Pretoria Noord Toyota

What Pretoria Noord Toyota does

Pretoria Noord Toyota is a privately owned, independent Toyota dealership located at 597 Gerrit Maritz Street, Pretoria North, Gauteng, South Africa, operating since 1983. It sells Toyota's full vehicle range — hatchbacks, sedans, SUVs, bakkies, coupés, and people carriers — through both new vehicle sales (~100 in stock) and the Automark certified pre-owned programme (~150 in stock). The company positions itself as the only privately owned Toyota dealer in Pretoria, having grown from 9 staff at founding to a multi-departmental operation covering showroom, service, parts, and body & paint.

The business operates eight distinct revenue streams: new vehicle sales, Automark pre-owned sales, service and repair (Toyota Quality Service, Toyota Value Service, Body & Paint, and 60-minute Toyota Express Service), genuine parts and accessories (with 12-month parts / 3-year accessory warranties), and four financing/subscription products delivered through Toyota Financial Services and Kinto (Future Drive GFV financing, traditional Installment Finance, Lease Finance, and the all-inclusive Kinto One subscription including Kinto Business for fleets). Go-to-market is primarily direct-to-consumer through a physical showroom, supported by the company website, the Automark marketplace, the MyToyota App, and WhatsApp/Facebook/Instagram channels.

Operationally the dealership functions as a full-service franchised automotive retailer embedded within the Toyota SA ecosystem, with strategic partnerships spanning Toyota Financial Services, Kinto mobility, Automark, and Toyota SA Roadside Assistance. The MyToyota App provides digital touchpoints including in-car Wi-Fi, battery health, GPS locator, service booking, and driver behaviour scoring, while My Toyota Fleet extends these capabilities to fleet operators. Underlying technology is not proprietary; the dealership is a consumer of Toyota SA's platform infrastructure rather than a developer.

Name

Pretoria Noord Toyota

Legal name

Pretoria Noord Toyota

Website

https://pretorianoordtoyota.co.za

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Pretoria Noord Toyota is a privately owned, independent Toyota dealership in Pretoria North, South Africa, selling new and certified pre-owned vehicles, offering servicing, genuine parts, and multiple financing and subscription options through Toyota Financial Services and Kinto.

Ownership category

akta.pro rank

Headquarters

HQ city

Pretoria North

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Toyota vehicles including hatchbacks, sedans, SUVs, bakkies, coupés, and people carriers. Stock includes approximately 100 new vehicles at any given time.
2. Pre-Owned Vehicle Sales (Automark): Sales of certified pre-owned vehicles through Toyota's Automark program. Stock includes approximately 150 certified pre-owned vehicles at any given time.
3. Service & Repair: Vehicle servicing, repairs, and maintenance including Toyota Quality Service, Toyota Value Service, and Body & Paint services.
4. Genuine Parts & Accessories: Sales of Toyota Genuine Parts and Accessories with 12-month warranty on parts and 3-year warranty on accessories.
5. Future Drive Financing: Guaranteed Future Value (GFV) financing product with flexible terms of 36-48 months, kilometre options from 20,000 to 35,000 km per year.
6. Installment Finance: Traditional installment financing through Toyota Financial Services over 12-72 months with optional balloon payment structure.
7. Lease Finance: Lease financing with terms from 12-72 months, with or without final balloon payment. May be tax deductible for business use.
8. Kinto One Subscription: Full-service vehicle subscription including maintenance, warranty, and roadside assistance. Single transparent monthly payment covering all costs except fuel.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pretoria Noord Toyota is a privately owned Toyota dealership retailing new Toyota vehicles (hatchbacks, sedans, SUVs, bakkies, coupés, and people carriers) and certified pre-owned vehicles through Toyota's Automark programme. It operates an in-house service and repair centre (Toyota Quality Service, Toyota Value Service, Body & Paint, and 60-minute Toyota Express Service), a Toyota Genuine Parts and Accessories centre, and a financing desk offering Future Drive (GFV), Installment Finance, Lease Finance, and the Kinto One vehicle subscription, including Kinto Business for fleet customers.

Product overview

Pretoria Noord Toyota is a privately-owned Toyota dealership in Pretoria North offering new and certified pre-owned vehicles alongside comprehensive automotive services. The product portfolio includes Toyota's full vehicle lineup across hatchbacks, sedans, SUVs, bakkies, coupés, and people carriers, sold through Automark pre-owned programme and various Toyota Financial Services products (Future Drive GFV financing, Installment Finance, Lease Finance). Kinto One provides all-inclusive vehicle subscription without ownership, with Kinto Business serving fleet customers. My Toyota App serves as the digital companion platform enabling connected vehicle services including Wi-Fi, battery health checks, GPS locator, service booking, and driver behaviour scoring. The dealership operates full service centre, parts centre, and body & paint workshop using Toyota Genuine Parts and Accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Hatchback Vehicles Range of new Toyota hatchbacks including Vitz (from R180,600), Starlet (from R271,000), Corolla Hatch (from R547,200), GR Yaris (from R951,600), and GR Corolla (from R995,100), sold to individual consumers and businesses via the Pretoria North showroom.
• New Toyota Sedan Vehicles New Toyota sedan vehicles including Corolla (from R554,800), retailed through the Pretoria North showroom for personal and business buyers.
• New Toyota SUV Vehicles New Toyota SUVs including Starlet Cross (from R307,900), Urban Cruiser (from R342,700), Corolla Cross (from R420,700), Fortuner (from R685,900), RAV4 (from R712,700), Land Cruiser 76 (from R941,000), Land Cruiser Prado (from R1,328,900), and Land Cruiser 300 (from R1,512,100), retailed to individual and business buyers.
• New Toyota Bakkie Vehicles New Toyota bakkies (pickups) including Hilux Single Cab (from R361,700), Hilux Double Cab (from R528,800), Hilux Xtra Cab (from R563,200), Hilux Legend 55 (from R728,300), and Land Cruiser 79 (from R800,300), sold to commercial and private buyers.
• New Toyota Coupé Vehicles New Toyota sports coupés including GR86 (from R900,700) and GR Supra (from R1,524,800), retailed to enthusiast and personal buyers.
• New Toyota People Carrier Vehicles New Toyota people carriers and commercial passenger vehicles including Rumion (from R311,000), Hiace Ses'fikile (from R543,900), Hiace (from R740,400), Quantum Panel Van (from R741,000), Quantum (from R1,236,800), and Coaster (from R1,088,900), sold to families, taxi operators, and commercial buyers.
• Automark Certified Pre-Owned Vehicles Toyota's certified pre-owned vehicle programme with approximately 150 quality-checked used vehicles in stock at any given time, retailed to individual and business buyers through the Pretoria Noord Toyota showroom and the Automark online marketplace.
• Future Drive (Guaranteed Future Value Finance) Guaranteed Future Value financing product with terms of 36 or 48 months and kilometre options from 20,000 to 35,000 km per year, allowing customers to renew, retain, or return the vehicle at term end. Originated through Toyota Financial Services via the dealership.
• Installment Finance Traditional vehicle financing through Toyota Financial Services with flexible periods of 12 to 72 months, optional balloon payments, and vehicle ownership transferred to the customer upon full payment.
• Lease Finance Lease-to-own financing with terms of 12 to 72 months, optional final balloon payment, potential tax deductibility for business use, and an option to take ownership of the vehicle at the end of the term. Originated through Toyota Financial Services.
• Kinto One Vehicle Subscription Full-service vehicle subscription for individuals and businesses providing access to Toyota vehicles without ownership, with a single all-inclusive monthly payment covering mobility subscription, scheduled services, maintenance, extended warranty, 24-hour roadside assistance, and stolen vehicle recovery. Fuel and tyre replacement (optional add-on) are not included.
• Kinto Business Fleet Subscription Business fleet subscription service built on the Kinto One platform, tailored for business needs with no vehicle downtime, all-inclusive maintenance, and optional KINTO Protect liability coverage against theft or accidents.
• Toyota Quality Service Scheduled vehicle servicing to Toyota quality standards using exclusive Genuine Parts, performed by qualified technicians per the vehicle service schedule, with a 12-month warranty on parts and workmanship. Targeted at Toyota owners in the Pretoria region.
• Toyota Value Service Cost-conscious servicing option using discounted quality parts and capped labour rates, performed by Toyota qualified technicians per the vehicle service schedule, with a 12-month warranty on parts and workmanship.
• Toyota Body & Paint Accredited body repair and paint service using Genuine Parts, performed by audited accredited repairers with environmental compliance standards, and a 12-month warranty on parts and workmanship.
• Toyota Express Service 60-minute vehicle servicing while the customer waits, conducted by two expert technicians using Genuine Parts per the Toyota schedule, with a comfortable waiting area provided.
• Toyota Genuine Parts Original equipment manufacturer replacement parts sold with uncompromised safety, quality, reliability, and durability standards and a 12-month warranty, for Toyota owners and the workshop.
• Toyota Genuine Accessories Vehicle accessories designed and approved by Toyota engineers for perfect fit and function, sold with a 3-year manufacturer's warranty matching new vehicle coverage.
• MyToyota App Digital companion app for Toyota owners offering in-car Wi-Fi with 15GB complimentary data, battery health checks, AA roadside assistance, service booking reminders, GPS locator, digital logbook, and driver behaviour scoring. Promoted to customers purchasing vehicles from the dealership.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Kinto (Toyota Mobility)coreChannel Partner/ Reseller/ DistributorKinto One is Toyota's vehicle subscription service offered at the dealership. It provides all-inclusive mobility solutions where customers pay a single monthly fee covering vehicle use, maintenance, warranty, and roadside assistance.
• Toyota SA Roadside AssistanceminorOthersToyota SA provides 24/7 roadside assistance hotline (0800 022 600 | 0800 139 111) for all Toyota customers including those purchasing from the dealership.
• Automark (Toyota Pre-Owned)coreChannel Partner/ Reseller/ DistributorAutomark is Toyota's certified pre-owned vehicle program. The dealership lists qualifying pre-owned vehicles on the Automark platform, reaching a wider audience of buyers seeking quality pre-owned Toyota vehicles.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CMH Group (Combined Motor Holdings): JSE-listed automotive group operating new-vehicle dealerships across multiple OEMs including Toyota franchises. Comparable as a multi-brand South African auto retailer facing the same SA new-vehicle macro and currency dynamics, but with portfolio diversification.
• Halfway Group (Halfway Toyota): One of South Africa's largest Toyota-affiliated dealer groups operating multiple Toyota franchises nationwide. Directly comparable as a multi-location Toyota retailer competing for the same Pretoria-area customer base, but with materially greater scale and capital.
• Motus Holdings: JSE-listed automotive group with one of the largest dealer footprints in South Africa, including Toyota franchises. Directly comparable as a Toyota and multi-OEM retailer serving the same end market, but operating at significantly greater scale and capital efficiency.
• WeBuyCars: Large South African used-vehicle retailer competing directly for the pre-owned vehicle customer. Comparable through its Automark-style certified pre-owned positioning and the trade-in buyer pool that overlaps with Pretoria Noord Toyota's Automark business.

Broad incumbents

• Imperial Automotive (Imperial Group): Large South African automotive and logistics group with substantial dealer operations. Comparable as a broad incumbent competing in SA new-vehicle retail with adjacent service, parts, and fleet capabilities, but operating across many brands and geographies.
• Toyota South Africa Motors: The local manufacturer and distributor of Toyota vehicles in South Africa. Comparable as the upstream counterparty that controls product allocation, parts supply, finance product terms, and dealer agreement structures that govern Pretoria Noord Toyota's entire operating model.
• Super Group: JSE-listed group with automotive retail and fleet management operations in South Africa. Comparable as a broad automotive services incumbent with exposure to vehicle distribution, dealerships, and fleet leasing — overlapping with Pretoria Noord Toyota's sales and Kinto subscription offerings.

Emerging players

• Auto Pedantic: South African used-car retailer with a growing multi-branch footprint. Comparable as a competitor for certified pre-owned vehicle buyers in the Gauteng region, but operating exclusively in the used-vehicle segment rather than as a full OEM franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Pretoria.Noord.Toyota
• Instagraminstagram.com/pretorianoordtoyota
• LinkedInlinkedin.com/company/pretoria-noord-toyota

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pretoria Noord Toyota