PREMIER OPTICAL
- Company typePrivate
- Founded-
- HeadquartersWORCESTER, Massachusetts, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
PREMIER OPTICAL firmographics
Firmographics- Name
- PREMIER OPTICAL
- Legal name
- Premier Optical
- Website
- https://premier-optical.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
PREMIER OPTICAL industry classification
Industry- Product category
- Optical Retail
- NAICS
- Optical Goods Retailers (456130), Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Prescription Eyewear Frames (Optical) (CRAAAKAA), Luxury & Designer Eyewear (CRAAAKAD), Sunglasses & Luxury Eyewear (CRAKAEAE), Kids & Teen Eyewear (CRAAAKAE)
Keywords
Where PREMIER OPTICAL is headquartered
LocationHeadquarters
- HQ city
- WORCESTER, Massachusetts
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PREMIER OPTICAL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Prescription Eyewear Sales: Sale of prescription eyeglasses including frames and lenses. They carry designer frames with 4,000 frames on display for adults and 500+ frames for children.
- Contact Lens Sales: Sale of contact lenses, with a focus on one-day disposable lenses. Customers can reorder 24/7 through the website.
- Eyewear Services: Optician services including prescription verification, eyewear adjustment, and repair as part of routine service
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
PREMIER OPTICAL product offering
Product offeringCore offering
Premier Optical is a full-service brick-and-mortar optical retail shop selling prescription eyeglasses, children's eyewear, designer and performance sunglasses, and one-day disposable contact lenses. The shop carries over 4,000 designer frames for adults and 500+ frames for children from more than 35 brands. An on-site computerized lens finishing lab produces the majority of glasses in-house, enabling same-day fulfillment of most single vision prescriptions.
Product overview
Premier Optical is a full-service optical retail shop offering a comprehensive eyewear portfolio centered around four core product categories: prescription eyewear (eyeglasses), children's eyewear, sunglasses, and contact lenses. The company operates an on-site finishing lab with computerized equipment for in-house lens shaping, drilling, and polishing, enabling same-day single vision prescription fulfillment. Premier Optical carries an extensive selection of over 4,000 designer and luxury frames including 35+ brands such as Ray-Ban, Gucci, Oakley, Maui Jim, Coach, Tiffany & Co., Michael Kors, Kate Spade, Oliver Peoples, Longchamp, and Swarovski. The children's section features over 500 frames from brands like Dilli Dalli, Oakley Kids, Ray-Ban Kids, and Lacoste. Contact lens offerings include one-day disposable lenses for all correction types including astigmatism and multifocals. All products include warranties (2-year limited warranty on eyeglasses, 2-year scratch replacement warranty on children's frames) and standard features including scratch-resistant coating and UV protection.
Differentiator
Problem solved
Functional benefit
Products and services
- Prescription Eyewear Full-service prescription eyeglass offering featuring high-quality designer frames and lenses finished in-house at the on-site computerized lens lab, including same-day single vision prescription fulfillment for adults.
- Children's Eyewear Pediatric prescription eyeglasses with over 500 frames on display, impact-resistant polycarbonate lenses, 2-year warranty, and scratch replacement warranty, designed for durability and active lifestyles.
- Sunglasses Designer and performance sunglasses including Oakley, Maui Jim, Costa, Wiley X and other brands, with specialty lenses for sports enthusiasts such as golfers, swimmers, skiers, and racquetball players.
- Contact Lenses One-day disposable contact lenses for all vision correction types including astigmatism and multifocals, with 24/7 online reordering available for existing customers with valid prescriptions.
- Optician Services Licensed optician services including personalized prescription verification, eyewear fitting, adjustment, and repair provided as part of routine service.
Companies that use PREMIER OPTICAL
Customer profileSegments4 records
Ideal customer profiles4 records
PREMIER OPTICAL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PREMIER OPTICAL partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
PREMIER OPTICAL competitors and assessment
Company assessmentEmerging players
- Zenni Optical: Pure-play online eyewear retailer selling prescription glasses and sunglasses at low price points. Comparable as a competitor for budget-conscious prescription eyewear shoppers and exerts pricing pressure on independents; differs in having no physical store, no optician services, and no in-house lab.
- EyeBuyDirect: Online-first prescription eyewear and sunglasses retailer offering affordable frames. Comparable in competing for the same prescription eyewear category via a digital-first model; relevant to Premier Optical as a competitive threat on price and convenience.
Broad incumbents
- Pearle Vision: National optical retail franchise chain offering eye exams, prescription glasses, and contact lenses. Comparable as a direct optical retail competitor with a similar mix of designer frames and contact lenses, but with multi-location scale, franchise support, and national marketing.
- Warby Parker: Vertically integrated eyewear retailer selling prescription glasses, sunglasses, and contact lenses through stores and online. Comparable to Premier Optical because it competes for the same prescription eyewear and sunglass customer with strong brand and price positioning, but operates at vastly greater scale and digital reach.
- For Eyes (now part of National Vision): Multi-location optical retail chain offering eye exams, prescription eyewear, and contact lenses under the National Vision umbrella. Comparable as a regional/multi-store optical retailer with similar product mix and optician service model.
- LensCrafters: Large national optical retail chain owned by EssilorLuxottica, offering prescription eyewear, contact lenses, and in-store eye exams. Directly comparable in core product set (prescription eyewear, contact lenses, designer frames) but with national scale, co-located optometrists, and broad insurance network access that an independent single-store operator lacks.
- America's Best Contacts & Eyeglasses: High-volume optical retail chain under National Vision offering low-cost prescription glasses and contact lenses, often with co-located eye exams. Comparable as a competitor in the value-oriented prescription eyewear and contact lens segments that compete with independent optical shops.
Direct peers
- Cohen's Fashion Optical: Regional optical retail chain on the U.S. East Coast offering designer frames, prescription eyewear, and contact lenses. Comparable as a brick-and-mortar optical retailer with similar designer frame mix and licensed optician service model, focused on the same Northeast trade area.
- SEE Eyewear: Independent, design-forward optical retail chain offering curated designer eyewear in physical boutiques. The closest comparable to Premier Optical in business model — independent optical shop with curated designer/luxury assortment and licensed optician service — though operating across multiple cities.
Others
- VSP Vision Care: Largest U.S. vision benefits and insurance provider with a network of independent optometrists and optical retailers. Comparable because it is a critical channel partner for any retail optical shop — Premier Optical's customers largely access vision benefits through plans like VSP — and affects pricing, foot traffic, and customer mix.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PREMIER OPTICAL social profiles
Digital presencePREMIER OPTICAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
PREMIER OPTICAL leadership team
Management profileNumber of profiles
Profiles8 records
PREMIER OPTICAL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PREMIER OPTICAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PREMIER OPTICAL
What does PREMIER OPTICAL do?
Premier Optical is a full-service brick-and-mortar optical retail shop selling prescription eyeglasses, children's eyewear, designer and performance sunglasses, and one-day disposable contact lenses. The shop carries over 4,000 designer frames for adults and 500+ frames for children from more than 35 brands. An on-site computerized lens finishing lab produces the majority of glasses in-house, enabling same-day fulfillment of most single vision prescriptions.
Is PREMIER OPTICAL a public or private company?
PREMIER OPTICAL is a private company. It is classified as unknown and is currently operating.
When was PREMIER OPTICAL founded?
PREMIER OPTICAL was founded in -1. It employs 11 to 50 people.
Where is PREMIER OPTICAL based?
PREMIER OPTICAL is headquartered in WORCESTER, Massachusetts, United States, in the North America region.
How does PREMIER OPTICAL make money?
Three revenue lines are on record. Prescription Eyewear Sales are the primary driver. The others are contact Lens Sales and eyewear Services.
Who are PREMIER OPTICAL's main competitors?
Emerging players on record are Zenni Optical and EyeBuyDirect. Broad incumbents are Pearle Vision, Warby Parker, For Eyes (now part of National Vision), LensCrafters and America's Best Contacts & Eyeglasses. Direct peers are Cohen's Fashion Optical and SEE Eyewear. VSP Vision Care is listed as an others.
Does PREMIER OPTICAL have an API?
No public API is recorded for PREMIER OPTICAL.
What industry is PREMIER OPTICAL in?
PREMIER OPTICAL's product category is Optical Retail. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of CRAAAKAA, Prescription Eyewear Frames (Optical). Its NAICS code is 456130 and its SIC code is 3851.