Pretty Plastic
Pretty Plastic is a Dutch circular building materials company that manufactures facade and roof cladding tiles from 100% recycled post-consumer PVC construction waste, serving architects, developers, contractors, and homeowners across 13 countries in Europe and beyond.
- Company typePrivate
- Founded2020
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pretty Plastic does
Pretty Plastic B.V. is a Dutch circular building materials company that manufactures facade and roof cladding tiles from 100% recycled post-consumer PVC sourced from construction-sector waste streams (window frames, gutters, downspouts, pipes). Founded formally in 2020 following the high-profile People's Pavilion project at Dutch Design Week 2017, the company is headquartered in Amsterdam with a sales office in Paris. The product portfolio consists of three tiles: First One (the original diamond-shaped decorative tile), Second High (a square tile optimized for prefab and high-rise buildings), and Basic Third (a cost-effective large-format tile for budget-sensitive large facades). The company holds Class B fire certification per NEN-EN 13501-1, is the first fully recycled facade cladding included in the Dutch National Environmental Database (NMD) with a Category 1 product card, and publishes an Environmental Product Declaration (EPD) and Sustainability Memo grounded in Life Cycle Analysis (LCA) and Circular Transition Indicators (CTI).
The company operates a project-based, made-to-order production model with physical manufacturing executed through a partnership with Belgian recycler Govaplast. Revenue is generated through one-time project sales via direct quotations to architects, developers, and contractors, supported by a transactional online sample shop (tiles from €5, sample sets €15-€60). Customer segments are primarily architects, project developers, contractors/façade builders, and a smaller base of private homeowners, with named installations spanning public facilities (Tongelreep swimming centre, 30,800 tiles), education (Wageningen University, Howest), healthcare (Ambulancepost Tiel), government (Ville Renouvelée, Tourism Office Mayotte), and commercial real estate (Gold's Gym, Rock Capital/MONACO). Distribution is direct sales plus two strategic channel partnerships: Module Carré for the French market (announced 2026) and the FRONT sustainable building materials platform for global reach (announced 2024), with a dedicated France team and Paris office. The GTM motion is sales-led, supplemented by event-driven marketing at Dutch Design Week, Milan Design Week, WasteBuild Zero, and museum exhibitions, plus earned media in architectural publications and an Architextures digital design tool integration.
As of 2026 the company has delivered 100+ projects across 13 countries, applied 16,000+ m² of cladding, and upcycled 370,000+ kg of post-consumer PVC, avoiding 1,441,000+ kg of CO2 emissions. It operates with a small team of 8, is privately held with no disclosed external institutional investment, and is owned by its three co-founders (designers Hester van Dijk and Reinder Bakker of Overtreders W, and architect Peter van Assche of bureau SLA) together with Managing Director and Partner Hajo Reinders (joined 2022). Recent strategic priorities are geographic expansion (France), cost-down productization (Basic Third), and high-rise/prefab segment entry (Second High).
Pretty Plastic firmographics
Firmographics- Name
- Pretty Plastic
- Legal name
- Pretty Plastic B.V.
- Website
- https://prettyplastic.nl
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pretty Plastic is a Dutch circular building materials company that manufactures facade and roof cladding tiles from 100% recycled post-consumer PVC construction waste, serving architects, developers, contractors, and homeowners across 13 countries in Europe and beyond.
- Ownership category
- akta.pro rank
Where Pretty Plastic is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Pretty Plastic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Facade and Roof Tile Sales: One-time project-based sales of circular cladding tiles. Products are made to order based on project requirements. Pricing is quote-based for projects and fixed for sample purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product Range Sample Set |
| Unit Pricing | Pay-as-you-go | Single Tile Samples |
| Unit Pricing | Pay-as-you-go | Complete First One Tile Set |
| Transaction based/ take rate | Pay-as-you-go | Project Quotations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Pretty Plastic product offering
Product offeringCore offering
Pretty Plastic manufactures and sells decorative facade and roof cladding tiles made from 100% recycled PVC sourced from post-consumer construction waste (window frames, gutters, downspouts, pipes). The portfolio comprises three tile products (First One, Second High, Basic Third) sold primarily through direct project quotations to architects, developers, contractors and building owners, with smaller-volume samples available via an online shop. Tiles are Class B fire-certified, listed in the Dutch National Environmental Database (NMD) Category 1, and supported by a circular take-back program enabling re-use or remoulding up to 8 times.
Product overview
Pretty Plastic is a sustainable building materials company that offers a portfolio of decorative wall cladding tiles manufactured from recycled PVCu window profiles. The product line consists of three distinct tile products: First One (the original diamond-shaped tile), Second High (a square tile optimized for prefab and high-rise buildings), and Basic Third (a cost-effective large façade solution). All products share a commitment to circular economy principles and sustainable design, transforming discarded window profiles into architecturally distinctive exterior cladding.
Differentiator
Problem solved
Functional benefit
Products and services
- First One The original diamond-shaped decorative wall tile made from 100% recycled PVCu window profiles, designed for exterior and interior wall cladding in renovation and new construction projects, offering a distinctive geometric aesthetic and unique character from recycled-material variability. Available in four color ranges (grey, green, terracotta, ochre) with three shades each.
- Second High A square tile designed specifically for prefabricated and high-rise buildings, featuring an optimized installation system for efficiency in tall building applications while maintaining the sustainable aesthetic of the product line. Made from 100% recycled PVC.
- Basic Third A cost-effective large facade solution featuring a larger tile profile with a simplified installation system, designed for large-scale projects where budget is a primary consideration while maintaining sustainable credentials. Made from 100% recycled PVC.
Quantifiable outcome
- Upcycled over 370,000 kg of post-consumer plastic waste
- +3 more outcomes
Companies that use Pretty Plastic
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Pretty Plastic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Pretty Plastic partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Module CarrécoreStrategic partnership bringing circular roofing and façade solutions to the French market. Combines Dutch circular design innovation with French market expertise. First landmark project: Ville Renouvelée headquarters in Tourcoing with 1,420 m² of tiles.
- FRONTcoreCollaboration with sustainable building materials platform founded by StoneCycling. Platform dedicated to promoting environmentally friendly building solutions. Pretty Plastic joins other established sustainable materials like WasteBasedBrick and BioBasedTile.
- Bouwlab R&DominorPartnership with Circular Building Experience at 3D Makers Zone in Haarlem. Pretty Plastic provides tiles for test walls and collaborates on testing new designs. Hub for innovation in circular construction.
- GovaplastminorBelgian recycling company that provided engineering expertise and became Pretty Plastic's first production partner following the People's Pavilion project success.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Pretty Plastic competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Pretty Plastic social profiles
Digital presencePretty Plastic compliance and trust
Trust signalCompliance3 records
Pretty Plastic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pretty Plastic leadership team
Management profileNumber of profiles
Profiles8 records
Pretty Plastic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pretty Plastic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pretty Plastic
What does Pretty Plastic do?
Pretty Plastic manufactures and sells decorative facade and roof cladding tiles made from 100% recycled PVC sourced from post-consumer construction waste (window frames, gutters, downspouts, pipes). The portfolio comprises three tile products (First One, Second High, Basic Third) sold primarily through direct project quotations to architects, developers, contractors and building owners, with smaller-volume samples available via an online shop. Tiles are Class B fire-certified, listed in the Dutch National Environmental Database (NMD) Category 1, and supported by a circular take-back program enabling re-use or remoulding up to 8 times.
Is Pretty Plastic a public or private company?
Pretty Plastic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pretty Plastic founded?
Pretty Plastic was founded in 2020. It employs 1 to 10 people.
Where is Pretty Plastic based?
Pretty Plastic is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Pretty Plastic make money?
One revenue line is on record: facade and Roof Tile Sales.
Does Pretty Plastic have an API?
No public API is recorded for Pretty Plastic.