PRAIRIELAND UNITED WAY INC

Name

PRAIRIELAND UNITED WAY INC

Legal name

Prairieland United Way

Website

https://prairielandunitedway.org

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Philanthropy Services

NAICS

Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

Keywords

• Workplace giving campaigns
• Community fundraising
• Nonprofit philanthropy
• Human service programs
• Donor allocations

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Annual Workplace Campaigns: Primary revenue stream from annual workplace giving campaigns. Employees donate through payroll deductions or online tools. Many companies match employee donations dollar for dollar. Goal for 2025-26 campaign is $475,000.
2. Individual Donations: Direct donations from individuals via online portal (PayPal) or by mailing checks. 100% of donations are invested back into the community through funded programs.
3. Community Sponsorships: Corporate sponsors provide support to cover administrative costs, enabling 100% of donor gifts to be invested in community programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Prairieland United Way raises charitable funds through annual workplace giving campaigns and individual donations, then channels 100% of those contributions through volunteer-led allocations panels to a network of more than 40 partner agencies delivering human services. It also operates the Prairieland UW Helpline as a community resource referral line and partners on the Imagination Library early-childhood literacy program.

Product overview

Prairieland United Way operates as a unified nonprofit service organization rather than a platform-plus-modules architecture. The core offering is an integrated system of fundraising and resource distribution comprising the Annual Giving Campaign as the primary fundraising vehicle, supported by workplace giving programs, an allocations process for distributing funds to partner agencies, a community helpline, and various recognition programs. The organization serves as a central coordinator connecting donors, corporations, and volunteers with over 28 partner agencies providing human services across Morgan, Cass, Scott, and northern Greene Counties in Illinois. Key programs include the Imagination Library for early childhood literacy and the Helen Baldwin Distinguished Service Award for volunteer recognition.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Giving Campaign

Quantifiable outcome

• 100% of donations invested in community programs
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Bound to Stay Bound Books FoundationcoreStrategic or Co-development PartnerPartnership to provide books to children from birth to age five in Morgan, Cass, Scott & Greene County. Part of Imagination Library program delivering one book monthly directly to families' homes at no cost.
• The Dollywood FoundationcoreStrategic or Co-development PartnerImagination Library program partner providing book delivery services to young children in the region at no cost to families.
• Advocacy Network for ChildrenminorOthersPartner agency receiving United Way funding to support children and family advocacy programs in the community.
• American Red CrossminorOthersPartner agency receiving United Way funding to support blood drives and disaster relief services.
• Big Brothers Big SistersminorOthersPartner agency receiving United Way funding for youth mentoring programs.
• Boy Scouts of AmericaminorOthersPartner agency receiving United Way funding for youth development and scouting programs.
• YMCAminorOthersPartner agency (Jacksonville YMCA) receiving United Way funding for community health and youth programs.
• Salvation ArmyminorOthersPartner agency receiving United Way funding for social services and emergency assistance.
• Girl ScoutsminorOthersPartner agency receiving United Way funding for girls' leadership development programs.
• Cass County Food PantryminorOthersPartner agency receiving United Way funding for food security programs in Cass County.
• Crisis Center FoundationminorOthersPartner agency receiving United Way funding for crisis intervention and support services.
• Teen ReachminorOthersPartner agency receiving United Way funding for youth development and after-school programs.
• MY'S KidsminorOthersPartner agency receiving United Way funding for children and family services.
• Bright FuturesminorOthersPartner agency receiving United Way funding for youth education and support programs.
• Prairie Center Against Sexual AssaultminorOthersPartner agency receiving United Way funding for sexual assault prevention and support services.
• North Greene Food Pantry & Emergency ServicesminorOthersPartner agency receiving United Way funding for food security and emergency assistance in Greene County.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Others

• Goodwill Industries International: A national nonprofit with overlapping human-services and workforce-development cause areas. Operates in the same community-services domain as Prairieland's funded agencies but as a direct service operator rather than a grantmaking intermediary.
• American Red Cross: A national nonprofit and one of Prairieland's funded partner agencies. Comparable as a nonprofit operating in overlapping cause areas (disaster relief, blood services), though structured as a direct service provider rather than a federated grantmaker.
• Feeding America: A national food-security nonprofit affiliated with multiple food pantries that Prairieland funds. Comparable as a nonprofit operating in an overlapping cause area (food security), but at vastly larger national scale.
• The Salvation Army: A national nonprofit and a funded Prairieland partner agency. Operates overlapping human-service programs (emergency assistance, social services) but as a direct service provider rather than a federated grantmaking intermediary.

Direct peers

• Community Foundation for the Land of Lincoln: An Illinois-based community foundation operating in adjacent central Illinois geography with comparable grantmaking-from-aggregated-funds, donor-advised, and partner-agency funding models. A direct functional peer on the grantmaking-intermediary axis.
• United Way of Central Illinois: A nearby Illinois United Way affiliate serving Sangamon, Menard, Christian, Logan, and Montgomery counties. Operates the same workplace-giving and federated-grantmaking model with overlapping partner-agency types, making it the most direct functional peer.
• Heart of Illinois United Way: A regional United Way affiliate serving the Peoria area with the same workplace-campaign, volunteer-allocations, and partner-agency funding structure. Comparable in scale and operational design to Prairieland United Way.
• United Way of Decatur & Mid-Illinois: Another central-Illinois United Way affiliate operating the same federated-giving model for similar rural-urban county clusters, making it a closely comparable peer in mission, structure, and donor base.

Broad incumbents

• United Way Worldwide: The national umbrella organization overseeing the United Way network. Provides branding, infrastructure, and standards adopted by local affiliates including Prairieland, making it the broad-incumbent reference point for the federated-giving space.

Regional players

• United Way of Greater St. Louis: A larger regional United Way affiliate in adjacent Missouri/Illinois territory. Operates the same workplace-campaign and allocations framework but at substantially greater scale and budget.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PrairielandUW
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/prairielanduw
• LinkedInlinkedin.com/company/prairieland-united-way-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRAIRIELAND UNITED WAY INC