Prens Otomotiv

What Prens Otomotiv does

Prens Otomotiv is an Istanbul-based B2B distributor of original (OEM) and aftermarket Ford auto spare parts, founded in 1960 and operating since 2006 from an owned 5,000 m² facility in Beylikdüzü/Haramidere under General Manager Eyüp Murat ÇALIŞKAN. The company stocks more than 8,000 SKUs across 11 product categories — engine systems, body parts, suspension, electrical, differential, brake, clutch, cooling, cable, filter, and bearing components — supplemented by the proprietary DP Group private-label brand and multi-brand distribution partnerships with Visteon, Nissens, Motorcraft, Valeo, Sachs, Luk, and Dayco. ISO 9001:2000 certified with trade show presence at Automechanika Istanbul.

The company serves more than 450 domestic dealers/workshops and 150+ international distributors across 45 countries spanning Europe, Middle East, Africa, and the Americas. Go-to-market blends enterprise field sales (regional customer representatives in Istanbul European Side, Central Anatolia, and Eastern Anatolia), inside sales (PBX phone and dedicated order/support emails plus a toll-free hotline), and a B2B Dealer Management System (Bayi Yönetim Sistemi) at b2b.prensoto.com — developed with technology partner Eryaz Bilgi Teknolojileri — that enables 24/7 stock checking, online ordering, account history, and credit-card payment.

Revenue mechanics are transactional one-time parts sales with quote-based custom pricing per order; no subscription, recurring, or licensing component has been disclosed. Marketing channels include the corporate website and e-catalog, organic social (Facebook, Twitter), the B2B portal, and Automechanika Istanbul exhibitions. There are no recorded funding rounds, subsidiaries, M&A activity, or institutional investors; ownership and control sit with the founding/operating management team.

Name

Prens Otomotiv

Legal name

Prens Otomotiv

Website

https://prensoto.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Prens Otomotiv is an Istanbul-based B2B distributor of OEM and aftermarket Ford auto spare parts, stocking 8,000+ SKUs across 11 categories and serving 600+ dealers and workshops in 45 countries via field sales, phone support, and a B2B portal.

Ownership category

akta.pro rank

Product category

Automotive Spare Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro industry

PRIMARYCRAEAEAG

Construction, Hardware & MRO Supply Clubs (Trades/Contractors)

Consumer Products & Retail/Discount, Club & Value Retail/Cash & Carry / Wholesale Clubs (B2B & B2B2C)

Keywords

• Ford auto spare parts
• Automotive aftermarket distribution
• OEM parts supply
• B2B dealer portal
• Automotive component export

Headquarters

HQ city

Beylikdüzü / Haramidere

HQ country

Türkiye

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Auto Spare Parts Sales: Primary revenue from selling original (OEM) and aftermarket (yan sanayi) Ford auto spare parts including engine parts, body parts, suspension parts, electrical parts, differential parts, gear parts and lighting components. Revenue generated through B2B dealer management system, direct sales representatives, and B2B online portal.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Prens Otomotiv is a Ford-specialist automotive spare parts distributor selling original (OEM) and aftermarket components across 11 product categories and more than 8,000 SKUs to B2B customers. It supplies engine, body, suspension, brake, clutch, electrical, cooling, differential, filter, cable, and bearing parts to dealers, workshops, service centers, and international buyers across 45 countries. The company also operates the proprietary DP private-label brand and a 24/7 B2B dealer management system for online ordering and payments.

Product overview

Prens Otomotiv is an Istanbul-based FORD auto spare parts company serving both OEM (original) and aftermarket segments. The company operates as a unified product portfolio centered on their proprietary DP Group private-label brand, complemented by distributed products from major manufacturers like Visteon, Nissens, Motorcraft, Valeo, Sachs, Luk, and Dayco. Their offering spans 11 core product categories covering over 8,000 items: Engine Systems (pistons, crankshafts, cylinder heads, gaskets), Body Parts (bumpers, doors, hoods, mirrors), Suspension Systems (shock absorbers, axles, steering components), Electrical Parts (ignition coils, sensors, starters, alternators), Differential Systems (axle gears, rear axles), Brake Systems (pads, rotors, calipers, ABS sensors), Clutch Systems (clutch sets, transmission gears), Cable Systems (throttle, handbrake, clutch cables), Cooling Systems (radiators, water pumps, thermostats), Filter Systems (air, oil, fuel, pollen filters), and Bearing Parts. The company exports to over 45 countries across Europe, Middle East, Africa, and America, and offers a B2B dealer management system for online ordering and inventory management.

Differentiator

Problem solved

Functional benefit

Brands

• DP: DP-branded auto spare parts produced in various countries and delivered with after-sales service, covering engine parts, suspension, body parts, electrical parts, differential parts, and brake components.

Products and services

• Body Parts (Kaporta Parçaları)

Quantifiable outcome

• 8000+ product items available for same-day or quick dispatch
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DP GroupcoreChannel Partner/ Reseller/ DistributorDP Group is a key partner producing automotive spare parts under the DP brand with highest quality standards in various countries, delivered through Prens Otomotiv's distribution network
• FanexminorChannel Partner/ Reseller/ DistributorFanex supplies fan products for automotive cooling systems, distributed by Prens Otomotiv
• MotopowerminorChannel Partner/ Reseller/ DistributorMotopower supplies ignition cable sets and related electrical parts distributed by Prens Otomotiv
• Eryaz Bilgi TeknolojilericoreTechnology or IntegrationSolution partner providing the Bayi Yönetim Sistemi (Dealer Management System) software platform. Prens Otomotiv collaborated with Eryaz to develop the B2B dealer portal allowing 24/7 online ordering, stock checking, and payment processing
• Prens HotelminorOthersPrens Hotel is a related business entity under the same ownership group

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• WORLDPAC: WORLDPAC is a U.S.-based wholesale distributor specializing in parts for imported vehicle brands (including Ford), serving professional service technicians via a B2B ordering platform — making it the closest direct analog to Prens Otomotiv's Ford-focused aftermarket distribution model.

Regional players

• Groupauto: Groupauto is an international network of automotive parts distributors serving independent workshops across Europe, Latin America, and other regions; it is comparable to Prens as a workshop-focused B2B parts distributor but operates through a federated national-member model.
• Stahlgruber: Stahlgruber is one of Germany's largest automotive parts wholesalers, distributing parts and accessories to workshops across Europe; comparable to Prens in its B2B workshop-distribution model but focused on the European market.
• RPP (Russian Auto Parts): AutoDoc/RPP-style platforms are large online distributors of automotive spare parts across Eastern Europe and CIS markets; comparable to Prens in serving cross-border aftermarket parts demand but with a digital-first model and broader OEM coverage.

Broad incumbents

• LKQ Corporation: LKQ is one of the largest global automotive aftermarket parts distributors, operating across North America and Europe with broad OEM and aftermarket coverage; it competes for the same wholesale aftermarket demand that Prens serves but at vastly greater scale and with multi-OEM coverage.
• AutoZone: AutoZone is the largest U.S. retailer and distributor of automotive replacement parts and accessories, serving both DIY and professional installers; it overlaps with Prens in parts distribution but is retail-led and focused on the U.S. market.
• O'Reilly Auto Parts: O'Reilly is a major U.S. automotive aftermarket parts retailer and distributor serving professional and DIY customers; comparable to Prens in aftermarket parts distribution but operates at much larger scale and on a retail-led model.
• Genuine Parts Company (NAPA Auto Parts): Genuine Parts Company distributes motor vehicle parts and industrial products globally through the NAPA brand and serves both professional installers and consumers; it overlaps with Prens in wholesale auto-parts distribution but operates across many OEMs and geographies.

Emerging players

• MEKRA Group: MEKRA is a European automotive supplier specializing in mirror systems and related commercial-vehicle components distributed through B2B channels; partially comparable as a Europe-facing automotive parts specialist but narrower in product scope.
• Hepsiburada (Otocep): Hepsiburada is one of Turkey's largest e-commerce platforms and operates dedicated automotive parts categories serving both consumers and workshops; it is a domestic Turkish peer competing for the same online aftermarket parts demand that Prens targets via its B2B portal.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/prensoto
• Facebookfacebook.com/prensoto
• LinkedInlinkedin.com/company/prens-otomotiv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prens Otomotiv