Kerala Government

What Kerala Government does

The Information & Public Relations Department (I&PRD) is a state government department of Kerala, India, established in 1956 as the nodal agency for government communications and public information. It operates from the Government Secretariat in Thiruvananthapuram with 14 district information offices spanning every district of Kerala, plus a New Delhi office at Kerala House, employing approximately 1,536 personnel. The department serves three primary constituencies: the citizens of Kerala (who receive government information, welfare scheme announcements, and exam results), media professionals (who receive press releases, government orders, accreditation, and journalist pension services), and other Kerala Government departments (which depend on I&PRD for publicity, advertising, and PR support).

Its product portfolio includes the PRD Live mobile application for real-time push notifications, two monthly magazines (Kerala Calling in English and Janapadham in Malayalam), the 905-seat Tagore Theatre cultural venue, and a suite of web portals including kerala.gov.in, prd.kerala.gov.in, keralanews.gov.in, and a dedicated Fact Check Portal. Underlying technology is conventional government information infrastructure: web portals, mobile apps, audio/video production facilities, and a documentary production unit, with technical support from C-DIT for web maintenance. Distribution spans print, television and radio partnerships (AIR, Doordarshan), social media across at least eight platforms, and on-ground district offices.

The revenue model is government budget allocation only; I&PRD does not generate commercial revenue, operates free of charge to citizens, and instead monetizes indirectly through advertisements placed by other government departments across print, electronic, and online media at prescribed rates. As a state government entity, it has no parent company, no subsidiaries, no funding rounds, and no commercial capital structure.

Name

Kerala Government

Legal name

Information & Public Relations Department (I&PRD)

Website

https://prd.kerala.gov.in

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Information & Public Relations Department (I&PRD) of the Kerala Government, established in 1956, is the nodal agency for state government communications, serving Kerala's citizens, media professionals, and other government departments through 14 district offices, two magazines, web portals, and Tagore Theatre.

Ownership category

akta.pro rank

Product category

Government Public Relations and Communications

NAICS

Public Relations Agencies (541820), Public Administration (92), Public Relations Agencies (54182), Media Representatives (54184)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAADAE

Public Affairs & Government Relations

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYMPAAADAI

Media Relations & Press Office Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYBPAFADAM

Social Media & Community Management (PR-led)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYMPAAADAJ

Digital PR & Social Media Communications

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• Government public relations
• Press release distribution
• Government communications
• Citizen information services
• State media dissemination

Headquarters

HQ city

Thiruvananthapuram

HQ country

India

HQ region

Asia

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Government Budget Allocation: As a government department, I&PRD is funded through annual state budget allocations. Revenue generation is not a primary objective; the department serves as a nodal communications and public relations arm of the Kerala Government.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

I&PRD serves as the nodal agency for Government of Kerala's public communications, disseminating information about government policies, schemes, programs, and achievements to citizens and media through print, electronic, and social media channels. It manages official government web portals, publishes two monthly magazines in Malayalam and English, operates the Tagore Theatre cultural venue, runs the PRD Live mobile app, conducts fact-checking of misinformation, and provides media accreditation and journalist pension services across 14 district offices.

Product overview

The Information & Public Relations Department (I&PRD) of Kerala Government operates as a nodal agency for government communications, functioning as both a media relations hub and citizen information service. The department manages official government web portals (kerala.gov.in, prd.kerala.gov.in, keralanews.gov.in), publishes two monthly magazines (Janapadham in Malayalam and Kerala Calling in English), operates the Tagore Theatre cultural venue, provides mobile applications for real-time news delivery (PRD Live app), and offers services including press releases, media accreditation, and fact-checking. The department distributes government information across print, electronic, and social media platforms through its district-level offices.

Differentiator

Problem solved

Functional benefit

Products and services

• PRD Live Mobile App
• Janapadham (ജനപഥം)

Quantifiable outcome

• PRD Live mobile app for real-time government announcements
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Kerala State Backward Classes Development Corporation (KSBCDC)coreGTM or Marketing Partner · 23 July 2026I&PRD communications support for the Samagra 2026 launch event — a 100-day welfare program where KSBCDC will distribute loans exceeding Rs. 100 crore to 15,000+ beneficiaries.
• All India Radio (AIR) & Doordarshan (DD)coreStrategic or Co-development PartnerI&PRD works with All India Radio FM channels and Doordarshan for broadcasting government programs. Janapadham radio documentaries air on AIR FM channels. Priyakeralam weekly news program airs on DD Malayalam. Government schemes are promoted through these national broadcasters.
• Kerala Media AcademyminorStrategic or Co-development PartnerI&PRD provides financial assistance to Kerala Media Academy and coordinates media accreditation renewals with the academy.
• District Administration (all 14 districts)coreStrategic or Co-development PartnerDistrict Information Offices operate within district civil station complexes across Kerala, coordinating with district collectors and district administration for local government communications.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/iprdkerala
• YouTubeyoutube.com/iprdkerala
• Facebookfacebook.com/keralainformation
• Instagraminstagram.com/iprdkerala
• LinkedInlinkedin.com/company/kerala-government

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kerala Government