.JSEM.cv.OK
• Práh Fest
• Měsíc bláznovství (Month of Madness)

Products and services

• Café Práh Social enterprise café at Galerie Vaňkovka, Brno, providing food and beverage services and sheltered employment for people with disabilities to support their reintegration into the open labour market.
• Kafinet a Bistro Café and bistro operating within Práh's social enterprise network, providing employment for people with mental health difficulties.
• Café na Prahu Café location within Práh's social enterprise network offering food and beverage service and sheltered employment.
• Gastro výrobna (Gastro Production Facility) Gastro production facility within Práh's social enterprises providing work opportunities for people with disabilities.
• Šicí dílna (Sewing Workshop) Sewing workshop providing employment and skills training for people with mental health difficulties, producing textile products for sale.
• Výrobní dílna rukodělná (Handcraft Workshop) Handcraft production workshop offering work opportunities for people with disabilities, producing items sold via Prodej výrobků and Café Práh.
• Prodej výrobků (Sales of Sheltered Workshop Products) Retail sales of products from protected workshops across the Czech Republic and from Práh's own production, including wooden and textile toys, bags, jewellery, and candles.
• Škola zotavení (Recovery School) Peer-led educational program at Club Naděje, Tuřanka 12, Brno, offering workshops and courses for people with mental health experience, covering topics such as recovery stories, mental health, healthy nutrition, time management, death and meaning, and creative expression.
• Workshopy a programy primární prevence pro školy (School Primary Prevention Workshops) Primary prevention workshops and programs delivered directly in basic and secondary schools, reaching over 2,100 students in school year 2025/2026 across 108 programs in Brno and the South Moravian region, addressing mental health topics through trained preventists and peer specialists.
• PRÁH Fest Annual festival connecting mental health professionals, artists, and people with personal experience of mental health difficulties, featuring talks, performances, and community building activities.
• Krizový tým pro děti a dospívající Olomouc (Crisis Team for Children and Adolescents Olomouc) Rapid mental health crisis intervention service for children and adolescents in the Olomouc Region, delivering field-based support in natural environments.
• Krizová pomoc (Crisis Help) Crisis intervention service for people aged 11-35 from Brno experiencing psychological crisis, providing rapid response and support in their natural environment.
• Tým včasné podpory (Early Support Team) Rapid free support team for psychological crisis and difficult life situations for people aged 11-64 in Brno, applying the Open Dialogue approach in cooperation with the Psychiatric Clinic of Fakultní nemocnice Brno.
• Terénní tým region východ (Regional Field Team East) Field team serving ORP areas of Hodonín, Veselí nad Moravou, Břeclav, Hustopeče, and Mikulov, providing psychosocial support in natural environments for people with mental health difficulties.
• Terénní tým region jih (Regional Field Team South) Field team serving ORP areas of Znojmo, Moravský Krumlov, Ivančice, Pohořelice, and Židlochovice.
• Terénní tým region sever (Regional Field Team North) Field team serving ORP areas of Blansko, Boskovice, Kuřim, Rosice, Šlapanice, and Tišnov.
• Komunitní tým (Community Team) Community team in Brno providing multidisciplinary support using DBT elements, Motivational Interviewing, and crisis intervention for people aged 18-80 with mental health difficulties.
• Tým podpory rodiny (Family Support Team) Family support team providing socially activating services for families with children aged 0-18 in the Brno-město district where a family member has mental health difficulties.
• CDZ PN Brno – Centrum duševního zdraví (Mental Health Centre) Mental Health Centre co-operated with Psychiatrická nemocnice Brno (Psychiatric Hospital Brno), providing field-based integrated health-social support for people with serious mental illness across Brno districts.
• Terénní tým pro děti a mladistvé (Field Team for Children and Adolescents) Field team for children and adolescents providing early intervention and outreach support for young people with mental health difficulties in Brno.
• Sociálně aktivizační služba pro rodiny s dětmi (Socially Activating Service for Families with Children) Socially activating service for families with children aged 7-18 in Brno where healthy development is threatened by mental health difficulties of a family member.
• Accredited DBT Training for Professionals

Quantifiable outcome

• 44 clients achieved significant recovery progress during a single multidisciplinary cooperation project (2023)
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Jihomoravský kraj (Multidisciplinary Cooperation Project)coreStrategic or Co-development Partner · 1 May 2023Project 'Práh — Development of Multidisciplinary Cooperation in Teams for Persons with Mental Illness' was co-financed by the South Moravian Region (May–December 2023). The project integrated healthcare professionals into social service teams, improving coordinated care for clients with both social and health needs.
• MAS Boskovicko PLUS (Local Action Group)minorStrategic or Co-development Partner · 1 April 2023Local action group co-financing social inclusion projects for people with mental illness on the Boskovicko territory, through EU European Social Fund programs (projects CZ.03.02.01/00/22_008/0000109).
• MAS Moravský kras (Local Action Group)minorStrategic or Co-development Partner · 1 April 2023Local action group co-financing community life and needed services project (CZ.03.02.01/00/22_008/0000075) focused on improving mental health in families on the Moravian Karst territory.
• Norská univerzita vědy a techniky (Norwegian University of Science and Technology — NTNU)coreStrategic or Co-development Partner · 1 January 2022Norwegian partner in the 'Early Support' project, providing expertise in the Open Dialogue approach — a Finnish model for flexible and intensive support for people in crisis and their networks. NTNU supports development of joint practices between healthcare, social services, and families.
• Jihomoravský kraj (South Moravian Region)coreStrategic or Co-development PartnerThe South Moravian Region is the primary public authority partner, providing ongoing financial support and political backing for Práh's operations. The region co-finances multiple projects and provides institutional endorsement for campaigns such as Měsíc bláznovství and Dny duševního zdraví. The organization also advocates jointly with regional representatives for community mental health services development.
• Statutární město Brno (City of Brno)coreStrategic or Co-development PartnerThe City of Brno provides financial support and is a key municipal partner for mental health services in the regional capital. The city co-finances Dnů duševního zdraví and supports the organization's community-based mental health initiatives.
• Psychiatrická nemocnice Brno (Psychiatric Hospital Brno)coreStrategic or Co-development PartnerPráh co-operates CDZ PN Brno (Centrum duševního zdraví — Mental Health Centre) with the Psychiatric Hospital Brno. This is a health-social integrated service providing field-based support for people with serious mental illness. Located at Jugoslávská 17, Brno.
• Fakultní nemocnice Brno (FN Brno) — Psychiatric CliniccoreStrategic or Co-development PartnerThe Psychiatric Clinic of FN Brno is a key clinical partner, collaborating on the Early Support Team project and network meetings in the Open Dialogue approach. The project 'Early Support — Strengthening Mental Health in Children and Adolescents through Early Intervention' is implemented in cooperation with FN Brno's Child and Adolescent Psychiatry Department and co-financed by Norwegian Funds and the Ministry of Health.
• Masarykova univerzita (MUNI) — Faculty of Social StudiescoreStrategic or Co-development PartnerThe Faculty of Social Studies at Masaryk University collaborates on destigmatization activities, hosts events for Měsíc bláznovství, and participates in the organization's educational outreach. The faculty's Psychology program students also engage in practical cooperation with Práh's teams.
• Jednota pro deinstitutionalizaci (Association for Deinstitutionalization)coreStrategic or Co-development PartnerPráh participates in the national 'Ať komunitní služby kvetou' (Let Community Services Flourish) campaign initiated by this association. The campaign connects organizations across the Czech Republic to advocate for community-based mental health services and opposes institutional care models.
• Člověk v tísni (People in Need)minorStrategic or Co-development PartnerFollowing the 2021 tornado disaster in South Moravia, Práh collaborated with Člověk v tísni to coordinate psychosocial support for affected communities in Lužice, Pánov, and Mikulčice. Člověk v tísni facilitated initial contact with affected residents.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Charita Česká republika: Largest Czech social-services network operating across health, social, and humanitarian aid with a much broader mandate; comparable in non-profit, mission-driven social-services delivery and regional footprint but offers mental health only as one of many service lines.
• Diakonie ČR: Nationwide Czech social-services network of Protestant-diakonal organisations delivering social care, mental-health support, and community services; comparable as a major non-profit social-services operator but with broader, less MH-specialised portfolio.

Direct peers

• Fokus Praha: One of the leading Czech community mental-health NGOs operating multidisciplinary field teams, CDZs, crisis intervention, and supported-employment programmes in Prague — directly comparable in service mix and target population to Práh jižní Morava.
• Bona cura: Czech mental-health services provider operating community mental-health centres and psychosocial rehabilitation services across multiple regions, with overlapping offerings in community-based care and supported employment for people with mental illness.
• Péče o duševní zdraví, z.s. Czech non-profit focused on advocacy, peer support, and community-based services for people with mental illness; shares Práh's emphasis on peer involvement, recovery-oriented practice, and deinstitutionalisation.
• Spolek Práh: Prague-based originator of the Práh model for community-based mental health social services, sharing the same recovery-oriented, multidisciplinary approach and historical founder Blanka Veškrnová; operates the analogous Prague counterpart to Práh jižní Morava's South Moravia services.

Emerging players

• Centrum pro rozvoj péče o duševní zdraví: Czech organisation focused on training, capacity building, and advocacy for community mental-health services; engages with the same CDZ reform and deinstitutionalisation agenda as Práh and supports many of the same provider organisations.

Regional players

• Ledovec, z.s. Czech mental-health social services organisation operating in the Zlín Region, providing psychosocial rehabilitation and community-based support to people with mental health difficulties — highly comparable service model in a neighbouring Czech region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtPcmJvJgtcw7ws7_a4CISw
• Facebookfacebook.com/prahjiznimorava
• Instagraminstagram.com/prah_jizni_morava
• LinkedInlinkedin.com/company/pr%C3%A1h-ji%C5%BEn%C3%AD-morava

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Práh jižní Morava