Prama Grand Preanger

What Prama Grand Preanger does

Prama Grand Preanger (operating under the Prama Hotels brand) is an Indonesian hospitality business headquartered in Lengkong, West Java, with a stated founding year of 1920. The company operates as a brand under the Aerowisata Hotels parent group, alongside sister brands Kila Hotels and Asana Hotels. Its operating footprint comprises two hotel properties: Prama Sanur Beach Bali, a beachfront resort on Bali's eastern coast offering suites and villas with five on-site dining venues (Bamboo Beach Bar & Lounge, Basilico Italian Pavilion, Tirta Restaurant & Pool Bar, Lada Resto, and Prama Cafe & Lounge), and Hotel Asana Biak in Papua.

The business serves primarily leisure travelers seeking a quieter Sanur-area alternative to Bali's busier Kuta and Seminyak hubs, with a secondary corporate/MICE segment addressed through a dedicated 'Meeting Package' offering. Go-to-market is direct-to-consumer: guests book through the Prama Hotels website or the shared Aerowisata Hotels booking platform (booking.aerowisatahotels.com), with walk-in traffic and group sales handled by on-site teams. Marketing is conducted via the brand website, social media channels, and targeted promotional campaigns such as 'School Holiday Fun Escape.'

Revenue mechanics are anchored in room reservations and F&B sales, with no publicly disclosed pricing, occupancy, or financial figures. Core technology is 'not publicly disclosed' and the company shows no disclosed AI/ML capabilities, no proprietary technology stack beyond the standard Aerowisata booking engine, and no app, API, or integration footprint. The company is privately held, with no venture capital or public-market ownership indicated in the data, and the senior leadership team, funding history, and recent M&A or restructuring activity are not disclosed.

Name

Prama Grand Preanger

Legal name

Prama Hotels

Website

https://pramahotels.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Prama Grand Preanger (Prama Hotels) is an Indonesian hospitality brand under Aerowisata Hotels operating two properties — a beachfront resort in Sanur, Bali and Hotel Asana Biak in Papua — serving leisure travelers and corporate groups with direct online booking and five on-site dining venues.

Ownership category

akta.pro rank

Product category

Resort Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Beach & Island All-Inclusive Resorts (THAGAKAG)

Keywords

• Beachfront resort hotels
• Bali hotel accommodations
• Hotel dining outlets
• Resort hospitality services
• Corporate meeting packages

Headquarters

HQ city

Sanur

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Room Bookings: Primary revenue stream from room reservations across hotel properties, including Prama Sanur Beach Bali and Hotel Asana Biak Papua. Bookings are processed through the Aerowisata Hotels booking platform.
2. Food and Beverage: Revenue from multiple dining outlets including Bamboo Beach Bar & Lounge, Basilico Italian Pavilion, Tirta Restaurant & Pool Bar, Lada Resto, and Prama Cafe & Lounge.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Prama Hotels operates beachfront resort accommodations across two Indonesian properties—Prama Sanur Beach Bali (Sanur, Bali) and Hotel Asana Biak Papua (Biak, Papua)—offering suites and villas with ocean or garden views. The Prama Sanur Beach Bali property additionally provides five on-site dining and beverage venues (Bamboo Beach Bar & Lounge, Basilico Italian Pavilion, Tirta Restaurant & Pool Bar, Lada Resto, and Prama Cafe & Lounge), along with special offer packages such as School Holiday Fun Escape and Meeting Packages targeted at leisure and corporate/MICE guests.

Product overview

Prama Hotels is a hotel chain operating under the Aerowisata Hotels group, offering beachfront resort accommodations and dining experiences. The portfolio includes Prama Sanur Beach Bali, a beachfront resort with suites and villas, along with multiple dining venues including Bamboo Beach Bar & Lounge, Basilico Italian Pavilion, Tirta Restaurant & Pool Bar, Lada Resto, and Prama Cafe & Lounge. The brand also operates Hotel Asana Biak in Papua. Guests can book accommodations through the Aerowisata Hotels booking platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Prama Sanur Beach Bali Beachfront resort hotel in Sanur, Bali, offering suites and villas with ocean or garden views for leisure travelers, families, and corporate/MICE guests, supported by on-site dining venues and special offer packages.
• Hotel Asana Biak Papua Hotel property located in Biak, Papua, operated under the Prama Hotels brand for travelers to the Papua region of Indonesia.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Aerowisata HotelscoreStrategic or Co-development PartnerPrama Hotels operates under the Aerowisata Hotels group umbrella. The group provides shared booking infrastructure (booking.aerowisatahotels.com), brand portfolio management, and cross-promotional opportunities across multiple hotel brands including Kila Hotels and Asana Hotels.
• Kila HotelsminorChannel Partner/ Reseller/ DistributorKila Hotels is a sister brand under the Aerowisata Hotels group, co-branded on the Prama Hotels homepage. The brands cross-promote each other through the shared hotel portfolio website.
• Asana HotelsminorChannel Partner/ Reseller/ DistributorAsana Hotels is another sister brand under the Aerowisata Hotels group. Hotel Asana Biak Papua is listed alongside Prama Sanur Beach Bali as part of the Prama Hotels portfolio.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Ayodya Resort Bali: Beachfront resort hotel in Nusa Dua, Bali, comparable in scale and full-service resort positioning to Prama Sanur Beach Bali, with multiple F&B venues and MICE facilities targeting leisure and corporate guests.
• Bali Beach Hotel (Sanur): Beachfront Sanur hotel with a long heritage, operating in the same eastern-Bali submarket as Prama Sanur Beach Bali with overlapping leisure guest profiles.
• Conrad Bali: Luxury international beachfront resort in Nusa Dua, Bali, comparable to Prama in the premium leisure and MICE segments, competing for higher-spending international guests.
• Inna Grand Bali Beach: Historic Sanur beachfront hotel and a direct geographic and product competitor to Prama Sanur Beach Bali, offering traditional full-service resort accommodations on the same stretch of Sanur beach.
• Hyatt Regency Bali: International full-service beachfront resort located in Sanur, Bali, directly competing with Prama Sanur Beach Bali for leisure and corporate guests in the same micro-market.

Emerging players

• Padma Resort Ubud: Upscale resort in Bali (Ubud) targeting leisure and family travelers; comparable in Bali resort positioning and F&B-led guest experience, though in a different Bali submarket.
• The Legian Seminyak, Bali: Beachfront luxury resort on Bali's southwestern coast; comparable in upscale beachfront resort positioning and leisure guest profile, even though it competes in a different Bali micro-market.

Regional players

• Tauzia Hotel Management (Harris, Yello, Pop! brands): Indonesian hotel management group operating multiple brands across Indonesia, comparable as a domestic regional operator with a similar multi-property mid-scale strategy.

Broad incumbents

• Aerowisata Hotels (Kila & Asana brands): Parent hotel group and sister brands of Prama Hotels; directly comparable in operating model and Indonesia footprint, and effectively the same operator at the group level.
• Santika Indonesia Hotels & Resorts: Established Indonesian hotel chain operating multiple mid- to upscale properties across Indonesia, comparable in domestic positioning and multi-property operations to Prama.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/prama-grand-preanger

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prama Grand Preanger