Premier Events

What Premier Events does

Premier Events, operating under the legal entity Foxgreen Leisure Ltd, is a London-based secondary market ticket reseller and VIP hospitality provider specializing in premium access to sold-out UK events. Founded in 1994 as a family-run business, the company serves corporate clients (for client entertainment and employee reward programs) and high-net-worth individuals across sports (Wimbledon debentures, Premier League, Six Nations Rugby, Royal Ascot), concerts (Wembley Stadium, O2 Arena), West End theatre, opera, and ballet. A wholly-owned subsidiary brand, "Tickets To Wimbledon," concentrates the company's Wimbledon-specific offering. The business positions itself as the UK's leading premium ticket reseller, drawing on three decades of relationships with venues, promoters, debenture holders, and season ticket holders to source scarce inventory.

The operational platform combines an SSL-encrypted e-commerce site (128-bit) with 24/7 online booking tracking and a proprietary courier and driver network covering Central London for secure physical ticket delivery. The product portfolio spans multiple price tiers: ticket-only premium seats from £175-£325 + VAT, Gold hospitality packages from £695 + VAT, Diamond four-course dining experiences, and Private Box accommodations for 8-20 guests. Pricing is dynamic and demand-driven, set above face value, and the company operates under the UK Tour Operators Margin Scheme (TOMS). Distribution runs through direct phone sales, online checkout, email enquiry, and personal courier delivery, with marketing reliant on SEO, content, organic social media (Facebook, Twitter, Instagram), and email newsletters rather than paid acquisition.

Revenue mechanics are transaction-based, drawn from secondary market ticket resales, VIP hospitality package margins, and a buyback service that purchases tickets from authorized agents, debenture holders, season ticket holders, and individuals. The company carries no external funding or institutional investment, remaining founder-controlled with approximately 30 employees and no disclosed revenue. The business has continued to supply marquee event inventory, including tickets for the 2025 Oasis UK reunion tour, and has weathered industry-wide ticket fraud concerns by emphasizing its 100% booking guarantee and direct (non-marketplace) sourcing model.

Name

Premier Events

Legal name

Foxgreen Leisure Ltd

Website

https://premierevents.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Events is a London-based, family-run secondary market ticket reseller and VIP hospitality provider supplying premium tickets and tiered hospitality packages for sold-out UK sports, music, theatre, and cultural events to corporate clients and high-net-worth individuals.

Ownership category

akta.pro rank

Product category

Premium Ticket Resale & VIP Hospitality

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Premium / VIP Ticketing & Hospitality Packages (HSACALAL)

akta.pro secondary industries

VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), VIP, Hospitality & Premium Experiences (MPAGAAAK)

Keywords

• Premium ticket resale
• VIP hospitality packages
• Secondary ticket market
• Corporate entertainment events
• Sports and concert tickets

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Secondary Market Ticket Sales: Premier Events operates as a secondary market ticket reseller, acquiring premium tickets and reselling them to customers at prices that may exceed face value. Prices fluctuate based on demand and availability. The company acts as an agent for clients in arranging bookings.
2. VIP Hospitality Packages: The company offers premium hospitality packages that include tickets along with additional services such as lounge access, complimentary food and beverages, meet-and-greet opportunities, and after-show parties. These packages command higher price points than ticket-only purchases.
3. Ticket Buyback Services: The company also purchases tickets from authorized agents, debenture holders, season ticket holders, and individuals who can no longer use their tickets, then resells them.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Premier Events is a UK secondary-market ticket reseller and VIP hospitality provider that sources premium tickets from authorized agents, debenture holders, and season ticket holders, then resells them to corporate clients and premium individual consumers. The company packages tickets with hospitality add-ons (lounges, dining, drinks, meet-and-greets) and delivers them via its own Central London courier team. Coverage spans sold-out sporting events, concerts, West End theatre, opera, ballet, and cultural events at venues such as Wimbledon, Wembley Stadium, O2 Arena, Royal Albert Hall, and Royal Opera House.

Product overview

Premier Events operates as a premium secondary market ticket reseller and hospitality provider, offering two core offerings: Premium Tickets providing access to sold-out events at exclusive venues, and VIP Hospitality Packages across Gold, Diamond, Silver, and Private Box tiers. The company also operates a Ticket Selling Service for clients with surplus tickets. The portfolio spans sporting events (Wimbledon, Premier League Football, Six Nations Rugby), music concerts (Wembley Stadium, O2 Arena), theatre and musicals (West End productions), opera and ballet (Royal Opera House), and cultural events. Pricing operates dynamically above face value based on demand, and the company acts as a secondary market agent under the Tour Operators Margin Scheme (TOMS) with no VAT reclaimable on tickets and packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Tickets Premium secondary-market tickets providing access to sold-out sporting, music, theatre, opera, ballet, and cultural events across the UK and internationally, sold to corporate clients and high-net-worth individuals.
• VIP Hospitality Packages Comprehensive hospitality packages bundling premium seats with lounge access, multi-course dining, complimentary drinks, meet-and-greet opportunities, and after-show parties at venues such as Wembley Stadium, Royal Albert Hall, and West End theatres. Sub-tiers include Gold (lounge hospitality with buffet and complimentary drinks), Diamond (cocktail reception, four-course meal, champagne, spirits, and luxury padded seats), and Executive Private Boxes (8, 12, or 20 guests with dedicated host, private chef, and complimentary bar).
• Ticket Buyback & Resale Service Service enabling authorized agents, debenture holders, season ticket holders, and individuals who can no longer use their tickets to sell surplus inventory to Premier Events for guaranteed pricing and professional handling, with tickets then resold to end customers.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Seat Unique: UK-based official hospitality platform partnering with venues, artists, and sports bodies to sell premium tickets and VIP packages directly to consumers. Directly competes with Premier Events in the UK premium ticketing and hospitality space, with stronger digital-first positioning.
• Eventmasters: UK provider of official hospitality packages and VIP tickets for sport, music, and cultural events. Direct competitor offering Gold, Diamond, and private box packages analogous to Premier Events' tiered structure.
• Keith Prowse: Long-established UK hospitality provider offering official premium ticketing and corporate hospitality packages at major sporting events (Wimbledon, Twickenham, Ascot) and theatres. Closest traditional analog to Premier Events with parallel product structure and B2B corporate focus.
• Hospitality Finder: UK-based specialist in corporate hospitality and VIP experiences for sporting events, concerts, and showbusiness. Highly comparable to Premier Events in product mix (boxes, lounges, dining) and target audience (corporate entertainment buyers).
• Debenture Shop: UK reseller focused specifically on Wimbledon debenture and other premium tennis tickets. Direct overlap with Premier Events' Tickets To Wimbledon subsidiary brand, competing for the same high-net-worth tennis customer base.
• The Hospitality Group (THG): UK-based corporate hospitality specialist offering premium packages at major sporting and entertainment events. Comparable mid-size competitor with similar B2B sales motion and event portfolio.

Broad incumbents

• Wembley Stadium Official Hospitality: Official hospitality arm of Wembley Stadium, selling corporate boxes and matchday packages directly. Represents a disintermediation threat to Premier Events for Wembley-specific events by capturing first-party inventory.
• Viagogo: Global secondary ticket marketplace owned by Pango (formerly StubHub Holdings). Competes directly with Premier Events on sold-out event resale but operates a horizontal marketplace model with millions of listings rather than a curated premium service.
• Live Nation Hospitality: Global live entertainment giant with hospitality offerings across concerts and venues. Represents both a competitor (sells VIP packages directly) and a potential supplier (Premier Events sources concert tickets from promoter channels).
• StubHub: One of the world's largest secondary ticket marketplaces. Overlaps with Premier Events in the resale of sold-out sports, concert, and theatre tickets, but lacks the specialized corporate hospitality and VIP package focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/premiereventsuk
• Facebookfacebook.com/premiereventsuk
• Instagraminstagram.com/premiereventsldn
• LinkedInlinkedin.com/company/premier-events-premium-tickets-and-hospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Events