Prayatn Sanstha

What Prayatn Sanstha does

Prayatn Sanstha is an Indian non-governmental development organization founded in 1992 and headquartered in Jaipur, Rajasthan. The organization designs and implements grassroots community development programs targeting socio-economically marginalized populations, particularly tribal communities, women, children, small and marginal farmers, and climate-vulnerable households, across 18 districts in five Indian states: Rajasthan, Uttar Pradesh, Madhya Pradesh, Odisha, and Jharkhand. Programs are organized around six core thematic areas — Women Empowerment, Child Development, Livelihood Development, Health & Nutrition, Water & Sanitation, and Natural Resource Management & Climate Change — and delivered through a network of community-based institutions including Village Development Committees, Self-Help Groups, Child Protection Committees, Adolescent Girls Groups, and Children's Collectives, supported by an in-house team of approximately 400 frontline workers and 40 professionals.

The operating model is anchored by a 'Model Development Approach' that addresses problems holistically across multiple dimensions, supported by a proprietary Stakeholder-wise Milestone-based planning and monitoring system that brings quarterly, stakeholder-specific result targets into program management. The organization documents outcomes through in-house publication and video capacity, and has influenced policies in two Indian states. Programs are delivered via direct field implementation rather than commercial channels; the organization provides services free of cost to beneficiaries and is not a technology platform.

The funding model is grant-based, with revenue drawn from three principal streams: corporate CSR funding (notably HDFC Bank Parivartan, SBI Foundation, Bajaj Finserv, Oracle, Reliance Foundation), international development agency grants (Kindernothilfe, EMpower, Rise Up, Bread for the World), and government project funding (Ministry of Women and Child Development, Ministry of Law and Justice, state government departments). The organization is registered under the Societies Registration Act, holds FCRA registration for foreign funds, is ISO 9001:2015 certified, and is accredited by the Charities Aid Foundation. Revenue is not publicly disclosed.

Name

Prayatn Sanstha

Legal name

Prayatn Sanstha

Website

https://prayatn.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Prayatn Sanstha is a Jaipur-headquartered Indian non-profit founded in 1992 that runs grassroots community development programs across 18 districts in 5 states, serving marginalized women, children, tribal farmers, and climate-vulnerable households through six thematic areas including livelihood, health, and women's empowerment.

Ownership category

akta.pro rank

Product category

Non-Profit Rural Development Services

NAICS

Child and Youth Services (62411), Civic and Social Organizations (8134), Social Advocacy Organizations (8133), Community Food Services (624210)

SIC

Services-Social Services (8300), Agricultural Services (700), Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Rural Livelihoods & Economic Empowerment (BPAGABAA)

akta.pro secondary industries

Nutrition & Food Security (Global Health) NGOs (HLAJAKAH), Child Protection & Child Rights (BPAGABAG), Infrastructure, Housing & Community Development (BPAGABAL), International & Local Implementing NGOs (HLAJAKAD), Education Access & Quality (International Development) (BPAGABAE)

Keywords

• Community development programs
• Rural livelihood support
• Women empowerment initiatives
• Child protection services
• Natural resource management

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Corporate CSR Funding: Funding from corporate agencies under Corporate Social Responsibility (CSR) obligations as per Schedule VII of Companies Act, 2013. Prayatn receives support from HDFC Bank Parivartan, SBI Foundation, Bajaj Finserv, Oracle, and other corporations.
2. International Development Agency Grants: Support from international and national development agencies including Kindernothilfe (KNH), EMpower, Rise Up, Bread for the World, and others for financing developmental initiatives.
3. Government Project Funding: Funding from various government ministries and departments including Ministry of Women and Child Development, Ministry of Law and Justice, and others for implementing government schemes and programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Prayatn Sanstha is a non-governmental, non-profit development organization that implements grassroots community development programs across six thematic areas — Women Empowerment, Child Development, Livelihood Development, Health & Nutrition, Water & Sanitation, and Natural Resource Management & Climate Change — for marginalized rural and tribal communities in 5 Indian states. Its named program offerings include the Holistic Rural Development Programme (HRDP), the Sambal Project, SBI Gram Seva Project, SBI Sanjeevani Clinic on Wheels, Project Kawach, She Leads Change, and the Access to Justice project, all delivered free of cost through village-level community institutions and funded by corporate CSR, international development agencies, and government ministries.

Product overview

Prayatn Sanstha is a non-profit development organization founded in 1992, offering a portfolio of grassroots development programs rather than a traditional product/platform. The organization operates through multiple named projects and six core thematic areas: Women Empowerment, Child Development, Livelihood Development, Health & Nutrition, Water & Sanitation, and NRM & Climate Change. Key programs include the Holistic Rural Development Programme (HRDP) with HDFC Bank, the Sambal Project with Kindernothilfe, SBI Gram Seva Project with SBI Foundation, SBI Sanjeevani mobile health clinics, Project Kawach for child protection, and various women empowerment initiatives. Programs are delivered through community-based institutions including Village Development Committees, Self-Help Groups, Child Protection Committees, and Children's collectives.

Differentiator

Problem solved

Functional benefit

Products and services

• Holistic Rural Development Programme (HRDP) A comprehensive rural development initiative implemented with HDFC Bank Parivartan, focused on improving farming practices and livelihoods for small and marginal farmers through climate-resilient agriculture, farm pond construction, solar lift irrigation systems, and income generation activities across Odisha.
• Sambal Project Child protection and adolescent girls empowerment project implemented with Kindernothilfe (KNH) e.V. in 50 villages of Cholapur block, Varanasi district, Uttar Pradesh, addressing child rights violations, child labour, and child marriage.
• SBI Gram Seva Project A village development project implemented in collaboration with SBI Foundation, focusing on infrastructure renovation (Anganwadi centres, schools), environmental conservation, and community empowerment in Rayagada district, Odisha.
• SBI Sanjeevani – Clinic on Wheels Mobile healthcare initiative supported by SBI Foundation, providing dental check-ups, health camps, and awareness programmes in rural communities of Uttar Pradesh.
• Project Kawach Child labour prevention and child protection project implemented in Bharatpur and Dholpur districts of Rajasthan, focusing on child labour prevention, child protection, legal awareness, and ensuring children's right to education.
• Combating Malnutrition through Livelihood Development Project implemented with financial support from Bread for the World in 30 villages of Shahabad, Rajasthan, focusing on goat rearing, kitchen gardening, and livelihood improvement for tribal communities.
• She Leads Change Adolescent girls empowerment project under the auspices of EMPOWER and Rise Up, implemented in Mandi Sahajana village, focusing on education and preventing child marriage.
• Access to Justice Project funded by the Ministry of Law and Justice through the Justice Innovation Fund and UNDP, aimed at improving women's access to justice through legal awareness building and strengthening of the justice system.
• Prabhat An elementary education intervention for children, implemented in Mandi Sahajana village in Baran District, Rajasthan, with support from Oracle.
• Bajaj Health and Nutrition Project Project funded by Bajaj Finserv in Mandi Sahajana village, Baran district, Rajasthan, focusing on addressing malnutrition in tribal communities.
• COVID Response Programme Emergency relief initiative addressing food security issues, supply of essentials, PPE kits, sanitization kits, and COVID awareness during the pandemic.

Quantifiable outcome

• Over 2 million lives impacted through direct grassroot level intervention
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Public Health Foundation of India (PHFI)coreStrategic or Co-development Partner · 1 January 2017PHFI led a national research on PCPNDT Act implementation in 18 states, with Prayatn as implementing partner for 5 states with low child sex ratio.
• Ministry of Women and Child Development, Government of IndiacoreOthers · 1 January 2011Operating Child Help Desks at railway stations and District Childline under Integrated Child Protection Scheme (ICPS) through Childline India Foundation. Additional engagement with Anganwadis under ICDS.
• Ministry of Law and Justice, Government of IndiacoreOthersImplemented Access to Justice project funded through Justice Innovation Fund and UNDP, aimed at improving women's access to justice through legal awareness building.
• State Governments (Rajasthan, Uttar Pradesh, Odisha)coreOthersEngagement with multiple state government departments including Education, Health, Labour, Social Justice, Police, Agriculture, and Panchayati Raj for program convergence and policy influence.
• CECOEDECONminorStrategic or Co-development PartnerPartner NGO that runs residential school for tribal girls under 'Dropout Sahariya Kishori Balika Shikshan Shivir' scheme in Shahabad, supporting education of tribal girls.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seva Mandir: Rajasthan-based grassroots NGO working on rural livelihoods, child education, women empowerment, and natural resource management across tribal villages — a near-direct operational peer sharing the same geography and thematic mix as Prayatn.
• Pratham: One of India's largest NGOs working on children's education, learning outcomes, and school retention — directly comparable to Prayatn's 'Prabhat' elementary education and child-development projects.
• CRY (Child Rights and You): Pan-India organization focused on child rights, child protection, education, and prevention of child marriage/child labour — directly overlapping Prayatn's 'Project Kawach' and Sambal Project agendas.
• BAIF Development Research Foundation: Pan-Indian non-profit focused on sustainable rural livelihoods, livestock, climate-resilient agriculture, and women's empowerment — directly comparable to Prayatn's livelihood and SHG-driven interventions.
• Naandi Foundation: Indian non-profit working on education, livelihoods, water, and nutrition at scale in rural and tribal India — close thematic peer across multiple of Prayatn's six core thematic areas.
• SEWA (Self-Employed Women's Association): Large women-led organization running SHGs, livelihood, and economic empowerment programs for marginalized women across India, mirroring Prayatn's Self-Help Group and women empowerment model.

Broad incumbents

• Save the Children India: International NGO focused on child protection, education, health, and nutrition for children — overlapping with Prayatn's child development and child rights work, but at national scale with deeper funding base.
• CARE India: Larger international NGO with broader thematic and geographic footprint in India covering health, nutrition, education, and women's empowerment — overlapping themes but at significantly greater scale than Prayatn.
• ActionAid India: Established human rights and social justice NGO operating across India on women, child rights, livelihoods, and disaster response — overlapping with Prayatn's rights-based model development approach.

Regional players

• Restless Development: Youth-led international development organization active in India focusing on adolescent leadership, sexual and reproductive rights, and youth livelihoods — comparable to Prayatn's adolescent girls / She Leads Change programming but with international framing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prayatn-sanstha

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Prayatn Sanstha