Preschool of the Arts

What Preschool of the Arts does

Preschool of the Arts is a private, not-for-profit 501(c)(3) early childhood education center incorporated in 1971 and headquartered at 11 Science Court, Madison, Wisconsin. It serves more than 200 preschool-aged children from infancy through kindergarten age across 14 classrooms plus dedicated music and art studios, supported by more than 50 faculty and staff. The school is licensed as a child care center by the state of Wisconsin, holds a 5-out-of-5 YoungStar rating, and is accredited by the City of Madison.

The school's core product is a Reggio Emilia-inspired early childhood education program, a child-centered, evolving curriculum developed through observation, documentation, and reflection, integrated with specialist-led art and music studio instruction. Adjacent offerings include a Summer Program for children who have completed kindergarten and first grade, a Kaleidoscope two-week summer program emphasizing music, movement, drama, and art, and Professional Development programs for educators (tours, observations, and Professional Development Institutes priced at $50-$100).

Revenue is generated primarily through age-tiered monthly tuition ($1,232-$2,542 depending on age, schedule, and 9-month vs. 12-month contract), plus extended care fees ($175/month before school, $350/month after school), a $50 application fee, a $100 registration fee, Professional Development fees, and tax-deductible donations. The go-to-market is direct-to-consumer within the Madison community, relying on word-of-mouth referrals, the school website, and Facebook, with enrollment cycles opening in November for prospective families and January for current families. Ownership and governance rest with a Board of Directors composed of parents, faculty, and community members, with no external investment or parent company.

Name

Preschool of the Arts

Legal name

Preschool of the Arts

Website

https://preschoolofthearts.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Preschool of the Arts is a Madison, Wisconsin 501(c)(3) early childhood education center serving more than 200 children from infancy through kindergarten age with a Reggio Emilia-inspired curriculum integrated with specialty art and music studios.

Ownership category

akta.pro rank

Product category

Early Childhood Education

NAICS

Educational Services (61), All Other Schools and Instruction (61169)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDACABAA

General Preschools (Play-Based)

Education/Early Childhood Education/Preschools & Pre-K Programs

SECONDARYEDACABAL

Preschool Programs within Childcare Centers

Education/Early Childhood Education/Preschools & Pre-K Programs

SECONDARYEDAMANAD

Early Childhood Music Education (Ages 0–7)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Music Education (Instrumental & Vocal)

Keywords

• Early childhood education
• Reggio Emilia preschool
• Arts-integrated curriculum
• Child care services
• Educator professional development

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition - Full Day Programs: Monthly tuition based on child's age and schedule choice (full day, half day, full day plus after school). Available in 12-month or 9-month contracts.
2. Extended Care Fees: Additional fees for before school (7:30am-8:00am) and after school (3:30pm-5:30pm) care, billed per 5-day week.
3. Tuition Assistance and Scholarships: Short-term tuition reductions (Debbie Hemb Tuition Assistance Fund) for current families facing hardship, and more substantial permanent tuition reductions through scholarship programs.
4. Donations: Tax-deductible donations as a 501(c)(3) not-for-profit organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Preschool of the Arts provides Reggio Emilia-inspired early childhood education for children from infancy through kindergarten age on a single Madison, Wisconsin campus with 14 classrooms plus dedicated Art and Music Studios. Instruction is delivered through a child-centered, evolving curriculum built on observation, documentation, and reflection, and the school supplements its core preschool offering with a Summer Program, a Kaleidoscope arts-focused summer program, and fee-based Professional Development Programs for outside educators.

Product overview

Preschool of the Arts is a Reggio Emilia-inspired early childhood education center offering a unified educational program for children from infancy through kindergarten age. The core offering consists of classroom-based early childhood education integrated with dedicated Art and Music Studios, where specialist teachers provide rich artistic experiences. The school also offers a Summer Program for school-aged children and Professional Development Programs for educators seeking to learn about the Reggio Emilia approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Childhood Education Programs
• Art Studio
• Music Studio
• Summer Program
• Kaleidoscope Summer Program
• Professional Development Programs

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• KinderCare Learning Companies: Largest national chain of early childhood education centers serving infants through school-age children; broad incumbent competitor across both employer-sponsored and tuition-based preschool segments.
• Cadence Education: A private equity-backed national operator of early childhood education centers across multiple brands — a broad incumbent that competes with PSA in the premium private preschool category.
• Children's Creative Learning Centers (Bright Horizons brand): Bright Horizons' tuition-based preschool brand competing for the same private-pay, premium early-childhood segment; included as a second broad-incumbent perspective on private preschool competition.
• Bright Horizons Family Solutions: The largest U.S. provider of employer-sponsored child care and early education, including tuition-based preschool centers — a broad incumbent that overlaps with PSA on private-pay preschool offerings.

Emerging players

• Guidepost Montessori: A growing network of Montessori-inspired preschools and elementary programs; not direct Reggio Emilia overlap, but competes for the same philosophically driven, tuition-paying parent segment.

Direct peers

• Stratford School: Private preschool through 8th-grade operator with a strong arts- and academics-integrated curriculum and tuition-driven model, positioned in the same premium early-childhood segment as PSA.
• Primrose Schools: A national franchise of private early childhood education centers offering proprietary Balanced Learning curriculum — directly comparable to PSA in serving affluent families seeking differentiated preschool education.
• The Goddard School: A franchise system of private preschools serving infants through pre-K with proprietary curriculum and educator-led classrooms — competing in the same premium private preschool niche across U.S. suburbs.
• Chesterbrook Academy (Spring Education Group): A network of private preschools and elementary schools operated by Spring Education Group, providing tuition-based early childhood education in affluent U.S. suburbs — directly comparable to PSA.
• Malvern School: A regional private preschool and child care operator with a proprietary curriculum and educator-led model serving infants through pre-K — directly comparable in scale and approach to PSA.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Preschool-of-the-Arts-181825915205287
• LinkedInlinkedin.com/company/preschool-of-the-arts

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preschool of the Arts