Preston Motor Park

What Preston Motor Park does

Preston Motor Park operates as a single-location automotive dealership in Preston, Lancashire, UK, trading as Invicta Omoda Preston. The business is registered under Invicta Automobiles Limited, an FCA-regulated private limited company (FRN 308872) that also operates Grange Motors (Brentwood) Ltd and Motorparks Automobiles Ltd as appointed representatives. The Preston showroom, located at Port Way, Ashton on Ribble, employs nine staff across sales, service, and parts functions and operates as one node within the broader Invicta Motors/Grange UK dealer network.

The dealership's core offering is new Omoda vehicles across three model lines: the Omoda 5 (petrol, hybrid SHS, and full EV with a 61kWh battery), the Omoda 7 (petrol and plug-in hybrid SHS), and the Omoda 9 (plug-in hybrid SHS). This is complemented by a pre-owned vehicle inventory spanning multiple brands and price points. Supporting aftersales services include vehicle servicing with while-you-wait appointments, MOT testing, body shop collision repair, tyre fitting, and parts and accessories sales. The business also participates in the UK Motability scheme (with the Omoda 5 Petrol available through the programme) and offers an FCA-brokered finance product range including personal contract purchase and lease options, plus a 'We Buy Your Car' part-exchange valuation service.

The revenue model is multi-stream and transactional. Vehicle sales (new and used) generate one-time ticket revenue; servicing, MOT, and body shop produce recurring professional-services revenue; parts and accessories yield hardware sales; and finance and insurance products generate transaction fees through the FCA-regulated broker arrangement. Pricing is not publicly disclosed, with vehicle prices quoted on enquiry or via online stock listings. The go-to-market is primarily direct-to-consumer through the physical dealership, supported by online listings, local directory presence, and digital enquiry channels, with no proprietary technology platform underpinning operations.

Name

Preston Motor Park

Legal name

Invicta Automobiles Limited

Website

https://prestonmotorpark.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Preston Motor Park (trading as Invicta Omoda Preston) is a single-location automotive dealership in Preston, UK, selling new Omoda vehicles (petrol, hybrid, and EV) and used cars, with on-site servicing, MOT, body shop, and Motability scheme participation under parent Invicta Automobiles Limited.

Ownership category

akta.pro rank

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Vehicle Sales: Sales of new Omoda vehicles and used cars across various models including petrol, hybrid, and electric variants.
2. Servicing and MOT: Vehicle servicing, MOT tests, and maintenance services for all vehicle makes.
3. Parts and Accessories: Sale of vehicle parts and accessories.
4. Finance and Insurance Products: Offer of finance products through FCA-regulated broker services, including vehicle financing and insurance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Preston Motor Park is a franchised car dealership operating under the Invicta Omoda Preston banner at Chain Caul Way, Ashton-on-Ribble, Preston. It retails new Omoda vehicles (5, 7 and 9 ranges in petrol, hybrid, plug-in hybrid and battery-electric variants), used vehicles from other manufacturers, and provides aftersales support including servicing, MOT, body shop repairs, tyres, parts & accessories, plus finance brokerage and a car-buy-back service.

Product overview

Preston Motor Park (trading as Invicta Omoda Preston) is a multi-service automotive dealership and service centre. The core offering centres on new Omoda vehicles across three model lines (5, 7, and 9) available in petrol, hybrid, plug-in hybrid, and fully electric variants. The product portfolio spans from compact to large family SUVs, complemented by a pre-owned vehicle inventory. Supporting the vehicle sales are integrated automotive services including servicing, MOT testing, body shop repairs, tyre fitting, and parts supply. Financial services are provided through partnered lenders. Additionally, the dealership offers vehicle purchase programmes enabling customers to sell or part-exchange existing vehicles, and participates in the Motability scheme for disabled drivers. The business operates under Invicta Automobiles Limited, regulated by the Financial Conduct Authority (FCA) - FRN 308872.

Differentiator

Problem solved

Functional benefit

Products and services

• Omoda 5 - Petrol Petrol-powered Omoda 5 crossover SUV sold to retail buyers in the Preston area as part of the Omoda 5 range.
• Omoda 5 - SHS Hybrid Hybrid (SHS) variant of the Omoda 5 crossover sold to retail customers seeking a lower-emission new vehicle option.
• Omoda 5 - EV Fully electric Omoda 5 crossover for retail buyers wanting a battery-EV new car.
• Omoda 7 - Petrol Petrol-powered Omoda 7 SUV sold to retail buyers through the Preston site.
• Omoda 7 - SHS Plug-in Hybrid Plug-in hybrid variant of the Omoda 7 SUV for retail customers wanting a PHEV new vehicle.
• Omoda 9 - SHS Plug-in Hybrid Larger flagship Omoda 9 PHEV SUV available to retail buyers at the Preston dealership.
• Used Cars Pre-owned passenger vehicles from multiple manufacturers offered for retail sale at the Preston dealership, with finance options available.
• Vehicle Servicing Scheduled maintenance, diagnostics and mechanical repair services for Omoda and non-Omoda vehicles, delivered from the on-site workshop.
• MOT Testing Statutory MOT testing for cars and light vehicles conducted at the dealership's on-site testing facility for local Preston motorists.
• Body Shop Accident and cosmetic body repair services for vehicle owners in the Preston area.
• Tyres Tyre sales, fitting and wheel alignment services for retail and trade customers.
• Parts & Accessories Retail of manufacturer-approved replacement parts and accessories for Omoda and other vehicles, supporting both the workshop and consumer walk-in buyers.
• Vehicle Finance Brokerage FCA-regulated credit brokerage arranging consumer finance agreements on behalf of vehicle buyers.
• Sell My Car / We Buy Your Car Car-buy-back and part-exchange service that purchases used vehicles directly from consumers, either for stock or for onward disposal.
• Motability Scheme Participation Supply of adapted new vehicles to disabled customers under the UK Motability leasing scheme.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Carspring: Online used car marketplace operating in the UK. Represents the digital-first alternative to traditional dealerships like Preston Motor Park and illustrates the structural pressure on used-car retail margins from purely online competitors.

Broad incumbents

• Lookers: Major UK volume dealer group with a similar multi-brand retail, servicing, and parts offering. Competes directly in the North West for new and used vehicle buyers and represents a comparable corporate dealer benchmark.
• Inchcape UK: Global automotive distributor and retailer with significant UK footprint. Operates similar new vehicle retail, servicing, and parts businesses, providing a comparable benchmark for distribution-model economics in the UK market.
• Marshall Motor Group: Listed UK dealer group (now part of Constellation Automotive Group) operating volume and premium franchises. Provides a public benchmark for dealer economics, agency-model exposure, and aftersales mix relevant to Preston Motor Park's business model.
• Vertu Motors: UK-listed motor retailer operating a comparable mix of new car sales, aftersales, and parts operations. Useful as a public-market comp for valuation context and unit economics of a multi-franchise UK dealer.
• Hendy Group: Multi-brand UK dealer group operating across the South and increasingly the North West. Comparable as a multi-franchise retail and aftersales operator with similar service, parts, and finance revenue mix, scaling much larger than Preston Motor Park.
• JCT600: Large Yorkshire-based private dealer group with a similar multi-brand retail and aftersales model. Competes in the North of England for premium and volume buyers and provides a private-group benchmark comparable to Invicta/Preston.
• Arnold Clark: UK's largest independently owned car retailer with 200+ dealerships. Competes with Preston Motor Park for new and used car buyers in the North West, offering multi-brand scale, in-house finance, and nationwide aftersales that Preston cannot match.

Direct peers

• Motorparks Automobiles Ltd: Sister company under Invicta Automobiles Limited, also an appointed representative of the FCA-regulated parent. Operates the same multi-brand retail and aftersales model across multiple UK sites, making it the most structurally comparable peer for Preston Motor Park.
• Grange Motors (Brentwood) Ltd: Direct sister company under Invicta Automobiles Limited. Operates the Grange dealer network with overlapping brand portfolio and shared Preston-area digital assets (e.g., careers.grange.co.uk), making it a direct internal benchmark for the dealership's operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/preston-motor-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preston Motor Park