Preventica Medical and Dental Center

What Preventica Medical and Dental Center does

Preventica Medical and Dental Center is a multi-specialty outpatient preventive medicine clinic headquartered in Sofia, Bulgaria, founded in June 2022 and legally registered as МДЦ ПРЕВЕНТИКА ЕООД (Medical Dental Center Preventica Ltd.). The center operates from a single location in the Garitage Park complex and offers 26+ medical specialties alongside full-service dental care, supported by advanced diagnostic imaging equipment including the Invenia ABUS (Automated Breast Ultrasound System, first in Bulgaria), DEXA bone densitometry scanner, Hyperion X9Pro 2D/3D dental X-ray, cardiopulmonary stress testing (CPET), flexible nasopharyngoscope, and audiometric booth. A dedicated Pediatric Zone serves children from birth through age 18.

The business operates a fee-for-service model across specialist consultations (BGN 134.95-209.27 / EUR 69-107 per visit, with Saturday and foreign-language premiums), diagnostic imaging, and dental procedures (BGN 82-1,653 / EUR 42-845), supplemented by annual subscription packages for pediatric care, family health, longevity, brain health, mental health, and osteoporosis screening. Direct billing arrangements with 10 Bulgarian health insurers (FiHealth, Euroins, Doverie, Grawe, Axiom, Allianz, DZI, Generali, Uniqa, Bulstrad) enable cashless service delivery, and corporate wellness programs (e.g., SiteGround) provide B2B revenue diversification. International referral partnerships with Austrian Sanlas Holding and Wiener Privatklinik extend service scope into European-level oncology care for Bulgarian patients.

Patient acquisition combines an online booking portal (web.preventica.bg), Viber notification channel, content marketing through the preventica.bg blog, podcast appearances on Novite Roditeli (New Parents), in-person workshops, and health insurer referral networks. The center does not contract with Bulgaria's National Health Insurance Fund (NZOK) for general services, operating instead in the private-pay and supplementary-insurance segments. The sub-brands Longevity Hub and MOETO DOSIE (My Health File) digital patient portal anchor the company's positioning in preventive and personalized medicine.

Name

Preventica Medical and Dental Center

Legal name

МДЦ ПРЕВЕНТИКА ЕООД

Website

https://preventica.bg

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Preventica Medical and Dental Center is Bulgaria's first dedicated preventive medicine center, operating a single multi-specialty outpatient clinic in Sofia with 26+ medical specialties, full dental services, advanced diagnostic imaging, and annual preventive health packages for individuals, families, and corporate clients.

Ownership category

akta.pro rank

Product category

Preventive Outpatient Healthcare

NAICS

Offices of Physicians (6211), Offices of Dentists (6212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLABAAAA

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAHAL

Preventive Care for Special Needs & Geriatric Patients

Healthcare & Life Sciences/Dental Care Services/Dental Hygiene & Preventive Services

SECONDARYHLABAGAA

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants)

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

SECONDARYHLAFAGAO

Community-Based Preventive & Health Promotion Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Primary Care & Community Health Providers

Keywords

• Preventive medicine services
• Multi-specialty healthcare
• Diagnostic imaging services
• Dental care services
• Preventive health packages

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales, Others

Revenue model

1. Medical Consultations and Specialist Services: Fee-for-service model for consultations across 26+ medical specialties (pediatrics, cardiology, gynecology, dermatology, ENT, urology, etc.) and dental services. Primary and follow-up consultation fees range from BGN 103.66 to BGN 209.27. Specialist consultations on Saturdays carry a premium. Foreign-language consultations are priced higher.
2. Diagnostic Imaging and Laboratory Services: Revenue generated from on-site diagnostic procedures including ultrasound, echocardiography, Doppler studies, ECG/Holter monitoring, DEXA scans, audiometry, and dental radiography. Laboratory samples collected on-site and sent to partner labs (MDL Cibalaab, Acibadem City Clinic Tokuda).
3. Annual Preventive Health Packages: Bundled multi-visit annual packages for families, children (0-18), longevity, and specific conditions (osteoporosis, cardiovascular risk). Packages include consultations, laboratory tests, and imaging bundled at a fixed price.
4. Dental Services and Procedures: Comprehensive dental care including therapeutic dentistry, periodontology, endodontics, aesthetic dentistry (whitening, veneers), prosthetics (crowns, bridges, implants), and pediatric dentistry. Prices range from BGN 82 to BGN 1,653 depending on procedure complexity.
5. Health Insurance Direct Billing: Cashless service for patients with supplementary private health insurance from partnered insurers (FiHealth, Euroins, Doverie, Grawe, Axiom, Allianz, DZI, Generali, Uniqa, Bulstrad). The center issues invoices for cost reimbursement for uninsured services.
6. Gift Vouchers: Sale of Preventica gift vouchers for medical services, offered as a premium gifting product.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Preventica is Bulgaria's first dedicated preventive medicine center, operating as a multi-specialty outpatient medical and dental facility in Sofia. It delivers fee-for-service consultations across 26+ medical specialties, full-service dental care, and advanced diagnostic imaging (DEXA, ABUS breast ultrasound, 3D dental X-ray, cardiopulmonary stress testing) under one roof. Service is sold primarily via unit-priced consultations and procedures, supplemented by annual bundled preventive health packages for families, children, longevity, and specific conditions.

Product overview

Preventica Medical and Dental Center is Bulgaria's first preventive medicine center offering a comprehensive, multi-specialty healthcare ecosystem. The center provides 26+ medical specialties (Gastroenterology, Gynecology, Dermatology, Pediatrics, Cardiology, Dental, Urology, ENT, Vascular Surgery, Neurology, Nephrology, Ophthalmology, Psychology, Pulmonology, and more) under one roof. The core offerings include advanced diagnostic equipment (DEXA Scanner, Dental X-ray Hyperion X9Pro, Invenia ABUS, Cardiopulmonary Stress Test, Audiometric Booth, Nasopharyngoscope) and integrated service packages (Longevity, Brain Health, Mental Health, Family Health, Osteoporosis, Pediatric Preventive, My Baby, Gift Vouchers, Sanlas Austria Partnership, Certain Future). Digital services include a Patient Portal (My File) for accessing electronic health records and Viber notifications. The center emphasizes preventive care, early detection, and personalized health management with high-tech diagnostic solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Longevity Hub: Longevity and personalized medicine program incorporating Multi Omics App and advanced health analytics.
• My Profile (Моето досие)

Products and services

• Multi-Specialty Medical Services
• Laboratory Services
• Advanced Diagnostic Imaging
• Longevity Package
• Brain Health Package
• Mental Health Package (Resilient Consciousness)
• Family Health Packages
• Osteoporosis Package
• Pediatric Preventive Packages (0-18 years)
• My Baby Package
• Certain Future Package
• Preventica Gift Voucher
• Pediatric Zone
• My File Patient Portal

Quantifiable outcome

• ABUS increases breast cancer detection 2–6x when combined with standard mammography in women with dense breast tissue
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Wiener PrivatklinikcoreStrategic or Co-development Partner · 1 August 2024Wiener Privatklinik is a renowned Austrian private hospital offering European-level oncology care. Preventica's partnership with Wiener Privatklinik opens access to advanced oncology therapy for Bulgarian patients, combining local preventive care with international treatment options.
• Sanlas HoldingcoreStrategic or Co-development Partner · 15 June 2022Sanlas Holding is one of Austria's leading private medical groups and Europe. Preventica serves as the official Bulgarian partner of Sanlas Holding, facilitating access to Austrian medical expertise and enabling cross-border patient referrals for advanced treatments.
• FiHealth (Health Insurance)coreChannel Partner/ Reseller/ DistributorFiHealth is a supplementary health insurance provider. Preventica provides cashless medical services to FiHealth policyholders and bills the insurer directly.
• Euroins (Health Insurance)coreChannel Partner/ Reseller/ DistributorEuroins is a supplementary health insurance provider. Preventica provides cashless medical services to Euroins policyholders.
• Doverie (Health Insurance)coreChannel Partner/ Reseller/ DistributorDoverie (OZOF) is a supplementary health insurance provider. Preventica provides cashless services to Doverie policyholders and has an established partnership for employee health.
• Grawe (Health Insurance)coreChannel Partner/ Reseller/ DistributorGrawe is a supplementary health insurance provider. Preventica provides cashless services to Grawe policyholders.
• Axiom (Health Insurance)coreChannel Partner/ Reseller/ DistributorAxiom is a supplementary health insurance provider. Preventica provides cashless services to Axiom policyholders.
• Allianz (Health Insurance)coreChannel Partner/ Reseller/ DistributorAllianz is a supplementary health insurance provider. Preventica provides cashless services to Allianz policyholders.
• DZI (Health Insurance)coreChannel Partner/ Reseller/ DistributorDZI is a supplementary health insurance provider. Preventica provides cashless services to DZI policyholders.
• Generali (Health Insurance)coreChannel Partner/ Reseller/ DistributorGenerali is a supplementary health insurance provider. Preventica provides cashless services to Generali policyholders.
• Uniqa (Health Insurance)coreChannel Partner/ Reseller/ DistributorUniqa is a supplementary health insurance provider. Preventica provides cashless services to Uniqa policyholders.
• Bulstrad Zhivot (Health Insurance)coreChannel Partner/ Reseller/ DistributorBulstrad Zhivot is a supplementary health/life insurance provider. Preventica provides cashless services to Bulstrad Zhivot policyholders.
• SiteGroundminorGTM or Marketing PartnerSiteGround, a leading Bulgarian IT company, engaged Preventica to provide annual preventive health check-ups for its employees, demonstrating B2B corporate wellness service capabilities.
• Longevity HubcoreStrategic or Co-development PartnerLongevity Hub is an initiative co-developed with Preventica focusing on longevity medicine and personalized health optimization using the Multi-Omics App platform. Dr. Dobrin Popov serves as head of Preventica's Prevention of Health department and drives the Longevity Hub program.
• National Health Insurance Fund (NZOK)minorOthersPreventica does not work with NZOK (National Health Insurance Fund) for general medical services, but as a licensed medical establishment it is required to share patient data with NZOK and other regulatory bodies per Bulgarian health law.
• National Social Security Institute (NOI)minorOthersAs a licensed medical facility, Preventica shares patient data with the National Social Security Institute for purposes related to sick leave certification and disability assessments as required by law.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Medicover: Medicover is a European private healthcare provider with clinics and hospitals across multiple countries including Romania and Poland. It operates in the same private outpatient care category and competes for medical tourism and corporate wellness clients in the broader CEE region.
• SYNLAB Group: SYNLAB is Europe's largest medical diagnostics services provider including in Bulgaria. While Preventica outsources lab work to partners like MDL Cibalaab, SYNLAB represents the scaled laboratory and diagnostic infrastructure backbone that could either compete with or partner alongside Preventica's preventive screening services.

Direct peers

• Lanserhof: Lanserhof is a leading European preventive medicine and longevity clinic group operating premium health resorts in Austria, Germany, and the UK. Both Preventica and Lanserhof target affluent health-conscious patients with multi-day preventive diagnostics and longevity programs, though Lanserhof operates at a resort rather than urban clinic scale.
• Wiener Privatklinik: Wiener Privatklinik is a renowned Austrian private hospital partnered with Preventica for oncology referrals. Both serve private-pay patients seeking European-level specialty care, with Preventica acting as the Bulgarian gateway and Wiener Privatklinik providing advanced hospital services.
• Sanlas Holding: Sanlas Holding is one of Austria's leading private medical groups and a direct strategic partner of Preventica. Both operate private multi-specialty outpatient centers with cross-border patient referral between Bulgaria and Austria, sharing a premium preventive and specialty care positioning.

Regional players

• Bulgarian Dental Alliance / Poliklinika Sofia Dental: Several multi-specialty dental clinics in Sofia offer advanced imaging, implants, and aesthetic dentistry similar to Preventica's dental division. They compete for the same premium-pay cosmetic and implant dental segment but typically lack the integrated preventive medical framing.
• Acibadem City Clinic Tokuda Hospital Sofia: Acibadem City Clinic Tokuda is a major private hospital in Sofia where Preventica refers complex cases. It competes for the same private-pay and corporate wellness patient segment in Bulgaria but at a tertiary hospital scale rather than the outpatient preventive model.
• CheckUp Medical Center: CheckUp is a Bulgarian private preventive check-up center offering comprehensive annual health screening packages. It directly competes with Preventica's annual preventive health packages for the corporate wellness and health-conscious adult segment in Bulgaria.

Emerging players

• Human Longevity Inc. Human Longevity is a US-based preventive medicine and longevity company offering comprehensive whole-body screening and personalized health programs. Both companies pursue a multi-omics, data-driven approach to preventive health, though Human Longevity operates at a much larger scale and wealthier patient base.

Others

• MDL Cibalaab: MDL Cibalaab is a Bulgarian medical laboratory partner of Preventica for specialized testing. As a referral partner it is adjacent infrastructure rather than a direct competitor, but represents the broader Bulgarian diagnostics ecosystem that competes with Preventica's on-site lab collections.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/preventica-medical-and-dental

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preventica Medical and Dental Center