The Premier Foundation

What The Premier Foundation does

The Premier Foundation, operating publicly as Premier Arts Collective, is a 501(c)(3) nonprofit organization (EIN 56-2066166) founded in 2009 and headquartered in Greer, South Carolina. The organization delivers arts- and music-based programs as a vehicle for healing and recovery among individuals and communities affected by trauma, abuse, and exploitation. Programs are delivered through a portfolio of branded initiatives: Nu-Day Academy (music education for underprivileged youth in El Salvador), Casa de la Creatividad (therapeutic arts center in Cozumel, Mexico, established 2018), Art Power! (choice-based art studio for underserved children in Cozumel), HeARTS for Hope Therapy (expressive art therapy practice in Greenville, SC), and recurring global mission trips to Cambodia, Jordan, Cuba, the Bahamas, and other locations. Service delivery is carried out by a roster of professional artists and credentialed clinicians (including board-certified art therapists and licensed counselors) and through embedded local partner organizations.

The organization identifies target communities through research and partner referrals, vets them, then co-develops tailored arts/music curricula with stable in-country partners. It does not charge beneficiaries for services. All funding is generated through individual donations, corporate contributions, and a recurring monthly 'Give' program, supplemented by mission-trip fees and event-based donor engagement. Marketing and donor outreach are executed through the organization's website, Instagram, Facebook, YouTube, and email newsletter, with additional reach through K-LOVE radio and faith-based partner channels. The team consists of four named full-time staff (President, Director of Operations, Director of Events & Programs, Marketing Manager), with no proprietary technology platform underpinning operations.

Name

The Premier Foundation

Legal name

Premier Arts Collective

Website

https://premierfoundation.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

The Premier Foundation (dba Premier Arts Collective) is a 501(c)(3) nonprofit founded in 2009 that delivers arts- and music-based therapeutic programs to trauma-affected and underserved communities across seven countries, funded entirely through donations.

Ownership category

akta.pro rank

Product category

Nonprofit Arts Therapy Services

NAICS

Performing Arts Companies (7111), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Cultural Centers & Community Cultural Organizations (BPAGAHAD)

akta.pro secondary industries

Arts Education & Community Arts Programs (BPAGAHAC), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

Keywords

• Arts therapy programs
• Trauma healing services
• Music education nonprofit
• Expressive arts therapy
• Community healing missions

Headquarters

HQ city

Greer

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The organization operates as a 501(c)(3) nonprofit (EIN: 56-2066166) funded primarily through individual and corporate donations. They actively encourage monthly recurring donations through their 'Give' program.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Premier Arts Collective is a 501(c)(3) nonprofit that delivers free arts- and music-based therapeutic programs to individuals and communities affected by trauma, abuse, and poverty. Core offerings include international mission programs, partner-based arts education academies (Nu-Day Academy in El Salvador, Casa de la Creatividad and Art Power! in Cozumel, Mexico), and expressive art therapy services (HeARTS for Hope Therapy). The organization identifies underserved communities, partners with vetted local organizations, and co-develops tailored arts/music curricula delivered by credentialed artists and therapists.

Product overview

Premier Arts Collective is a nonprofit organization offering experiential arts and music programs designed to bring healing and hope to individuals and communities affected by trauma and abuse. The organization's portfolio includes multiple programmatic offerings: Nu-Day Academy (a music education and arts program operating in San Salvador, El Salvador, with a community choir and youth band), Casa de la Creatividad (a creative arts center in Cozumel, Mexico, founded in 2018), Art Power! (a nonprofit therapeutic choice-based art studio for underserved children in Cozumel), and various art therapy services delivered through partner organizations. The organization also facilitates global mission trips, art shows, and community engagement events. The portfolio is unified by its therapeutic approach to using arts and music as vehicles for trauma recovery and personal transformation.

Differentiator

Problem solved

Functional benefit

Brands

• Nu-Day Academy: A music education and arts program for youth, with locations in El Salvador. Provides opportunities for youth to build self-esteem through music and character development.
• Art Power!
• HeARTS for Hope Therapy

Products and services

• Nu-Day Academy A music education and arts program operating in San Salvador, El Salvador, that provides opportunities for youth to build self-esteem through music. The program includes a community choir that performs on national television and a youth band known as One Love El Salvador.
• Casa de la Creatividad A creative arts center located in Cozumel, Mexico, established in 2018 in partnership with Premier Arts Collective, providing therapeutic arts programming for local communities.
• Art Power! A nonprofit therapeutic choice-based art studio founded in 2017 by Anita Yeh Norrie, focused on changing the lives of underserved children in Cozumel, Mexico through creative self-expression.
• HeARTS for Hope Therapy An expressive art therapy practice founded by Courtney Chandler offering therapy groups in mental health facilities, schools, detention facilities, and substance use treatment centers, using art therapy, somatic psychotherapy, and EMDR.
• Global Mission Programs International arts and music mission trips to countries including Cambodia, Jordan, Cuba, and other locations, bringing healing through art therapy, music sessions, and performances to communities affected by trauma and displacement.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Premier CruisesminorGTM or Marketing PartnerLogo displayed in partners section. Premier Cruises operates cruise events and may be related through shared leadership (Gene Krcelic came from OMG SportsEntertainmentMusic background).
• The Hope DetroitcoreStrategic or Co-development PartnerFaith-based inner-city organization in Detroit. Troy Murray was involved with the K-LOVE Hope Center, an inner-city faith-based organization. PAC is involved in Detroit programming.
• K-LoveminorGTM or Marketing PartnerChristian radio network. Troy Murray performed for K-LOVE events and the organization has been featured on K-LOVE programming.
• Nu-Day AcademycoreStrategic or Co-development PartnerArts and music academy in San Salvador, El Salvador. Core program partner delivering music education to underprivileged youth. Samuel Monterrosa serves as Director. Nu-Day Community Choir performs nationally.
• Casa de la CreatividadcoreStrategic or Co-development PartnerLocated in Cozumel, Mexico. PAC began relationship in 2018. Therapeutic arts center serving local community.
• Art Power!coreStrategic or Co-development PartnerNonprofit founded by Anita Yeh Norrie in 2017. Therapeutic choice-based art studio for underserved kids in Cozumel, Mexico.
• HeARTS for Hope TherapyminorStrategic or Co-development PartnerTherapy practice founded by PAC artist Courtney Chandler in Greenville, SC. Provides expressive art therapy services.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Compassion International: Large faith-based child sponsorship organization operating in nearly 30 developing countries. Comparable global footprint, faith-aligned donor base, and developing-country program delivery model, though vastly larger and broader in mission than PAC.
• World Vision: Major international Christian humanitarian organization operating in 100+ countries with sponsorship-based donor model. Comparable faith-aligned funding structure and global developing-country footprint, though operating at multi-billion-dollar scale across health, education, and economic development.
• Creative Forces: NEA Military Healing Arts Network: National Endowment for the Arts initiative providing creative arts therapies to military service members and veterans with trauma. Comparable therapeutic arts mission targeting trauma-affected populations, though operating at significantly larger institutional scale in the US only.

Direct peers

• International Child Art Foundation: Nonprofit using the arts to advance children's creativity, empathy, and cross-cultural understanding globally. Comparable youth-focused arts education and international program delivery model, with similar emphasis on underserved communities.
• Global Arts Corps: Nonprofit that brings performing artists together with communities affected by trauma and conflict to foster healing and social change. Comparable to PAC in therapeutic arts mission, global reach, and volunteer artist network model.
• Arts for Healing Foundation: Nonprofit providing music and art therapy to children and adults facing trauma, illness, or disability. Directly comparable to PAC's HeARTS for Hope Therapy program in using credentialed art therapists for trauma-affected populations.
• Creativity Explored: San Francisco-based nonprofit providing artists with developmental disabilities the opportunity to create and exhibit art. Comparable to PAC's therapeutic art focus for vulnerable populations, though serving a different beneficiary segment domestically.
• El Sistema USA: Network of music education programs serving underserved youth in the US and inspired by Venezuela's El Sistema. Directly comparable to Nu-Day Academy in using intensive music education to build self-esteem and life skills in underprivileged youth populations.
• Musicians Without Borders: International nonprofit that uses music as a tool for healing, reconciliation, and community building in post-conflict and traumatized communities. Directly comparable to PAC's arts-as-healing model, with global program delivery in similar fragile geographies.

Emerging players

• Sweet Relief Musicians Fund: Nonprofit providing financial assistance and resources to musicians facing illness, disability, or age-related issues. Comparable arts-sector focus and faith-adjacent donor community, though targeted at the artists themselves rather than arts as a healing modality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@premierartscollective
• Facebookfacebook.com/premierartscollective
• Instagraminstagram.com/premierartscollective
• LinkedInlinkedin.com/company/the-premier-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Premier Foundation